Any ideas on how to pitch SMS?

Amy5 · 2nd Dec 2011, 12:10 PM

Hi

I'm looking for some ideas on how to pitch SMS. I'm wanting to make cold calls to set an appointment to talk with the business about sms marketing.

The only thing I can think of is saying I want to talk to them about a 'customer retention program.' Any other ideas on a quick pitch for sms, when looking to just catch the business owners attention and set the appointment?

thriftgirl62 · 3rd Dec 2011, 01:44 AM

Originally Posted by Amy5

Hi

I'm looking for some ideas on how to pitch SMS. I'm wanting to make cold calls to set an appointment to talk with the business about sms marketing.

The only thing I can think of is saying I want to talk to them about a 'customer retention program.' Any other ideas on a quick pitch for sms, when looking to just catch the business owners attention and set the appointment?

The "Customer Acquisition Network" teaches you to text sparingly by nicely referring them over to your Mobile App Site for the latest deals and updates. You always make sure they get what they're looking for and that trains them to go check your Mobile App for updates without being "promoted to" over and over like a broken text record.

You have to let people look at what you have when they have time because YOUR text is nothing but an interruption and an irritation if the only choice you give them is drop what you're doing now because what I want is more important than anything you might be in the middle of.

They get text messaging, QR Codes, Keyword, 6-page mobile app site & they can upgrade to guaranteed 1st page on Google if they want: thriftgirl62apps.com

It's a full mobile service that takes about a week to fully understand the whole thing. You're not the worker - you're the supervisor making sure the work gets done right for your client like their liaison. This Mobile App Site is how it looks when nothing is done with it [Oops!] www.ez-1.net/app

Jason Bell · 3rd Dec 2011, 09:04 PM

amY, What business are you looking to go after? Bottom line talk benefits not techy stuff. Majority business owners are short on time and only think results. What will text solve for them? How will it help them increase sales, foot traffic, customer retention?

"Hi restaurant owner my name is amy, we're working on a city wide project to help you increase foot traffic, sales, and customer retention. i HAVE some information that is helping other restaurant owners increase sales by about 20% in this economy and want to know do you think it would be beneficial to at least be aware of new strategies that are working in your industry to increase business?"

now schedule a date, have your info ready and rock it!

Mary Wilhite · 7th Dec 2011, 02:23 AM

You can also consider writing a very good report about increasing sales using mobile marketing. Use this report as a lead generation tool. Once you have the leads, do a follow up. This is a more tedious process, but overall, has better results.

criniit · 7th Dec 2011, 01:05 PM

I use cold calling as one of my main ways to get business. The scripts that they give have never worked for me, they are WAY to long. The biggest lesson I have learned is never, never, never (repeat that a couple more time for emphasis) try and sell them on the phone. The only hing you should be selling on the phone is an appointment.

My general script is:

Gate Keeper (In restaraunts its either a server or a hostess): Hi thanks for calling (restaurant name), how can I help you?

Me:Hey how are you doing today?

GK: Im great thanks!

Me: Great! I am actually looking for the owner, is the owner in? (Never say "is he in" or "is she in" unless you know for a fact the owners gender..have gotten yelled at a couple times because of this)

1 of 3 things will happen here, either they will say hold on one second and connect you, they will say he/she isnt in and then you ask for when hey are in and the owners name to call back, or they will ask why the hell you want to talk to the owner.

GK: What is this in regards to?

Me: My name is (your name) and I just wanted to tell them how great I thought their restaurant was and had a couple suggestions to make it that much better!

Usually that gets me past no problem, they generally think I am a customer who has some praise, and who dosen't like praise?

Now once you have the owner on the phone I say something along the lines of:

Owner: This is John.

Me: Hey John, Steve Brodsky here, getting rich off the restaurant industry yet? (yeah this part I stole from avidmobile because I liked it )

Owner: (usually chuckles) Nope, not yet.

Me: Well I can help you out with that. Again my name is Steve and I own (am VP/district manager/whatever the hell you want to call yoursef) __________ (your business name). We are a national mobile marketing company and what we do is work with restaurant owners just like you to bring customers right into your restaurant, whenever you want! On demand!

Owner: (He/she will generally either say something along the lines of yeah right...or what are you talking about?)

Me: (at this point I close for the appointment). Well its actually a very simple technology we use to do this, but the easiest way to explain it would be to simply show you in person. I am free tomorrow or Thursday at 2, which is better for you?

At this point either you get the appointment or they start giving you objections. Just remember to continually close for the appointment! Do not try and sell SMS, or even try to explain it, just keep telling them its easiest and best to show them how it works in person, eventually they will break down and give you an appointment.

The reason you do not try and sell on the phone is because it is SO MUCH easier to sell it in person. This is because the whole dynamic changes when you are talking with someone in person Over the phone people guards are up, they feel like the are disconnected from you and therefore can be unnaturally mean. When in person, people naturally feel that they have to be nicer/kinder and are much more responsive.

This is the script I have used for the past year+ to land tons of SMS clients in my town.

If ya have any more questions feel free to PM me or email me at: stevie.brodsky@gmail.com

Best of luck!

BKH · 7th Dec 2011, 02:41 PM

Originally Posted by Amy5

Hi

I'm looking for some ideas on how to pitch SMS.

If you're talking about Sammy Sosa, he generally grounds out to third on an inside slider

Customer retention, communication tool, lead generator, I think you really need to taylor it to how it will benifit the business best.

Originally Posted by criniit

This is the script I have used for the past year+ to land tons of SMS clients in my town.

Best of luck!

