Top QR code Fails

philboy uk · 4th Jan 2012, 07:00 PM

Top QR code Fails

The Top QR Code Fails of 2011

I like the image rotator, any ideas how it is created ?

Quentin · 4th Jan 2012, 10:46 PM

So this is a bit deceptive in that it was not the QR Code that failed but the marketing behind it or bad execution.

When doing QR Codes, especially if you are altering their original format, then you should do some testing.

Secondly you should make sure they go to some mobile friendly content, a point a lot of advertising agencies seem to overlook.

Quentin

nickhumph · 5th Jan 2012, 05:25 AM

Haha thanks for posting this and many of these fails were obviously not thought through!

Harry John · 14th Jan 2012, 01:34 AM

Let's be honest about QR codes. They are a gimicky add-on to a marketing campaign. QR codes are not going to make or break the success or plow new ground in consumer engagement.

rlhurst · 14th Jan 2012, 12:20 PM

Originally Posted by Harry John

Let's be honest about QR codes. They are a gimicky add-on to a marketing campaign. QR codes are not going to make or break the success or plow new ground in consumer engagement.

I disagree with this part of the statement. I've seen it firsthand "plow new ground".... how extensive it will become is yet to be seen, but to make a blanket statement like that is premature IMO.

YellowGreenMedia · 17th Jan 2012, 02:32 PM

Originally Posted by Harry John

Let's be honest about QR codes. They are a gimicky add-on to a marketing campaign. QR codes are not going to make or break the success or plow new ground in consumer engagement.

You hit the nail right on the head, QR codes are a waste of time and money for your clients, maybe if you're some big company you can try to work with it as a gadget, but as an investment; Your clients is going to lose money on QR campaigns for sure.... I keep saying the general public isn't interested in scanning QR codes, they can't be bothered to do so... even if you offer them something for free.

QR codes are almost useless, you're better of using SMS and there is nothing you can't do with SMS that you can do with QR codes. and the big up is.,,, everybody knows how to text.. nothing to install nothing to learn and nothing to scan.. why reinvent the wheel?

HypeText · 17th Jan 2012, 02:46 PM

Originally Posted by MdJones

QR code fail! I witness it all the time. Either the link does not work, placement is bad where it is unnoticeable or unscannable, and also linking to a non mobile friendly landing page. People just need education, and also have confidence in the QR code, place it where it will be seen, or you will not see much success from it at all.

QR Codes themselves aren't what fails...It's the implementation that fails.

I have said it before and will keep saying it...

QR Codes are a tool in the Marketing Tool Box. Unless one knows how to effectively use that tool is key to a QR Campaign's success.

YellowGreenMedia · 17th Jan 2012, 02:54 PM

You keep forgetting that the general public doesn't understand your tool, so it doesn't matter how you implement it, you always lose...

ttrfanatic · 17th Jan 2012, 03:01 PM

Why dismiss a technology because the general public doesn't understand it? Sooner or later the general public will be educated on QR codes. I don't see this going away anytime soon. It seems like I keep seeing QR codes in more and more places.

And I agree that the QR code isn't the problem, it's how the QR code is being used in marketing. Just my 2 cents...

HypeText · 17th Jan 2012, 03:12 PM

Originally Posted by YellowGreenMedia

You keep forgetting that the general public doesn't understand your tool, so it doesn't matter how you implement it, you always lose...

Everything is new at some point....I remember when the Internet was new and people had the same attitude towards Websites.

The fact of the matter is that there are far more examples of successful implementation than there are of Failures.

Some people choose to adopt implementation early, and some choose not to. It's a personal preference.

WillR · 19th Jan 2012, 07:16 PM

Originally Posted by HypeText

Everything is new at some point....I remember when the Internet was new and people had the same attitude towards Websites.

The fact of the matter is that there are far more examples of successful implementation than there are of Failures.

Some people choose to adopt implementation early, and some choose not to. It's a personal preference.

What you also need to understand is QR codes have been around for years already. It's not as though they are a new thing. I first saw them on my Blackberry phone that I purchased over two years ago. It came with a QR reader for adding people to your Blackberry Messenger contact list.

