How I am making $ with Mobile Marketing

by 388 comments
First I would like to give a huge Thank You to the Warriors Forum. I have been coming here for years and years and have gained so much useful information. So I finally decided to try and give a little back.

Here is the basic idea of how I am making $ with Mobile Marketing.

1. I offer A in house SMS plan, helping my client to build there own opt in list to send coupons to thru the use of table tents, flyers, QR codes and of coarse incorporating this into there current marketing. They receive 2 keywords and 500 texts to start. (nothing new here I know)

2. I offer them a free mobile website when they sign up on a monthly plan.(month to month with no commitments) It is free as long as we are working together, if they decide to opt out then they can purchase it for 199.00. (Again nothing new)

3. I create or optimize there Google Places add. Reviews, keywords in images, videos ect.

For this Package I charge 299.00 a month.

Although I was able to sign up a few decent clients I found that there was one common objection as well there was one mistake I found myself making.

First the mistake I was making was getting to excited about the tech behind what I was offering. Talking way to much about HOW IT WORKS and not enough about HOW IT WILL BRING IN CUSTOMERS. I have read it many times on this forum and it is worth repeating. THEY DO NOT CARE HOW IT WORKS, JUST SHOW THEM THAT IT WORKS.

The most common objection I faced was getting businesses to commit to a monthly fee when it WILL and DOES take time to build up an in house opt in list. In other words getting them paying a monthly fee in hopes of it working down the road is tough. They need to see the results. I had the following two choices as I seen it.

1. Give them a free month to build up there list which I do not like to do, it requires a lot of work and time on my end, and if the client does not follow thru on there end it can all be time wasted.

2. My second choice was to show them IMMEDIATE RESULTS. But how can you do this. Here's what I did. I created what I call Napa Mobile Deals. Napa is just the town I am in. I created flyers, a small website, word of mouth, offered select businesses a free text coupon for letting me put up a flyer in there biz, I put up a banner on a busy street ( i had a friend that owned a biz on the main st. in town so that helped) basically I did what it took to build up my own opt in list. I put text "Napa" to 12345 to get great deals and discounts from your favorite local businesses on everything. I also decided to donate 20% of all profit to the local food bank. Although I did honestly do that to try and help the community, I have to admit it really helped when talking about the program to prospects. So NOW I have my own opt in list, on top of the services I provide I can also show them immediate results by sending there coupon out upon sign up and paying for there first month.

Sorry for such a long post, just thought it may help someone, if not, my bad ; )

P.S.
I am now looking to take the program to the next town over

P.P.S.
Another mistake i made was not researching the SMS provider I chose to use. I very recently had to switch to a new provider which is ending up to be quite a pain
#mobile marketing #making #marketing #mobile
  • Profile picture of the author BrandyM
    Awesome, I really like how much work you put into building your own list. I can see how that one coupon blast could help seal the deal. How many subscribers do you have? What SMS Platform were you using and who are you using now?
    • Profile picture of the author MoBuzz
      Originally Posted by loyaltytoday View Post

      Awesome, I really like how much work you put into building your own list. I can see how that one coupon blast could help seal the deal. How many subscribers do you have? What SMS Platform were you using and who are you using now?
      I currently have about 1500, but its starting to grow pretty fast. I do not want to say what Platform I was using because I know how far one negative comment can go. But after countless hours of research and info overflow lol, i decided to switch to Lime Cellular. They just seemed to be the best overall fit for me.
    • Profile picture of the author designtech44
      hey, so with his explanation on how he is doing it, dose that mean we follow his lead and give it a try... I'm not getting it I think?
      Do you think it's worth the time?
      dean
  • Profile picture of the author tpcmedia
    Good for you. I like the "immediate results" to seal the deal.
    • Profile picture of the author MoBuzz
      Originally Posted by tpcmedia View Post

      Good for you. I like the "immediate results" to seal the deal.
      Thank you, it is great to help close. What I like is that it gets them excited about building there own list. Meaning they will put more effort into it which will ensure they get the best possible results.
  • Profile picture of the author Eric S
    Nice post... I'm working on a business plan for something similar for small to medium town mobile marketing. I wouldn't mind talking and bouncing some ideas off you sometime if you were up for it?!
    • Profile picture of the author Meyowza
      Im working on building my list too. It's nice to have some weight to throw around when you have a power list already in hand.
    • Profile picture of the author MoBuzz
      Originally Posted by NMVTEric View Post

      Nice post... I'm working on a business plan for something similar for small to medium town mobile marketing. I wouldn't mind talking and bouncing some ideas off you sometime if you were up for it?!
      Thanks, I would be glad to help any way I can.
    • Profile picture of the author MoBuzz
      Hey Mark I received your PM but I do not have enough post to reply, if you shoot me your email I will get back to you.
  • Profile picture of the author Austin357
    Nice idea and it seems like you worked out the initial bugs.

