Originally Posted by sdalby

Hi Mobuzz, thanks for sharing your marketing efforts with us and you should definitely turn this into an ebook and create a wso for it because Mobile SEO & Mobile Marketing will become massive in the next 24 months and its a great time to capitalize.

Great info and thanks for sharing again.

Originally Posted by MoBuzz

i decided to switch to Lime Cellular. They just seemed to be the best overall fit for me.

Originally Posted by imon32red

I have a friend that works for one of the largest text companies. He works with some massive companies. Some of his customers prepay for text plans for millions of texts at a time.

Anyways, im sure he can beat their rates and provide a better product. I would throw his name out but he doesn't really work with the new guys, (not you but many people reading this). Send me a private message if you are interested and I can pass his info to you or anyone else thatis doing some volume.

Originally Posted by palmettomike

Hi MoBuzz, just wondering if you have a firm release date for the WSO? Your sig says December 8th, but apparently you're still tying up some loose ends? Looking forward to checking it out!

Originally Posted by networkempire

Great post. I got some tips here for my mobile marketing. Thanks for sharing such valuable information.

Originally Posted by mrswagset

You should try throwing instagram in the mix. Its a mobile network that you can only access through a phone unless you have an app on google chrome. I think it might be of some assistance..with sales I mean

Originally Posted by Mark Marzinzik

Hey Mo... A very excellent business plan. I am going to implement it with a few twists of my own. Having been in Industrial Sales for the last 26-years I can see merit in what you are trying to do. Rather than use short-codes I'm using long-codes that are back-ended into the Twilio system so my calls cost just .01.

Originally Posted by Mark Marzinzik

Mo,

Again super work... Nice hearing from you and will be looking for your upcoming WSO. Will it be offered under your handle MoBuzz?

Per previous comments...
"Yes with any type of marketing having a good method of monitoring results is crucial. For sms it is simple, coupons are scanned to redeem and our software provides reporting."


1.) Can you share what scanning software you are using for the coupon redemption? 2.) Does it report back to your system via IP? 3.) Do you monitor the actual sale or just the opening of the coupon page?

Thanx

Originally Posted by Mark Marzinzik

So Mo... is this Lime's software or some other? How does it track? as I have read that you cannot scan non-2D barcodes from a mobile phone. That would lead me to beleive the next best way is an integration with the POS system, however that is too complex. Can you provide more details on the software. Thanx... -Mark

Originally Posted by blu3ros3

Thank you very much for ur great idea.

Originally Posted by StevenDelong

MoBuzz,

Just saying thanks for the great informational share on your mobile marketing!

Thanks,
Steven Delong

Originally Posted by djackson

Awesome thread MoBuzz. Loving it. Very useful information

Originally Posted by djackson

Ya definitely.. im trying to work my way through it now!

did I see your coming out with a wso?

Originally Posted by MoBuzz

Ok I am going to give you a quick 3 month plan to set this up and have a strong business after 3 months.

A. By this time you should have a decent amount of people opted in to your list. Go back to those businesses that you agreed to send out a free coupon for in exchange for promoting your program. Create their coupon and be sure the offer is STRONG. Send out to your list an evaluate the response ect. As well at this point remove the flyers they put up for you and replace with flyers, table tents ect to start building up their own list. This is the start of their 30 day free trial of your program.

Originally Posted by tim205

I like the mobile directory angle. Do you think .mobi domains are a good fit for these or do you think sticking to a .com would be preferable?

Originally Posted by PNWgrl

Hey Mobuzz, I know you've moved on to bigger/better things (congrats on the success, BTW), but I read this thread back in November and was so inspired that I've taken massive action and am implementing this plan to get my business rolling--so THANK YOU!


I am about 2 weeks from starting to build my list and getting businesses on board, (I am starting my biz from scratch) and I have a question you could help me with. Regarding the highlighted part of your message below:




My question is kinda on the technical side...I am also using Lime, and I've created my deals list as a new "business" on my dashboard. When you start to transition your businesses from the deals list to building their own list, do you set them up as a new account, or just create a new list on your account and then import the list if the business signs on?

I don't really want to do all the work of setting up a new client and then have to delete the account if they decide they don't want to continue.

Any insight would be greatly appreciated!

Again, you have NO idea how much this has thread inspired me--thank you!

Originally Posted by MoBuzz

I did not do enough research in the beginning and signed up with a service that did not address all my needs as things started to progress. I recently changed over to Lime Cellular after tons of research as I found them to be the best fit for me. Currently I am experiencing problems with transferring my list over so I strongly suggest doing your research and choosing the best fit for your business. My second choice would have been avid.

Originally Posted by edwardca

Thanks so much for the awesome post, MoBuzz. Just wondering what specific needs / requirements you looked for in your search for the right provider?

