should I include a video in my email or link to a website

Jeff Hogsten · 10th Feb 2012, 01:37 PM

I am getting ready to send out a email blast and was going to put a video in the email. It is a video assassin video but the company Im using thinks I should use a link to my web site with the video in it. I don't know if sending out the email with the video in it would slow it down or make it harder to send, they just say that it would convert better with the link. This is contrary to what Ive read on here. any opinions. I thought some of you have probably run into the same thing

Giuseppe1 · 10th Feb 2012, 02:27 PM

Hi Jeff,
I have been looking into this recently and I have purchased a product that does a number of things but one if to produce your own branded video email product. I believe this is a major gap in the market as you never see emails with videos on them. It makes it so personal and stands you out from the crowd. I also think that is you want people to click a link to your blog to see a video then you are likely to lose some. However, if you have an email with a personal video message ready to play then you have a far greater chance to connect with them on a personal level.
If you would like to discuss this further then please drop me a line.
Best regards
Giuseppe

SoCalMarketing · 10th Feb 2012, 02:36 PM

Sending out an email with a video in it will cause it to be sent to spam folder by some ISPs, as you may have already ascertained, the highest readability is plain text emails. Here is a suggestion: do an A/B split test, then you can judge your own results.. if you don't want to do the split test on your entire list, segment it and once you get the results from the segment, you know how to deploy to the rest of the list..

MorpheusMirror · 10th Feb 2012, 08:32 PM

Originally Posted by IMnewbie63

Sending out an email with a video in it will cause it to be sent to spam folder by some ISPs, as you may have already ascertained, the highest readability is plain text emails. Here is a suggestion: do an A/B split test, then you can judge your own results.. if you don't want to do the split test on your entire list, segment it and once you get the results from the segment, you know how to deploy to the rest of the list..

Once they are on your landing page then you can test Video over no video. Video is a good idea, depending on your list, and market, but do not auto start the video, that drives people batty.

WillR · 10th Feb 2012, 09:05 PM

I would never include the video in the email. You should always link a page on your website that has the video. At worst, if you want to include something in the email then include an image of the video which looks exactly like the video so when they click on it they are taken to the page on your website that has the video.

WillR · 11th Feb 2012, 05:46 AM

Originally Posted by emmancharlie

I haven't run such thing but as a user I can think that putting images/video in the email is much better idea then simply placing link. That will catch more attraction of user then simple text.

It also catches the attention of more spam filters and it also looks more like spam and has less chance of being opened when someone receives an email from someone they do not know that has an attachment in it. I know if I ever receive emails with attachments from people I do not know they usually go straight to my junk folder.

Nickboby · 11th Feb 2012, 07:15 AM

I'd prefer to get a link over video in an email.

frifra2004 · 11th Feb 2012, 09:59 AM

Do you want to put a video file in the email or an embedded video like youtube. If it's an embedded video I think it's a good idea

mobilemarketingonline · 10th Mar 2012, 04:42 PM

You should insert a (screenshot) in the e-mail that links externally to your website or your video hosting's website.

rr1455 · 10th Mar 2012, 07:55 PM

Yes, you should have link to video:

YouTube - Broadcast Yourself.

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nickhumph · 11th Mar 2012, 06:05 AM

Interesting fact - Video accelerates buying decisions an amazing 72% over text according to a study by the Wharton School of Business.

Yeah, video is the way to go 100%

Patricia Sphar · 12th Mar 2012, 05:26 AM

To Texas Tom: Did you ask for a refund from Willr through this thread? If so, you made an error. Use the ticket support system. And I COMPLETELY disagree--his mobile website product is the best on the market, bar none. I know--I bought it. You're entitled to your opinion, but I'll bet you never tried to actually use the program. With only six posts on this forum, I have my doubts about you. Not all, but many, many posters on this forum with low post counts are fictional buyers.

beeswarn · 12th Mar 2012, 07:03 AM

E-mail newsletters have a 3% read rate, with conversion rates naturally lower. Why would you send them?

