If you make money off ads, beware of the ADBLOCKER apocalypse

writeaway · 19th Sep 2015, 03:30 AM

Since an increasing percentage of consumers read content through mobile devices, proper loading and rendering are crucial.

Since ad systems tend gunk up proper mobile rendering or lead to supposedly less than satisfactory reading experiences, the use of AD BLOCKERS are blowing up.

This can lead to massive decreases in the revenues of ad-funded content sites. Case in point? NewYorkTimes.Com

The workaround? Believe it or not, NATIVE ADS and (no surprises here) app-based closed environtment content systems like FB

For the full details see Welcome to the Block Party - The Awl (not my site)

Get ready for the AD BLOCKER APOCALYPSE ... don't say no one warned you

WP-based ad block interceptors below are only a stop gap solution for WP-based bloggers.

Zoumhem · 19th Sep 2015, 03:41 AM

I need to admit that I use a adblocker now since 6 years (what a irony being in the affiliate marketing and & cpc stuff but using a adblocker by myself).

But this is true, there are more and more people using adblockers. I can see it on my website traffic logging software, that most of my website visitors are using adblockers.

But I don´t force them to disable it. Because if you force someone to disable such a plugin, they mostly tend to leave the site and never come back. Better to have someone using adblocker but being loyal to you and come after a while back to read new content on your website than somebody never comes back because he/she is forced to disable his plugin.

Applepiee · 19th Sep 2015, 04:54 AM

I personally also use adblock but disable at most sites that I respect. Some webmasters have a text hidden under the ad kindly asking for support by disabling your adblocker.

A work around would be to promote direct-content-related products that can actually be interesting/handy for the viewer (which is something that google adsense is not doing).

RecessionPROOF · 19th Sep 2015, 05:25 AM

Good point,

Just as with all marketing strategies, what worked yesterday does not mean it will work today, never mind tomorrow. Adblockers are indeed exploding and it is just a matter of time before the majority will be blocking ads, I know I have for years as I was getting bombarded. Just like with fax blasts, email blasts, robo calls, text blasts, they all get hammered in time, and the time is up with adblockers exploding, so enjoy it while you can.

Success to all,

iuditg · 19th Sep 2015, 05:56 AM

I agree with @Zoumhem. Forcing a user to disable Adblock is not a good idea as you will lose them as your reader forever. If you are focusing too much on your ads than your actual content then chances of you growing your blog is hard.

Remember, if you develop dedicated readers, you can always pitch them a product, or start forum or work on other various stuffs.

pavlokeyross · 19th Sep 2015, 07:51 AM

Originally Posted by Applepiee

I personally also use adblock but disable at most sites that I respect. Some webmasters have a text hidden under the ad kindly asking for support by disabling your adblocker.

That's what I do.
I use ADBLOCK especially when listening to music on Youtube.

Sid Hale · 19th Sep 2015, 10:10 AM

Unfortunately, those ads are what pays for all of the "free" internet that we have all come to expect.

What happens when web publishers can no longer count on their revenue stream from ads??? Simple. They quit publishing!!

What good is a "free" internet with NO content?

Of course the really big players will find another way to get their ads viewed, but what about the smaller businesses that just don't have the money, staff, and/or political clout that the big guys have?

Are we creating a monster, by even accepting ad blockers in the first place?

I came across this article yesterday, and think it offers some good insight into the longer term impact that ad blockers are already having on the overall health of the web. Read it all the way through to get the whole picture.

Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge

pavlokeyross · 19th Sep 2015, 11:24 AM

THANKS SID HALE, great article.
By the way, I also use GHOSTERY . I think from my selfish experience as a user. it really helps.

nmwf · 19th Sep 2015, 12:01 PM

This issue wouldn't have exploded the way it did had ad servers properly shielded their technology from malware injections. It's a huge industry. They should have foreseen this kind of stuff and known better. Now even Apple is responding with their own ad blocker (of sorts -- it's actually just a blocker enabler).

Work-around for advertisers: Hard-code ads into pages the way they were before the 3rd parties showed up and ruined everything with slow servers, outdated certificates, and God knows what else.

JohnMcCabe · 19th Sep 2015, 01:26 PM

Isn't this the third or fourth "apocalypse" this month? Ye gods and little catfishes, please come up with something original.

TheGMa · 20th Sep 2015, 12:37 AM

Originally Posted by pavlokeyross

THANKS SID HALE, great article.
By the way, I also use GHOSTERY . I think from my selfish experience as a user. it really helps.

I use Ghostery, too, but not for all sites. Unfortunately, one cannot white-list a site: every single page of a site has to be white-listed to turn the dang thing off. I use it on sites where the trackers just keep piling on cause I want to familiarize myself with them. Some sites will have as many as 40 trackers per page, making the page a horror to load.

When a page has that many trackers plus a ton of heavy graphic ads, I generally don't wait around. I'm gone. Take away my instant gratification because of a slow load and I'm outta there.

I agree that content and loyal viewers who pass the word are the most important factor, just like on the street. If you provide the content your target market is looking for, it doesn't matter if they block popups and trackers, they will buy from you through emails and newsletters and ad pages (cyber-style infomercials).

writeaway · 20th Sep 2015, 11:29 PM

If anything, this should push publishers to be PROACTIVE regarding their monetization models.

Passive contextual/regular ads are not going to cut it.

It's time to step it up a notch-turn the content itself into an ad.

Go one step further and turn your BRAND into an ad.

