How many Keywords is your avg. customer using?

IngeniousBastard · 19th Oct 2011, 09:48 PM

I'm curious just how many keywords most businesses use while conducting SMS campaigns. Please discuss.

Neodism · 19th Oct 2011, 11:52 PM

I don't see the use for more than one keyword. I feel like if "Joe's Pizza" wants a list they will only need one keyword. Text "JOE" to 998877. Why have the hassle of building multiple lists for the same business?

The only instance I could see a business using multiple lists is if they ran some kind of contest or voting scheme. But I can't even imagine how that would work or benefit the business.

One keyword, one list. That's all that is necessary.

IngeniousBastard · 20th Oct 2011, 08:42 AM

Originally Posted by Larches

I don't see the use for more than one keyword. I feel like if "Joe's Pizza" wants a list they will only need one keyword. Text "JOE" to 998877. Why have the hassle of building multiple lists for the same business?

The only instance I could see a business using multiple lists is if they ran some kind of contest or voting scheme. But I can't even imagine how that would work or benefit the business.

One keyword, one list. That's all that is necessary.

I guess when I think about mobile marketing and all of it's capabilities, I run scenarios through my head that would call for multiple keywords, i.e. one keyword for their campaign for their in-store visitors, one keyword for their Facebook campaign, etc. Perhaps others aren't thinking along those same lines. I'm wondering if I'm the minority here...

BKH · 20th Oct 2011, 10:50 AM

Mine and my old partners systems run close to the same amount of customers and we are nearly identical in that every other customer has multiple keywords. 100 accounts would average about 150 keywords.
The uses for it vary but there are many:
Franchise owners may do all 7 of their stores on one account with different keywords.
Businesses may choose to use a different keyword for each type of marketing to gauge which one brings in the most.
Company may have two different campaigns (contest and coupons).
Real Estate would have a different key for every listing.
And there is many more reasons but they do use quite frequently.
Goodluck,
b

MitchKid · 20th Oct 2011, 01:11 PM

yea as stated above, it really depends on the type of business, what their goals are, and how they want to be promoted. If you want a broad generalization though, most businesses probably need just one.

IMguy123 · 20th Oct 2011, 02:49 PM

Originally Posted by Ingenious*******

I guess when I think about mobile marketing and all of it's capabilities, I run scenarios through my head that would call for multiple keywords, i.e. one keyword for their campaign for their in-store visitors, one keyword for their Facebook campaign, etc. Perhaps others aren't thinking along those same lines. I'm wondering if I'm the minority here...

Good thinking...helps know what ad source is working best

Michael Clough · 20th Oct 2011, 04:34 PM

One keyword? Nope, no good

I use several, or what the clients needs are. Say, they want to have a survey, that's another one. A Text 2 Win Contest (my favorite) that's another one. And so on....

Mike

TycoonRob · 20th Oct 2011, 05:11 PM

Well, there are several reasons that multiple keywords are good. One example is a business with multiple locations. For example, a local restaurant might be called Putters, but have 3 locations around town. So when trying to build a mobile database, I think it's best to offer separate keywords to each location, i.e. Putters1, Putters2, Putters3. I guess you could offer the same offers for all locations, but many times the traffic patterns of slow days, etc. will differ for each location. Plus, you could work in promotions that have to do with local events that would be more specific to each location and not the business as a whole.

As far as the other types of marketing, like Text2Win, then it definitely is better to have a separate keyword for that. Plus if you want to do a survey or something different, you could always use a different keyword, which is better than using the main keyword.

Another thing is that I set up mobile business cards, so maybe the owner gets a mobile business card with his first initial/lastname, i.e. BSmith, so that he can use that to market himself. This is especially good for realtors or other professions that sell.

If you use Twilio/OpenVBX or another long code provider, then multiple keywords shouldn't be a problem and are in the above cases better anyway. If you have a short code provider like Avid (who I use) then you have unlimited keywords. But if you use some other provider who gives you a set amount of keywords and makes you pay for the rest, then it may be a problem for you.

Neodism · 20th Oct 2011, 10:15 PM

My concern with multiple keywords, in the scenario that you are building multiple lists and not for contest concerns, is that you would have some numbers twice. I can see how it could be used, I just don't plan on ever suggesting using multiple keywords.

BrashImpact · 21st Oct 2011, 12:50 AM

We use anywhere from 5 to 32 keywords per client...If your not running multiple keywords for a client and testing campaigns to help increase their overall list your not doing mobile justice...

In our case we are able to add all of these campaigns under one roof for the client...there is nothing else like it in the mobile industry...

You are then able to pick out some lists or all lists or main keyword and blast accordingly...this eliminates the need for almost all widgets...

On average we are running 11 campaigns per client...total 11 keywords

Regards,
Robert

19th Oct 2011, 09:48 PM	#1
IngeniousBastard Active Warrior Join Date: 2011 Location: Seattle, WA Posts: 62 Thanks: 6 Thanked 11 Times in 11 Posts	How many Keywords is your avg. customer using? Share on: I'm curious just how many keywords most businesses use while conducting SMS campaigns. Please discuss.

