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Unread 17th Sep 2011, 06:10 PM   #1
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Any Way To Set Up A Tap-to-Order Mobile Site?
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I was talking to a restaurant owner about setting up a mobile site with his menu items listed, and how people could tap to call him with the order. He then asked me about the possibility of setting up a mobile site with the capability to select items from the menu, then tap to send that order to the restaurant. I told him I'd look into it.

So, anyone doing this? If so, how is it accomplished?

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Unread 17th Sep 2011, 09:26 PM   #2
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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You probably could setup a form similar to what WillR has in his templates. Check out the Call-Back form. Except you have to add form fields that have the menu item with a field for quantity. The customer would simply just put a value in the quantity field. The completed form would be emailed to the restaurant.
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Unread 17th Sep 2011, 09:46 PM   #3
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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It depends how complicated the system would be. If you just used a basic setup where people can check items from the menu and then the order is sent through via email, then you run the risk of people abusing the form and also the hassles when people check wrong menu items, etc, etc.

Another option is to use some of the ordering platforms that are already available that you can simply embed straight into your website. I haven't used any of them myself so there are none I can recommend to you but maybe there are some people out there who know of some good ones?

I personally always encourage restaurant owners to take the bookings by phone. One of the big reasons I encourage this is because it gives them an opportunity to upsell people. Even if it's just adding a large bottle of soft drink to the order, if you do that on half the orders during the night then it starts to add up very quickly.

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Unread 17th Sep 2011, 09:59 PM   #4
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Thanks guys. That's a good point about the upsell, Will. I tried telling him that if I was the customer, I'd prefer to order by phone rather than try and pick all the different things from a mobile site....... pizza crust type, toppings, etc. That could get quite involved. I'll run that upsell potential by him.

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Unread 18th Sep 2011, 01:17 AM   #5
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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solves the problem right there. I kept looking to find a tap to call option myself, but just letting them know they could miss an opportunity to make more money would by just taking the phone order is a great reason NOT to go that route !
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Unread 18th Sep 2011, 01:18 AM   #6
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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If you do a search online there is some nice software around you could use to do this then just link to your mobile site.

ONOSYS Restaurant Online Ordering: Fast Casual, QSR, Pizza & Subs

Quentin

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Unread 18th Sep 2011, 07:21 PM   #7
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Subway has something like that SUBWAY® Express : Save time, order online!
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Unread 3rd Oct 2011, 06:39 PM   #8
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by rlhurst View Post

I was talking to a restaurant owner about setting up a mobile site with his menu items listed, and how people could tap to call him with the order. He then asked me about the possibility of setting up a mobile site with the capability to select items from the menu, then tap to send that order to the restaurant. I told him I'd look into it.

So, anyone doing this? If so, how is it accomplished?
Do you want this to be a "tap to call solution"? If so, pm me, as I have a solution for you. Cheers

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Unread 3rd Oct 2011, 07:49 PM   #9
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by EvanBeck View Post

Do you want this to be a "tap to call solution"? If so, pm me, as I have a solution for you. Cheers
Tap to Call is easy and is NOT what he is talking about... I don't think?
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Unread 3rd Oct 2011, 08:10 PM   #10
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Yeah, my question was more involved than just a simple "tap to call"... but thanks anyway.

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Unread 3rd Oct 2011, 11:04 PM   #11
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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There may be a link somewhere on the main page (usually at the bottom) that says view web version or desktop page or something similar.

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Unread 4th Oct 2011, 03:48 PM   #12
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Hi

show this to your clients]

It will give them a nice view to their future

its part of our sales package that my sales team are giving to the clients

Pizza chain looks for big slice of the mobile trade

and you may find some nice facts in there.
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Unread 4th Oct 2011, 04:30 PM   #13
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Here is a good service to consider.

They are the same service that subway restaurants use to deliver their mobile orders.

GoMobo - Order Ahead from Online Menus

**Learn how to profit from mobile marketing and web 3.0 marketing in under 2 hours
Click Here Now http://sixfiguresuccesssecrets.com/h...under-2-hours/
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Unread 4th Oct 2011, 05:07 PM   #14
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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I am actually working on a hosted service for this similar to GoMobo and others. I am building in the upsell/cross-sell paths into it so they could configure it to do it for them automatically (similar to how Outback's online ordering works).

