Has anyone made mobile work on Google adwords....

robertrobbins · 3rd Aug 2017, 06:53 AM

Hi there,

Just wondering if you're having success with mobile conversions on Google adwords?

If so, are there any tips that you can share?

I'm new to mobile marketing as was slow in making my websites responsive.

Thanks for your help.

dburk · 3rd Aug 2017, 07:36 AM

Hi robertrobbins,

I am having great success with marketing to mobile device users for both B2C and B2B.

I had to get good at it because some of my clients are in niches where 80-90% of all customer traffic is on mobile devices.

The keys to my success on mobile audience targeting include:

Using Custom Landing Pages
Responsive Web Design
Individually Optimized Layouts For Desktop, Tablet, & Smartphone
Split Testing Value Propositions
Disabling In-App Mobile Ads for Automatic Placements
Limiting In-App Mobile Ads To Only A Few Carefully Selected Managed Placements

Of course, all the other things that must be done to make a marketing campaign successful apply, the above list was crucial to making mobile audiences profitable for my clients.

HTH,

Don Burk

robertrobbins · 3rd Aug 2017, 07:38 AM

Don, thank you so much for your reply - most helpful.

avemfly619619 · 4th Aug 2017, 06:16 AM

Great stuff...

ColadaCo · 4th Aug 2017, 06:26 AM

Mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown. there are a number of things you can do to improve your conversion rate -
• Track your success with conversion tracking
• Use specific keywords for better conversion rates
• Use negative keywords to refine your traffic
• Use the search terms report to reach the right customers
• Include prices in your ad to attract potential buyers

TonyRoberts · 4th Aug 2017, 08:04 AM

Very interesting article, thanks for sharing your tips.

3rd Aug 2017, 06:53 AM	#1
robertrobbins Warrior Member Join Date: 2017 Posts: 2 Thanks: 5 Thanked 0 Times in 0 Posts	Has anyone made mobile work on Google adwords.... Share on: Hi there, Just wondering if you're having success with mobile conversions on Google adwords? If so, are there any tips that you can share? I'm new to mobile marketing as was slow in making my websites responsive. Thanks for your help.

3rd Aug 2017, 07:36 AM	#2
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 333 Thanked 1,621 Times in 1,287 Posts	Re: Has anyone made mobile work on Google adwords.... Share on: Hi robertrobbins, I am having great success with marketing to mobile device users for both B2C and B2B. I had to get good at it because some of my clients are in niches where 80-90% of all customer traffic is on mobile devices. The keys to my success on mobile audience targeting include: Using Custom Landing Pages Responsive Web Design Individually Optimized Layouts For Desktop, Tablet, & Smartphone Split Testing Value Propositions Disabling In-App Mobile Ads for Automatic Placements Limiting In-App Mobile Ads To Only A Few Carefully Selected Managed Placements Of course, all the other things that must be done to make a marketing campaign successful apply, the above list was crucial to making mobile audiences profitable for my clients. HTH, Don Burk
	* Get Results - Outsource Your PPC Management \| * Don Burk Advertising & Marketing - www.donburk.com

3rd Aug 2017, 07:38 AM	#3
robertrobbins Warrior Member Join Date: 2017 Posts: 2 Thanks: 5 Thanked 0 Times in 0 Posts	RE: Has anyone made mobile work on Google adwords.... Share on: Don, thank you so much for your reply - most helpful.

4th Aug 2017, 06:16 AM	#4
avemfly619619 Amit kumar Join Date: 2017 Location: india Posts: 215 Thanks: 6 Thanked 34 Times in 31 Posts	RE: Has anyone made mobile work on Google adwords.... Share on: Great stuff...
	digital marketing company in Delhi \| seo company in Delhi \| SMO Company in Delhi

4th Aug 2017, 06:26 AM	#5
ColadaCo ColadaCo - Made in USA Join Date: 2017 Location: CA, USA Posts: 7 Thanks: 0 Thanked 1 Time in 1 Post	RE: Has anyone made mobile work on Google adwords.... Share on: Mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown. there are a number of things you can do to improve your conversion rate - • Track your success with conversion tracking • Use specific keywords for better conversion rates • Use negative keywords to refine your traffic • Use the search terms report to reach the right customers • Include prices in your ad to attract potential buyers

4th Aug 2017, 08:04 AM	#6
TonyRoberts Active Warrior Join Date: 2017 Location: London Posts: 90 Thanks: 31 Thanked 40 Times in 34 Posts	RE: Has anyone made mobile work on Google adwords.... Share on: Very interesting article, thanks for sharing your tips.