    I've been playing around with my pricing model a bit too. We try to show them some quick results in week 1 or 2 with a coupon campaign or a killer deal so we could get immediate opt ins. Once they see 5,10, 20, 50 people opting in during a short period of time, then most of my customers have no problem paying our monthly fee. They just need to see it working for them.
    • Profile picture of the author MoBuzz
      Thanks, I am still working out some of the bugs but I am getting there. You def have the rite idea, once you can get a client excited about building there list your home. The thing I love about SMS is that you do not have to worry about upselling because there monthly fee will naturally go up as there list grows.
  • Profile picture of the author rugman
    Great job! OK - why not keep it the way you are doing it and build YOUR list and charge local businesses to send out a coupon to YOUR list? Don't take a % like screwpon does - charge a flat rate.
    • Profile picture of the author MoBuzz
      Originally Posted by rugman View Post

      Great job! OK - why not keep it the way you are doing it and build YOUR list and charge local businesses to send out a coupon to YOUR list? Don't take a % like screwpon does - charge a flat rate.
      Thanks and yes that is exactly what I am doing. When someone opts in the auto response lets them know they will receive one text coupon a day at 4 pm. That means i can send 30 (depending on how many days in the month) coupons out to the list each month. That is 30 clients per list @ 300 per client = $9000 a month. I am planning to cut the list off at 2500 subscribers. Then i will start filling up the next list.. Rite now I am sending out one free coupon when a client signs up for our local marketing program, but if they want to send to it again they would have to pay. The program is still pretty new so I am still playing with the numbers to find the rite balance between our profit and the customers ROI.
  • Profile picture of the author Mobilize
    Hi MoBuzz

    Great idea on building your own list and prove to clients they can get customers at will.

    Do you send out the coupon to everyone on your Napa list? 10% of 2500 is a lot.
    I'm thinking if the deal is really good, there will be hundreds of people lining up outside.
    Maybe too much for the biz owner to handle and pisses off customer who might get turned down.

    Just an idea... keep one list and send offers in batches, offer1 to first 1000 on your list, 2nd offer to the next 1000. This way you can send multiple offers in one day and have more than 30 clients.

    Thanks
    • Profile picture of the author MoBuzz
      Originally Posted by BlueStreak View Post

      Hi MoBuzz

      Great idea on building your own list and prove to clients they can get customers at will.

      Do you send out the coupon to everyone on your Napa list? 10% of 2500 is a lot.
      I'm thinking if the deal is really good, there will be hundreds of people lining up outside.
      Maybe too much for the biz owner to handle and pisses off customer who might get turned down.

      Just an idea... keep one list and send offers in batches, offer1 to first 1000 on your list, 2nd offer to the next 1000. This way you can send multiple offers in one day and have more than 30 clients.

      Thanks
      Great point, currently my list is at about 1500 but growing steadily. Rite now I am sending out to everyone on the list and have not run into the issue you mentioned however at some point I am sure that I will. My current plans are to cut off the list at 2500 and start creating another list so that I can have more than 30 clients as you mentioned. It is a tough line to draw and the stronger the offer the more likely to face this problem. One way i am keeping this problem from taking place is to make the coupon valid for 15 days min thus spreading out the response flow.
  • Profile picture of the author cubaman
    Hi MoBuzz,

    I want to get started with mobile marketing, but I don't know what company I should choose as a white label. What company are you using and do you have any other companies that might be a good start for me?

    Thanks in advance,

    Cuba
    • Profile picture of the author MoBuzz
      Originally Posted by cubaman View Post

      Hi MoBuzz,

      I want to get started with mobile marketing, but I don't know what company I should choose as a white label. What company are you using and do you have any other companies that might be a good start for me?

