organicim

Okay masterization is just my made up word but I think it fits perfectly!
I will be doing a mobile pop up follow alone hoping that I could get some insight from various mobile affiliate.

Network I have chosen is Clickdealer
Using tracking software Adsbridge
I am doing pop up campaigns It's been two days that I have been running on Popads
Website is on Amazon S3
Website is doing 0.4 sec average in various ips

Using one angle for now because I am building up more landing page with different angles.
my first offer which cost $1.34 I have used about $50 to test the waters and it turned out the offer converted only once. Got total of 3200 impressions 28 clicks and only 1 conversion so the ROI is dead red.

I know I need to change the targets but I realized I am getting few hundred views on a very selective website and the rest is just one or two clicks.

My question here is : How much views or clicks do you see as minimal to determine it's a bad traffic or not?

What I also notice is that it is a total shotgun approach.... ARG. Fast Change of plans. I need to think of cash flow so I can't do a full scale shotgun approach it would cost a few hundreds per day or more so I decided to give it a change and choose the category that converted with the last offer and first collect data here to start getting rid of bad traffic.
I decided to change the offer too Offer, because if I got 28 clicks I least expected 3 conversions. (calculation that it convert 11% according to the network)

Am I deciding too fast? Am I changing plans the wrong way?
Probably... I am still new on mobile campaigns... IF so I hope someone could give me a tip. Anyways but I promise it will be fun to see me figure them out one by one.

organicim

I decided to change my approach on my testing
Instead of trying to test out the traffic in pop ads which is 4000 dollars/day's worth traffic
I decided to go target smaller amount of categories first and find the converting website and create a list
So right now I have two campaigns running
One is targeting the whole traffic and I am looking for what categories converts for my angle
Another campaign is category targeting that converted from the first one and testing out two angles

the 2nd campaign that is targeting one category at a time did so well on the first day!
The Green ROI really got my motivation real high! High Hopes here! XD


I know it's still a small data to determine anything but still.... I got a cold chill when I saw this data...
The problem here is that the campaign didn't use all of the budget given and the traffic is real low... I am going to see for one more day and if it continue be this low traffic I might need to copy paste the campaign to get more exposure.

Total Campaign info from day one

organicim

For all new starters I know some of you might really relate to this.
Especially new starters.

I am going through the phase of nerve racking stress and anxiety.
Yup, but if you have ever read John Carlton books (I am mentioning one of his great books
"The entrepreneur's Guild To Success" Must-Read Book)
It's a natural process of trying make a non-profit campaign into something that is. From Nothing to Something. The pain of creation. The process of gold... you get my point?

John mentions it's something natural and you can either stress out about it and hide under a rock hoping it to pass or calm down and just enjoy the crazy ride and do the work that needs to be done.

So I took meditation (Just search on YouTube for great meditation so many free stuff on web these days) and block out all the crazy voices in my head that is screaming 'you are testing all wrong, you are wasting money, you are not doing it right and what's worse you don't know what is!' and go on concentrate on breathing and drill down your emotion if you are intermediate on meditation. You could do yoga if that's your style or my brother's style is just running a mile (ew... who likes to run?). Find Your way of getting rid of stress because it IS YOUR OWN CHOICE to be stressed or not.

Meanwhile, I was meditating I got a message from my network manager​
I really thought I was in trouble or something because AM never starts a conversations to a new members because there isn't a relationship yet. However, she was quiet surprised at my CR rate on my network database...

Huh?(I was trying to stay out of peaking into the data before the day ends or I'll touch the campaign and it can screw up the data...tip for all new starters!) I checked my offer network database and I got a real high 50% CR on my offer. SERIOUSLY? The whole day I ended with a grin in my face I couldn't wipe out.

So back to data.... and Data alone.
Even with Good CTR on my landing page and CTR on offer conversions, my traffic CTR rate is real low like crawling low.
Average 0.68% CTR
In order for this to work I need to get at least 6% to break even which is a long way to go. So I brainstorm some thoughts into this.

Reasons why I have a low CTR
1. Popups is a disturbs the user's action this type of advertising and it tends to have a lower ctr
2. popup message is not good enough, not enough hook power. I gotta go back to the 8 life force (From "Ca$hvertising" Another Great Book Must-Read)and rewrite the message.
3. Traffic is junk or not targeted to converting traffic.

How To Solve This:
1. Better Popup headlines test : Made 3 variations on my best performing landing page. Waiting for data.
2. Try a different traffic type like pop under which is less disturbing of the user will try with JS vibration and sound to get the user's notice.
3. Already created a white listing campaign so it just takes time for me to collect data from 250+ categories.

If any more ideas would be great!