Originally Posted by dziumandzy

Thank you for this post, It`s really a good and valuable information, thank you again.

Originally Posted by edwardca

Mobuzz, I've got to say - this post alone made me glad that I joined this forum. You're awesome dude.

Originally Posted by MoBuzz

Thanks and yes that is exactly what I am doing. When someone opts in the auto response lets them know they will receive one text coupon a day at 4 pm. That means i can send 30 (depending on how many days in the month) coupons out to the list each month. That is 30 clients per list @ 300 per client = $9000 a month. I am planning to cut the list off at 2500 subscribers. Then i will start filling up the next list.. Rite now I am sending out one free coupon when a client signs up for our local marketing program, but if they want to send to it again they would have to pay. The program is still pretty new so I am still playing with the numbers to find the rite balance between our profit and the customers ROI.

Originally Posted by Kona77

This is such a powerful paragraph. I just had an epiphany. Thank you so much.

Originally Posted by Dan Hower

Hi Mobuzz,

after reading that paragraph quoted by Kona: Do you have a WSO going into details with the SMS business you mentioned? I would not be interested in all the other aspects, just the SMS part.

Thanks
Dan Hower

Originally Posted by PNWgrl

I'm 10 days in and have had really lackluster results so far, no opt ins except for those at the one business who has signed up...one business asked how I build the list and when I mentioned people sign up by texting in he said "NO WAY" and hung up the phone.

Been running CL ads, have a beautiful postcard type flyer (got kicked out of a large parking lot for distributing them), and the same flyer in 8.5 x 11 for cash wraps, but no takers so far, either businesses or opt-ins.

Any advice??

Originally Posted by MoBuzz

shoot me an email at support@mobuzz.net



I have not heard you mention the non profit that you are working with? This is a key aspect of building the list quickly. Putting flyers on cars is no comparison to having 200 10-11 year olds passing out flyers in their neighborhood to raise money for their team. Same goes for the flyers going up in restaurants ect, it is MUCH more powerful when part of the profits go to the food bank and your program is very community focused, not just focused on your profits ect.

Originally Posted by Andy Lemos

Excellent thread bro

Originally Posted by aleenkiller

good idea

Originally Posted by MoBuzz

First I would like to give a huge Thank You to the Warriors Forum. I have been coming here for years and years and have gained so much useful information. So I finally decided to try and give a little back.

Here is the basic idea of how I am making $ with Mobile Marketing.

1. I offer A in house SMS plan, helping my client to build there own opt in list to send coupons to thru the use of table tents, flyers, QR codes and of coarse incorporating this into there current marketing. They receive 2 keywords and 500 texts to start. (nothing new here I know)

2. I offer them a free mobile website when they sign up on a monthly plan.(month to month with no commitments) It is free as long as we are working together, if they decide to opt out then they can purchase it for 199.00. (Again nothing new)

3. I create or optimize there Google Places add. Reviews, keywords in images, videos ect.

For this Package I charge 299.00 a month.

Although I was able to sign up a few decent clients I found that there was one common objection as well there was one mistake I found myself making.

First the mistake I was making was getting to excited about the tech behind what I was offering. Talking way to much about HOW IT WORKS and not enough about HOW IT WILL BRING IN CUSTOMERS. I have read it many times on this forum and it is worth repeating. THEY DO NOT CARE HOW IT WORKS, JUST SHOW THEM THAT IT WORKS.

The most common objection I faced was getting businesses to commit to a monthly fee when it WILL and DOES take time to build up an in house opt in list. In other words getting them paying a monthly fee in hopes of it working down the road is tough. They need to see the results. I had the following two choices as I seen it.

1. Give them a free month to build up there list which I do not like to do, it requires a lot of work and time on my end, and if the client does not follow thru on there end it can all be time wasted.

2. My second choice was to show them IMMEDIATE RESULTS. But how can you do this. Here's what I did. I created what I call Napa Mobile Deals. Napa is just the town I am in. I created flyers, a small website, word of mouth, offered select businesses a free text coupon for letting me put up a flyer in there biz, I put up a banner on a busy street ( i had a friend that owned a biz on the main st. in town so that helped) basically I did what it took to build up my own opt in list. I put text "Napa" to 12345 to get great deals and discounts from your favorite local businesses on everything. I also decided to donate 20% of all profit to the local food bank. Although I did honestly do that to try and help the community, I have to admit it really helped when talking about the program to prospects. So NOW I have my own opt in list, on top of the services I provide I can also show them immediate results by sending there coupon out upon sign up and paying for there first month.

