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Old 03-24-2012, 01:44 AM   #51
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Default Re: How I am making $ with Mobile Marketing

Mobile is the place to be .. period.




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Old 03-24-2012, 07:45 PM   #52
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Default Re: How I am making $ with Mobile Marketing

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This really is a good string... anyone can take this info and do it exactly as we've discussed here. I cannot emphasize enough though and I'm glad MoBuzz that you stated it again... The main idea here is to get the businesses to develop their own list. I don't want to go out selling my list to prospects everyday to make a living. (Although when businesses use my list they always will want to again) The residual income that you will make in the long run is much more valuable from the clients and their lists. I consider myself an average person, like everyone else, and I like making money while sipping margarita's on the beach!

Do send out more than one offer at a time... three offers and your list is three times more likely to find something they will use and be thankful for being on your list for.

Wow MoBuzz... I just realized that I'm as lazy as most salespeople... lol
Yes I agree the key is def to use your list as a tool to create residual income. However I am about to start creating my second list in a week or or so. I also agree that anyone can do this wherever they are.

Hey I have went thru plenty of lazy periods myself..That is the great thing about sales, there is always money to be made if motivated.
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Old 03-25-2012, 09:20 PM   #53
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Default Re: How I am making $ with Mobile Marketing

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I also really like this (excerpt) idea very much, posted by Adwizard:

Now... to solve the 30 client dilemma ... what is wrong with sending out a list of 5 different offers like this.

DO YOU WANT ANY OF THESE GREAT OFFERS? TEXT BACK THE KEYWORD TO 12345 AND WE WILL SHOOT IT STRAIGHT OVER... WE PROMISE!!!

1. $5.00 OFF LRG PIZZA from abc pizza - text PIZZA
2. FREE DINNER BOGO from abc restaurant - text BOGO
3. FREE PEDICURE with a manicure from abc nails - text NAILS
4. FREE HAIRCUT with any color from abc hair - text HAIR
5. $3.00 OFF CAR WASH from abc wash - text WASH

Send them 5 offers at a time and pray they text back wanting all 5 coupons!!!
This is a great idea. Are you having to send this in multiple text messages since it has 390 characters + the disclaimers and the actual business names?

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Old 03-25-2012, 11:16 PM   #54
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Default Re: How I am making $ with Mobile Marketing

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This is a great idea. Are you having to send this in multiple text messages since it has 390 characters + the disclaimers and the actual business names?
It was an idea someone thru out. I have not actually sent out multiple offers like this yet but I will the end of the week. I will shorten it up to three offers to keep the characters down. let everyone know how it goes.
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Old 03-26-2012, 12:56 AM   #55
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Default Re: How I am making $ with Mobile Marketing

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This is a great idea. Are you having to send this in multiple text messages since it has 390 characters + the disclaimers and the actual business names?
I made this text longer on purpose for clarity...
Just wanted everyone to understand that sending multiple offers was more desireable for the consumer and solved the dilemma of only being able to serve 30 clients. This is a much better idea than multiple lists because the larger your list the bigger the fee.

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Old 03-26-2012, 07:10 AM   #56
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Default Re: How I am making $ with Mobile Marketing

Try doing affiliate programs that are free! Mobile marketing plus multi channel marketing is a great way to start!
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Old 03-28-2012, 04:32 AM   #57
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Default Re: How I am making $ with Mobile Marketing

So I have a youth football team that is a SMS client. I just decided to do a fund raiser with the organization. They will be handing out flyers and trying to get as many people as they can to opt in to Napa Mobile Deals. I am going to give them .50 cents for everyone they sign up. Let everyone know how it goes.
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Old 03-28-2012, 12:29 PM   #58
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Default Re: How I am making $ with Mobile Marketing

You will get a good response doing that mobizz... I love working with fundraising groups... you can expect a little higher attrition rate with these people opting out because many will sign up just till they get their first text. I suggest therefore you give this list free one time for a local restaurant to give an awesome bogo offer.

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Old 03-30-2012, 08:59 PM   #59
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Default Re: How I am making $ with Mobile Marketing

I just want to remind people to talk to EVERYONE that they know about there business. You never know when and where the next big lead will come from. I just signed a big client today(local winery) that I had been over looking for months. Was rite in front of my eyes too. Network Network Network
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Old 03-31-2012, 02:06 AM   #60
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Default Re: How I am making $ with Mobile Marketing

Great post. love your sincerity.

If you did multiple offers, you could reduce your texts from once a day to twice a week.

Since Lime has a polling option, could you survey your list and ask them how they would like to get their deals?

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Old 03-31-2012, 06:42 PM   #61
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Default Re: How I am making $ with Mobile Marketing

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Great post. love your sincerity.

If you did multiple offers, you could reduce your texts from once a day to twice a week.

