"The Pattern" for Marketing Success

Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.


Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person--not just anyone selling "awakening".


It had to come from a Christ. Which means Jesus of Nazareth could not save mankind until he proved himself as the Christ. Without becoming the Christ, he would have been just another insurgent among countless thousands to hang on a cross.


But the Great Master proved by his words and actions that he had a level of Integrity, Empathy, and Authenticity greater than anyone else in history. "He was without sin," as the temptation in the desert vividly illustrates.


And because of that--because of who he is--he has become an inspiration and the source of spiritual awakening for billions.


So here is "The Pattern" for success: Jesus of Nazareth first BECAME--he became the Christ. Then he DID. (He demonstrated the path of ultimate spiritual enlightenment to those desperately in need.) Now he HAS over a billion followers.


Only by BECOMING and DOING did he HAVE.


Let's look at how this process can enlighten your marketing philosophy, and turn your sales messages into a powerful force of attraction...


You see, marketing or copywriting is never about "what you sell."


It is first and foremost about the prospect--who he is, what's important to him, what resonates with him, and what his needs are... (Without a need, there is no problem, and therefore no need for a solution.)


Then, it is about who you ARE as a person--your Integrity, Empathy, and Authenticity...


Only then is it about what you can DO for your prospect--how you can solve a vexing problem and make his life easier...


It is never about what you "sell".


And that is why most marketing fails. It fails to connect with the prospect... it fails to communicate Integrity, Empathy, and Authenticity... and it fails to solve a problem or fulfill a need or desire.


Follow "The Pattern". It is the road map for success.


Yours in Spirit,
Aaron