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Which Goal Is More Desirable?

by LastingLifeSuccess
8 replies
Is it more desirable to have too many customers because of the level of value you provide them?

Or. . .

Is it better to have fewer customers for what ever reasons but bring in as much if not more cash than the value guy above?
#desirable #goal
  • Profile picture of the author 11811
    If the money is equal or same and the value is about equal too, then I would choose fewer customers. You just never know who you are going to have to deal with! Keep in mind I am speaking as someone who worked in customer support once for almost 3 years!
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    • Profile picture of the author Hapningnow
      Originally Posted by 11811 View Post

      If the money is equal or same and the value is about equal too, then I would choose fewer customers. You just never know who you are going to have to deal with! Keep in mind I am speaking as someone who worked in customer support once for almost 3 years!
      I agree with this! Fewer, but happy customers means more than a bunch of unhappy ones! Providing support for unhappy, complaining customers is not only time consuming, but emotionally draining.
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  • Profile picture of the author rbates
    Originally Posted by LastingLifeSuccess View Post

    Is it more desirable to have too many customers because of the level of value you provide them?

    Or. . .

    Is it better to have fewer customers for what ever reasons but bring in as much if not more cash than the value guy above?
    If you have a lot of customers because you give them a lot of value, then I am going to continue to give value. If you have fewer customers, it is probably because you are offering less value. This question is a bit confusing to me.

    I guess it is in the definition of "Level of value". Are you giving less value and getting MORE customers? That really does not make sense. I still don't know how low value can bring in a lot of customers.
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  • Profile picture of the author happydancer
    My 2 pennies worth and take after 40 years in business and having bought and sold a number of businesses along the way. If your value equation is such that you have underpriced relative to the demand available then you are losing profit. Getting customers at the 'wrong price point' is easy, it ain't hard to sell something if you pitch price below the competition. The hard part in business is getting customers to buy at the price point you need to make an acceptable return on your capital employed.

    You spread business risk by having more customers not fewer. If you have a few big spending customers that make up your turnover then one customer who decides to go elsewhere can put the whole business in jeopardy. It ain't about having moaning customer the fewer the better therefore have less customers! That's more about feedback you need to do something about! Moaning customers means your business is in jeopardy whatever customer base you have.
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  • Profile picture of the author Ephrils
    More than you can handle isn't a bad problem. That's definitely abundance working for you. I'd go with option 1.
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  • Profile picture of the author joaquin112
    Option 1. The more customers, the safer your business is. It's also possible to increase prices and upsell to your current customer base when you have more people hearing what you have to say.
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  • Profile picture of the author TrueLifeDevelopment
    well you use the word "Too many" when you describe the amount of customers in one, and say you can make more money in the second one. So while this is a trick question, logically youd want the second, because of how that is worded of coruse.
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