Since Lime has a polling option, could you survey your list and ask them how they would like to get their deals?
Both great ideas. I think reducing to 3 times a week is best as long as I am not weakening individual clients result by having multiple offers and requiring further action to get the coupon.

I am glad you mentioned the polling auction as I had not thought of simply asking people what they prefer.
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Old 04-01-2012, 07:22 AM   #62
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Default Re: How I am making $ with Mobile Marketing

Hi MoBuzz,

I played around with the multi-coupon model a bit and this is what I did: I created a mobile landing page with three links to three coupons (i.e. Gym Pass, Free Tanning, Discount Golf) which people from my "town deals" opt-in list will gain access to from a text message I send which states: "click this think to receive three special offers from local merchants". That link takes them to my mobile landing page with the three coupon options. They simply click on the link and receive the coupon for each offer they're interested in.

The cost factor amounts to this: 1 text credit to send the text, and 2 credits used for each coupon. So in essence I need to factor in the cost for 7 text credits used and if my list is 1000 people strong that one blast could cost 7,000 credits.

I haven't launched this yet officially. I am wondering if businesses find that they are getting traffic from the 1000 people you send coupons to once or twice a month and if they think it's worth the $300 per month. I am planning on charging about $200 and comparing the cost to sending out a mailer to 1000 people, thus demonstrating the discount value of the mobile method. Plus, I plan to emphasize that the people receiving their (the business's) coupon have requested it when they joined my "town deals" list.

Any thoughts, comments, or advice on this?

Thanks,

FitLife
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Old 04-01-2012, 08:37 AM   #63
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Default Re: How I am making $ with Mobile Marketing

I like the mobile landing page simply because you will really be able to brand your product now... I think the extra texts make that worth it.

You really should be using a service where your not paying for inbound text messages and that would cost less.

I am thinking that $300. for a blast of only 1000 names may be a bit too much. I am just comparing this to direct mail where businesses get from me 15,000 pieces put into the homes all around their business. If you build the value to the client and show them how it will make them much more than their cost it is still very doable. I personally would stick to a price of $199.

I think I am going to use your landing page idea... I love that being able to brand my text service and you will also be able to sell the business something that looks more graphical than a text message but with that effectiveness... I LOVE IT!!!

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Old 04-01-2012, 09:27 AM   #64
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Default Re: How I am making $ with Mobile Marketing

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I like the mobile landing page simply because you will really be able to brand your product now... I think the extra texts make that worth it.

You really should be using a service where your not paying for inbound text messages and that would cost less.

I am thinking that $300. for a blast of only 1000 names may be a bit too much. I am just comparing this to direct mail where businesses get from me 15,000 pieces put into the homes all around their business. If you build the value to the client and show them how it will make them much more than their cost it is still very doable. I personally would stick to a price of $199.

I think I am going to use your landing page idea... I love that being able to brand my text service and you will also be able to sell the business something that looks more graphical than a text message but with that effectiveness... I LOVE IT!!!
Thanks AdWizard,

I am using Lime. I just started with them. I believe that when people text into a campaign, there's no charge for a credit; however, when a text response is sent back there's a charge of one credit (e.g. Thanks for joining our Special Offers List). If I include a link to a coupon and the person clicks on it, then there's a charge for another credit used, for a total of 2 credits charged to my account.
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Old 04-01-2012, 10:34 AM   #65
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Default Re: How I am making $ with Mobile Marketing

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Originally Posted by Adwizard View Post

Now... to solve the 30 client dilemma ... what is wrong with sending out a list of 5 different offers like this.

DO YOU WANT ANY OF THESE GREAT OFFERS? TEXT BACK THE KEYWORD TO 12345 AND WE WILL SHOOT IT STRAIGHT OVER... WE PROMISE!!!
1. $5.00 OFF LRG PIZZA from abc pizza - text PIZZA
2. FREE DINNER BOGO from abc restaurant - text BOGO
3. FREE PEDICURE with a manicure from abc nails - text NAILS
4. FREE HAIRCUT with any color from abc hair - text HAIR
5. $3.00 OFF CAR WASH from abc wash - text WASH

Send them 5 offers at a time and pray they text back wanting all 5 coupons!!!

I've been reading this thread with great interest and I think you've just nailed it here, brilliant thinking

Sev
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Old 04-01-2012, 12:47 PM   #66
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Default Re: How I am making $ with Mobile Marketing

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Hi MoBuzz,

I played around with the multi-coupon model a bit and this is what I did: I created a mobile landing page with three links to three coupons (i.e. Gym Pass, Free Tanning, Discount Golf) which people from my "town deals" opt-in list will gain access to from a text message I send which states: "click this think to receive three special offers from local merchants". That link takes them to my mobile landing page with the three coupon options. They simply click on the link and receive the coupon for each offer they're interested in.

