I personally have never loved these codes and I barely think anyone uses them however he assures me EVERYONE loves them and they are a massive sales tool.
As far at the technical capabilities that all sounds great and I know they can hold more characters of data than a traditional bar code and they take up less space that a barcode as well, however are they necessary or driving any business and if so where do you think they work best.
Personally I have seen them on billboards which I find a little silly when you are driving as it is unlikely there will be a tremendous hit rate however in magazines and print collateral I guess they can work.
I’m of the belief that a website address could be just as effective and get the message across a little better as the idea of scanning can be problematic.
What are your thoughts? Is the QR code a fad that’s dying out or should I be giving it the space my client thinks is needed smack bang on the prime real estate of his business card.
The client is always right of course, but my immediate reaction was it is the QR code is on the way out.