The fact is QR codes have NOT taken off like they were expected to. Have a look at Japan and you will see the HUGE difference -- they have QR codes everywhere.

I remember about a year ago when Google starting sending out free QR stickers to thousands of businesses to put up in their shop windows. It didn't go as well as expected because none of the business owners had seen the technology before and none of them saw the value in placing the sticker in their shop window.

Google have since gone very cold on QR codes. I think that's a fairly good indication of where they might be going.

Fact: People are just not that excited enough about QR codes that they want to bother learning about the technology.

Nanaswhimsy · 22nd Jan 2012, 08:05 AM

Originally Posted by WillR

Google have since gone very cold on QR codes. I think that's a fairly good indication of where they might be going.

Fact: People are just not that excited enough about QR codes that they want to bother learning about the technology.

The problems that I am hearing from people who know about QR Codes is that they are leary of scanning codes because of their is no recognition of what they are scanning when they are plain black and white and there are so many scammers/hackers out there that are now creating QR codes to send people to websites or install software on peoples phones.

Solution: Customized QR Codes to give recognition of the companies code, make it more artistic, branded with company colors, etc. gives people more security that they know what they are scanning and they will be more likely to scan.

Even the USPS is offering bulk mail discounts to companies that include QR Codes on their mailing pieces (just don't do what one company did and put it where the stamp goes!)

I don't see QR Codes going away, there was a 1200% increase last year in the use of them.
http://thenextweb.com/insider/2011/0...-1200-percent/

4th Jan 2012, 07:00 PM	#1
philboy uk HyperActive Warrior Join Date: 2010 Location: Berkshire UK Posts: 367 Thanks: 68 Thanked 101 Times in 76 Posts	Top QR code Fails Share on: Top QR code Fails The Top QR Code Fails of 2011 I like the image rotator, any ideas how it is created ?

4th Jan 2012, 10:46 PM	#2
Quentin Web Marketing For Profit War Room Member Join Date: 2002 Location: Brisbane Posts: 2,895 Thanks: 8 Thanked 1,162 Times in 528 Posts Blog Entries: 10	Re: Top QR code Fails Share on: So this is a bit deceptive in that it was not the QR Code that failed but the marketing behind it or bad execution. When doing QR Codes, especially if you are altering their original format, then you should do some testing. Secondly you should make sure they go to some mobile friendly content, a point a lot of advertising agencies seem to overlook. Quentin
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5th Jan 2012, 05:25 AM	#3
nickhumph Relentless Warrior War Room Member Join Date: 2011 Location: Australia Posts: 373 Thanks: 95 Thanked 29 Times in 18 Posts Blog Entries: 2	Re: Top QR code Fails Share on: Haha thanks for posting this and many of these fails were obviously not thought through!
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14th Jan 2012, 01:34 AM	#4
Harry John Warrior Member Join Date: 2011 Posts: 13 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Top QR code Fails Share on: Let's be honest about QR codes. They are a gimicky add-on to a marketing campaign. QR codes are not going to make or break the success or plow new ground in consumer engagement.

17th Jan 2012, 02:54 PM	#8
YellowGreenMedia Dave Zegers War Room Member Join Date: 2011 Location: The Hague Posts: 559 Thanks: 229 Thanked 207 Times in 118 Posts	Re: Top QR code Fails Share on: You keep forgetting that the general public doesn't understand your tool, so it doesn't matter how you implement it, you always lose...
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17th Jan 2012, 03:01 PM	#9
ttrfanatic Active Warrior War Room Member Join Date: 2011 Location: Southern California Posts: 61 Thanks: 4 Thanked 4 Times in 4 Posts	Re: Top QR code Fails Share on: Why dismiss a technology because the general public doesn't understand it? Sooner or later the general public will be educated on QR codes. I don't see this going away anytime soon. It seems like I keep seeing QR codes in more and more places. And I agree that the QR code isn't the problem, it's how the QR code is being used in marketing. Just my 2 cents...