SySySy

I started building mobile websites for mainly dentists, but I was wondering what other clients you guys target.

DrPaul

Golfers, Fishermen... two big industries here...

Real-Estate

Mom&Pop restaurants

Bowling alleys

Grocery Shoppers

...

WillR

It's important to also concentrate on those businesses that are more likely to want your services - ie those who are already spending money on advertising their standard website. You can find these businesses in places such as Google Adwords (the ads down the right hand side of Google), YellowPages, and coupon sites such as Groupon. Businesses who are already spending good money on advertising their web presence are far more likely to understand the value of having a mobile optimized web presence.

Another trick is to look for sites that use a lot of flash since iPhones do not support flash so when they see their standard website on an iPhone they will be shocked that it does not display properly, if at all.

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Barefootpainting

Mobile can be used for almost any business. WillR brings up a great point about those without flash where you can litterally walk into their business and show them their site on your smart phone so they see it does not exist.

If you do a local search in regards to google by typing in your city + niche, you can see who has acquired their google place pages. Those who have not grabbed them, most likely do not have the know-how of getting a mobile page up, which is where your expertise comes in to save the day.

If you can show them example of what their sites look like with and without the service, you are going to increase your chance of gaining them as a client. Having the right price helps as well. Don't be afraid to barter with them if you are just starting out and they do not have a big advertising budget yet.

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deum

WE NEVER GOT DENTISTS!

SySySy How do you reach them?

thanks

My sales team has problems with dentists and doctors

besides booking an appointment to GIVE THEN MONEY, how do you reach them? regards

midasman09

EVERY "Towing Co" and "Locksmith" SHOULD have a Mobile site!

I can't believe how many don't. Probably because no one has called on them. These biz probably think they don't need this "Extra" service. Cell Phones do fine! However....worth a try.

Owners are EASY to reach! Just walk in with your Android and give a demo.

Don ALm

Qamar

This is very true and this also how I got my clients. You just have to tell them that people are looking for their services/products via mobile phone (show them the statistics from Google keyword tools) and explain to them how they are actually leaving money on the table by not optimizing their websites for mobile phones.

Also tell them that since majority of their competitors are not having mobile site yet, they would gain massive advantage if they would start having theirs first.

These people are easier to convince because they are already paying money on Google Adwords and know the benefit of proper advertising. Of course your email/direct mails must expand more about the benefits and the advantages of having a mobile site as opposed to not having one.


Qamar

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Mobileico

Taxis, Pizza and Chinese Delivery, Tow, Churches
I am not religious, but I like churches for business. They hold the masses. For instance, a small church here can hold up to 50 people. There is bigger church here as well that has over 2,000 people on Sunday. This is just a small town. Imagine all the other possibilities. Stay well my friends

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MoneyMagnetMagnate

I would be very interested in your painless dental approach too!

What are you doing? I've found a lot of dentists are on a network type web service...

Mark Binnie

I like the idea of locksmith, as if your locked out you've gotta use your phone.

M Stacks

I know this is an older post, and sorry for bumping it, but I keep seeing this. And I used to think that, too, but then I thought about it more. Aren't towing and locksmiths almost TOO simple? I mean, for a mobile site, they almost don't need more than a "Click to Call" button. What else are they going to say? We're the best, call us 24 Hrs?

So I'm traveling through Boise. My car breaks down. I Google "Boise towing" and guess what? A whole page of Google place results with the phone number right there that I can "Click to Call" right there in Google places already.

So why do they need a mobile site? If I was a tow company owner, that's what I would ask anyway.

Warrior Ben

I only prospect potential clients who are already running print ads. This way I know they are serious about spending money on marketing and it is also a great lead-in for a mobile website linked to a QR Code.

By saying that I can turn their "static print ad into an interactive piece of media" by placing a QR Code on it, business owners really start to see the potential.

Then when I meet with them and show them a demo of scanning the QR Code, they are absolutely blown away.

