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Unread 9th Dec 2011, 03:04 PM   #1
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How hot is mobile?-26 Million Mobile Transactions Within First Year at 1 Single Restaurant/Retailer
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At Starbucks

You think this might matter to your potential clients? Give you some marketing ideas?

The Mobile Transactions were:
  • Mobile Pay
  • eGifting & Starbucks Card
  • Mobile Internationally
  • Mobile Magic (Mobile App)
Full article at: Starbucks Newsroom: Starbucks Mobile Transactions Exceed 26 Million Within First Year
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Unread 9th Dec 2011, 03:12 PM   #2
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Re: How hot is mobile?-26 Million Mobile Transactions Within First Year at 1 Single Restaurant/Retai
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No wonder why they offer free wifi access to their Starbucks locations.
They have a great marketing strategy!
You can't do same for regular restaurants or might be big franchise.

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Unread 10th Dec 2011, 12:23 AM   #3
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Re: How hot is mobile?-26 Million Mobile Transactions Within First Year at 1 Single Restaurant/Retai
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I read Starbucks is going to start selling beer and wine too at some test locations...I wonder how that's going to go...
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Unread 10th Dec 2011, 07:59 AM   #4
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Re: How hot is mobile?-26 Million Mobile Transactions Within First Year at 1 Single Restaurant/Retai
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This is good to know. Thanks for the article.

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Unread 11th Dec 2011, 07:36 PM   #5
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Re: How hot is mobile?-26 Million Mobile Transactions Within First Year at 1 Single Restaurant/Retai
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Starbucks only in recent years as begun providing free wifi. I remember for years they were on a program with AT&T then they ponied up when people flocked to the free wifi joints.

Starbucks is smart in their mobile efforts, for sure.
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