Literature on how to create buzz and social proof
this is my first post so please don't kill me when I make mistake.
I need a book recommendation on how to create buzz.
What I mean by that is create a reputation that precedes me. Since I'm not from the marketing field and a complete beginner please let me describe it.
When Donald Trump went bankrupt he could continue and they gave him the money to continue because he was Donald Trump, his reputation precedes him. I didn't follow his carrier closely, so my description only illustrates my point.
Same with the apple products. Everyone says/said they are good so people bought them (Social proof).
I need someone to tell me how to create word-of-mouth marketing and social proof like Donald Trump does.
Could you please point me into the right direction with literature
Any help is appreciated.
Thank you in advance
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