-Ben

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ttrfanatic

That's a good point! But not everyone can be on the top of Google Places either so why not go in with the idea of getting them to the first page and then upsell them on your other services such as a mobile website. That's what I try to do at least!

ttrfanatic

By the way, I noticed that I actually didn't put in my 2 cents on businesses to target. I have had some success with automotive repair as well as specialty businesses such as RV repair.

JJC13

Great advice Ben I really think this will work well... Thanks for sharing ;-)

JJ Currie

joecarson1

Great posts by all, thanks!

4webmaster

There is an article today about Dentists and marketing: Dentists turn to marketing after getting brush-off from patients - latimes.com

https://stevesuard.com

Nail Yener

I gave a long break to mobile web design but I am back. I have worked with small-scale hotels up to now. I guess I like designing mobile sites for hotels and I really didn't try hard in other niches.

Kevin AKA Hubcap

I don't know about locksmiths bit in my experience most towing companies get business via insurance companies, auto repair places, or travel clubs (like AAA).

That being said, a mobile site can still benefit them.

jayjayr

Hi Nail,

I think it is interesting to develope sites for hotels. I have a lot in my area and I will explore it. What usually you put in a hotel mobile site? Can you show some examples?

Thanks

jayjayr

Good advice Will.

Nail Yener

Well, I put what they ask me to put but in general I have the following pages that I use for hotel mobile sites:

- Homepage
- About
- Rooms (an image gallery possibly)
- Services, Activities etc.
- Rates
- Contact (contact form and other details)
- Check Availability/Book (scripts from booking.com or where they handle their booking)
- Find Us (Google Map, directions etc.)
- Guestbook (if they have or want)

shockwave

I agree with you M Stacks. At first I thought "Yeah, awesome idea!". Then after thinking about the whole process from beginning to end like you described, I came to the same conclusion: Ol' big G has this sort of process already in place.

However, this may lead to the opportunity to sell GP listings to Tow Companies (for example) who are NOT already in GP?

.....but they still have to see the value of the internet and you'll probably do better if you back it up with some keyword counts to show that there is demand.

lirikh

Hmm usually people don't just click to call a business right away. If I was looking for a locksmith, I wouldn't call the locksmith right away even if his number would show up in Google.

I would first visit his website, because people want to get a better impression of the person they would be doing business with.

So yeah, if he doesn't have a website, he should get one. If he has a website, then he should also get a mobile website.

It's also about being ahead of the competition.

thedealmaker

The typical business I like to target with mobile websites are the ones who have high customer values.

These businesses for example are dentists, chiropractors, home remodeling, hvac etc.

By targeting these types of businesses you have a better chance of them not doing a double take when you tell them your prices or put them on auto billing.

They already know that if they have to pay me a couple of hundred dollars every month and it leads to at least one new customer... then their fee to me is more then made back up...and worth every penny.

Plus they are spending big money on advertising already....so part of my job is already done. They know the value of spending money in order to bring in new customers.

When you target business who have lower customer values, it becomes a tougher sell for you. It means you really have to show them the value of your services in multiple ways so that they can see that by using your services they will eventually make their cost of doing business with you back up.

I like things to be much simpler.

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jhuman

high traffic type businesses work well - bowling alleys, gyms, restaurants,etc...

Internetjunky

I have been having some success lately with plumbers and roofing companies. Winter time can be a busy time of the year for these services.

peter360

I agree that the best businesses to target are the ones that are already advertising in Newspapers, YellowPages, CuponMailer, ValuePak, Groupon, Google Adwords, etc...They understand the value of advertising and of keeping up to date with current technology.

rahmat

Here are more diverse clients you can target:

Beauty business:

• health
• spa
• massage
• reflexology
• skin care
• perfume
• body shop
• face shop
• hair

Food business:

• cafe
• coffee
• tea
• food
• snack
• convectionary
• bakery
• dessert
• donut
• burger
• restaurants
• bar

Clothing business:

• shirt
• t-shirt
• sunglass
• watches
• women's apparel
• men's apparel
• footwear
• shoes
• bags
• sandals
• sports
• sportswear
• boutique

Health Business:

• optic
• eye care
• pharmacy
• gym
• dental
• dentist
• clinic
• radiology
• surgery

Jewellery Business:

• gift
• jewel
• diamond
• gold
• pearl
• gems

Here is more interesting, you can open up Google Map, and enter any of the keywords above. Look for relevant business nearby.