The cost factor amounts to this: 1 text credit to send the text, and 2 credits used for each coupon. So in essence I need to factor in the cost for 7 text credits used and if my list is 1000 people strong that one blast could cost 7,000 credits.

I haven't launched this yet officially. I am wondering if businesses find that they are getting traffic from the 1000 people you send coupons to once or twice a month and if they think it's worth the $300 per month. I am planning on charging about $200 and comparing the cost to sending out a mailer to 1000 people, thus demonstrating the discount value of the mobile method. Plus, I plan to emphasize that the people receiving their (the business's) coupon have requested it when they joined my "town deals" list.

Any thoughts, comments, or advice on this?

Thanks,

FitLife

I am not charging them $300 a month to send out 1000 coupons. I am charging them 300 a month to manage their Google places, build host and maintain their mobile sites, provide them with table tent, flyers ect and my guidance on building there own mobile opt in list, giving them a monthly consult on their over all marketing plans AND sending their coupon out to my list.

I think the landing page is a good idea, as well as multiple offers. But remember there are coupons EVERYWHERE. The more actions that are required the less the response. In my opinion there is a huge difference between sending someone a mobile coupon that they can use or save for later and sending someone a link to somewhere they can go get a coupon.

Those are great ideas if you are using your list as a stand alone product, if your using it as a tool to close and retain clients it may over complicate things.

P.S.
Sorry if that was all over the place, lacking sleep at the moment )
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Old 04-01-2012, 01:37 PM   #67
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Default Re: How I am making $ with Mobile Marketing

Ok I am going to give you a quick 3 month plan to set this up and have a strong business after 3 months.

1st month

A. Set up the SMS plan that you will be using.

B. Create a simple website with info on your program.

C. BUILD YOUR LIST... Pass out flyers, tell EVERYONE you know. Make a deal with as many popular businesses as you can to send out a a free coupon for them when the program launches in exchange for putting up a flyer ect to promote the program. Get a few businesses to give away gift certificates that you can then take to your local radio station for them to give away for you on air. (thru your business and text program of coarse) There are just to many ways of building your list to name here BUT BE CREATIVE.

D. During this first month do not send any coupons out at all. Just an auto response thanking them for joining and letting them know when the program will launch.

2nd Month

A. By this time you should have a decent amount of people opted in to your list. Go back to those businesses that you agreed to send out a free coupon for in exchange for promoting your program. Create their coupon and be sure the offer is STRONG. Send out to your list an evaluate the response ect. As well at this point remove the flyers they put up for you and replace with flyers, table tents ect to start building up their own list. This is the start of their 30 day free trial of your program.

B. Create sales packets that you can then take around to local businesses and pass them out. The packets should talk about how your program will bring in more customers, clients ect. Give them a free 30 day trial of your program, give them a few flyers, table tents ect. You can also send out a free coupon for them to your list, I would suggest only doing this for those that you see yourself closing on.

C. During the second month you should be developing an email list as well, use google places, local chamber and so on. Send an email out to this list with a link to a sales page you create offering them a free 30 day trial. I use the lead page that Willr created because it personalizes the sales page and seems to be working great.

D. The big focus for month two is planting as many seeds as you can. That means signing up atleast 50 businesses for free trials.

Month 3

A. Close
B. Close
C. Close

Between showing them how committed you are to their business, the immediate results from mailing to your list, and helping them to build there own list you should easily be able to close over 50% of the businesses you set up on free trials. I like to throw in a mobile website and do some work to boost up there Google Places too. Its about building relationships and developing a residual income.

P.S.
Again sorry if this sounds all over the place.. Still way behind on sleep. Time to take a vacation for a couple days )
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Old 04-01-2012, 02:12 PM   #68
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Default Re: How I am making $ with Mobile Marketing

Thanks for the outline MoBizz!

This is very helpful and I appreciate your time, especially with little sleep under your belt.

Have you checked out Goxbee? I have been reading the threads which started last week up until today and wonder if it's the real deal.

FitLife
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Old 04-01-2012, 03:12 PM   #69
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Thanks for the outline MoBizz!

This is very helpful and I appreciate your time, especially with little sleep under your belt.

Have you checked out Goxbee? I have been reading the threads which started last week up until today and wonder if it's the real deal.

FitLife

No I have not but I will def check it out.

Edit.. Just checked it out (only a quick check)

Seems like a good thing. Personally I like building my list and sending coupons out on behalf of my clients. Its two easy steps and almost guaranteed results. I do not have to promote an app or drive people to a website ect.. Then again I only looked at their program for a sec so maybe I am missing something. Will have to look at it closer when I have time.
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Old 04-01-2012, 03:36 PM   #70
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Default Re: How I am making $ with Mobile Marketing

Hey Alex can you resend that PM... Have an idea for you
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Old 04-01-2012, 03:50 PM   #71
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No I have not but I will def check it out.

