App Store Optimization

by 7 replies
Hi for all,
i'm a new user in warrior forum, i am an android developer i had several project realized but now i want to upload my apps in google play store so i would like to know what is the best method to get download & traffic.
#mobile marketing #app #optimization #store
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  • Profile picture of the author WFMarcus
    Optimise the content of your product description, that's relatively organic.

    What applications are you working on?

    Could you be more specific so we can contribute better quality replies?
    • Profile picture of the author El hassani Ayoub
      Firstly thank's for your reply, for the application it's about the restaurant to locate the near restaurant or specific places like cafe & contains others details. but the problem that i founded is there are several apps for restaurant and i think it's hard to ranking in this niche, for this reason i would like to know the best method to ranking in store.
  • Profile picture of the author Daniel Peris Molina
    Hey El hassani,

    The best method to start is ASO (App Store Optimization)

    ASO helps developers and marketers get free installs through Search (like SEO) and top charts rankings.

  • Profile picture of the author Vidytape
    The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work.

    You have heard of ASO – App Store Optimization?

    Here are the steps to get download & traffic for App.
    • Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads.
    • App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly.
    • Keyword relevance: Apps with popular keywords in their title and description may see more downloads.
    • Revenue: Apps with a good record of revenue generation will get more visibility from the app store.
    • Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect.
    • Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.
    • Social proof: Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and google+ can determine whether users notice your app or ignore it.
    • App starts: The number of times users actually open your app also has a significant impact on ranking.
    • Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings. To ensure retention, cater heavily toward your target audience in the app description.
  • Profile picture of the author Sienna Amelia
  • Profile picture of the author Mitch Boo
    Read Google Search Engine Optimization Starter Guide and apply that to your app description.

    Submit your app page to Google. Yes, the Play Store is its property, but that way you will be indexed immediately.

    Submit your app page to Bing. It also covers most non-Google property, such as Yahoo and DuckDuckGo.

    Place also your app on the Amazon App Store.

    Have your app listed in all download repositories. I use to do it for me.

    Publish a Press release and make sure every Android magazine gets it. If possible, identify a journalist, and try to get in touch to introduce personally your app. An article can really boost your app.
  • Profile picture of the author Point Raiser
    This is how you get more downloads organically:

    - just start practicing by adding different variations of keywords in your title
    - Focus on more app installs in less time to increase app velocity
    - Ask for reviews from users so others know you are providing value
    - Make better app descriptions with LSI keywords

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