24th Apr 2012, 08:02 PM | #1 |
HyperActive Warrior War Room Member Join Date: 2010
Posts: 316
Thanks: 39
Thanked 48 Times in 31 Posts
|
I created a text system for an organizations department, and then the organization decided they would be interested in text notifications of shut downs or informational texts. The list of 1200 is in place, but I am starting to wonder how much responsibility a mission critical text like a shut down due to bad weather would be so I emailed Twilio and I got a response that bulk messaging is best handled by short codes as carriers spam filter bulk messages. She didn't outright say I must use a short code and even said long codes is good place to start. Twilio short codes are 3-$4000 per 3 months, so no can do, this organization turned that down before they came to me. What kind of options do I have? Do carrier not filter short codes? I'm not sure the list is 1200 it could be 900 but it is large. Do you have any suggestions? |
24th Apr 2012, 08:26 PM | #2 |
Senior Warrior Member War Room Member Join Date: 2005 Location: Michigan
Posts: 1,112
Thanks: 13
Thanked 249 Times in 154 Posts
|
I have a client that has 750 list and the sales guy sends out blasts through his cell phone. They have been a client for about one year. I have not experienced any problems in getting his texts delivered to the entire list. I always get them and I would be the first to know if there was any delivery problems because all of the employees are on the list too. I have been told by Twilio that they are delivered one per second, but I have a feeling they are a little faster than that. You might try just breaking the list into a couple of separate lists to be on the safe side. |
24th Apr 2012, 08:54 PM | #3 |
HyperActive Warrior War Room Member Join Date: 2010
Posts: 316
Thanks: 39
Thanked 48 Times in 31 Posts
|
Excellent, that was exactly what I was thinking. Long codes are inexpensive enough to use as many as necessary. If anyone else has experience with this or anything to add, please respond. My only other concern is using an existing list. I will have to discuss with the organization whether they have explicit permission so we don't get reported for spam. I'm pretty sure with this organization that they do have permissions to contact the list. |
25th Apr 2012, 08:41 AM | #4 | |
Ultimate Warrior Join Date: 2011
Posts: 734
Thanks: 28
Thanked 181 Times in 131 Posts
|
Shortcodes have highest delivery priority because the Aggregators are paying a fee to the Carriers for access to their Networks, which is why Support made reference to a shortcode. Since Aggregator's contracts with each Carrier specify that all messages have to be opt in, there is more wiggle room...Longcode services like Twilio have no such agreement in place so they receive more scrutiny when sending to large lists. | |
(916) 520-HYPE (4973) Local & Mobile Marketing Solutions $0 Setup & $99/mnth Private Label Reseller Accts | ||
25th Apr 2012, 12:18 PM | #5 | |
HyperActive Warrior Join Date: 2010 Location: Pittsburgh, PA
Posts: 149
Thanks: 32
Thanked 56 Times in 38 Posts
|
TWalker, This is DIRECT from Twilio: Sending Messages: "Each of your Twilio SMS-enabled phone numbers can send SMS messages at a rate of at most one message per second. You can make requests to Twilio as fast as you like, and Twilio will queue the messages, releasing them at a rate of one message per second. This rate does not vary based on the country in which your number is located. Receiving Messages: "There is no rate limit on how many messages your phone number can receive. Replies are subject to the one message per second limit, and will be queued." SIDE NOTE: If I'm not mistaken Short codes can send up 40 messages per second (2400 per minute).
| |
25th Apr 2012, 02:55 PM | #6 | |
Ultimate Warrior Join Date: 2011
Posts: 734
Thanks: 28
Thanked 181 Times in 131 Posts
|
Twilio can assist Marketers/Advertisers in obtaining a shortcode however I dont believe that Twilio is the Tier 1 aggregator as their Fees for shortcodes are extremely high. | |
(916) 520-HYPE (4973) Local & Mobile Marketing Solutions $0 Setup & $99/mnth Private Label Reseller Accts | ||
25th Apr 2012, 09:52 PM | #7 | |
HyperActive Warrior War Room Member Join Date: 2010
Posts: 316
Thanks: 39
Thanked 48 Times in 31 Posts
|
I did receive an follow up email today from Twilio support about a question I asked. I asked what maximum size list they would recommend, and I asked what the send rate for voice is because voice broadcasting might work better for this clients scenario. I received this response:
So thats another point for Twilios versatility. | |
26th Apr 2012, 07:10 AM | #8 |
HyperActive Warrior Join Date: 2010 Location: Pittsburgh, PA
Posts: 149
Thanks: 32
Thanked 56 Times in 38 Posts
|
TWalker, Here is more information I received DIRECT from Twilio: The details of Twilio's long-code SMS delivery system depend on the specific carrier and route. Both long-codes and short-codes use true SMS over the phone networks. No form of e-mail or internet data transfer is involved. The differences in SMS sending speed between long-codes and short-codes have been put in place by Twilio. The goal of the 1 message per second limitation on long-codes is to protect our customers from sending SMS at a rate so rapid that they become targeted for blocking by carriers. Since short codes are designed for large volume SMS, short code customers can send SMS at a higher rate without being blocked by carriers. |
26th Apr 2012, 09:54 AM | #9 |
HyperActive Warrior War Room Member Join Date: 2010
Posts: 316
Thanks: 39
Thanked 48 Times in 31 Posts
|
Thanks for the replies. It looks to me for this case Twilio is the best solution. 1. We can do voice broadcast, which includes landlines and leaving voicemails for critcal information. 2. The "1 second rule" is no problem on a list this size. It would only become a problem if it took more than say 1-2 hours which is a list of 3600 up to 7200. My understanding is that voice broadcast is not subject to the same time limits. |
11th Jun 2012, 09:43 AM | #10 | |
Mobile+WP = JumpMobi.com War Room Member Join Date: 2009 Location: San Antonio, Tx
Posts: 1,270
Thanks: 301
Thanked 449 Times in 309 Posts
|
| |
Sorry, I am too busy helping people to think of a cool signature! | ||
Bookmarks |
Tags |
codes, largest, list, long, run, twilio |
| |