Check out their website, is that a flash based website? As WillR mentioned, you could get easy clients if they have flash based website, as it won't load on any iPhone.

It is an easy way on how to find clients for mobile website.

Hope it helps.

rotten72

If you can educate these people on how what you have to offer can help them make money, you get paid.

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prosperwithdnb

what are your prices for mobile website can you create some for me Nail Yener

WillR

If you want to know what best to charge for mobile websites then start a thread asking that question... don't keep posting it in other threads that are not related to that.

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Lmr1

Any business dealing with a specific type of emergency type situation is especially ideal....like people have said, plumbers, electricians, HVAC techs, locksmiths, towing, auto, etc....
What these biz owners need to realize is that people may need them at the drop of a hat and if I google them and they have a website I will check out the site and see what they are about and more than likely call.
But I also think what we can help them with is maybe a coupon on their mobile site that offers say 10% off their first service when mentioning this ad.
That would def hook me if I was stranded along the road and needed a tow. Or if I was home without electric and that extra 10% makes all the diff.
It is an incentive to get them in your door and after that all should be well....it is a win win so to speak.
The list of businesses that need this service is endless. I am just trying to make a point to the emergency type situations we all find ourselves in at one time or another...
Having that mobile webiste for the end user/potential customer is what is going to make or break their decision. We need to share this with all biz owners...
It's not a matter of IF they get a mobile website, it is a matter of WHEN!
We all know that, and may you all go out and get 'em in 2012!!

octobergal

Definitely the businesses that are already spending money on advertising are great ones to go after. I like hair, nail and tanning salons, restaurants, pizzerias, day spas & dentist/doctors.

YellowGreenMedia

I'll go after restaurants, bars/cafe's, coffee shops, pizza places, snack joints, event agencies and event planners, hair salons, nail studio's, beauty centers, i like to target niches that have repeat business so i can sell them other marketing stuff like sms, fanpages and list building.

Jason Kanigan

Rahmat gave a good list up there.

Truth is: just about everybody can use a mobile website.

Pick a niche and stick with it for at least a day. Hopefully a week or two. Until your list runs out. Don't jump calls from a dentist to restaurant to plumber to accountant and so on.

Here's why: you'll end up having the same 3 or 4 conversations over and over. You'll realize after awhile that you're having this conversation again, and you know how to handle it.

Also, your prospects will eventually share a problem that they are having. If ONE organization is experiencing this problem, you can bet that many others of the same type are experiencing exactly the same problem. Now you have a lead-in to talk about.

Don't talk about: mobile websites.

Technical terms frighten prospects.

Do talk about: common problems people in this industry (restaurants, dentists, whatever you're calling into today) are having in generating new business. Once they acknowledge that they're experiencing that problem, you can roll out the solution.

A mobile site should be the easiest thing in the world to sell.

Here's why: the people who search for (this niche) via mobile device are MOTIVATED. They aren't sitting at home in their PJs at 2AM, casually wondering. They WANT whatever it is, right now. And once that big fat "Call Now" button is up, they can get ahold of it.

Contrast this with casual surfing of regular websites, and 2 or 3% conversion rates.

Your prospects stand to get a steady stream of great inbound leads. Potential customers or clients who are already very interested in buying. With your keyword research, you ought to have a good idea of how many potential customers we're talking about as a pool to start out with. All your prospect has to do is finish the sales job. How hard can that be? If the prospect you're currently talking to can't see the value of that, you should move on to the next.

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MarkSalmon

I read somewhere that all businesses need a mobile-friendly website because if mobile users come to your site and bounce straight out because they can't read it, it is telling Google that your website is not fit for purpose and you will start to lose rankings. So it will become important for SEO. Perhaps more importantly, you want to provide your information to your customers in a format that they can consume. As more and more searches are being done on mobile devices, you can no longer afford to ignore this problem.

