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Unread 12th Oct 2011, 10:58 PM   #1
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Word Choice: Agency or Consultants
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The title pretty much speaks for itself.

I manage a small mobile marketing company, but I have a dilemma choosing the word representing my company.

"Agency" or "Consultants"?

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Unread 13th Oct 2011, 09:35 AM   #2
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Re: Word Choice: Agency or Consultants
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Personally, I would never wanna call my organization an "Agency". I've talked to many marketers who split from their "Agency" because the word has many negative connotations associated with it. Many people perceive it as a corporate, factory machine, without any real personal service. But if you're a 'Consultant', you're an expert, guru, professional who can give awesome personalized, customized services where one size doesn't fit all. That's my $.02 cents! YMMV
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Unread 13th Oct 2011, 03:38 PM   #3
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Re: Word Choice: Agency or Consultants
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both are doing the same thing , but at different prices.

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Unread 13th Oct 2011, 05:30 PM   #4
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Re: Word Choice: Agency or Consultants
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If the choice is between those two then 'consultant' definitely wins out - you could even use 'adviser'. Small Business Consultant or Small Business Adviser. Agency doesn't do it for me and makes it feel less personal.

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Unread 13th Oct 2011, 09:38 PM   #5
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Re: Word Choice: Agency or Consultants
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I have on my business card "Mobile Web Specialist". By the way guys, check out my cards, they're in the shape of mobile phones. If you like them, here is a whole bunch of different business card templates you can get mobile phone business card - files | GraphicRiver. I will just show the front, because it's big. But, you get the idea. Be positive be real.

"My aim in design and UX is elegance, intelligence, functionality, and fun." - Wallace Morrison.
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Unread 14th Oct 2011, 04:30 AM   #6
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Re: Word Choice: Agency or Consultants
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Love the namecard design in the form of mobile phone. Very original and creative.
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Unread 14th Oct 2011, 03:50 PM   #7
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Re: Word Choice: Agency or Consultants
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Originally Posted by sunburn View Post

Love the namecard design in the form of mobile phone. Very original and creative.
I agree and I loved it to. It was just a template I used. It allowed me to do both the front and back. All I had to do is just change my image and add some text. I just used Photoshop.

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