It's All In How You Ask The Question

1 replies
A marketing survey asked two questions of homeowners regarding a device that could monitor household power usage and be able to save the owner up to $.75 a day.

The first question asked, "If you could save $.75 a day using this device would you want it installed?"

The second question was put this way, "If you lost $.75 every day by not allowing us to install this device would you be okay with that?"

Which question do you believe had the overwhelming response?

Question #2 won by a large margin because it directly tapped into our universal fear of loss.

So, yes, it does matter how the question is asked when marketing anything.
#question
  • Profile picture of the author ConnerHogan
    Asking the question is very important. But it is also important who you are asking.

    It is 50/50 I think.

    For example, someone tight on money would love to save 75 cents daily. But someone in the upper class income probably doesn't care about 75 cents.

    I would have used this question.

    "Want to save 75 a day on your power bill?

    But my customer only hears, "save" "daily" "power bill"

    Then you have their attention.
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