Mobile techniques to drive trackable calls to your business.

cottonking2000 · 13th Sep 2011, 04:24 PM

This thread is to explore mobile marketing techniques that drive calls to your business. The assumption:

You have a mobile app that is searching for local business with-in a geographic area; taking into account the CELL PHONE GPS to drive data based results.

This is really becoming a big "OUT OF THE HOUSE" activity. Before mobile or with 411, people would search at home. Or call 411 in the local area looking for a service or product.

I find that google delivers different results base upon the mac address of a device and the users statistical information they have stored away.

This is why most people say they are listed on Google first page. This is false however. Google can not drive the same results everytime to each person on every search. Only 7 business; or a few more; would be listed all the time. With round robbin and mac address/ip statistical information, Google will send you results it feels are important.

How do you game this to drive mobile search and mobile sales....or mobile walk in sales?

Warrior Ben · 13th Sep 2011, 11:57 PM

Although Google does alter it's results based on a variety of factors, the basics still hold true. You want to have strong on-page optimization on your mobile site and build solid backlinks. From my understanding, Google primarily alters results based on location, so for ranking local businesses you still have to get them in the rotation.

-Ben

cottonking2000 · 14th Sep 2011, 12:10 AM

Originally Posted by Warrior Ben

Although Google does alter it's results based on a variety of factors, the basics still hold true. You want to have strong on-page optimization on your mobile site and build solid backlinks. From my understanding, Google primarily alters results based on location, so for ranking local businesses you still have to get them in the rotation.

-Ben

Ok BACKLINKS are bad unless they come from High Value sites like edu - gov or top 50 websites articles like AP. Google results are Long and lat based with a 1 mile ring dia circle for search. The long and lat come up then the hits for the type of search - orginally SIC based upon google input and then more options....but backlinks kill. Focus on yelp - google is trying to steal all hot yelp traffic to kill them

andrewpeters · 18th Sep 2011, 11:54 PM

Like any other marketing medium, cross-promotions and a seamless transition for customers between the different channels is necessary.

cottonking2000 · 19th Sep 2011, 12:00 AM

Originally Posted by andrewpeters

Like any other marketing medium, cross-promotions and a seamless transition for customers between the different channels is necessary.

Not true. I am surprised at how many people want to create web eco systems to build hits. A simple service that can build and release your information into the proper databases will do a great job.

13th Sep 2011, 04:24 PM	#1
cottonking2000 Active Warrior Join Date: 2010 Posts: 97 Thanks: 4 Thanked 15 Times in 13 Posts	Mobile techniques to drive trackable calls to your business. Share on: This thread is to explore mobile marketing techniques that drive calls to your business. The assumption: You have a mobile app that is searching for local business with-in a geographic area; taking into account the CELL PHONE GPS to drive data based results. This is really becoming a big "OUT OF THE HOUSE" activity. Before mobile or with 411, people would search at home. Or call 411 in the local area looking for a service or product. I find that google delivers different results base upon the mac address of a device and the users statistical information they have stored away. This is why most people say they are listed on Google first page. This is false however. Google can not drive the same results everytime to each person on every search. Only 7 business; or a few more; would be listed all the time. With round robbin and mac address/ip statistical information, Google will send you results it feels are important. How do you game this to drive mobile search and mobile sales....or mobile walk in sales?

13th Sep 2011, 11:57 PM	#2
Warrior Ben WarriorBen.com War Room Member Join Date: 2010 Posts: 535 Thanks: 7 Thanked 558 Times in 170 Posts	Re: Mobile techniques to drive trackable calls to your business. Share on: Although Google does alter it's results based on a variety of factors, the basics still hold true. You want to have strong on-page optimization on your mobile site and build solid backlinks. From my understanding, Google primarily alters results based on location, so for ranking local businesses you still have to get them in the rotation. -Ben
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18th Sep 2011, 11:54 PM	#4
andrewpeters Warrior Member Join Date: 2011 Posts: 25 Thanks: 0 Thanked 1 Time in 1 Post	Re: Mobile techniques to drive trackable calls to your business. Share on: Like any other marketing medium, cross-promotions and a seamless transition for customers between the different channels is necessary.