How Do You Know When To Quit?

28 replies
How do you know when a project you've started will eventually fail? When it will be more costly to keep working on it than to just quit?
#quit
  • Profile picture of the author justhumza
    When you're giving it your best work and effort, yet it doesn't seem to be going anywhere, keep working and learning NEW things which might make the difference.

    Seek help from someone who has already been through what you're trying to build, ask them what they think is lacking and listen to what they say.

    Also, if you've been working on the said project for a long time but have uncovered somethings like lack of customer demand, lack of need, too much saturation, weak potential, etc...

    In these cases, it might be time to drop the certain project. Don't quit your dream, but do quit a project which, after CAREFUL analysis, seems to be a dead end road.
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    • Profile picture of the author sitback
      I agree with justhumza, if other people have successfully completed what you are working on then it means that it is possible and you too can be successful with it, you just might need to look at it from a different angle or tweak and fine tune your existing efforts.

      But above all, even if you have to quit this particular project, just don't give up on your ultimate destination.
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  • Profile picture of the author sarah23
    Quitting is not the option
    or at least not for me.
    Make it work.
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  • Profile picture of the author Odahh
    well ,

    in the real world the question you ask what am i doing this for..and how long can i keep doing it the way i am with the results i am getting now .

    are you learning something from the project ..and will it completely drain your money if it continues .

    people are getting out of college with degrees and 20k,30k ..even 6 figures in debt and no job ..

    if you are learning something keeping the project going. not going into debt. and not heading for bankrupcy ..the time to quit is when you spy what would look like a much better opportunity .

    when a project is taking away from another project that is far more lucrative
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  • Profile picture of the author serryjw
    Gracie...TRY and be realistic BEFORE you start the project. I agree with all above...ask for help BEFORE you launch. We are mostly not realistic about our skills, time and available funds to make it work.
    I launch a great mobile marketing business 4 years TOO EARLY. I just didn't have the staying power to keep it going until the market caught up to me...
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  • Profile picture of the author Dain Supero
    Originally Posted by gracie2339 View Post

    How do you know when a project you've started will eventually fail? When it will be more costly to keep working on it than to just quit?
    When both your analysis and your gut tell you that it will not bring sustained earnings (or meaningful benefit if it's a non profit or personal project).

    But I wouldn't use the word quit. I would say adapt. When things aren't working out, review the environment in which you are working and see whether you need to adapt.or change your game plan to get things moving.

    Don't quit. Confront your reality. Then adapt.
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  • Profile picture of the author damiensuccess
    This is definitely a difficult judgement to make. To me it would seem to depend on the project at hand... Is it something that can be put aside? Is it near completion? What values do it hold personally? financially?

    Giving up is a harsh way of putting it... I don't give up.. I take a new course, and continue on. Never look at something as an ending unless completed in success.
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  • Profile picture of the author The Niche Man
    Never call it quitting, call it making an adjustment. And keep it moving.
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    • Profile picture of the author natethegreat7037
      I think most time we know way too well when to quit.

      What we don't know nearly as well is when we're trying our hardest. I guess based on that reason alone, we owe it to our selves to try, try, and try some more until we can make it work.

      We're often so conditioned to seek failure, but not recognize opportunity.
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      • Profile picture of the author StayFrosty
        Like a few of the other replies, I think you should always do your best to answer that question well before starting a project. One of the most powerfully strategic questions you can ask yourself when starting up a new business or project is “How will I know that what I am doing is a success and what are the (specific) metrics I will use to judge that?” If you have a clear understanding of what you expect the project to produce as a deliverable and have decided on the metrics by which you will gauge your activities, determining if you should keep doing what your doing or if you should change it up becomes a trivial exercise. By getting clear on the real world deliverables and how you can measure whether you are achieving them or not, you will begin to get the type of laser focus that will cut through wasted effort.

        With that said, here are some possibles steps to answering your own question:
        1. Determine the actual success criteria for your project in as much detail as you can.
        2. Figure out a numbers based metric that you can apply to gauge the work your are doing on this project.
        3. Are your current activities getting you closer or farther away from that goal?
        4. If they are getting you farther away, then is there something you can (measurably) do to change that and get back on track?
        5. If no is the answer to number 4 then is there a different goal or deliverable you can apply the work you have already done? (This is often called a ‘pivot’ in the startup world). If yes, then adjust the goal. Get clear on the new deliverable and the metrics you will use to measure your progress and rock on towards the ‘new’ goal.
        6. If no to 5 then stop what you are doing. Regroup, learn from the endeavor and get started on the next.
        Finally, I would also like to echo the recommendations to not refer to it as a failure but as ‘making an adjustment’ or ‘pivot’ in your business.

        Failure would have been to never have started in the first place.