To build it custom one-off is not too hard if you know how to build dynamic/data driven websites. You can do it with static pages if you think through all the up-sell paths ahead of time.

I disagree with pushing them to do phone only orders. You can implement it in software it just takes a little planning on the restaurant's part to go through the menu and come up with a matrix. If you have an analytics package installed you can even take advantage of this and do a/b testing.

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Unread 4th Oct 2011, 05:11 PM   #15
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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To more directly answer your question, you are basically building a multi-page e-mail submit form. After the site collects all the order items in the users session, they click to submit their order and the site just emails the order to somewhere.

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Unread 4th Oct 2011, 08:00 PM   #16
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by mmntv View Post

I disagree with pushing them to do phone only orders. You can implement it in software it just takes a little planning on the restaurant's part to go through the menu and come up with a matrix. If you have an analytics package installed you can even take advantage of this and do a/b testing.
You disagree with phone orders simply because the system you are creating is based on not doing phone orders. The simple fact is it is just as easy for most small local restaurants to take their orders over the phone. It makes the experience more personal and gives them an easy chance to upsell their customers.

Too often I see inexperienced offline marketers trying to sell solutions to small businesses that are not needed. Yes, there is a demand for these online ordering systems but it is dependent on the size of the business as to how much they really need it.

eg: a pizza chain like Dominos = yes, makes sense.
my local chinese restaurant doing 15-20 phone orders a night = no, not needed.

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Unread 4th Oct 2011, 10:28 PM   #17
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by WillR View Post

Too often I see inexperienced offline marketers trying to sell solutions to small businesses that are not needed..
More than a little presumptuous, eh? : shakes head : Good luck with that.

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Unread 4th Oct 2011, 11:33 PM   #18
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by mmntv View Post

More than a little presumptuous, eh? : shakes head : Good luck with that.
Not at all. When I see offline marketers trying to talk small business owners into solutions such as smartphone apps, complicated ordering systems etc, I know they are more concerned about making a dollar than really helping their client. Technology is great but it shouldn't be pushed on to those people who do not need it.

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Unread 5th Oct 2011, 08:12 AM   #19
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Hello,
Does any one have a great way to put a restaurant's menu on a mobile site?
Alot of restaurant's menus are in pdf format. So, when I set up a " tap to see menu" button on the mobile site. It has to download. It is not always clean on a mobile site.

Please Help. I have several restaurant customers.
Thanks,
Scott Mosteller
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Unread 5th Oct 2011, 03:14 PM   #20
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by Scott Mosteller View Post

Hello,
Does any one have a great way to put a restaurant's menu on a mobile site?
Alot of restaurant's menus are in pdf format. So, when I set up a " tap to see menu" button on the mobile site. It has to download. It is not always clean on a mobile site.

Please Help. I have several restaurant customers.
Thanks,
Scott Mosteller
I would definitely advise AGAINST using just PDF menus. The reason being that not all smartphones are definitely equipped with PDF readers and also the cost and time it will take for someone to download a menu. You are much better off to put a menu page on the mobile website and replicate all the popular menu items on this page. You could maybe then have a link down the bottom of that menu page where people could download the longer PDF version if they wanted to.

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Unread 7th Oct 2011, 09:13 PM   #21
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Yeah, I completely agree with this, Will. Sometimes in our eagerness or desperation to make a sale we unwittingly complicate matters both for ourselves and for the client. Simple is the way to go.

Originally Posted by WillR View Post

Not at all. When I see offline marketers trying to talk small business owners into solutions such as smartphone apps, complicated ordering systems etc, I know they are more concerned about making a dollar than really helping their client. Technology is great but it shouldn't be pushed on to those people who do not need it.

Newborn Newbie No More

Last edited on 7th Oct 2011 at 09:14 PM. Reason: spelling
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Unread 7th Oct 2011, 11:21 PM   #22
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Been using these guy's for a while,, eHungry.com - Online Ordering for Restaurants
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Unread 8th Oct 2011, 12:26 AM   #23
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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As a customer, I'd rather phone in my order. That way I know that someone actually took it and it will be ready when I get there.

If I ordered it through some sort of phone app or mobile site, I wouldn't know if it went through, or if it did, did someone actually see it, and if so, how long did it take for them to notice my order was placed. With my luck I'd go to pick up my pizza and they'd say "What order?".

