Instant messaging apps for marketing

TamasTorok · 28th May 2015, 12:26 AM

Have you ever used instant messaging apps for marketing? Feel free to share your thoughts.

sttbs · 30th May 2015, 08:00 AM

I have never used instant messaging apps for marketing, but have been receiving these kinds of advertisements. It works the same as SMS blasts - get a mass list of leads, and sends out blasts.I'm skeptical of mass sms / instant messaging blasts though. I get irritated by them myself.

VicDadson · 3rd Jun 2015, 07:55 AM

Personally I would always go for SMS over instant messaging apps. The range of instant messaging apps available means that your audience is fragmented across all these different platforms, whereas text messaging works on every phone, and you don't need to be on the same network or operating system. Plus people can receive texts without needing to have a data or wifi connection.
There's already so many good platforms set up to send marketing texts as well, whereas anything available for IM apps will be in early stages of development and will have to be altered whenever new app updates arrive.

Deepika Gabani · 8th Jun 2015, 01:31 AM

Using instant messaging apps for marketing purpose maybe not suitable for every brand. It mainly depends on the target audience and the product, but there is no doubt that instant messaging hides incredible opportunities for brands. Due to the fact that it is even harder to reach out the younger generations with interruption-based ads, instant messaging could be an efficient way to reach and engage with them.

davidmiller840 · 6th Jul 2015, 04:13 AM

Now a days Whatsapp message marketing is going viral. They just advertise your business to many whats app users. But not sure how much it's effective because no guarantee it will reach particular customers or not.

fernandocortes · 16th Jul 2015, 04:42 AM

I believe the whatsup marketing campaigns are not so effective

NilimaSarasvati · 5th Aug 2015, 01:12 AM

I generally use simple text messaging because its keep me away of problem like platform problem or not supporting however it is not effective comapre to instant msg app but I never used it.

28th May 2015, 12:26 AM	#1
TamasTorok Inbound marketer Join Date: 2014 Location: London Posts: 5 Thanks: 0 Thanked 1 Time in 1 Post	Instant messaging apps for marketing Share on: Have you ever used instant messaging apps for marketing? Feel free to share your thoughts.
	Tamas Torok Inbound marketer https://brandvee.com/blog/

30th May 2015, 08:00 AM	#2
sttbs Active Warrior Join Date: 2015 Location: Singapore Posts: 48 Thanks: 3 Thanked 10 Times in 10 Posts	Re: Instant messaging apps for marketing Share on: I have never used instant messaging apps for marketing, but have been receiving these kinds of advertisements. It works the same as SMS blasts - get a mass list of leads, and sends out blasts.I'm skeptical of mass sms / instant messaging blasts though. I get irritated by them myself.
	sttbs Shark Web - providing website design and seo services

3rd Jun 2015, 07:55 AM	#3
VicDadson Warrior Member Join Date: 2015 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Instant messaging apps for marketing Share on: Personally I would always go for SMS over instant messaging apps. The range of instant messaging apps available means that your audience is fragmented across all these different platforms, whereas text messaging works on every phone, and you don't need to be on the same network or operating system. Plus people can receive texts without needing to have a data or wifi connection. There's already so many good platforms set up to send marketing texts as well, whereas anything available for IM apps will be in early stages of development and will have to be altered whenever new app updates arrive.

8th Jun 2015, 01:31 AM	#4
Deepika Gabani www.adattract.com Join Date: 2015 Location: NC-27560 Posts: 25 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Instant messaging apps for marketing Share on: Using instant messaging apps for marketing purpose maybe not suitable for every brand. It mainly depends on the target audience and the product, but there is no doubt that instant messaging hides incredible opportunities for brands. Due to the fact that it is even harder to reach out the younger generations with interruption-based ads, instant messaging could be an efficient way to reach and engage with them.
	www.adattract.com Email: deepika@adattract.com Skype: Deepika.adattract

6th Jul 2015, 04:13 AM	#5
davidmiller840 Warrior Member Join Date: 2015 Location: Miami Posts: 15 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Instant messaging apps for marketing Share on: Now a days Whatsapp message marketing is going viral. They just advertise your business to many whats app users. But not sure how much it's effective because no guarantee it will reach particular customers or not.

16th Jul 2015, 04:42 AM	#6
fernandocortes LikeCoolStuff Join Date: 2014 Location: New York Posts: 33 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Instant messaging apps for marketing Share on: I believe the whatsup marketing campaigns are not so effective

5th Aug 2015, 01:12 AM	#7
NilimaSarasvati Banned Join Date: 2015 Location: Raipur, Chhattisgarh Posts: 118 Thanks: 0 Thanked 9 Times in 9 Posts	Re: Instant messaging apps for marketing Share on: I generally use simple text messaging because its keep me away of problem like platform problem or not supporting however it is not effective comapre to instant msg app but I never used it.