I love it! Most all of my sales are in person but I am going to give this a whirl.
Thanks!
b

ElenaEn · 7th Dec 2011, 11:12 PM

Pitch results and benefits, not technology and tools..
Funny, I just read this blog post by Seth Godin that describes it well :
Seth's Blog: Tools vs insight

2nd Dec 2011, 12:10 PM	#1
Amy5 Active Warrior War Room Member Join Date: 2011 Posts: 43 Thanks: 39 Thanked 5 Times in 5 Posts	Any ideas on how to pitch SMS? Share on: Hi I'm looking for some ideas on how to pitch SMS. I'm wanting to make cold calls to set an appointment to talk with the business about sms marketing. The only thing I can think of is saying I want to talk to them about a 'customer retention program.' Any other ideas on a quick pitch for sms, when looking to just catch the business owners attention and set the appointment?

3rd Dec 2011, 09:04 PM	#3
Jason Bell Mobile Marketing Champion War Room Member Join Date: 2010 Location: Spartanburg, Sc Posts: 46 Thanks: 52 Thanked 11 Times in 9 Posts	Re: Any ideas on how to pitch SMS? Share on: amY, What business are you looking to go after? Bottom line talk benefits not techy stuff. Majority business owners are short on time and only think results. What will text solve for them? How will it help them increase sales, foot traffic, customer retention? "Hi restaurant owner my name is amy, we're working on a city wide project to help you increase foot traffic, sales, and customer retention. i HAVE some information that is helping other restaurant owners increase sales by about 20% in this economy and want to know do you think it would be beneficial to at least be aware of new strategies that are working in your industry to increase business?" now schedule a date, have your info ready and rock it!
	Want real world field tested SMS training? SMS is what I know. You can check out our best stuff here: http://mobilebizsuccess.com/sms-madness//

7th Dec 2011, 02:23 AM	#4
Mary Wilhite Advanced Warrior War Room Member Join Date: 2009 Location: Canton, Georgia Posts: 748 Thanks: 27 Thanked 143 Times in 122 Posts Blog Entries: 13	Re: Any ideas on how to pitch SMS? Share on: You can also consider writing a very good report about increasing sales using mobile marketing. Use this report as a lead generation tool. Once you have the leads, do a follow up. This is a more tedious process, but overall, has better results.
	MARY WILHITE The Mobile Marketing Bible Click Here: F.ree Mobile Blueprint! Make $250 Per Hour As An SMS EXPERT - MOBILE MARKETING BLACK BELT

7th Dec 2011, 01:05 PM	#5
criniit HyperActive Warrior War Room Member Join Date: 2011 Posts: 208 Thanks: 16 Thanked 197 Times in 76 Posts	Re: Any ideas on how to pitch SMS? Share on: I use cold calling as one of my main ways to get business. The scripts that they give have never worked for me, they are WAY to long. The biggest lesson I have learned is never, never, never (repeat that a couple more time for emphasis) try and sell them on the phone. The only hing you should be selling on the phone is an appointment. My general script is: Gate Keeper (In restaraunts its either a server or a hostess): Hi thanks for calling (restaurant name), how can I help you? Me:Hey how are you doing today? GK: Im great thanks! Me: Great! I am actually looking for the owner, is the owner in? (Never say "is he in" or "is she in" unless you know for a fact the owners gender..have gotten yelled at a couple times because of this) 1 of 3 things will happen here, either they will say hold on one second and connect you, they will say he/she isnt in and then you ask for when hey are in and the owners name to call back, or they will ask why the hell you want to talk to the owner. GK: What is this in regards to? Me: My name is (your name) and I just wanted to tell them how great I thought their restaurant was and had a couple suggestions to make it that much better! Usually that gets me past no problem, they generally think I am a customer who has some praise, and who dosen't like praise? Now once you have the owner on the phone I say something along the lines of: Owner: This is John. Me: Hey John, Steve Brodsky here, getting rich off the restaurant industry yet? (yeah this part I stole from avidmobile because I liked it ) Owner: (usually chuckles) Nope, not yet. Me: Well I can help you out with that. Again my name is Steve and I own (am VP/district manager/whatever the hell you want to call yoursef) __________ (your business name). We are a national mobile marketing company and what we do is work with restaurant owners just like you to bring customers right into your restaurant, whenever you want! On demand! Owner: (He/she will generally either say something along the lines of yeah right...or what are you talking about?) Me: (at this point I close for the appointment). Well its actually a very simple technology we use to do this, but the easiest way to explain it would be to simply show you in person. I am free tomorrow or Thursday at 2, which is better for you? At this point either you get the appointment or they start giving you objections. Just remember to continually close for the appointment! Do not try and sell SMS, or even try to explain it, just keep telling them its easiest and best to show them how it works in person, eventually they will break down and give you an appointment. The reason you do not try and sell on the phone is because it is SO MUCH easier to sell it in person. This is because the whole dynamic changes when you are talking with someone in person Over the phone people guards are up, they feel like the are disconnected from you and therefore can be unnaturally mean. When in person, people naturally feel that they have to be nicer/kinder and are much more responsive. This is the script I have used for the past year+ to land tons of SMS clients in my town. If ya have any more questions feel free to PM me or email me at: stevie.brodsky@gmail.com Best of luck!

7th Dec 2011, 11:12 PM	#7
ElenaEn Active Warrior Join Date: 2011 Posts: 50 Thanks: 0 Thanked 28 Times in 13 Posts	Re: Any ideas on how to pitch SMS? Share on: Pitch results and benefits, not technology and tools.. Funny, I just read this blog post by Seth Godin that describes it well : Seth's Blog: Tools vs insight