barbling

Mobile is definitely here to stay..

.... but what should you expect come next year?

My fav takeaway from

http://www.business2community.com/mo...-2017-01681381

is

Mobile Wallet – Not Just Payments

Think about that for a sec...

"Although still relatively nascent, mobile wallet as both a payment option and a marketing tool is gaining traction quickly and will continue to grow in 2017 as more consumers become comfortable with the technology and realize the convenience it offers.

Mobile wallet marketing allows a brand’s perpetual presence on the consumer’s device – either by downloading coupons or digitizing a physical loyalty card. Mobile wallet also enables location detection in order to send relevant messages at the exact moment of need. Brands who have adopted this technology early are reaping the benefits including increased foot traffic and sales as a result of the unique features of mobile wallet like location-based reminders."

Definitely something to keep in mind for marketing in the future....

Enjoy!

alexdeb

It's definitely an interesting topic. Have you implemented any of that yourself? This is so early stage, I think it hasn't been implemented by many so far.

TrumpiaTim

Well at this point, mobile continues to grow at a rapid pace with SMS text messaging declining in the P2P space with mobile apps coming to market in the US.

However B2C SMS text messaging increases as businesses see the effective reach that text messages have for their marketing and communication with customers.

Also shopping via a mobile device and general web browsing is starting to take the lead with more and more of the general population owning smart phones today.