19th Sep 2015, 03:30 AM	#1
writeaway Making Money For You War Room Member Join Date: 2012 Location: Moving to Florida Posts: 6,492 Thanks: 571 Thanked 1,960 Times in 1,446 Posts	If you make money off ads, beware of the ADBLOCKER apocalypse Share on: Since an increasing percentage of consumers read content through mobile devices, proper loading and rendering are crucial. Since ad systems tend gunk up proper mobile rendering or lead to supposedly less than satisfactory reading experiences, the use of AD BLOCKERS are blowing up. This can lead to massive decreases in the revenues of ad-funded content sites. Case in point? NewYorkTimes.Com The workaround? Believe it or not, NATIVE ADS and (no surprises here) app-based closed environtment content systems like FB For the full details see Welcome to the Block Party - The Awl (not my site) Get ready for the AD BLOCKER APOCALYPSE ... don't say no one warned you WP-based ad block interceptors below are only a stop gap solution for WP-based bloggers.
	Earn More Money with your AI IMAGES- FREE TOOL

19th Sep 2015, 03:41 AM	#2
Zoumhem Active Warrior Join Date: 2015 Location: Somewhere on earth Posts: 88 Thanks: 11 Thanked 20 Times in 15 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: I need to admit that I use a adblocker now since 6 years (what a irony being in the affiliate marketing and & cpc stuff but using a adblocker by myself). But this is true, there are more and more people using adblockers. I can see it on my website traffic logging software, that most of my website visitors are using adblockers. But I don´t force them to disable it. Because if you force someone to disable such a plugin, they mostly tend to leave the site and never come back. Better to have someone using adblocker but being loyal to you and come after a while back to read new content on your website than somebody never comes back because he/she is forced to disable his plugin.
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19th Sep 2015, 04:54 AM	#3
Applepiee Warrior Member Join Date: 2014 Posts: 21 Thanks: 4 Thanked 4 Times in 4 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: I personally also use adblock but disable at most sites that I respect. Some webmasters have a text hidden under the ad kindly asking for support by disabling your adblocker. A work around would be to promote direct-content-related products that can actually be interesting/handy for the viewer (which is something that google adsense is not doing).

19th Sep 2015, 05:25 AM	#4
RecessionPROOF FREE-BUSINESSES.com Join Date: 2009 Location: NY Posts: 101 Thanks: 8 Thanked 18 Times in 16 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: Good point, Just as with all marketing strategies, what worked yesterday does not mean it will work today, never mind tomorrow. Adblockers are indeed exploding and it is just a matter of time before the majority will be blocking ads, I know I have for years as I was getting bombarded. Just like with fax blasts, email blasts, robo calls, text blasts, they all get hammered in time, and the time is up with adblockers exploding, so enjoy it while you can. Success to all,
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19th Sep 2015, 05:56 AM	#5
iuditg Founder at Firstsales.io War Room Member Join Date: 2010 Location: Los Angeles Posts: 547 Thanks: 57 Thanked 88 Times in 76 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: I agree with @Zoumhem. Forcing a user to disable Adblock is not a good idea as you will lose them as your reader forever. If you are focusing too much on your ads than your actual content then chances of you growing your blog is hard. Remember, if you develop dedicated readers, you can always pitch them a product, or start forum or work on other various stuffs.
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19th Sep 2015, 10:10 AM	#7
Sid Hale VIP Warrior War Room Member Join Date: 2003 Location: Your guess is as good as mine Posts: 2,123 Thanks: 966 Thanked 2,045 Times in 1,018 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: Unfortunately, those ads are what pays for all of the "free" internet that we have all come to expect. What happens when web publishers can no longer count on their revenue stream from ads??? Simple. They quit publishing!! What good is a "free" internet with NO content? Of course the really big players will find another way to get their ads viewed, but what about the smaller businesses that just don't have the money, staff, and/or political clout that the big guys have? Are we creating a monster, by even accepting ad blockers in the first place? I came across this article yesterday, and think it offers some good insight into the longer term impact that ad blockers are already having on the overall health of the web. Read it all the way through to get the whole picture. Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web \| The Verge
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19th Sep 2015, 11:24 AM	#8
pavlokeyross Active Warrior War Room Member Join Date: 2012 Posts: 69 Thanks: 56 Thanked 14 Times in 11 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: THANKS SID HALE, great article. By the way, I also use GHOSTERY . I think from my selfish experience as a user. it really helps.
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19th Sep 2015, 12:01 PM	#9
nmwf Slurp, Slurp! War Room Member Join Date: 2015 Location: Sacramento, CA Posts: 864 Thanks: 257 Thanked 236 Times in 191 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: This issue wouldn't have exploded the way it did had ad servers properly shielded their technology from malware injections. It's a huge industry. They should have foreseen this kind of stuff and known better. Now even Apple is responding with their own ad blocker (of sorts -- it's actually just a blocker enabler). Work-around for advertisers: Hard-code ads into pages the way they were before the 3rd parties showed up and ruined everything with slow servers, outdated certificates, and God knows what else.
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19th Sep 2015, 01:26 PM	#10
JohnMcCabe Happy Hooker War Room Member Join Date: 2007 Location: North of the Peace River, USA. Posts: 14,931 Thanks: 7,568 Thanked 13,551 Times in 6,921 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: Isn't this the third or fourth "apocalypse" this month? Ye gods and little catfishes, please come up with something original.

20th Sep 2015, 11:29 PM	#12
writeaway Making Money For You War Room Member Join Date: 2012 Location: Moving to Florida Posts: 6,492 Thanks: 571 Thanked 1,960 Times in 1,446 Posts	Re: If you make money off ads, beware of the ADBLOCKER apocalypse Share on: If anything, this should push publishers to be PROACTIVE regarding their monetization models. Passive contextual/regular ads are not going to cut it. It's time to step it up a notch-turn the content itself into an ad. Go one step further and turn your BRAND into an ad.
	Earn More Money with your AI IMAGES- FREE TOOL