      Thanks in advance,

      Cuba
      I did not do enough research in the beginning and signed up with a service that did not address all my needs as things started to progress. I recently changed over to Lime Cellular after tons of research as I found them to be the best fit for me. Currently I am experiencing problems with transferring my list over so I strongly suggest doing your research and choosing the best fit for your business. My second choice would have been avid.
  • Profile picture of the author providence1877
    This is the first time i heard about earning through mobile marketing, i found it interesting and so i took time to read all the comments posted but it gave me the idea that everyone here already knows how to do it and earn from it. Since i am a newbie in this forum and still working my way to find the best earning "thing" i could do online may i please ask what this is all about and how am i going to do it and earn from it too? Thanks!
    • Profile picture of the author MoBuzz
      Originally Posted by providence1877 View Post

      This is the first time i heard about earning through mobile marketing, i found it interesting and so i took time to read all the comments posted but it gave me the idea that everyone here already knows how to do it and earn from it. Since i am a newbie in this forum and still working my way to find the best earning "thing" i could do online may i please ask what this is all about and how am i going to do it and earn from it too? Thanks!
      Hi, if you read the post on this thread I pretty much tell you exactly what I am doing. I am not sure exactly what you are asking. But YES you can def earn money with mobile marketing thru SMS campaigns and Mobile sites. Good luck in whatever you choose to pursue.
  • Profile picture of the author providence1877
    have you already earned from this?
  • Profile picture of the author icellular01
    Amazing, I really like how much perform you put into developing your own record. I can see how that one promotion fun time could help close off the cope. How many members do you have? What SMS Foundation were you using and who are you using now?
  • Profile picture of the author gcbmark20
    How did you set everything up MoBuzz for you to be able to give this kind of service?

    You should sell a course on this kind of knowledge you have, I have seen courses out there that don't talk about anything you have mentioned here today all they talk about is designing graphics and E-mailing local businesses with examples etc.

    Great post
    • Profile picture of the author MoBuzz
      Originally Posted by gcbmark20 View Post

      How did you set everything up MoBuzz for you to be able to give this kind of service?

      You should sell a course on this kind of knowledge you have, I have seen courses out there that don't talk about anything you have mentioned here today all they talk about is designing graphics and E-mailing local businesses with examples etc.

      Great post
      Thank you.. I was thinking about putting something together, Either free or just enough to cover time and expenses. If anyone with experience putting together WSOs would like to partner hit me up ; )
  • Profile picture of the author Bizdeal
    MoBuzz, I agree with others that this is a great post. Thank you for sharing your experience and giving us so many good tips.

    My first question also has to do with how you got the first people to sign up for your list. What did you offer to them to get them interested? Did you offer a special deal/discount from the start or simply a promise to receive future deals?

    Secondly, how much are you charging the businesses to send their ad to your list and how did you arrive at that figure ($149?)? Has your price increased since your list is also growing? I am becoming interested in following your example but also would want to know how to price this service.

    Thanks again and best of luck!

    BTW I was near Napa last weekend. Had I read this before, I would have visited.
    • Profile picture of the author MoBuzz
      Originally Posted by Bizdeal View Post

      MoBuzz, I agree with others that this is a great post. Thank you for sharing your experience and giving us so many good tips.

      My first question also has to do with how you got the first people to sign up for your list. What did you offer to them to get them interested? Did you offer a special deal/discount from the start or simply a promise to receive future deals?

      Secondly, how much are you charging the businesses to send their ad to your list and how did you arrive at that figure ($149?)? Has your price increased since your list is also growing? I am becoming interested in following your example but also would want to know how to price this service.

      Thanks again and best of luck!

      BTW I was near Napa last weekend. Had I read this before, I would have visited.
      I simply promise them great deals on things they will actually want. not 5$ off a smog ect. It cost them nothing and is very easy to opt out if they decide it is not for them.

      How much you charge is simply a matter of doing the math. Depends on what platform you are using ect. My main goal was and is to show them that SMS works and to set them up with there own in house plan. I want a residual income from them forever... In other words it is not really a stand alone product for me, although it could be.
  • Profile picture of the author Sharon Trainor
    Hey MoBuzz

    I am so glad I found your post, you have graciously shared so much valuable,
    useful and informative knowledge regarding your own personal Mobile Marketing
    methodology combined with other relevant and up to date info such as your
    experience different SMS providers.

    Thanks! You could package all of this info up into a great ebook
    As someone else said above, I've gotten more out of your post than
    I have gotten from some purchases.
  • Profile picture of the author Sharon Trainor
    I also really like this (excerpt) idea very much, posted by Adwizard:

    Now... to solve the 30 client dilemma ... what is wrong with sending out a list of 5 different offers like this.

    DO YOU WANT ANY OF THESE GREAT OFFERS? TEXT BACK THE KEYWORD TO 12345 AND WE WILL SHOOT IT STRAIGHT OVER... WE PROMISE!!!

