It's All In How You Ask The Question
The first question asked, "If you could save $.75 a day using this device would you want it installed?"
The second question was put this way, "If you lost $.75 every day by not allowing us to install this device would you be okay with that?"
Which question do you believe had the overwhelming response?
Question #2 won by a large margin because it directly tapped into our universal fear of loss.
So, yes, it does matter how the question is asked when marketing anything.
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ConnerHogan -
Thanks
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