Tight Budget, Simple Tactics- 40% increase

joe golfer · 9th Jan 2012, 07:41 PM

Is your prospect resisting your mobile marketing pitch?

Narrow down your pitch to a specific campaign for one product or service of their business.

Here is a corporate example but you can get a lot of ideas from it. In this case, Ritz-Carlton hotels were able to increase conversions for their Destination Club by 40%.
MarketingSherpa: Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club

Once you have success for one specific campaign, they will be open to more ideas and services.

adulti · 9th Jan 2012, 09:01 PM

Good stuff, i read through this post, cell phones still need specific treatment at present because of screen size and connection speed.

How did they optimize copies and images? like the traditional methods?

Nail Yener · 10th Jan 2012, 03:24 AM

Nice example. Thinking of creating a short report based on this example.

Improving user experience in any way always improves the conversions. And this is my main point when pitching mobile websites.

9th Jan 2012, 07:41 PM	#1
joe golfer Senior Warrior Member War Room Member Join Date: 2010 Location: In the money Posts: 2,937 Thanks: 2,204 Thanked 3,738 Times in 1,672 Posts	Tight Budget, Simple Tactics- 40% increase Share on: Is your prospect resisting your mobile marketing pitch? Narrow down your pitch to a specific campaign for one product or service of their business. Here is a corporate example but you can get a lot of ideas from it. In this case, Ritz-Carlton hotels were able to increase conversions for their Destination Club by 40%. MarketingSherpa: Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club Once you have success for one specific campaign, they will be open to more ideas and services.
	Marketing is not a battle of products. It is a battle of perceptions. - Jack Trout

9th Jan 2012, 09:01 PM	#2
adulti Warrior Member Join Date: 2009 Posts: 11 Thanks: 1 Thanked 2 Times in 2 Posts	Re: Tight Budget, Simple Tactics- 40% increase Share on: Good stuff, i read through this post, cell phones still need specific treatment at present because of screen size and connection speed. How did they optimize copies and images? like the traditional methods?
	SEM, needs changes for all about chinese, cheap uggs, gspay

10th Jan 2012, 03:24 AM	#3
Nail Yener You reap what you sow. War Room Member Join Date: 2008 Location: Sometimes you don't. Posts: 1,078 Thanks: 196 Thanked 411 Times in 243 Posts	Re: Tight Budget, Simple Tactics- 40% increase Share on: Nice example. Thinking of creating a short report based on this example. Improving user experience in any way always improves the conversions. And this is my main point when pitching mobile websites.