10th Feb 2012, 01:37 PM	#1
Jeff Hogsten Active Warrior Join Date: 2011 Posts: 47 Thanks: 0 Thanked 5 Times in 4 Posts	should I include a video in my email or link to a website Share on: I am getting ready to send out a email blast and was going to put a video in the email. It is a video assassin video but the company Im using thinks I should use a link to my web site with the video in it. I don't know if sending out the email with the video in it would slow it down or make it harder to send, they just say that it would convert better with the link. This is contrary to what Ive read on here. any opinions. I thought some of you have probably run into the same thing
	Last edited on 10th Feb 2012 at 01:40 PM. Reason: mistake in the title sorry

10th Feb 2012, 02:27 PM	#2
Giuseppe1 Warrior Member War Room Member Join Date: 2011 Location: Southampton, UK Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: should I include a video in my email or link to a website Share on: Hi Jeff, I have been looking into this recently and I have purchased a product that does a number of things but one if to produce your own branded video email product. I believe this is a major gap in the market as you never see emails with videos on them. It makes it so personal and stands you out from the crowd. I also think that is you want people to click a link to your blog to see a video then you are likely to lose some. However, if you have an email with a personal video message ready to play then you have a far greater chance to connect with them on a personal level. If you would like to discuss this further then please drop me a line. Best regards Giuseppe
	Online Attraction Marketing - Strategies to Build Your Business for Ultimate Success Giuseppe Saieva's blog http://www.giuseppesaieva.com Facebook Page http://www.facebook.com/gsaieva

10th Feb 2012, 02:36 PM	#3
SoCalMarketing HyperActive Warrior War Room Member Join Date: 2008 Location: Irvine, Ca, USA Posts: 229 Thanks: 108 Thanked 39 Times in 33 Posts	Re: should I include a video in my email or link to a website Share on: Sending out an email with a video in it will cause it to be sent to spam folder by some ISPs, as you may have already ascertained, the highest readability is plain text emails. Here is a suggestion: do an A/B split test, then you can judge your own results.. if you don't want to do the split test on your entire list, segment it and once you get the results from the segment, you know how to deploy to the rest of the list..

10th Feb 2012, 09:05 PM	#5
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: should I include a video in my email or link to a website Share on: I would never include the video in the email. You should always link a page on your website that has the video. At worst, if you want to include something in the email then include an image of the video which looks exactly like the video so when they click on it they are taken to the page on your website that has the video.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

11th Feb 2012, 07:15 AM	#7
Nickboby Warrior Member Join Date: 2011 Posts: 15 Thanks: 0 Thanked 0 Times in 0 Posts	Re: should I include a video in my email or link to a website Share on: I'd prefer to get a link over video in an email.

11th Feb 2012, 09:59 AM	#8
frifra2004 Warrior Member Join Date: 2012 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: should I include a video in my email or link to a website Share on: Do you want to put a video file in the email or an embedded video like youtube. If it's an embedded video I think it's a good idea

10th Mar 2012, 04:42 PM	#9
mobilemarketingonline SMS Marketing Join Date: 2012 Posts: 37 Thanks: 0 Thanked 8 Times in 5 Posts	Re: should I include a video in my email or link to a website Share on: You should insert a (screenshot) in the e-mail that links externally to your website or your video hosting's website.
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11th Mar 2012, 06:05 AM	#11
nickhumph Relentless Warrior War Room Member Join Date: 2011 Location: Australia Posts: 373 Thanks: 95 Thanked 29 Times in 18 Posts Blog Entries: 2	Re: should I include a video in my email or link to a website Share on: Interesting fact - Video accelerates buying decisions an amazing 72% over text according to a study by the Wharton School of Business. Yeah, video is the way to go 100%
	Increase Page Conversions by 72% through the most underrated marketing tool out there!

12th Mar 2012, 05:26 AM	#12
Patricia Sphar Active Warrior War Room Member Join Date: 2009 Posts: 63 Thanks: 0 Thanked 25 Times in 17 Posts	Re: should I include a video in my email or link to a website Share on: To Texas Tom: Did you ask for a refund from Willr through this thread? If so, you made an error. Use the ticket support system. And I COMPLETELY disagree--his mobile website product is the best on the market, bar none. I know--I bought it. You're entitled to your opinion, but I'll bet you never tried to actually use the program. With only six posts on this forum, I have my doubts about you. Not all, but many, many posters on this forum with low post counts are fictional buyers.

12th Mar 2012, 07:03 AM	#13
beeswarn Advanced Warrior Join Date: 2011 Location: USA Posts: 550 Thanks: 228 Thanked 166 Times in 108 Posts	Re: should I include a video in my email or link to a website Share on: E-mail newsletters have a 3% read rate, with conversion rates naturally lower. Why would you send them?