    1. $5.00 OFF LRG PIZZA from abc pizza - text PIZZA
    2. FREE DINNER BOGO from abc restaurant - text BOGO
    3. FREE PEDICURE with a manicure from abc nails - text NAILS
    4. FREE HAIRCUT with any color from abc hair - text HAIR
    5. $3.00 OFF CAR WASH from abc wash - text WASH

    Send them 5 offers at a time and pray they text back wanting all 5 coupons!!!
    • Profile picture of the author MoBuzz
      Originally Posted by Sharon Trainor View Post

      I also really like this (excerpt) idea very much, posted by Adwizard:

      Now... to solve the 30 client dilemma ... what is wrong with sending out a list of 5 different offers like this.

      DO YOU WANT ANY OF THESE GREAT OFFERS? TEXT BACK THE KEYWORD TO 12345 AND WE WILL SHOOT IT STRAIGHT OVER... WE PROMISE!!!

      1. $5.00 OFF LRG PIZZA from abc pizza - text PIZZA
      2. FREE DINNER BOGO from abc restaurant - text BOGO
      3. FREE PEDICURE with a manicure from abc nails - text NAILS
      4. FREE HAIRCUT with any color from abc hair - text HAIR
      5. $3.00 OFF CAR WASH from abc wash - text WASH

      Send them 5 offers at a time and pray they text back wanting all 5 coupons!!!
      It is a good idea but it means double the outgoing text thus double the cost for me...also instead of putting a coupon in their hand, you are giving them a chance to get 5 coupons in there hand... its a matter of doing the math and testing it.

      P.S.
      I would not want to trade more money in the short term for satisfied clients that give me 300 a month for the next ten years..
    • Profile picture of the author Adwizard
      This really is a good string... anyone can take this info and do it exactly as we've discussed here. I cannot emphasize enough though and I'm glad MoBuzz that you stated it again... The main idea here is to get the businesses to develop their own list. I don't want to go out selling my list to prospects everyday to make a living. (Although when businesses use my list they always will want to again) The residual income that you will make in the long run is much more valuable from the clients and their lists. I consider myself an average person, like everyone else, and I like making money while sipping margarita's on the beach!

      Do send out more than one offer at a time... three offers and your list is three times more likely to find something they will use and be thankful for being on your list for.

      Wow MoBuzz... I just realized that I'm as lazy as most salespeople... lol
    • Profile picture of the author BizGrabbers
      Originally Posted by Sharon Trainor View Post

      I also really like this (excerpt) idea very much, posted by Adwizard:

      Now... to solve the 30 client dilemma ... what is wrong with sending out a list of 5 different offers like this.

      DO YOU WANT ANY OF THESE GREAT OFFERS? TEXT BACK THE KEYWORD TO 12345 AND WE WILL SHOOT IT STRAIGHT OVER... WE PROMISE!!!

      1. $5.00 OFF LRG PIZZA from abc pizza - text PIZZA
      2. FREE DINNER BOGO from abc restaurant - text BOGO
      3. FREE PEDICURE with a manicure from abc nails - text NAILS
      4. FREE HAIRCUT with any color from abc hair - text HAIR
      5. $3.00 OFF CAR WASH from abc wash - text WASH

      Send them 5 offers at a time and pray they text back wanting all 5 coupons!!!
      This is a great idea. Are you having to send this in multiple text messages since it has 390 characters + the disclaimers and the actual business names?
  • Profile picture of the author NerdGary
    Mobile is the place to be .. period.
  • Profile picture of the author JJP
    Try doing affiliate programs that are free! Mobile marketing plus multi channel marketing is a great way to start!
  • Profile picture of the author Adwizard
    You will get a good response doing that mobizz... I love working with fundraising groups... you can expect a little higher attrition rate with these people opting out because many will sign up just till they get their first text. I suggest therefore you give this list free one time for a local restaurant to give an awesome bogo offer.
  • Profile picture of the author MoBuzz
    I just want to remind people to talk to EVERYONE that they know about there business. You never know when and where the next big lead will come from. I just signed a big client today(local winery) that I had been over looking for months. Was rite in front of my eyes too. Network Network Network
    • Profile picture of the author tigertale
      Great post. love your sincerity.

      If you did multiple offers, you could reduce your texts from once a day to twice a week.

      Since Lime has a polling option, could you survey your list and ask them how they would like to get their deals?
  • Profile picture of the author MoBuzz
    Hey Alex can you resend that PM... Have an idea for you
  • Profile picture of the author mktbiz
    You could give 3 options when signing up - daily coupons, weekly coupons or every other week coupons with 3 different keywords. And at the site rather than 3-5 options group them together in 2 or 3's - whatever fits in 1 message to cut down on the number of texts. They can just ignore any coupons they aren't interested in.

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