That's too many variables when just a simple phone call would do the same job better.

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Unread 8th Oct 2011, 02:04 AM   #24
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Hey, this is a really good discussion, bringing up some points I hadn't thought of. Thanks, Will (and others).

I definitely agree that as a customer, I would much prefer to call in my order. Maybe at my desktop computer I'd be happy to click on items and send an order because to go to the phone might be an inconvenience, or someone else may be using the phone at home. But if I'm on my mobile phone (which is right there in my hand) why not just tap to call and no for certain that the order went through.

For all involved, it would be good to know if there's a delay in the kitchen and the order might be delayed. All of that kind of stuff can be relayed by a real person answering the phone. Plus, I think it's nice to talk to a real person--something that local businesses should take advantage of, not try to mask with faceless technology.

I might suggest that to simplify the phone call, perhaps menu items be NUMBERED that someone could call and order #3 (the chef salad) and #7 (a large Coke). Maybe not everyone will use the numbers but it can helps build in a little extra redundancy which can cut down on mistakes, especially if there are several variations of the same item (such as #4 burger and #5 double-burger and #6 double cheeseburger)

And, I especially appreciate Will's comments about staying away from building apps that small businesses probably don't need. The simpler we can keep this for local businesses, the better. Later, once they are happy with our work, if they decide they need an app we can explain the pros and cons and let them decide.

Jim
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Unread 8th Oct 2011, 06:42 AM   #25
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Just wanted to focus back in on the original post.......

I was NOT trying to get the restaurant owner to go with a tap-to-order system. HE was the one who brought it up. I actually was on the side of just having a simple tap-to-call button........ but when the client is the one asking for a solution, it's worth looking into....... they're the ones PAYING!

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Unread 8th Oct 2011, 11:45 AM   #26
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by Scott Mosteller View Post

Hello,
Does any one have a great way to put a restaurant's menu on a mobile site?
Alot of restaurant's menus are in pdf format. So, when I set up a " tap to see menu" button on the mobile site. It has to download. It is not always clean on a mobile site.

Please Help. I have several restaurant customers.
Thanks,
Scott Mosteller
This is what I do for my pizza and restaurant clients.
Check it out and see if this helps answer your question.

~Mike
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Unread 8th Oct 2011, 06:48 PM   #27
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by rlhurst View Post

Just wanted to focus back in on the original post.......

I was NOT trying to get the restaurant owner to go with a tap-to-order system. HE was the one who brought it up. I actually was on the side of just having a simple tap-to-call button........ but when the client is the one asking for a solution, it's worth looking into....... they're the ones PAYING!
I kind of disagree with this sort of attitude. A business owner hires me for a reason - to advise them on the best solution for their business and their customers. The restaurant owner might be good at making pizzas, that's what he does, but he doesn't know anything about online marketing and that is why he has hired me. Just like I wouldn't try and tell him how to make pizzas cos that's not what I do.

It's easy to just nod your head and go along with whatever they want, that's what most offline marketers will do. Then when they (the business owner) get complaints from their customers and the tap to order system isn't working out for them as they had hoped for they will look at you as a poor marketer.

If you don't think what the person has asked for is suitable for their business then it is your duty to stand up and tell them. Someone sitting at the traffic lights wanting to order pizzas on the way home does not want to fiddle around selecting options, entering their address and payment details, etc. They would much rather get on the phone to someone live and have the pizzas ordered quickly and easily.

Yes, a tap to order system might be a little easier for the business owner but that's NOT what good business is about. The customer is the only person you should care about. It might take a little extra effort to take the orders by phone however the customer satisfaction is going to be far greater. If done properly you can easily upsell a percentage of your customers and make it well worth your while.

Don't make the mistake of being just another 'yes sir' marketer. They will give you a lot more respect and are much more likely to refer you to others if you are willing to challenge their opinions and stand up for what you believe is right.

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Unread 8th Oct 2011, 06:53 PM   #28
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Originally Posted by WillR View Post

I kind of disagree with this sort of attitude. A business owner hires me for a reason - to advise them on the best solution for their business and their customers. The restaurant owner might be good at making pizzas, that's what he does, but he doesn't know anything about online marketing and that is why he has hired me. Just like I wouldn't try and tell him how to make pizzas cos that's not what I do.

