How I am making $ with Mobile Marketing

Profile picture of the author MoBuzz by MoBuzz Posted: 03/14/2012
First I would like to give a huge Thank You to the Warriors Forum. I have been coming here for years and years and have gained so much useful information. So I finally decided to try and give a little back.

Here is the basic idea of how I am making $ with Mobile Marketing.

1. I offer A in house SMS plan, helping my client to build there own opt in list to send coupons to thru the use of table tents, flyers, QR codes and of coarse incorporating this into there current marketing. They receive 2 keywords and 500 texts to start. (nothing new here I know)

2. I offer them a free mobile website when they sign up on a monthly plan.(month to month with no commitments) It is free as long as we are working together, if they decide to opt out then they can purchase it for 199.00. (Again nothing new)

3. I create or optimize there Google Places add. Reviews, keywords in images, videos ect.

For this Package I charge 299.00 a month.

Although I was able to sign up a few decent clients I found that there was one common objection as well there was one mistake I found myself making.

First the mistake I was making was getting to excited about the tech behind what I was offering. Talking way to much about HOW IT WORKS and not enough about HOW IT WILL BRING IN CUSTOMERS. I have read it many times on this forum and it is worth repeating. THEY DO NOT CARE HOW IT WORKS, JUST SHOW THEM THAT IT WORKS.

The most common objection I faced was getting businesses to commit to a monthly fee when it WILL and DOES take time to build up an in house opt in list. In other words getting them paying a monthly fee in hopes of it working down the road is tough. They need to see the results. I had the following two choices as I seen it.

1. Give them a free month to build up there list which I do not like to do, it requires a lot of work and time on my end, and if the client does not follow thru on there end it can all be time wasted.

2. My second choice was to show them IMMEDIATE RESULTS. But how can you do this. Here's what I did. I created what I call Napa Mobile Deals. Napa is just the town I am in. I created flyers, a small website, word of mouth, offered select businesses a free text coupon for letting me put up a flyer in there biz, I put up a banner on a busy street ( i had a friend that owned a biz on the main st. in town so that helped) basically I did what it took to build up my own opt in list. I put text "Napa" to 12345 to get great deals and discounts from your favorite local businesses on everything. I also decided to donate 20% of all profit to the local food bank. Although I did honestly do that to try and help the community, I have to admit it really helped when talking about the program to prospects. So NOW I have my own opt in list, on top of the services I provide I can also show them immediate results by sending there coupon out upon sign up and paying for there first month.

Sorry for such a long post, just thought it may help someone, if not, my bad ; )

P.S.
I am now looking to take the program to the next town over

P.P.S.
Another mistake i made was not researching the SMS provider I chose to use. I very recently had to switch to a new provider which is ending up to be quite a pain
#making #marketing #mobile

  • Profile picture of the author BrandyM
    BrandyM
    Awesome, I really like how much work you put into building your own list. I can see how that one coupon blast could help seal the deal. How many subscribers do you have? What SMS Platform were you using and who are you using now?
  • Profile picture of the author MoBuzz
    MoBuzz
    Originally Posted by loyaltytoday View Post
    Awesome, I really like how much work you put into building your own list. I can see how that one coupon blast could help seal the deal. How many subscribers do you have? What SMS Platform were you using and who are you using now?
    I currently have about 1500, but its starting to grow pretty fast. I do not want to say what Platform I was using because I know how far one negative comment can go. But after countless hours of research and info overflow lol, i decided to switch to Lime Cellular. They just seemed to be the best overall fit for me.
  • Profile picture of the author tpcmedia
    tpcmedia
    Good for you. I like the "immediate results" to seal the deal.
  • Profile picture of the author MoBuzz
    MoBuzz
    Originally Posted by tpcmedia View Post
    Good for you. I like the "immediate results" to seal the deal.
    Thank you, it is great to help close. What I like is that it gets them excited about building there own list. Meaning they will put more effort into it which will ensure they get the best possible results.
  • Profile picture of the author Eric S
    Eric S
    Nice post... I'm working on a business plan for something similar for small to medium town mobile marketing. I wouldn't mind talking and bouncing some ideas off you sometime if you were up for it?!
  • Profile picture of the author Meyowza
    Meyowza
    Im working on building my list too. It's nice to have some weight to throw around when you have a power list already in hand.
  • Profile picture of the author MoBuzz
    MoBuzz
    Originally Posted by NMVTEric View Post
    Nice post... I'm working on a business plan for something similar for small to medium town mobile marketing. I wouldn't mind talking and bouncing some ideas off you sometime if you were up for it?!
    Thanks, I would be glad to help any way I can.
  • Profile picture of the author Austin357
    Austin357
    Nice idea and it seems like you worked out the initial bugs.

    I've been playing around with my pricing model a bit too. We try to show them some quick results in week 1 or 2 with a coupon campaign or a killer deal so we could get immediate opt ins. Once they see 5,10, 20, 50 people opting in during a short period of time, then most of my customers have no problem paying our monthly fee. They just need to see it working for them.
  • Profile picture of the author rugman
    rugman
    Great job! OK - why not keep it the way you are doing it and build YOUR list and charge local businesses to send out a coupon to YOUR list? Don't take a % like screwpon does - charge a flat rate.
  • Profile picture of the author MoBuzz
    MoBuzz
    Thanks, I am still working out some of the bugs but I am getting there. You def have the rite idea, once you can get a client excited about building there list your home. The thing I love about SMS is that you do not have to worry about upselling because there monthly fee will naturally go up as there list grows.
  • Profile picture of the author MoBuzz
    MoBuzz
    Originally Posted by rugman View Post
    Great job! OK - why not keep it the way you are doing it and build YOUR list and charge local businesses to send out a coupon to YOUR list? Don't take a % like screwpon does - charge a flat rate.
    Thanks and yes that is exactly what I am doing. When someone opts in the auto response lets them know they will receive one text coupon a day at 4 pm. That means i can send 30 (depending on how many days in the month) coupons out to the list each month. That is 30 clients per list @ 300 per client = $9000 a month. I am planning to cut the list off at 2500 subscribers. Then i will start filling up the next list.. Rite now I am sending out one free coupon when a client signs up for our local marketing program, but if they want to send to it again they would have to pay. The program is still pretty new so I am still playing with the numbers to find the rite balance between our profit and the customers ROI.
  • Profile picture of the author mcfcok
    mcfcok
    I really like the sound of this building a list and doing it in a groupon kind of way but just charge a flat monthly fee etc, just one problem I can't get get my head around the best way of doing it :confused:

    I must admit I haven't had any dealings with groupon type sites so not 100% how they work.... I'm aware they do it by email but how do you manage it? say in your first month you get 1000 people opt-in and you sign up say 10/15 businesses how do you manage it from there? Any tips/ideas would be great!

    Thanks

    Dave
  • Profile picture of the author MoBuzz
    MoBuzz
    Originally Posted by mcfcok View Post
    I really like the sound of this building a list and doing it in a groupon kind of way but just charge a flat monthly fee etc, just one problem I can't get get my head around the best way of doing it :confused:

    I must admit I haven't had any dealings with groupon type sites so not 100% how they work.... I'm aware they do it by email but how do you manage it? say in your first month you get 1000 people opt-in and you sign up say 10/15 businesses how do you manage it from there? Any tips/ideas would be great!

    Thanks

    Dave
    Hi Dave, if I had 1000 people opt in and signed up 15 businesses the first month (these are actually very close to my first month numbers) I would send out one coupon per client a month and charge them around 149.00. I would send out a coupon every other day. Once you reached 30 clients your list is maxed out. I would not text to any list more than once a day. Even once a day is pushing it but if they know exactly what time to expect the text and the OFFERS STAY STRONG it shouldn't be a prob.

    There are just to many ways of building your list to name. If I had a very low budget I would say flyers and hitting the streets are your best bet, that and signing up everyone you know of coarse. Make sure you only sign up locals.
  • Profile picture of the author Mobilize
    Mobilize
    Hi MoBuzz

    Great idea on building your own list and prove to clients they can get customers at will.

    Do you send out the coupon to everyone on your Napa list? 10% of 2500 is a lot.
    I'm thinking if the deal is really good, there will be hundreds of people lining up outside.
    Maybe too much for the biz owner to handle and pisses off customer who might get turned down.

    Just an idea... keep one list and send offers in batches, offer1 to first 1000 on your list, 2nd offer to the next 1000. This way you can send multiple offers in one day and have more than 30 clients.

    Thanks
  • Profile picture of the author cubaman
    cubaman
    Hi MoBuzz,

    I want to get started with mobile marketing, but I don't know what company I should choose as a white label. What company are you using and do you have any other companies that might be a good start for me?

    Thanks in advance,

    Cuba
  • Profile picture of the author MoBuzz
    MoBuzz
    Originally Posted by BlueStreak View Post
    Hi MoBuzz

    Great idea on building your own list and prove to clients they can get customers at will.

    Do you send out the coupon to everyone on your Napa list? 10% of 2500 is a lot.
    I'm thinking if the deal is really good, there will be hundreds of people lining up outside.
    Maybe too much for the biz owner to handle and pisses off customer who might get turned down.

    Just an idea... keep one list and send offers in batches, offer1 to first 1000 on your list, 2nd offer to the next 1000. This way you can send multiple offers in one day and have more than 30 clients.

    Thanks
    Great point, currently my list is at about 1500 but growing steadily. Rite now I am sending out to everyone on the list and have not run into the issue you mentioned however at some point I am sure that I will. My current plans are to cut off the list at 2500 and start creating another list so that I can have more than 30 clients as you mentioned. It is a tough line to draw and the stronger the offer the more likely to face this problem. One way i am keeping this problem from taking place is to make the coupon valid for 15 days min thus spreading out the response flow.
  • Profile picture of the author MoBuzz
    MoBuzz
    Originally Posted by cubaman View Post
    Hi MoBuzz,

    I want to get started with mobile marketing, but I don't know what company I should choose as a white label. What company are you using and do you have any other companies that might be a good start for me?

    Thanks in advance,

    Cuba
    I did not do enough research in the beginning and signed up with a service that did not address all my needs as things started to progress. I recently changed over to Lime Cellular after tons of research as I found them to be the best fit for me. Currently I am experiencing problems with transferring my list over so I strongly suggest doing your research and choosing the best fit for your business. My second choice would have been avid.
  • Profile picture of the author MoBuzz
    MoBuzz
    Curious as to where the last post went??
  • Profile picture of the author mcfcok
    mcfcok
    Me too Buzz, something about you can't build up a list like you are and send texts on behalf of other businesses? That really true? Confused!
  • Profile picture of the author MoBuzz
    MoBuzz
    Originally Posted by mcfcok View Post
    Me too Buzz, something about you can't build up a list like you are and send texts on behalf of other businesses? That really true? Confused!
    Exactly, I am thinking he misread what I am doing and deleted it himself. He prob thought I was mailing my coupons to the list my customers are creating which is not at all what I do. The list I create for Napa Mobile Deals is a completely separate list than those I help create for my clients. Napa Mobile Deals is just simply another business that I use under my platform to do SMS Marketing.

    I do not see anything wrong with people opting in to receive deals from local businesses and me providing the platform to make it happen. BUT to be safe I will more than likely check into it and post my findings here.

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