What do you guys think of Proximity Marketing

Meyowza · 10th Apr 2012, 11:32 AM

From what I understand there are three versions. BlueTooth, WiFi and both WiFi and BlueTooth.

I need to know pro and cons. If you have experience with it, what are the results. And whats the average price range.

Thanks Warriors!

vndnbrgj · 10th Apr 2012, 01:03 PM

I was looking into it last fall.
I found the cost to be high... around $5k if I remember right.
It was with Blue something or other

But that was retail cost... I think the commissions were about half that.

Meyowza · 10th Apr 2012, 01:18 PM

Just got off the phone with a company that is interested in recruiting my company as a sales rep of their services.

Looks to be $700+ Setup then $400+ month, depending on needs.
Commission is 10% of setup and 10% recurring for the life time of the account.

Getting info emailed to me later today.

Originally Posted by vndnbrgj

I was looking into it last fall.
I found the cost to be high... around $5k if I remember right.
It was with Blue something or other

But that was retail cost... I think the commissions were about half that.

sharp · 10th Apr 2012, 02:25 PM

It sucks and pisses off everyone but tourists.
...so if you are talking about a bar at the beach/airport = WIN. If you're talking about a restaurant in the heart of a town = EPIC FAIL.

The more people do it, the more it'll piss people off too. It's like 'proximity fences around the competition'. Is there anything that sounds better, but could be worse in practice? If I drive down the road and pass Dominos, and Papa Murphy's sends me a text as a result, all that will happen is that I'll un-subscribe from anything related to Papa Murphy's by the second day. The 'GTFO' rates for firms with such 'competition crushers' are, shall we say, 'higher'.

Bottomline = This sh*t is easy to sell, but it's really, really, stupid to sell it unless their clients are all 'first time' clients (very traveler-centric locations) as they'll have a bad experience. ...and never do, or do business with, folks hawking the 'stake out your competition' nonsense (again, the exception being for very traveler-centric locations).

WillR · 10th Apr 2012, 07:50 PM

I tried this a year or two ago and moved right on. It's a waste of time. People don't want these messages on their phones and the large majority just reject them nowadays.

There are much better ways to spend your time. The only way it is effective is if you have a stand set up in a shopping center that tells people to enable their bluetooth to receive xyz. This way they are expecting the message.

beeswarn · 10th Apr 2012, 07:52 PM

It sucks for tourists too. I wish it didn't because I have a lot of tourism clients, but it does.

Meyowza · 11th Apr 2012, 03:55 PM

Ok from what I understand. There is a wifi signal emitted. When someone comes close to the signal they are notified with access to that portal. Once the person accepts the portal, they are not prompt to do so again for that particular portal.

Once they accept access to the portal, then thats when the data is transmitted to the phone. Could be text to video. What ever you want.

I can see SMS integrating well with this.

Ideally this would work well for a mall where they are prompt one time to get multiple offers from the stores inside.

For individual restaurants and bars, it would be smart to label the portal name as "FREE BEER_Click ACCEPT" Instead of Bob's Pub.

Of course you would need to have print collateral notifying everyone that they are in a WiFi Zone and to turn on their wifi to get deals.

I got prices from one company for units between $175-$215 and monthly cost of $22 to $32 with unlimited traffic. These unit also do bluetooth at the same time, but I dont seeing that being popular in the states.

Does anyone know where I can find video of this technology working and how intrusive it is?

WillR · 11th Apr 2012, 06:41 PM

Originally Posted by Meyowza

Ok from what I understand. There is a wifi signal emitted. When someone comes close to the signal they are notified with access to that portal. Once the person accepts the portal, they are not prompt to do so again for that particular portal.

Once they accept access to the portal, then thats when the data is transmitted to the phone. Could be text to video. What ever you want.

I can see SMS integrating well with this.

Ideally this would work well for a mall where they are prompt one time to get multiple offers from the stores inside.

For individual restaurants and bars, it would be smart to label the portal name as "FREE BEER_Click ACCEPT" Instead of Bob's Pub.

Of course you would need to have print collateral notifying everyone that they are in a WiFi Zone and to turn on their wifi to get deals.

I got prices from one company for units between $175-$215 and monthly cost of $22 to $32 with unlimited traffic. These unit also do bluetooth at the same time, but I dont seeing that being popular in the states.

Does anyone know where I can find video of this technology working and how intrusive it is?

As I said, this would only work ok if you had the signs notifying people to turn on their bluetooth or wifi. Even then you will find a lot of people nowadays are skeptical about downloading or giving access to their phone because of viruses and security threats.

My take on the whole thing, if you have to put up print material to get people to use it then why not just put your message straight on to the print material rather than creating this extra step for people.

It's just unnecessary and quite outdated I feel.

Meyowza · 12th Apr 2012, 07:57 AM

Good point about putting print material out telling them to turn on their wifi, then might as well give them the offer at that moment.

I guess SMS is different because you already have their attention using your product or service.

Originally Posted by WillR

As I said, this would only work ok if you had the signs notifying people to turn on their bluetooth or wifi. Even then you will find a lot of people nowadays are skeptical about downloading or giving access to their phone because of viruses and security threats.

My take on the whole thing, if you have to put up print material to get people to use it then why not just put your message straight on to the print material rather than creating this extra step for people.

It's just unnecessary and quite outdated I feel.

