All you need is Love!
For the past 10 years I've been in IM.
For the past 5 years I have been a moderately successful Life and Business Coach who has literally Coached thousands of people through over 150 seminars and workshops, thousands of copies of my self-published book and through my own personal coaching programs.
With some clients even paying me in the low $xx, xxx range for my one-on-one coaching and what I have discovered in all that time is that no matter how much you try and help people and no matter how much they pay you, 98% will never stick with it or do what they need to do in order to achieve what they claim they want.
Usually they say they want money and success but my theory is that those 98% are missing one very key ingredient, love. That's why they never take the necessary steps to achieve them. Because love will get you to the moon and back. Love will drive you beyond your limitations and pick you back up when you've fallen down.
If you truly have love in your heart for the deal and you thrive on building effective sales campaigns, then your love for it is what will drive you beyond all the rejections and failures. Love is also what keeps you motivated to do all the tedious, painful shit that is required to put a successful campaign together. If your desire for success isn't rooted in the love of it or the love of the people you're doing it for, you won't succeed at it.
This is what I've discovered to be the defining difference between successful and unsuccessful marketers.
Love for what you do or love for your family or love for your passion is what will make you even mildly successful. In fact at the end of the day after everything has been said and done, love is all that will ever matter.
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