Article on QR Adoption...Apparently it's better than some think

HypeText · 17th Jan 2012, 12:14 PM

ScanBuy Study Reveals 2D Barcode Adoption And Awareness Rates Strong Among U.S. Marketers

ElenaEn · 19th Jan 2012, 12:59 AM

Thanks for posting this, Hypetext! (no misspelling of your nickname this time ; )

Representing more than 100 marketers from both large and small businesses in industries such as healthcare, retail and entertainment, the study showed that 50% of key decision makers are already using 2D barcodes as a part of their overall marketing strategy and 86% plan to use the technology in the future.

wow, this is really good news!

Of the 50% of respondents currently implementing 2D barcodes, the most important factors for a successful campaign include:
The code format (e.g. QR Code) should be compatible with the largest number of mobile barcode scanning apps

Duh! Aren't all well-formatted and guideline-following QR codes are scannable by any QR scanner app?

Access to analytics from the scans including basic usage and also demographics of users

Sorry! Unless the user is specifically willing to tell you how old she/he is, and what skin color - the demographic info can't be pulled out from their phone..

Ability to edit the code or access it at anytime from a web-based platform

People who did this survey have no clue period, do they? : )

When asked if they were happy with their experience, those that used a paid service were 50% more satisfied than those using a freeware generator.

Here you go - a nice stats to use when selling the QR code service!

KCNL · 19th Jan 2012, 05:58 PM

Nice read, but i still see a lot of qr codes i scan go right to the normal website of the business.
When i contact them about that they say: Well you can see our site on your phone yes ?
So whats the problem ?

Really hard to explain to them that a qr code should lead to a mobile website, because it is scanned on a mobile phone.... duh.

17th Jan 2012, 12:14 PM	#1
HypeText Ultimate Warrior Join Date: 2011 Posts: 734 Thanks: 28 Thanked 181 Times in 131 Posts	Article on QR Adoption...Apparently it's better than some think Share on: ScanBuy Study Reveals 2D Barcode Adoption And Awareness Rates Strong Among U.S. Marketers
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19th Jan 2012, 05:58 PM	#3
KCNL Active Warrior War Room Member Join Date: 2010 Posts: 83 Thanks: 23 Thanked 29 Times in 24 Posts	Re: Article on QR Adoption...Apparently it's better than some think Share on: Nice read, but i still see a lot of qr codes i scan go right to the normal website of the business. When i contact them about that they say: Well you can see our site on your phone yes ? So whats the problem ? Really hard to explain to them that a qr code should lead to a mobile website, because it is scanned on a mobile phone.... duh.