Question for the experienced marketers...

This.

When you look through those books of interviews with successful people, one of the very, very few striking things that all of them seem to have in common, whatever their background, whatever their business, is that they were all people who (for whatever reasons) were both willing and able to "exclude other things".

Concentrating on one thing really does involve "excluding other things".

Achieving success is partly about one's ability to say "no".

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Hi

It's great to hear you have no problem coming up with new fresh ideas. That's the sign of you always looking to self improve and people like that will be successful. However with that said in order to be classed as successful you need to have a business model that's working and generating regular income. A sign of a good business is when you don't have to be putting in ridiculous amount of hours into generating interest in your brand and converting interest into sales, so a bit like being on autopilot.

Now without knowing that much about you i feel that if you had that kind of business model and it was generating a substantial residual income then your issue with focus and motivation would be a thing of the past. Don't worry because your the majority and it's hard to break that habit. I personally faced the same issue when I first started all those months ago but with sheer determination and putting together a routine/method i managed to over come this AND SO CAN YOU.

Firstly organise your week in advance. Set your daily targets but remember to keep them SMART. Remove any distractions I.e mobile phones, TV or Facebook. It's vital you take breaks from your work. I tend to work for 3 hours solid then take a break, maybe go for a walk, meet up with a friend etc.. You will find that your attention and focus is at 100%. Now you may find you be different and that's fine, you just need to customise it to meet your standards. Just remember the first sign of you losing focus and have urge of doing something else, then it's time for a break.

For motivation then I would look to to create a killer vision board. I have recommended this many times on this forum and I personally use one because I know it works. If you don't know what one is then I suggest you look it up on my previous posts or on google but just to give you a quick idea of what it is and what it does....

Killer Vision Board is where you put all the reasons you have for exploring and caving out a career in this industry. It could be your driven by generating my money, it could be you want to be home more and be your own boss or it can simply be both. Next to your reasons you want to add pictures of what incentives/luxuries this can bring I.e new car, don't have to wake up to alarm clock etc... Once you completed the board, you want to place it where you can see it and it's vital that you look at it each day because it's a great tool to motivate you to give 100%

Now as for over flowing of ideas my suggestion is simple.... Why don't you have a notepad by you and write a very quick 5 minute overview and once you get a spare 15 minutes you can research into it with detail. By doing this your not affecting your primary business model and more importantly your giving your idea 100% attention which you need to do because when your mind is purely focused on one thing then that's when you produce the best work. Does that make sense?


I really hope this helps you but please feel free to contact me if you need anymore advice.

Good luck

Owen

Get that fellow warrior to help you in staying focused on the project. Both of you can assist each other if needed.

When you have a JOB your BOSS tells you what to do either daily or at least weekly. The BOSS may not micro manage you, but he has probably put you through some sort of training program to do the JOB. Then your BOSS expects you to get the job done.

When you are your own BOSS, then you are the one that has to manage the daily to do list. You need to know what needs to be done when, then you need to expect your self to get that job done on time.

You say you have a main idea in the works, great. Assuming you have done the research and that main idea is profitable, then now is the time to start prospecting and get a list of who your potential customers may be.

So your focus every day should be prospecting for customers.

As oWEN suggested, take breaks in between working on prospecting for a couple hours, then working on your project for a couple of hours.

Break your work day up into smaller bites, then chew really good before you swallow, then you can take another bite. Before long you will have the whole day eaten.

Anyways, You will get Focused, I'm sure of it.

You could give any of the ideas you have that you feel are a distraction to other people to run with. I'm sure there are lots of people who don't even have one idea or even a clue where to start.