Is Google recommend AdWords over AdMob, to drive Android app install?

yccheok · 18th Jun 2015, 02:13 AM

Years ago, I had used both AdWords & AdMob to increase my Android app download. The app itself is listed in Google Play store.

Now, I want to start another round of investment, to increase the number of my Android app download.

Till now, I'm still totally have no idea, whether I should use AdWords or AdMob to promote my Android app download. I tend to read through https://www.google.com/admob/promote.html

In the above AdMob page, it states that

Increase downloads with paid ad campaigns through AdWords, and reach users across apps, the mobile web, YouTube and Google search.

Does it mean, we should create advertisement campaign in AdWords instead of AdMob, to drive mobile app install?

Thanks.

Cheok

jasmine324 · 25th Jun 2015, 11:55 PM

I can't say Adwords is better than Admob. But I personally prefer Google Adwords since few installs r received from Google Admob based on my experience.

Jasmine from TryMyApps.com

groupbuyseocom · 26th Jun 2015, 10:16 AM

I think admob is the best choice

GarrettThalamus · 1st Jul 2015, 12:36 PM

There are actually a lot of other better choices than AdMob/Adwords.

Depends on your spend, geo/platform/app genre through, but here are a few you can look into:

- Chartboost
- Applovin
- Appia
- Fyber (incent)
- Tapjoy (offerwall incent)
- Airpush (android)
- Vungle & AdColony (mobile video)

OR, if you want a managed service that will help you navigate the landscape and buy across MANY networks, then you can look into a platform like Fiksu or Grow Mobile.

25th Jun 2015, 11:55 PM	#2
jasmine324 Warrior Member Join Date: 2015 Location: Chengdu, Sichuan, China Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is Google recommend AdWords over AdMob, to drive Android app install? Share on: I can't say Adwords is better than Admob. But I personally prefer Google Adwords since few installs r received from Google Admob based on my experience. Jasmine from TryMyApps.com

26th Jun 2015, 10:16 AM	#3
groupbuyseocom Warrior Member Join Date: 2015 Posts: 24 Thanks: 0 Thanked 1 Time in 1 Post	Re: Is Google recommend AdWords over AdMob, to drive Android app install? Share on: I think admob is the best choice

1st Jul 2015, 12:36 PM	#4
GarrettThalamus Active Warrior Join Date: 2015 Location: San Francisco, CA Posts: 50 Thanks: 4 Thanked 14 Times in 12 Posts	Re: Is Google recommend AdWords over AdMob, to drive Android app install? Share on: There are actually a lot of other better choices than AdMob/Adwords. Depends on your spend, geo/platform/app genre through, but here are a few you can look into: - Chartboost - Applovin - Appia - Fyber (incent) - Tapjoy (offerwall incent) - Airpush (android) - Vungle & AdColony (mobile video) OR, if you want a managed service that will help you navigate the landscape and buy across MANY networks, then you can look into a platform like Fiksu or Grow Mobile.
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