Edit.. Just checked it out (only a quick check)

Seems like a good thing. Personally I like building my list and sending coupons out on behalf of my clients. Its two easy steps and almost guaranteed results. I do not have to promote an app or drive people to a website ect.. Then again I only looked at their program for a sec so maybe I am missing something. Will have to look at it closer when I have time.
I checked out their site and it was very amateurish. Lots of mistakes and so forth. I sent them a note and asked to speak with someone. They sent a phone number and I spoke with one of the managing partners and showed him some of the mistakes. If their site is any reflection of the quality of the product and service they're offering, then that could be a problem. I said that to the person I spoke with too. He assured me that the proper infrastructure to support everything they're promoting is in place, but as far as I'm concerned, the jury is still out.

Thanks again for your feedback.

FitLife
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Old 04-02-2012, 02:33 AM   #72
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Thank You MoBuzz,This is excellent information
Thanks, glad you found it useful.
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Old 04-02-2012, 07:29 PM   #73
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Default Re: How I am making $ with Mobile Marketing

You could give 3 options when signing up - daily coupons, weekly coupons or every other week coupons with 3 different keywords. And at the site rather than 3-5 options group them together in 2 or 3's - whatever fits in 1 message to cut down on the number of texts. They can just ignore any coupons they aren't interested in.
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Old 04-02-2012, 08:37 PM   #74
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First I'd like to say "great thread" - thank you! Secondly - I'd like to mention that another possible problem with creating "just" a mobile landing page is that there are still many cell users that have texting but don't necessarily have data plans and web ready phones - you would reduce the number of users that could use your service.
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Old 04-03-2012, 01:22 PM   #75
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First I'd like to say "great thread" - thank you! Secondly - I'd like to mention that another possible problem with creating "just" a mobile landing page is that there are still many cell users that have texting but don't necessarily have data plans and web ready phones - you would reduce the number of users that could use your service.
True not EVERYONE has a smart phone YET
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Old 04-03-2012, 06:55 PM   #76
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Default Re: How I am making $ with Mobile Marketing

Hey Mo,

I work for a big daily daily deal website in fact im the Director of Sales. I can tell you that if the offer is relavant and it is a great offer then people wont mind getting them once a day. I have trained countless reps on how to sell in the daily deal world and one thing i have found is that merchants usually come up with the worst offers.

It seems like your doing a great job, are you every going to get the subscribers email address or just keep it mobile?
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Old 04-03-2012, 09:25 PM   #77
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Hey Mo,

I work for a big daily daily deal website in fact im the Director of Sales. I can tell you that if the offer is relavant and it is a great offer then people wont mind getting them once a day. I have trained countless reps on how to sell in the daily deal world and one thing i have found is that merchants usually come up with the worst offers.

It seems like your doing a great job, are you every going to get the subscribers email address or just keep it mobile?
Hey thanks man, I agree that having strong offer is super important. I stress it all the time. Honestly I have been fighting the urge to collect emails as well, just so that I stay focused but at some point I prob will.
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Old 04-03-2012, 10:30 PM   #78
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Default Re: How I am making $ with Mobile Marketing

nice thread, starting to learn a lot about mobile marketing
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Old 04-04-2012, 06:55 AM   #79
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First I would like to give a huge Thank You to the Warriors Forum. I have been coming here for years and years and have gained so much useful information. So I finally decided to try and give a little back.

Here is the basic idea of how I am making $ with Mobile Marketing.

1. I offer A in house SMS plan, helping my client to build there own opt in list to send coupons to thru the use of table tents, flyers, QR codes and of coarse incorporating this into there current marketing. They receive 2 keywords and 500 texts to start. (nothing new here I know)

2. I offer them a free mobile website when they sign up on a monthly plan.(month to month with no commitments) It is free as long as we are working together, if they decide to opt out then they can purchase it for 199.00. (Again nothing new)

3. I create or optimize there Google Places add. Reviews, keywords in images, videos ect.

For this Package I charge 299.00 a month.

Although I was able to sign up a few decent clients I found that there was one common objection as well there was one mistake I found myself making.

First the mistake I was making was getting to excited about the tech behind what I was offering. Talking way to much about HOW IT WORKS and not enough about HOW IT WILL BRING IN CUSTOMERS. I have read it many times on this forum and it is worth repeating. THEY DO NOT CARE HOW IT WORKS, JUST SHOW THEM THAT IT WORKS.

The most common objection I faced was getting businesses to commit to a monthly fee when it WILL and DOES take time to build up an in house opt in list. In other words getting them paying a monthly fee in hopes of it working down the road is tough. They need to see the results. I had the following two choices as I seen it.

1. Give them a free month to build up there list which I do not like to do, it requires a lot of work and time on my end, and if the client does not follow thru on there end it can all be time wasted.