HypeText · 12th Apr 2012, 12:00 PM

Real simple, it pisses people off, it's intrusive, and since there is no "Opt In" process to speak of it is most often considered "Spammy". It is also not compatible with all phones as not everyone has bluetooth turned on and some phones dont even have WIFI

I would recommend steering clear.

10th Apr 2012, 11:32 AM	#1
Meyowza Mobile Marketing Platform War Room Member Join Date: 2011 Location: Orlando, FL Posts: 67 Thanks: 7 Thanked 13 Times in 11 Posts	What do you guys think of Proximity Marketing Share on: From what I understand there are three versions. BlueTooth, WiFi and both WiFi and BlueTooth. I need to know pro and cons. If you have experience with it, what are the results. And whats the average price range. Thanks Warriors!
	CEO/Founder of MeYowza Inc. Get your FREE Mobile Landing Page & QR Code Generator w/ Analytics HERE. SYSTEM I USE TO GENERATE LEADS FOR MY BUSINESS...MUST WATCH VIDEO HERE.

10th Apr 2012, 01:03 PM	#2
vndnbrgj Senior Warrior Member Join Date: 2010 Posts: 1,721 Thanks: 848 Thanked 494 Times in 375 Posts	Re: What do you guys think of Proximity Marketing Share on: I was looking into it last fall. I found the cost to be high... around $5k if I remember right. It was with Blue something or other But that was retail cost... I think the commissions were about half that.
	Life Begins At The End Of Your Comfort Zone - Neale Donald Wilson -

10th Apr 2012, 02:25 PM	#4
sharp Active Warrior War Room Member Join Date: 2009 Posts: 99 Thanks: 180 Thanked 38 Times in 20 Posts	Re: What do you guys think of Proximity Marketing Share on: It sucks and pisses off everyone but tourists. ...so if you are talking about a bar at the beach/airport = WIN. If you're talking about a restaurant in the heart of a town = EPIC FAIL. The more people do it, the more it'll piss people off too. It's like 'proximity fences around the competition'. Is there anything that sounds better, but could be worse in practice? If I drive down the road and pass Dominos, and Papa Murphy's sends me a text as a result, all that will happen is that I'll un-subscribe from anything related to Papa Murphy's by the second day. The 'GTFO' rates for firms with such 'competition crushers' are, shall we say, 'higher'. Bottomline = This sh*t is easy to sell, but it's really, really, stupid to sell it unless their clients are all 'first time' clients (very traveler-centric locations) as they'll have a bad experience. ...and never do, or do business with, folks hawking the 'stake out your competition' nonsense (again, the exception being for very traveler-centric locations).

10th Apr 2012, 07:50 PM	#5
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: What do you guys think of Proximity Marketing Share on: I tried this a year or two ago and moved right on. It's a waste of time. People don't want these messages on their phones and the large majority just reject them nowadays. There are much better ways to spend your time. The only way it is effective is if you have a stand set up in a shopping center that tells people to enable their bluetooth to receive xyz. This way they are expecting the message.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

10th Apr 2012, 07:52 PM	#6
beeswarn Advanced Warrior Join Date: 2011 Location: USA Posts: 550 Thanks: 228 Thanked 166 Times in 108 Posts	Re: What do you guys think of Proximity Marketing Share on: It sucks for tourists too. I wish it didn't because I have a lot of tourism clients, but it does.

11th Apr 2012, 03:55 PM	#7
Meyowza Mobile Marketing Platform War Room Member Join Date: 2011 Location: Orlando, FL Posts: 67 Thanks: 7 Thanked 13 Times in 11 Posts	Re: What do you guys think of Proximity Marketing Share on: Ok from what I understand. There is a wifi signal emitted. When someone comes close to the signal they are notified with access to that portal. Once the person accepts the portal, they are not prompt to do so again for that particular portal. Once they accept access to the portal, then thats when the data is transmitted to the phone. Could be text to video. What ever you want. I can see SMS integrating well with this. Ideally this would work well for a mall where they are prompt one time to get multiple offers from the stores inside. For individual restaurants and bars, it would be smart to label the portal name as "FREE BEER_Click ACCEPT" Instead of Bob's Pub. Of course you would need to have print collateral notifying everyone that they are in a WiFi Zone and to turn on their wifi to get deals. I got prices from one company for units between $175-$215 and monthly cost of $22 to $32 with unlimited traffic. These unit also do bluetooth at the same time, but I dont seeing that being popular in the states. Does anyone know where I can find video of this technology working and how intrusive it is?
	CEO/Founder of MeYowza Inc. Get your FREE Mobile Landing Page & QR Code Generator w/ Analytics HERE. SYSTEM I USE TO GENERATE LEADS FOR MY BUSINESS...MUST WATCH VIDEO HERE. Last edited on 11th Apr 2012 at 03:58 PM. Reason: grammar

12th Apr 2012, 12:00 PM	#10
HypeText Ultimate Warrior Join Date: 2011 Posts: 734 Thanks: 28 Thanked 181 Times in 131 Posts	Re: What do you guys think of Proximity Marketing Share on: Real simple, it pisses people off, it's intrusive, and since there is no "Opt In" process to speak of it is most often considered "Spammy". It is also not compatible with all phones as not everyone has bluetooth turned on and some phones dont even have WIFI I would recommend steering clear.
	HYPETEXT MOBILE MEDIA (916) 520-HYPE (4973) Local & Mobile Marketing Solutions $0 Setup & $99/mnth Private Label Reseller Accts