Fake It Till You Make It.

Watch the video (Don't worry it's a 2 minute long stupid DJ video that will make you laugh.): El mejor D.J. de Rioverde, S. L. P. - YouTube

Fake it till you make it...

We all get distracted by his moves but we forget to look down on the tool that his using. Did the video trick you? Me too!

I feel like marketing and our mindset about marketing is like the guy in the video. We sound good on paper but are we really living up to expectations?

Me personally, I would rather under sell and over deliver. That's just what type of rep I would want.

I have this old junk email that gets spam all the time. And I logged in there just to see if I still had it...

And some of the emails that I saw started like this: "Life changing system only 2 people know about in the world...Make $$$ today!"

I feel bad for those people. They try so hard to get people's attention.

The fact is, if your a person with a good heart, you have passion and you believe in what your selling, and you love what your doing, you will have no problem selling anything to anyone. You love it, so it's not about selling it's about sharing what you love to everyone.

I think people that over sell like H*LL don't believe in their products.

What do you think?

Yes, marketing is numbers, testing, and targeting. But with no passion in your heart - your going to over sell your product because you have to lie to yourself that it's a great product. You know?