It's easy to just nod your head and go along with whatever they want, that's what most offline marketers will do. Then when they (business owner) get complaints from their customers and the tap to order isn't working out for them as they had hoped they look at you as a poor marketer.

If you don't think what the person has asked for is suitable for their business then it is your duty to stand up and tell them. Someone sitting at the traffic lights wanting to order pizzas on the way home does not want to fiddle around selecting options. They would much rather get on the phone and have the pizzas ordered quickly and easily.

Don't make the mistake of being just another 'yes sir' marketer. They will give you a lot more respect and are much more likely to refer you to others if you are willing to challenge their opinions and stand up for what you believe is right.
What do you "kind of disagree with this sort of attitude" about?
Where I said it's "worth looking into"? You don't think it's worth looking into? I had no idea how it worked, thus the post. I definitely thinks it's a least worth looking into.

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Unread 8th Oct 2011, 10:25 PM   #29
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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I think a great solution is just a press to call button for such small businesses. I started to look at this as well and then I thought to myself that with many small businesses in my local area, it's still nice to stay personal and talk to them. Some of these programs cost small businesses a good penny and I think there are other valuable ways to help them out like adding coupons and such that in turn will cost both parties less and help both parties generate more cash flow.

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Unread 9th Oct 2011, 05:33 PM   #30
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Although in most cases I would prefer having a person take my order over the telephone, I can see situations where I would use a 'tap to order' from my smartphone.

Picture this:

You have had a really long day at the office. You get on the BART train to go home and you are thinking about what to fix for dinner, remember you're really tired. You decide to order take-out from the neighborhood restaurant, you go to your smartphone and order dinner by clicking on the menu items. You have your dinner ordered without everyone on the BART train knowing what you are having for dinner, you then sit back and relax until you get to your station.

So yes, the can be a need for such a service even for non-chain restaurants.

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Unread 13th Oct 2011, 12:03 AM   #31
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Okay, I've got it straight now. It wasn't the QR Codes that were tested on BART. It was NFC for Mobile Commerce that requires all that updating and in July it was still only available on 1 Nexus phone.

The example below is what you can do on a typical ride to work without
your wallet . . .sounds exhausting and you haven't even punched in yet. :rolleyes:

firstdata.com/about/whitepapers.htm
Walking out the door, you do a quick check on your iPhone to find the lowest-price gas station between your house and the commuter parking lot at the BART station.

When you select the Shell® icon, a coupon appears that’s good for a free car wash with fill-up and a coupon for a free size upgrade on a cup of coffee.

Because you’re running late today, you’ll take advantage of the car wash offer later, so just store the coupon in your phone and drive directly to the station.

On almost every other day, you stop at the Starbucks down the street, paying with the Starbucks® Card stored in your phone. But not today, because you buy coffee at Shell with the free upgrade you received just moments ago.

After swiping your phone at the turnstile, you rush to the BART train, just making it before the doors close.

About halfway to San Francisco, you get a text message from Starbucks (because you indicated your desire to receive these communications when you signed up). “We missed you this morning! When you get a minute, drop in to any Starbucks and use this coupon for a free size upgrade. If you would like to use GPS to find the closest outlet, just click here.”

On the BART train these days, the advertising is all interactive. So, before getting off at the downtown station, you make a few quick swipes with your phone to see what your favorite lunch spots are offering in the way of specials. Mmmm . . . 20 percent off the classic meatloaf sandwich at Max’s!

But today, you promised your wife that you’d pick up a new laptop computer for your daughter’s graduation present. At Best Buy, you’ve got it down to three different models. Now, just tap your phone to the display in front of each brand and see what incentives might be available.

Sony is offering a $200 mail-in rebate, which, if you use your Best Buy account, will be credited instantly—no need to submit paperwork.

HP will give you either a free printer or an extended three-year coverage plan.

And Apple will give you nothing, but because you have an iPhone, they send you an e-mail telling you how cool you are.

You choose the HP® laptop, because the extended warranty sounds appealing as your daughter heads away for college.

At the register, another offer comes through, this one from American Express. Use your Gold Card and get double points. Another quick pass of the iPhone and you’re on your way.

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Unread 13th Oct 2011, 08:26 PM   #32
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Re: Any Way To Set Up A Tap-to-Order Mobile Site?
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Opendining.net has a mobile ordering solution you might want to look at.
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