19th Oct 2011, 11:52 PM	#2
Neodism HyperActive Warrior Join Date: 2010 Posts: 388 Thanks: 99 Thanked 33 Times in 25 Posts	Re: How many Keywords is your avg. customer using? Share on: I don't see the use for more than one keyword. I feel like if "Joe's Pizza" wants a list they will only need one keyword. Text "JOE" to 998877. Why have the hassle of building multiple lists for the same business? The only instance I could see a business using multiple lists is if they ran some kind of contest or voting scheme. But I can't even imagine how that would work or benefit the business. One keyword, one list. That's all that is necessary.
	Free Web Design from Neodism.

20th Oct 2011, 10:50 AM	#4
BKH HyperActive Warrior Join Date: 2011 Posts: 116 Thanks: 8 Thanked 43 Times in 26 Posts	Re: How many Keywords is your avg. customer using? Share on: Mine and my old partners systems run close to the same amount of customers and we are nearly identical in that every other customer has multiple keywords. 100 accounts would average about 150 keywords. The uses for it vary but there are many: Franchise owners may do all 7 of their stores on one account with different keywords. Businesses may choose to use a different keyword for each type of marketing to gauge which one brings in the most. Company may have two different campaigns (contest and coupons). Real Estate would have a different key for every listing. And there is many more reasons but they do use quite frequently. Goodluck, b

20th Oct 2011, 01:11 PM	#5
MitchKid Andrew Mitchell War Room Member Join Date: 2011 Location: The Big Bad City Posts: 50 Thanks: 126 Thanked 75 Times in 41 Posts	Re: How many Keywords is your avg. customer using? Share on: yea as stated above, it really depends on the type of business, what their goals are, and how they want to be promoted. If you want a broad generalization though, most businesses probably need just one.

20th Oct 2011, 04:34 PM	#7
Michael Clough Senior Warrior Member War Room Member Join Date: 2008 Location: NE Posts: 1,188 Thanks: 346 Thanked 162 Times in 143 Posts	Re: How many Keywords is your avg. customer using? Share on: One keyword? Nope, no good I use several, or what the clients needs are. Say, they want to have a survey, that's another one. A Text 2 Win Contest (my favorite) that's another one. And so on.... Mike
	www.OptimisationSeo.com

20th Oct 2011, 05:11 PM	#8
TycoonRob IMBizCoach - Rob R War Room Member Join Date: 2005 Location: Area 51 Posts: 1,323 Thanks: 305 Thanked 408 Times in 282 Posts Blog Entries: 4	Re: How many Keywords is your avg. customer using? Share on: Well, there are several reasons that multiple keywords are good. One example is a business with multiple locations. For example, a local restaurant might be called Putters, but have 3 locations around town. So when trying to build a mobile database, I think it's best to offer separate keywords to each location, i.e. Putters1, Putters2, Putters3. I guess you could offer the same offers for all locations, but many times the traffic patterns of slow days, etc. will differ for each location. Plus, you could work in promotions that have to do with local events that would be more specific to each location and not the business as a whole. As far as the other types of marketing, like Text2Win, then it definitely is better to have a separate keyword for that. Plus if you want to do a survey or something different, you could always use a different keyword, which is better than using the main keyword. Another thing is that I set up mobile business cards, so maybe the owner gets a mobile business card with his first initial/lastname, i.e. BSmith, so that he can use that to market himself. This is especially good for realtors or other professions that sell. If you use Twilio/OpenVBX or another long code provider, then multiple keywords shouldn't be a problem and are in the above cases better anyway. If you have a short code provider like Avid (who I use) then you have unlimited keywords. But if you use some other provider who gives you a set amount of keywords and makes you pay for the rest, then it may be a problem for you.
	Doubt everything you believe.

20th Oct 2011, 10:15 PM	#9
Neodism HyperActive Warrior Join Date: 2010 Posts: 388 Thanks: 99 Thanked 33 Times in 25 Posts	Re: How many Keywords is your avg. customer using? Share on: My concern with multiple keywords, in the scenario that you are building multiple lists and not for contest concerns, is that you would have some numbers twice. I can see how it could be used, I just don't plan on ever suggesting using multiple keywords.
	Free Web Design from Neodism.

21st Oct 2011, 12:50 AM	#10
BrashImpact Make It Happen War Room Member Join Date: 2008 Posts: 940 Thanks: 189 Thanked 279 Times in 165 Posts	Re: How many Keywords is your avg. customer using? Share on: We use anywhere from 5 to 32 keywords per client...If your not running multiple keywords for a client and testing campaigns to help increase their overall list your not doing mobile justice... In our case we are able to add all of these campaigns under one roof for the client...there is nothing else like it in the mobile industry... You are then able to pick out some lists or all lists or main keyword and blast accordingly...this eliminates the need for almost all widgets... On average we are running 11 campaigns per client...total 11 keywords Regards, Robert