Why Is BOGO Such A Good Converting Offer?
This only works in the market place where it is appropriate to offer discounts. So a heart surgeon would not offer BOGO, Buy One Get One Free as a discount to his clients.
The best way to bogo is like it’s done in supermarkets where an additional amount of the same product is given away free for the purchase of the first item.
The idea of paying a little more to get an additional equal amount of goods for free is heavily compelling to the buyer and so draws him in as compared to a straight 50% off.
Current TV infomercials are now using a similar pitch, buy one get two (just pay additional shipping and handling). There are many variations of this basic idea. You can let your imagination go wild and figure out ways to BOGO through your own sales.
The best way to bogo is like it’s done in supermarkets where an additional amount of the same product is given away free for the purchase of the first item.
The idea of paying a little more to get an additional equal amount of goods for free is heavily compelling to the buyer and so draws him in as compared to a straight 50% off.
Current TV infomercials are now using a similar pitch, buy one get two (just pay additional shipping and handling). There are many variations of this basic idea. You can let your imagination go wild and figure out ways to BOGO through your own sales.