Great amount of traffic - high bounce rate

Evan887 · 2nd Feb 2012, 08:36 AM

So I started some mobile advertising for my offline client. I get a great amount of traffic at extremely low rates ($.16 CPC)!

The problem is that my bounce rate (people who stay on my client's site for less than 30 seconds without taking action) is 50%-60%.

Is that good or bad? The site overall gets a 30% bounce rate.

I imagine some of the clicks are by accident.

Just wanted to hear other people's experience and if you have any suggestions on how to lower the bounce rate.

belleinc · 4th Feb 2012, 08:05 AM

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4th Feb 2012, 08:05 AM	#2
belleinc Active Warrior War Room Member Join Date: 2009 Location: Atlanta, GA Posts: 62 Thanks: 50 Thanked 23 Times in 20 Posts	Re: Great amount of traffic - high bounce rate Share on: Hey there, I purchased this wso plugin that has been working pretty good for me. Check it out: http://www.warriorforum.com/warrior-...e-today.html#1
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2nd Feb 2012, 08:36 AM	#1
Evan887 PPC Specialist War Room Member Join Date: 2010 Location: Cary, NC Posts: 102 Thanks: 9 Thanked 14 Times in 4 Posts	Great amount of traffic - high bounce rate Share on: So I started some mobile advertising for my offline client. I get a great amount of traffic at extremely low rates ($.16 CPC)! The problem is that my bounce rate (people who stay on my client's site for less than 30 seconds without taking action) is 50%-60%. Is that good or bad? The site overall gets a 30% bounce rate. I imagine some of the clicks are by accident. Just wanted to hear other people's experience and if you have any suggestions on how to lower the bounce rate.