2. My second choice was to show them IMMEDIATE RESULTS. But how can you do this. Here's what I did. I created what I call Napa Mobile Deals. Napa is just the town I am in. I created flyers, a small website, word of mouth, offered select businesses a free text coupon for letting me put up a flyer in there biz, I put up a banner on a busy street ( i had a friend that owned a biz on the main st. in town so that helped) basically I did what it took to build up my own opt in list. I put text "Napa" to 12345 to get great deals and discounts from your favorite local businesses on everything. I also decided to donate 20% of all profit to the local food bank. Although I did honestly do that to try and help the community, I have to admit it really helped when talking about the program to prospects. So NOW I have my own opt in list, on top of the services I provide I can also show them immediate results by sending there coupon out upon sign up and paying for there first month.

Sorry for such a long post, just thought it may help someone, if not, my bad ; )

P.S.
I am now looking to take the program to the next town over

P.P.S.
Another mistake i made was not researching the SMS provider I chose to use. I very recently had to switch to a new provider which is ending up to be quite a pain
Great post, thanks a lot for sharing!

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Old 04-05-2012, 11:37 AM   #80
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Hey MoBuzz,

I'm interested in your close process.
How do you automate the purchase of your services?

After that, how do you manage your clients?


I appreciate all this incredibly useful information!
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Old 04-05-2012, 04:03 PM   #81
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Hey MoBuzz,

I'm interested in your close process.
How do you automate the purchase of your services?

After that, how do you manage your clients?


I appreciate all this incredibly useful information!
I give a 30 free trial, that is the start of the close. I try to let results close for me. In other words if it is working great after 30 days free they are basically closed. If its just not working at all, then they are prob not a good fit for our services.

I do not automate the purchase at this point. I do offer reoccurring billing thru PayPal or cc if that is what you were asking. However to sign up for our services they will have to contact us.

I meet with clients once a month to to set up their campaign for the upcoming month and review the previous. For new clients I usually pop in once or twice a month on top of that to be sure that they are on track.

We always have the final say as to what the offer is as well as what time and frequency the coupons go out.
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Old 04-06-2012, 03:24 PM   #82
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I am not charging them $300 a month to send out 1000 coupons. I am charging them 300 a month to manage their Google places, build host and maintain their mobile sites, provide them with table tent, flyers ect and my guidance on building there own mobile opt in list, giving them a monthly consult on their over all marketing plans AND sending their coupon out to my list.

I think the landing page is a good idea, as well as multiple offers. But remember there are coupons EVERYWHERE. The more actions that are required the less the response. In my opinion there is a huge difference between sending someone a mobile coupon that they can use or save for later and sending someone a link to somewhere they can go get a coupon.

Those are great ideas if you are using your list as a stand alone product, if your using it as a tool to close and retain clients it may over complicate things.

P.S.
Sorry if that was all over the place, lacking sleep at the moment )

WOW! That is a lot of value for 300 bucks! Do you outsource any of the work?

Since some seem to think you could sell the coupon for two hundred, I'm curious, how much do you think you COULD get per month if you sold just the mobile coupon service by itself? Assume 1000 subscribers on your own list, one offer per day, one offer per business per month. How about 5000 subscribers?
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Old 04-06-2012, 04:22 PM   #83
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WOW! That is a lot of value for 300 bucks! Do you outsource any of the work?

Since some seem to think you could sell the coupon for two hundred, I'm curious, how much do you think you COULD get per month if you sold just the mobile coupon service by itself? Assume 1000 subscribers on your own list, one offer per day, one offer per business per month. How about 5000 subscribers?
I outsource the building of their mobile site in most cases. I also misspoke I do not "host their mobile sites" in most cases it goes on their sub domain. Also remember my $300 fee will naturally grow on its own as the size of there in house list grows.

I think with a list of 1000 subscribers you could easily charge 2 to 300 per client BUT because I only let clients send very strong offers I have to take that into account.

For example for restaurants we generally see an average redemption around 10-15 % on a bogo. So on 1000 coupons sent that is about 100-150 people coming in. At an average of 10$ a ticket that is $1000-$1500. Subtract 35% for cost of food and that leaves you at $650-$825. Now subtract your fee of $300 and that leave them at a ROI of $350 to $625 which is good on a $300 investment. Not to mention people seldom eat alone.
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Old 04-06-2012, 05:46 PM   #84
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Also remember my $300 fee will naturally grow on its own as the size of there in house list grows..
How exactly does your fee scale up? Are you charging per coupon text? ....or?
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Old 04-06-2012, 07:15 PM   #85
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How exactly does your fee scale up? Are you charging per coupon text? ....or?
Yes, as their in house list grows and they are sending a larger amount of coupons their fee will increase.
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Old 04-06-2012, 08:15 PM   #86
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Just out of curiosity, the businesses never really own a list or keyword, right? You are building up the sms list, and you are sending out the daily deals?