I am now setting up a mobile site for every website I create so I am in front of the wave.

You can follow what I am doing to grow my business at http://mark-salmon.com I've been self-employed for 13 years as a business consultant and internet marketer.

behar

but how do you make sure businesses don't contact the web designer they used for the original site? what if they say "ahh great idea, let me contact my guy"..

thx

no question is a dumb question

darrylhudson

Another good place to find these businesses are Craigslist & Backpage as there trying to do some sort of advertising, we just need to educate these business owner about the advanges of adding mobile with there existing ad campaigns which in return will boost overall conversion, something like how to add a QR code to there ads, or maybe a short code campaign how this could build their data base which they could market to over and over again in return reducing their overall cost of advertising.

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imwebmaster

Finally an intelligent approach and comment...please allow me to add
you are a female...nail and spas are more receptive to women...you know
high end maintenance better then men do..I know the prices I pay for my
partners embellishments with those types of businesses...

However, let me add the equation I use to target market a niche...and
this holds true for any ad or marketing concept...I usually know what one
customer is worth...and usually familiar with the intimacies of the business too...but...it's how many numbers you get to grow their electronic list....
the bigger the list of qualified customers and prospects...wow...the return with the right offer jams em up...do that a couple times for that client and they will treat you like you're the guy with the black bag of money...

imwebmaster

this all sounds nice and sweet...but I use a script that finds me businesses who both are currently spending money for online advertising and don't have a mobile website....it's a priceless tool..leverages my time and gets their attention when I name off the competitors who already have a mobile site and are just stealing their customers on mobile search.

I don't sugar coat anything...I'm hard core..tell it like it is and can demonstrate on the spot to anyone at anytime the core of making the deal...I even have creative financing in place...especially for a high end client....I dont run into competitors who have the cash on hand to afford to compete with me on financing...I'll crush a competitor in many ways.

Using cheap no cost directories and posting on craigslist brings low end difficult to deal with vlients in my experience...but it should be included in your arsenal...however, if you keep up with FB....their timeline and FB now has extremely cost effextive and abilities to target market niches to an almost exact science...you're behind the times...

imwebmaster

wishful thinking...not a sound business plan ...cheap is one thing...and its a good loss leader to see if the client can even build a list of responsive customers...or have smart employees that also understand what the business must do to help those interested get thru the optin process.

You also have to have great engaging short text messages that have an ethical bribe along with an compelling offer...there are a lot of components involved with getting results and ROI too...

The best ones cost some bucks....did you know that to apply for your own a short code could take 3 months to get approved and assigned and at a rate of up to $3 grand a month? Partner, you better have some serious clients lined up before you start thinking best one...and you better have a legal b usiness with a competitent law firm, banker, CPA and insurance broker too...

I find your short post falls short and you need some education.

imwebmaster

marinseo...I like no fluff content...so let me give you some...mobile marketing is the hottest marketing going for punch for the buck and has the fastest open rate of any marketing method on earth...ever..!!..this is about business..no fun about it....ROI...net profit is fun...the process is real work...the repeat residuals monthly and referrals are incredible and can launch your bbusiness success almost overnight..take it seriously and do it right...

btw...the first thing business people think nowadays about mobile marketing isnt text messaging...today they are thinking apps first...getting their app on the smartphones
their customers are addicted to....they dont leave home without it...you're comment is out dated...

Alessandro Zamboni

I usually build them for pest control and hotels. But any company spending money on magazine for advertising is very good because they are ready to spend money for a better service.

See you soon,
Alessandro

behar

imwebmaster - i see that you are very experienced in this field. would you mind answering my question i posted above? i believe that will be bigger issue for me than finding clients and getting appointments.

also - do you do door to door, cold calling or sales letters?

really appreciate your feedback.

no question is a dumb question

WillR

If you are going to respond to more than one post consecutively, please use the multi-quote feature. Otherwise people will start to think you are posting just to get your post count up.

Thanks!

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