How I am making $ with Mobile Marketing

by 388 comments
First I would like to give a huge Thank You to the Warriors Forum. I have been coming here for years and years and have gained so much useful information. So I finally decided to try and give a little back.

Here is the basic idea of how I am making $ with Mobile Marketing.

1. I offer A in house SMS plan, helping my client to build there own opt in list to send coupons to thru the use of table tents, flyers, QR codes and of coarse incorporating this into there current marketing. They receive 2 keywords and 500 texts to start. (nothing new here I know)

2. I offer them a free mobile website when they sign up on a monthly plan.(month to month with no commitments) It is free as long as we are working together, if they decide to opt out then they can purchase it for 199.00. (Again nothing new)

3. I create or optimize there Google Places add. Reviews, keywords in images, videos ect.

For this Package I charge 299.00 a month.

Although I was able to sign up a few decent clients I found that there was one common objection as well there was one mistake I found myself making.

First the mistake I was making was getting to excited about the tech behind what I was offering. Talking way to much about HOW IT WORKS and not enough about HOW IT WILL BRING IN CUSTOMERS. I have read it many times on this forum and it is worth repeating. THEY DO NOT CARE HOW IT WORKS, JUST SHOW THEM THAT IT WORKS.

The most common objection I faced was getting businesses to commit to a monthly fee when it WILL and DOES take time to build up an in house opt in list. In other words getting them paying a monthly fee in hopes of it working down the road is tough. They need to see the results. I had the following two choices as I seen it.

1. Give them a free month to build up there list which I do not like to do, it requires a lot of work and time on my end, and if the client does not follow thru on there end it can all be time wasted.

2. My second choice was to show them IMMEDIATE RESULTS. But how can you do this. Here's what I did. I created what I call Napa Mobile Deals. Napa is just the town I am in. I created flyers, a small website, word of mouth, offered select businesses a free text coupon for letting me put up a flyer in there biz, I put up a banner on a busy street ( i had a friend that owned a biz on the main st. in town so that helped) basically I did what it took to build up my own opt in list. I put text "Napa" to 12345 to get great deals and discounts from your favorite local businesses on everything. I also decided to donate 20% of all profit to the local food bank. Although I did honestly do that to try and help the community, I have to admit it really helped when talking about the program to prospects. So NOW I have my own opt in list, on top of the services I provide I can also show them immediate results by sending there coupon out upon sign up and paying for there first month.

Sorry for such a long post, just thought it may help someone, if not, my bad ; )

I am now looking to take the program to the next town over

Another mistake i made was not researching the SMS provider I chose to use. I very recently had to switch to a new provider which is ending up to be quite a pain
#mobile marketing #making #marketing #mobile
  • Profile picture of the author BrandyM
    Awesome, I really like how much work you put into building your own list. I can see how that one coupon blast could help seal the deal. How many subscribers do you have? What SMS Platform were you using and who are you using now?
  • Profile picture of the author tpcmedia
    Good for you. I like the "immediate results" to seal the deal.
  • Profile picture of the author Eric S
    Nice post... I'm working on a business plan for something similar for small to medium town mobile marketing. I wouldn't mind talking and bouncing some ideas off you sometime if you were up for it?!
  • Profile picture of the author Austin357
    Nice idea and it seems like you worked out the initial bugs.

    I've been playing around with my pricing model a bit too. We try to show them some quick results in week 1 or 2 with a coupon campaign or a killer deal so we could get immediate opt ins. Once they see 5,10, 20, 50 people opting in during a short period of time, then most of my customers have no problem paying our monthly fee. They just need to see it working for them.
  • Profile picture of the author rugman
    Great job! OK - why not keep it the way you are doing it and build YOUR list and charge local businesses to send out a coupon to YOUR list? Don't take a % like screwpon does - charge a flat rate.
  • Profile picture of the author Mobilize
    Hi MoBuzz

    Great idea on building your own list and prove to clients they can get customers at will.

    Do you send out the coupon to everyone on your Napa list? 10% of 2500 is a lot.
    I'm thinking if the deal is really good, there will be hundreds of people lining up outside.
    Maybe too much for the biz owner to handle and pisses off customer who might get turned down.

    Just an idea... keep one list and send offers in batches, offer1 to first 1000 on your list, 2nd offer to the next 1000. This way you can send multiple offers in one day and have more than 30 clients.

  • Profile picture of the author cubaman
    Hi MoBuzz,

    I want to get started with mobile marketing, but I don't know what company I should choose as a white label. What company are you using and do you have any other companies that might be a good start for me?

    Thanks in advance,

  • Profile picture of the author beeswarn
  • Profile picture of the author providence1877
    This is the first time i heard about earning through mobile marketing, i found it interesting and so i took time to read all the comments posted but it gave me the idea that everyone here already knows how to do it and earn from it. Since i am a newbie in this forum and still working my way to find the best earning "thing" i could do online may i please ask what this is all about and how am i going to do it and earn from it too? Thanks!
  • Profile picture of the author providence1877
    have you already earned from this?
  • Profile picture of the author icellular01
    Amazing, I really like how much perform you put into developing your own record. I can see how that one promotion fun time could help close off the cope. How many members do you have? What SMS Foundation were you using and who are you using now?
  • Profile picture of the author gcbmark20
    How did you set everything up MoBuzz for you to be able to give this kind of service?

    You should sell a course on this kind of knowledge you have, I have seen courses out there that don't talk about anything you have mentioned here today all they talk about is designing graphics and E-mailing local businesses with examples etc.

    Great post
  • Profile picture of the author Bizdeal
    MoBuzz, I agree with others that this is a great post. Thank you for sharing your experience and giving us so many good tips.

    My first question also has to do with how you got the first people to sign up for your list. What did you offer to them to get them interested? Did you offer a special deal/discount from the start or simply a promise to receive future deals?

    Secondly, how much are you charging the businesses to send their ad to your list and how did you arrive at that figure ($149?)? Has your price increased since your list is also growing? I am becoming interested in following your example but also would want to know how to price this service.

    Thanks again and best of luck!

    BTW I was near Napa last weekend. Had I read this before, I would have visited.
  • Profile picture of the author zharfan
  • Profile picture of the author Sharon Trainor
    Hey MoBuzz

    I am so glad I found your post, you have graciously shared so much valuable,
    useful and informative knowledge regarding your own personal Mobile Marketing
    methodology combined with other relevant and up to date info such as your
    experience different SMS providers.

    Thanks! You could package all of this info up into a great ebook
    As someone else said above, I've gotten more out of your post than
    I have gotten from some purchases.
  • Profile picture of the author Sharon Trainor
    I also really like this (excerpt) idea very much, posted by Adwizard:

    Now... to solve the 30 client dilemma ... what is wrong with sending out a list of 5 different offers like this.


    1. $5.00 OFF LRG PIZZA from abc pizza - text PIZZA
    2. FREE DINNER BOGO from abc restaurant - text BOGO
    3. FREE PEDICURE with a manicure from abc nails - text NAILS
    4. FREE HAIRCUT with any color from abc hair - text HAIR
    5. $3.00 OFF CAR WASH from abc wash - text WASH

    Send them 5 offers at a time and pray they text back wanting all 5 coupons!!!
  • Profile picture of the author NerdGary
    Mobile is the place to be .. period.
  • Profile picture of the author mojo1
  • Profile picture of the author lossman29
  • Profile picture of the author deuce25

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