So what number of businesses is the sweet spot? Like if you have 15 businesses, they are pretty much guaranteed two deals a month if you are doing one deal a day, right? So if you have 15 at $300 each, that's $4,500 gross to you, and then you will pay your own expenses, right?

Am I on track here? Sounds like a pretty cool plan, definitely a better value than groupon for the business, and greater return.

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Old 04-06-2012, 09:49 PM   #87
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Just out of curiosity, the businesses never really own a list or keyword, right? You are building up the sms list, and you are sending out the daily deals?

So what number of businesses is the sweet spot? Like if you have 15 businesses, they are pretty much guaranteed two deals a month if you are doing one deal a day, right? So if you have 15 at $300 each, that's $4,500 gross to you, and then you will pay your own expenses, right?

Am I on track here? Sounds like a pretty cool plan, definitely a better value than groupon for the business, and greater return.
Yes that is basically the idea but they are also building there own in house list on their keyword as well. As i mentioned above as their list grows so will the fee I charge them.
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Old 04-06-2012, 10:05 PM   #88
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Default Re: How I am making $ with Mobile Marketing

For some reason I've been hesitant to get started with mobile since last year, but I'be come to realize since there is no avoiding it, I might as well give it a try, thanks for the post!
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Old 04-06-2012, 11:28 PM   #89
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I especially like the angle you took with "text Napa to..." and also the portion of proceeds to a local food bank; emphasizing both the mobile aspect as well as the almost contrasting close-to-home feel and community vibe that seems to be overtaking the 'scene' recently I think this hits on all levels. It's as tech as it is homegrown. So few people that you *aren't* reaching between those 2 groups. Thanks for the outline/ideas/share! Best of Luck looking Forward for You!
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Old 04-07-2012, 08:56 AM   #90
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Default Re: How I am making $ with Mobile Marketing

OK MoBuzz, can I ask you a little bit more, to see how I have this? I think this idea is fantastic, because it's a win-win for so many different people. I LOVE the idea about the food bank, because you're truly giving back - it's not some sort of angle you're playing.

1. Setting up the deal site
This is the part I think I've got - you build a local directory, basically, and drive traffic there like you've told us. On that site, people can text "LOCALDEALS" to 90210, or whatever the case is, with specific keyword. The LOCALDEALS keyword is one of many keywords, but it's basically the "master" keyword, and you have multiple businesses you send out a deal for throughout the month with this keyword.

2. Approaching the business
You talk to businesses, show them your deal site, and feature them on the site for free, and build them a mobile site for free. The monetization is in getting them to pay you a recurring fee, which includes a lot of things, but, the big part for now is SMS marketing. They get their own keyword, let's say, to keep it easy, someone can text BIZ1 to 90210 (the same shortcode you manage), someone can text BIZ2 to 90210, etc. Now, you also manage the SMS for the individual businesses as well as the big keyword, LOCALDEALS. So, you send out regular deals for BIZ1, BIZ2, etc, and they may pay an additional fee for that.

3, From the consumer's perspective
This is sort of where I get lost. An individual needs to text LOCALDEALS to 90210 to be on the master list, AND they need to text BIZ1 to 90210 to get on BIZ1's list to get their individual deals?

I'm not trying to shoot holes in your method, I'm trying to understand it so I can implement it, because I think this is a great idea. No need for me to reinvent the wheel, you know?

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Old 04-07-2012, 12:37 PM   #91
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Default Re: How I am making $ with Mobile Marketing

Hi MoBuzz,

And a big hello to everyone. I am new here on Warrior Forum..but I am looking to learn about new concepts and/or ideas about mobile marketing. Mo..I was wondering if there is any other detail regarding your concept...I am newbie..so everyone please forgive me for being nieve...I am trying to learn and see if I could find a good concept to make money with. Mo....I do like your concept and would like to learn more of it and try it out here in Portland, OR. I look forward to your message and anyone else that would like to give me some suggestions on making money...I am in the learning mindset of which you would suggest on a concept...

Thanks Everyone,
John (salt2222)
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Old 04-07-2012, 08:08 PM   #92
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Originally Posted by staffelseo View Post
I especially like the angle you took with "text Napa to..." and also the portion of proceeds to a local food bank; emphasizing both the mobile aspect as well as the almost contrasting close-to-home feel and community vibe that seems to be overtaking the 'scene' recently I think this hits on all levels. It's as tech as it is homegrown. So few people that you *aren't* reaching between those 2 groups. Thanks for the outline/ideas/share! Best of Luck looking Forward for You!
Thank you, and yes it really does help to capture the local feel.

