18th Sep 2011, 07:32 PM | #1 |
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So today my wife and I had a booth at a local bridal show (she owns a video production company taping weddings and such and I help her out). I figured while I was there, I'd walk around to other vendors, strike up a conversation, and talk about mobile websites. You can't do too much of that, though, because vendors hate getting "sold to" by other vendors...including myself. But anyway, I did talk to a woman who owns a teeth whitening and tanning business. We talked about her company for about 10 minutes then we talked about websites. Well, to make a long story short, I told her I was getting into creating mobile websites and was doing some research for the best price. I asked her if she'd rather pay one set price, a price per page, a monthly fee, etc. She told me that SuperMedia (I think that's what they're called....but it's basically YellowBook) said they'd create a mobile website up to 11 pages for $29.95 per month (1 year minimum). They're selling it as the site is free and the customer just pays for hosting. I was like....hmmmm. I then told her that one of the pricing structures I was thinking about was building the site for free and then charging $19.95/mo for hosting. Continuing....I then asked her if she would rather pay one set price for a site...$10.00 per page for instance...and be done with it, or pay monthly like Yellow Book is charging. She said she'd rather pay monthly. That wasn't the answer I thought she'd give....but I'm thinking that maybe it's easier for small businesses to budget a smaller monthly fee than it is to come up with a larger payment all at once. She had some customers stop by so we had to end our conversation. But at least I was able to do some real pricing research just to see what the market would bear. I have a few appointments this week so just to get a few sites under my belt (and possibly keep my foot in the door), I'll promote a free site up to 8 pages and $19.95/mo with min of one year contract. That's $240 per client and I would think that $19.95/mo would be a no-brainer. What are your thoughts? Mike |
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18th Sep 2011, 07:57 PM | #2 |
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Mike, There's no need to choose one or the other. Why not offer both packages right next to one another and the client then gets to choose what best suits them? I have always just gone for the money right upfront but I know of others who are very successfully using the free plus monthly hosting packages. You could price the standard package at $297 and then have a monthly option where they pay $27 per month (minimum 1 year contract). That a total of $324 for the first year. It's a little more expensive than the one-time payment but that is how it should be. They should pay a little more for the convenience of paying it off over a longer period of time. I also think at $10 per page you are massively underselling yourself. It really depends what you think your time is worth. If you are happy to spend a few hours putting together a 5 page website for $50 then so be it but I really think you are selling yourself short. If you enter the marketplace with prices like that it will be very hard for you to ever start charging a decent amount. If a business is not willing to invest at least $297 in a mobile site then they really are not worth my time. Having a mobile site is no longer a choice it's something every business is going to need. Even at $297 it's an absolute steal. With a 5th of their customers already visiting on mobile devices it's a tiny price to pay. |
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18th Sep 2011, 08:06 PM | #3 |
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18th Sep 2011, 08:22 PM | #4 | |||
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Sorry, that was just an example. I would definitely charge more than that if charging per page.
Mike | |||
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18th Sep 2011, 08:34 PM | #5 | |
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You can see my basic pricing structure here: http://www.warriorforum.com/offline-...ould-help.html | |
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18th Sep 2011, 08:37 PM | #6 |
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Thanks Will. That helps a lot. I'll be spending most of the day tomorrow setting up pricing and promo materials for this weeks meetings. I also have a meeting with my sister-in-law to start making cold calls as well to get appointments. Hopefully that works out |
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18th Sep 2011, 11:18 PM | #7 | |
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I wouldn't expect that answer as well. But I have an idea and perhaps this is the reasoning behind her answer. I think, when she pays a monthly fee, she feels safer in terms of support for her mobile site. I mean, she probably thinks that when she pays monthly, the company or the guy who provides the mobile site will have to take care of any further problems, maintenance and update issues. This totally depends on the agreement between her and the provider. I don't know but I guess most of the time, such business owners believe that they will get free support when they pay a monthly fee that's why she prefers it. If you will go with the monthly payment structure, you need to make everything clear and write down all the terms and conditions so that she wouldn't expect any extra free additions/updates etc. for her mobile site apart from the necessary basic technical support you have to give her since you will be hosting her site. | |
18th Sep 2011, 11:39 PM | #8 |
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My mobile marketing landindg pages start at £165 (GBP not Dollars) and thats for TWO PAGES...I aim for around £80 per page which allows for a little movement should the client want to haggle ;-)...for examle I did a deal this week for a 10 page site for £699 (£69.9 per page)...so just be careful when committing to a pricing policy Mr C as it's easier to come down than go up ;-) Neil B |
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19th Sep 2011, 12:07 AM | #9 |
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Mobile web is awesome but only under such conditions: 1. Mobile local search 2. Mobile local search with click to call. 3. GPS based local search with click to call. Mobile web is fine but you will not have anymore people going to your mobile web than your non mobile web unless you change your product around - for better or worse. CLICK to call is where it is at right now. |
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19th Sep 2011, 12:21 AM | #10 | |||
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http://www.warriorforum.com/warrior-...available.html No, this is not an affiliate link.
I'm not really sure what "Click to call" is. I'm assuming that you put a button on the site that calls a number when tapped. This is automatically done if my cell phone sees a phone number on a webpage or email (as long as the number is in text format and not a graphic). Is this what you mean? Mike | |||
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1st Jun 2012, 08:05 PM | #11 |
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Thanks for the pricing examples
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1st Jun 2012, 10:36 PM | #12 | |
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1.)how much content (text) do you allow for per page? and..... 2.) do you add any more for inserting pics? (or do you include a pic or 2?) Robert X | |
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