        Best of luck and success.
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    • Profile picture of the author celente
      Originally Posted by The Niche Man View Post

      Never call it quitting, call it making an adjustment. And keep it moving.
      yes, any successful entrepreneur I know will tell you FAIL FAST the rest is history and once you find something that works, you do not sleep till you upscale that.

      And make sure you build a database of your clients, People that do this, or business owners that do this properly never fail.
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  • Profile picture of the author Nick Logan
    Great question! Maybe quitting isn't the right word to use. 'Change', 'transform', 'make it different' are better words to use.

    It depends on the product that I market, but usually in 3 months I know already if major changes will be needed.
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  • Profile picture of the author C G
    "Never, never, never give up." - Winston Churchill

    Learn from your failures and make some modification until you got something working.

    Cheers,

    C.G.
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  • Profile picture of the author Romina82
    Having a pivot point to check whether the project is actually viable or not is the best method for most projects. Also important to determine that end objective from the start.

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  • Profile picture of the author MilkerFocus

    Quit Now.
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    • Profile picture of the author damiensuccess
      Originally Posted by MilkerFocus View Post

      SMOKING -
      Quit Now.
      Overlooked that one. Good Pointer!

      The one thing to consider quitting are bad habits...
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  • Profile picture of the author joesfortune
    That is probably the worst pill to swallow. I would rather call it a detour than to quit. Sometimes we are up against tremendous odds that going on seems futile. But the question is, "If I quit, what next? Quit again when the going gets tough and tougher?"

    The moment you give in on something, chances are you will be giving in to a lot of things down the road.
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    • Profile picture of the author Jolly Roger
      Keep adapting until it works. As Edison said, There's a way to do it better - find it.
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  • Profile picture of the author Trey Morgan
    You don't always know when a project will fail, but you shouldn't be worried about that. You should always remember that failing is a stepping stone to success. So in other words, anytime you fail you should look at it as a sign that you're taking action and you are on your way to success.

    If you are taking action consistently and deep down you know that you're giving it your all, and you continue to fail then you have to make some adjustments. I don't believe that quitting is the answer, it's better to make adjustments or try a different route but don't quit.
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  • Profile picture of the author SandraLarkin
    Banned
    You know when to quit if the project is causing you emotional distress on a daily basis and no peace ever.
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  • Profile picture of the author watsonovedades
    you have to be objective as well
    is good to have the mindset of never quitting but somethings are just better to leave behind and start from zero
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  • Profile picture of the author Samuel Adams
    It would depend on what you are trying to quit. If you're trying to quit unhealthy habits, then you should never give up as your life depends on your success. If your children are going down the wrong road and despite your best efforts, they still get into trouble with friends and school, you can't afford to give up.

    But, for anything else, not related to health, love or family, things are up in the air.

    You shouldn't be expected to pour your family's life savings into a failing business just because late one Saturday night a business idea popped into your head and since then you've been struggling to make it work.

    Let your gut and common sense be your guide and don't bankrupt yourself or sell your future out to force something into reality that is not meant to be.
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  • Profile picture of the author Ean Stark
    if you try a lot, like for a long time - and if results don't show for it.

    Thats when I'll move on.

    Ean
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  • Profile picture of the author McKattry
    If you quit before you have tried split testing, then you have quit too soon.
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  • Profile picture of the author tobyjensen
    When to quit? Yes, we can!
    It is the art of picking and choosing your battles. Or knowing how to set priorities.

    In some ways to even to play the game is to lose. This is definitely where you would want to quit. I think everyone should be quitters in smoking meth. Or another way to put it is to choose life and freedom.

    Setting priorities means I will do this first before I do that. Basically, in a broad sense, people are far more often quitting (saying no to all the other things) than in saying yes. The problem comes with people taking it too far. You do have to follow through on what you know will work if you do it. The rest you quit on.

    If you are talking about being successful (however you define it) then people have become successful in almost every area of life. Since this is a marketing forum I will use that as an example. When do you quit trying to make money in online marketing? A very personal question. A simple way to start is with a straight forward checks and balance sheet. Put all the pro's on one side and all the con's on the other. Personally way it out to see if it is worth the risk or effort.

    Another example is in becoming a heart surgeon - one of the greatest heights in the medical world. Once you seriously start into the schooling you may find it not worth the intense effort and quit to become an ob/gyn or something. Few people would condemn you for that since the major part of what you wanted - becoming a doctor - was still achieved.

    Yes, we do become influenced to change streams on our way to achieving great success. That is ok as long as we are not backing down or giving up in some way. We do get to make course corrections. And it will work out as long as we are responsible and appropriate when we do it.
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    Toby Jensen - Invest in what works this time

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  • Profile picture of the author dakhoco2
    you have to be objective as well
    is good to have the mindset of never quitting but somethings are just better to leave behind and start from
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