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Originally Posted by wise6eek View Post
Though I’m new to this forum and my day start with your admiring information, I glad to read that how easily and in detail you explain this program, your personal experience are very helpful for me. Thanks for your information really useful I will look forward to try some!!
Thanks, good luck

Quote:
Originally Posted by Daniel LaRusso View Post
OK MoBuzz, can I ask you a little bit more, to see how I have this? I think this idea is fantastic, because it's a win-win for so many different people. I LOVE the idea about the food bank, because you're truly giving back - it's not some sort of angle you're playing.

1. Setting up the deal site
This is the part I think I've got - you build a local directory, basically, and drive traffic there like you've told us. On that site, people can text "LOCALDEALS" to 90210, or whatever the case is, with specific keyword. The LOCALDEALS keyword is one of many keywords, but it's basically the "master" keyword, and you have multiple businesses you send out a deal for throughout the month with this keyword.

2. Approaching the business
You talk to businesses, show them your deal site, and feature them on the site for free, and build them a mobile site for free. The monetization is in getting them to pay you a recurring fee, which includes a lot of things, but, the big part for now is SMS marketing. They get their own keyword, let's say, to keep it easy, someone can text BIZ1 to 90210 (the same shortcode you manage), someone can text BIZ2 to 90210, etc. Now, you also manage the SMS for the individual businesses as well as the big keyword, LOCALDEALS. So, you send out regular deals for BIZ1, BIZ2, etc, and they may pay an additional fee for that.

3, From the consumer's perspective
This is sort of where I get lost. An individual needs to text LOCALDEALS to 90210 to be on the master list, AND they need to text BIZ1 to 90210 to get on BIZ1's list to get their individual deals?

I'm not trying to shoot holes in your method, I'm trying to understand it so I can implement it, because I think this is a great idea. No need for me to reinvent the wheel, you know?
1. The site is only a couple pages, I do not really drive traffic their but we have got a few sign ups off of the site. It is not a directory at all, just tells people the details of the programs. I am actually launching a mobile directory soon called Napa Search, we will be handing out biz cards with a link and qr code to local B&Bs, hotels, ect and charging local businesses a fee for a listing.

2. That is the basic idea but we do not feature them on the site for mobile deals we just send to our list to show them how SMS works while helping them to build their in house list. We will soon feature them on Napa Search.

3. Yes people text the word "napa" to join our master list as you called it. People would text "pizza" to join xyz pizzas list. The two are marketed to the consumer completely separate. XYZ pizza would be building their in house list by using table tents, flyers and adding their custom keyword to their current advertising.

Quote:
Originally Posted by salt2222 View Post
Hi MoBuzz,

And a big hello to everyone. I am new here on Warrior Forum..but I am looking to learn about new concepts and/or ideas about mobile marketing. Mo..I was wondering if there is any other detail regarding your concept...I am newbie..so everyone please forgive me for being nieve...I am trying to learn and see if I could find a good concept to make money with. Mo....I do like your concept and would like to learn more of it and try it out here in Portland, OR. I look forward to your message and anyone else that would like to give me some suggestions on making money...I am in the learning mindset of which you would suggest on a concept...

Thanks Everyone,
John (salt2222)
I have pretty much laid it all out for you in this thread, others have added some great ideas as well. Just choose a direction and take action. Let me know if I can help.

Last edited by MoBuzz; 04-07-2012 at 08:10 PM. Reason: spelling error
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Old 04-09-2012, 10:00 AM   #93
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DESPERATELY SEEKING ADVICE & GUIDANCE
For TOURISM-CENTRIC SMS MKTING!

First & foremost, PROFUSE THANKS to MoBuzz and All Other Contributors for the wealth of Great Ideas. You all may have thrown me a lifeline.

UNFORTUNATELY, I don't see how the SMS Marketing Models discussed on this thread can be adapted to my 'special' local situaion.

I design, print, and distribute rack brochures for 'mom & pop' motels, canoe rental outfits, and other tourism businesses operating in the wilderness of the Ozark Mountains. But folks don't grab paper brochures like they used to...and my 'hard copy' business is steadily declining!

The challenge with SMS Mkting for toursim towns is that many local businesses depend mostly on toursits (from around the country) rather than local customers. I imagine developing a list of tourists is useless (since they won't be around to buy in to my SMS local discounts when they return home).

Developing a 'local list' seems 'iffy' too. There is barely enough local folks to make a decent list (permanent 'local' population of less than 2500 here). And local folks don't often patronize the many expensive 5-star restaurants or stay at the local motels. And making matters even worse, the nearest large city is 85 miles away (not exactly 'local' enough for developing a list of truly local prospects--or is it?).

What do I do? That is, how can I make SMS mkting work in my type of tourism-based local situation?
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Old 04-09-2012, 10:30 AM   #94
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Hey MoBuzz...
I had sent you an email. I hope you got it..I am interested in learning more on how you started..that is my main scenario...is getting things "up and running" from the get go...so I wanted to learn from you on this...

how difficult was it to pitch to potential clients on your model? Did you first build up your list and then go to these potential clients and say "look at the list I am building up"...

