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Unread 16th Sep 2011, 04:27 PM   #1
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Mobile Marketing - For Sports League fundraising??
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Hey guys,
I need some input on how to use this to my advantage and also help out local teams.
I have many friends with kids and they are part of their local soccer / basketball / football teams. I know there must be a way that I can use this mobile marketing to make this a win / win situation. They need to do fundraising and I of course want to make some $$$ with my SMS platform.

how would you guys implement this?
anybody have experience on this topic?
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Unread 17th Sep 2011, 10:39 AM   #2
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Re: Mobile Marketing - For Sports League fundraising??
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I have not done this, just throwing an idea out there that seems like it should work.

First, have the teams help you build a list that wants to receive local deals. You can announce at games "Text KEYWORD to SHORTCODE ..." The kids on the teams can hang flyers on doors in their neighborhood with a CTA to join the list.

You should be able to build a decent list pretty fast. Then get the kids/parents to sell text blasts to merchants, with the team getting 50% (or more) of the proceeds.

I think Lime Cellular is the best white label SMS marketing platform.
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Unread 18th Sep 2011, 12:27 PM   #3
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Re: Mobile Marketing - For Sports League fundraising??
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You know what I never thought of it like this because if i get the kids out on the roads handing out the flyers (which will be a pain in the ass because kids these days) but if done right this can be a perfect joint venture.
and instead of doing just one team i can have All the teams in the league doing it and maybe build a massive list.
I would love to make this a good local thing population here is around 570k
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Unread 18th Sep 2011, 07:00 PM   #4
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Re: Mobile Marketing - For Sports League fundraising??
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Originally Posted by herbaluss View Post

You know what I never thought of it like this because if i get the kids out on the roads handing out the flyers (which will be a pain in the ass because kids these days)
Yes, I look back nostalgically on the days when we could force children to work 12 hour days making clothes in factories.

Ah, the good 'ole days...


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Unread 19th Sep 2011, 12:50 AM   #5
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Re: Mobile Marketing - For Sports League fundraising??
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Like the above poster said, create a keyword and shortcode for them to opt in the distribution list. And send text coupons and reminders about which restaurants' proceeds are directed to the league.
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Unread 19th Sep 2011, 12:55 AM   #6
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SMS = You must get phone numbers to share info.

Create a list where the sports teams compile a list of numbers into a central Database under the teams name - friend parents etc numbers.

Then send special offers out to the them with affiliate or local deals so they make a few bucks and you sell a few SMS.

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Unread 19th Sep 2011, 09:27 AM   #7
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yes create league wide messaging system - give each team their own keyword, compete on who has the most subscribers or redemption(reward them, and make it competitive). go find local businesses who are interested in your demograhic of soccer moms and other parents. send out blasts, make money with businesses, kick back some to the winning teams. your list will last much longer than the soccer season!

ps you should offer service to coach for free, so that he can text message parents changes about practices etc. you would actually be doing something definitely useful for them and make sure everyone signs up.
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Unread 19th Sep 2011, 11:40 AM   #8
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Re: Mobile Marketing - For Sports League fundraising??
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Awesome idea / system. Great post!!

The Ultimate Affiliate Marketing Program. Number 2 in the World According to Alexa.com! Watch the short video here: http://www.ibourl.com/egq
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Unread 19th Sep 2011, 12:27 PM   #9
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Re: Mobile Marketing - For Sports League fundraising??
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Originally Posted by Taziah View Post

Awesome idea / system. Great post!!
are you referring to my post?
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Unread 19th Sep 2011, 07:00 PM   #10
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loving all these ideas i'm going to make a plan to present to the league im definitly sure this can become something big.
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Unread 1st Oct 2011, 02:54 PM   #11
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Re: Mobile Marketing - For Sports League fundraising??
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Originally Posted by socialmediaking View Post

yes create league wide messaging system - give each team their own keyword, compete on who has the most subscribers or redemption(reward them, and make it competitive). go find local businesses who are interested in your demograhic of soccer moms and other parents. send out blasts, make money with businesses, kick back some to the winning teams. your list will last much longer than the soccer season!

ps you should offer service to coach for free, so that he can text message parents changes about practices etc. you would actually be doing something definitely useful for them and make sure everyone signs up.
I like this idea a lot... I actually started to talk to some parents on the team and they think it's a good idea.
What really sucks is that i would be the one probably doing the footwork to these businesses trying to build them up.
What I think would work best if i make some type of poster or something that the businesses put up into their stores to also attract more people to the list with my local Marketing company name, And i get myself a little local groupon type thing going that way..... sounds like I found myself a goldmind and a quick way to build and empire ,also help the kids out as I will be a sponsor. Now getting the leagues on board is going to be something ill have to figure out(which i thought was just one and seems to be way more ).

What yall think? or suggest?
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