Sorry for such a long post, just thought it may help someone, if not, my bad ; )

P.S.
I am now looking to take the program to the next town over

P.P.S.
Another mistake i made was not researching the SMS provider I chose to use. I very recently had to switch to a new provider which is ending up to be quite a pain

Originally Posted by Adwizard

MoBuzz,
I, like yourself have a long history in direct mail. I was mailing coupon magazines to nearly 1 million homes in northern Ohio since 1993. Your ideas are right on target... people who opt in are asking for your offers...don't be worried about sending to them. You obviously know the value of getting a good offer for everyone involved... keep it up!

I am doing with mobile something very similar as you are... I will "rent" out my list to some businesses but the ultimate goal being to help the businesses build their own list. Most don't realize their list is the most valuable asset they have in their business. It is my job to teach them how to keep their customers engaged.

Now... to solve the 30 client dilemma ... what is wrong with sending out a list of 5 different offers like this.

DO YOU WANT ANY OF THESE GREAT OFFERS? TEXT BACK THE KEYWORD TO 12345 AND WE WILL SHOOT IT STRAIGHT OVER... WE PROMISE!!!
1. $5.00 OFF LRG PIZZA from abc pizza - text PIZZA
2. FREE DINNER BOGO from abc restaurant - text BOGO
3. FREE PEDICURE with a manicure from abc nails - text NAILS
4. FREE HAIRCUT with any color from abc hair - text HAIR
5. $3.00 OFF CAR WASH from abc wash - text WASH

Send them 5 offers at a time and pray they text back wanting all 5 coupons!!!

I am working now on a method of collecting more targeted info on my opt ins so I can make my own list more valuable and effective... I.E. I can text for you Mrs. Prospect 700 women in your immediate vicinity between the ages of 40-50.

Hope this info helps you!

Ed

P.S. I have spent years putting valpak and money mailer franchisees out of business... ironic now I'm trying to help one. LOL

P.S.S. I'm sure you have seen just like myself the struggling local newspapers occasionally hit on a local deal of the day program that would work better than anything else they ever had. Coupon users... they DO WANT deals every day!

Originally Posted by Adwizard

This really is a good string... anyone can take this info and do it exactly as we've discussed here. I cannot emphasize enough though and I'm glad MoBuzz that you stated it again... The main idea here is to get the businesses to develop their own list. I don't want to go out selling my list to prospects everyday to make a living. (Although when businesses use my list they always will want to again) The residual income that you will make in the long run is much more valuable from the clients and their lists. I consider myself an average person, like everyone else, and I like making money while sipping margarita's on the beach!

Do send out more than one offer at a time... three offers and your list is three times more likely to find something they will use and be thankful for being on your list for.

Wow MoBuzz... I just realized that I'm as lazy as most salespeople... lol

Originally Posted by scamsel

just wanted to post mobuzz's response (viapm) to the questions i posted in this thread earlier, in case anyone was interested....

hi mobuzz, first, just thank you for all the time you spent contributing awesome info to this thread.

i have read through entire thing 2x, and i had a few questions which i didn't see asked yet. i was hoping maybe you could help me with?

1. you say you start your program with 2 keywords and 500 messages...why 2 keywords and also what is the per charge/ext amount you charge for overages?

We now give unlimited keywords, this was just a matter of the level our own platform started at. We do not get overages for text as we manage the campaigns.

2. you say you give 20% of profits to local food bank, was that 20% of the monthly fee of $299, each month?

Yes but we are now working with youth groups/sports teams.

3. when you have customers in the trial period, how do they/you measure the response rate? if its just showing the text to a server, you have to rely on them keeping a good count i guess?

Yes with any type of marketing having a good method of monitoring results is crucial. For sms it is simple, coupons are scanned to redeem and our software provides reporting.

4. do clients prefer you manage their campaign or do they prefer to have access via their own login through lime? also, do you have their lawyer draft any kind of sms terms and agreement that outlines how many texts they may get a month (like in the my attachment)etc etc?

We manage all accounts. If I was going to let them manage it themselves I would def have something drafted up by a lawyer. The last thing you want is to be sued over a client spamming people.

5. you stated: I am planning to update this thread and show what the flyers that I use look like ect in a couple days when I have more time. was wondering if you could post those if you have time?

I actually did post it but the problem was having so many curious folks from the warrior forum opting in to our program to check it out. Sending text to out of state folks is not just a waste of $ but also looks bad in client reporting. I will try and pull it up and send it over to you.

6. finally, you only joined WF in march, but you been on for years? mostly as a silent reader i guess? (me too)

anyways thank you again SO much, this has been probably the most helpful and informative thread i have read in a long long time.

if you run your business anywhere near as thorough as you have been in this thread, i have no doubt you are crushing it!

Thank you and yes I was a silent reader for years : )
Please take a minute to check out our upcoming WSO which includes video training, private label platform, sales website, table tents, ihone/ipad biz cards and flyers, post cards and way to much to list here.