Anyway...I am looking to learn...I hope you got my email. Thanks for a great post MoBuzz...

John (salt2222)
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Old 04-09-2012, 12:27 PM   #95
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DESPERATELY SEEKING ADVICE & GUIDANCE
For TOURISM-CENTRIC SMS MKTING!

First & foremost, PROFUSE THANKS to MoBuzz and All Other Contributors for the wealth of Great Ideas. You all may have thrown me a lifeline.

UNFORTUNATELY, I don't see how the SMS Marketing Models discussed on this thread can be adapted to my 'special' local situaion.

I design, print, and distribute rack brochures for 'mom & pop' motels, canoe rental outfits, and other tourism businesses operating in the wilderness of the Ozark Mountains. But folks don't grab paper brochures like they used to...and my 'hard copy' business is steadily declining!

The challenge with SMS Mkting for toursim towns is that many local businesses depend mostly on toursits (from around the country) rather than local customers. I imagine developing a list of tourists is useless (since they won't be around to buy in to my SMS local discounts when they return home).

Developing a 'local list' seems 'iffy' too. There is barely enough local folks to make a decent list (permanent 'local' population of less than 2500 here). And local folks don't often patronize the many expensive 5-star restaurants or stay at the local motels. And making matters even worse, the nearest large city is 85 miles away (not exactly 'local' enough for developing a list of truly local prospects--or is it?).

What do I do? That is, how can I make SMS mkting work in my type of tourism-based local situation?
I would create a local mobile directory. Make some cheap business cards with a link and a QR code leading to your directory. Give stacks of these cards out to all the hotels ect that you deal with so that they can hand them out to there customers/clients ect. Charge local businesses that want that tourist traffic a fee to be listed. That is just off the top of my head. I will let you know if I think of any other ideas.
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Old 04-09-2012, 01:29 PM   #96
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Good for you.
I really make goooood money from this work too

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Old 04-09-2012, 03:38 PM   #97
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Loving his thread.
Thanks for all of the great comments.
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Old 04-09-2012, 05:29 PM   #98
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CHALLENGE OF SMS MARKETING IN A SMALL TOURIST TOWN

Quote:
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I would create a local mobile directory. Make some cheap business cards with a link and a QR code leading to your directory. Give stacks of these cards out to all the hotels ect that you deal with so that they can hand them out to there customers/clients ect. Charge local businesses that want that tourist traffic a fee to be listed. That is just off the top of my head. I will let you know if I think of any other ideas.
Thanks MoBuzz...excellent suggestions.

A local mobile directory had already occurred to me...but not in connection with SMS marketing. A couple of 'standard' website local directories already exist...but neither have implemented a true mobile site yet.

As far as passing out business cards with QRs linking to the mobile directory, that's a capital idea...your QR suggestion gives me something to start with...thanks very much....and after enough brainstorming, maybe I will discover some idea or angle for implementing an effective SMS marketing strategy in a tourism-based local economy.

I am not sure how I would price the service of distributing biz cards with QRs. That is a whole different gig from doing a SMS blast to a list of 2K or more consumers. Perhaps as an add-in service to my traditional distribution of 'paper' rack brochures.

Again, thank you.
And best regards from Eureka Springs, AR,
Preston aka DigiMan
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Old 04-09-2012, 10:40 PM   #99
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CHALLENGE OF SMS MARKETING IN A SMALL TOURIST TOWN



Thanks MoBuzz...excellent suggestions.

A local mobile directory had already occurred to me...but not in connection with SMS marketing. A couple of 'standard' website local directories already exist...but neither have implemented a true mobile site yet.

As far as passing out business cards with QRs linking to the mobile directory, that's a capital idea...your QR suggestion gives me something to start with...thanks very much....and after enough brainstorming, maybe I will discover some idea or angle for implementing an effective SMS marketing strategy in a tourism-based local economy.

I am not sure how I would price the service of distributing biz cards with QRs. That is a whole different gig from doing a SMS blast to a list of 2K or more consumers. Perhaps as an add-in service to my traditional distribution of 'paper' rack brochures.

Again, thank you.
And best regards from Eureka Springs, AR,
Preston aka DigiMan
I would give the cards out free to the hotels ect that you deal with. They could hand them out to their guest. Then you charge each business 49-99 to be listed on the directory. Each paying client would get one page that included a tap to call, a map and a mobile coupon ect.

If you are getting tourist to the mobile directory thru the cards local businesses will want to be there.

I live in Napa Ca which is huge for tourist. I will be launching my local mobile directory next week as I think the best way to reach tourist is thru Hotels, B&Bs, visitor centers and such. Hopefully I am correct ; )
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Old 04-10-2012, 07:15 AM   #100
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This is great. Thanks a lot for sharing this. I myself have some similar plans to do this too.
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