Separate Yourself From The Mass Of Folks Who Just "Get By"
This can be done by taking the trouble to find out what people want before you determine what you will offer. Yes, one calculates in advance; but one recognizes the difference between true calculation and that of blindly guessing.
Because guessing means one is only transferring his own values mentally to others. Clearly this will not work, because Only Others know what they want. We must learn that.
To honestly calculate means we go out into the marketplace and discover what individuals want most, how much they are willing to pay for it, and only then go to work to provide it for them. In this way we are not putting the cart before the horse.
This clarity in marketing is paramount. Simply stated, if we don’t find out what people want (not what we imagine they want) and help them get it, we will remain with the group of entrepreneurs who just “Get By”.
Because guessing means one is only transferring his own values mentally to others. Clearly this will not work, because Only Others know what they want. We must learn that.
To honestly calculate means we go out into the marketplace and discover what individuals want most, how much they are willing to pay for it, and only then go to work to provide it for them. In this way we are not putting the cart before the horse.
This clarity in marketing is paramount. Simply stated, if we don’t find out what people want (not what we imagine they want) and help them get it, we will remain with the group of entrepreneurs who just “Get By”.
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