23rd Mar 2012, 07:34 AM | #1 |
HyperActive Warrior War Room Member Join Date: 2008
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Hello, I work at a local midsized print shop here in my town, and have been talking with the owner, who is also a great friend, about branching into mobile marketing. We would like to combine the product with which they are already fairly successful, i.e. the printing side of things, with the power of QR codes and SMS marketing. My way of thinking is that, since the two markets are so closely related to one another especially with the need for QR codes to be included on printed materials, that the opportunity here is literally limitless. We have a massive client base to work from, of already satisfied customers. And, we will have a budget, to start, somewhere on the order of 30K per year. I've never been on a project this big, and while I'm not new to Internet Marketing (I've been doing programming and development for IMers for years, I am relatively new to mobile marketing. If you want to recommend a WSO that has brought you some success, that too would be much appreciated. One thing we're already going to be doing is building mini sites targeted at certain printed materials, for instance business cards, targeting specific keywords, and bring in new traffic from both paid and organic methods. We have the software to build awesome quote engines. But nowadays it takes a lot more than price to convert a customer, but it is a capability. With mobile and SMS marketing we're going to be targeting local real estate companies to provide them with Geo Fencing and Geo Location thought QR codes on the property signage. For example, someone scans the QR code on a sign, and is instantly informed of several similar properties within a targeted area (geo-fencing). Thanks guys. This community has been great to me. Hopefully I can give back soon. |
23rd Mar 2012, 09:04 PM | #2 |
HyperActive Warrior Join Date: 2008 Location: New york city
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Hi. Here's a few ideas: Purchase: Geo-business database (i.e.: customlists.net, etc)
Email scraper (i.e.: ecrawler)
Tom |
23rd Mar 2012, 11:22 PM | #3 |
HyperActive Warrior War Room Member Join Date: 2008
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That was very helpful, Tom. Thank you!
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24th Mar 2012, 03:26 AM | #4 |
Web Marketing For Profit War Room Member Join Date: 2002 Location: Brisbane
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My experience with Real Estate Agents is that they often have propriety software for their listings and very few are mobile enabled. This means that any linking with QR Codes is not very successful. There are a lot of industries that you can target that don't have so many rerstrictions that could be a lot better to target. Quentin |
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24th Mar 2012, 09:34 AM | #5 | |
HyperActive Warrior War Room Member Join Date: 2008 Location: California, USA
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keep movin'... buzz | |
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