Admob - Big Difference in Requests & Impressions?

12th Nov 2014, 09:03 PM	#1
B Set Active Warrior Join Date: 2008 Posts: 78 Thanks: 2 Thanked 0 Times in 0 Posts	Admob - Big Difference in Requests & Impressions? Share on: I just launched my first mobile app a few days ago. I'm using ads from admob and noticed a big disparity in requests and impressions for a particular ad using. I have a 2 buttons in the app that say "More Apps", when the user presses the button it is suppose to launch an admob interstitial ad. Right now the Impression / Request ratio is below 10%. Placement 1: 2239 Requests / 174 Impressions Placement 2: 2206 Requests / 136 Impressions Does anyone know why this ratio is so small? What would cause this big of a difference? Also - I thought Impression / Ratio = Fill Rate? In admob it says the fill rate for each placement is 100%, do I just have the definition for fill rate wrong?

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