How to Sell Mobile Websites

Profile picture of the author nickhumph by nickhumph Posted: 05/29/2012
Hey guys,

So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

So today I started making my first big plunge into SELLING mobile websites.

Here's my tactic right now.
1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

5. Once they're a customer, ask for referrals.

So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

Maybe physically walking into the businesses will be an option later
Suggestions on how to improve could be very helpful to not only me, but all of us!

Nick
#mobile #sell #websites

  • Profile picture of the author rlhurst
    rlhurst
    Originally Posted by nickhumph View Post

    Maybe physically walking into the businesses will be an option later
    Suggestions on how to improve could be very helpful to not only me, but all of us!

    Nick
    Make it an option NOW! No reason you can't email and visit. It will get
    easier the more you visit.
  • Profile picture of the author Robert X
    Robert X
    You may want to be persistent with all of your marketing methods. I would prefer to dothe email way first. This way you can get the businesses that WANT your service and focus on them at first. It's gonna make it a lot easier to grab people's interest when they are already interested. Then you can move on to perusing the others that aren't so interested,,, or at least they don't know what they need until you offer it to them.

    Try the walk in letter delivery next. Maybe even a few targeted mailers. People read mail. Just be persistent. Don't give up or get discouraged because a few people say no. A lot of people are gonna say no. Get used to it.


    Robert X
  • Profile picture of the author nickhumph
    nickhumph
    Originally Posted by Robert X View Post
    You may want to be persistent with all of your marketing methods. I would prefer to dothe email way first. This way you can get the businesses that WANT your service and focus on them at first. It's gonna make it a lot easier to grab people's interest when they are already interested. Then you can move on to perusing the others that aren't so interested,,, or at least they don't know what they need until you offer it to them.

    Try the walk in letter delivery next. Maybe even a few targeted mailers. People read mail. Just be persistent. Don't give up or get discouraged because a few people say no. A lot of people are gonna say no. Get used to it.


    Robert X
    Yeah, there have been a lot of "no's" and no responses yet. Have emailed 20 businesses so far each with a personalised, individually constructed email attached with a screenshot of how the site looks on my iPhone. Got a few responses, Seems like student clubs and bars is that which gets the best response!
  • Profile picture of the author midasman09
    midasman09
    When sending emails, the SUBJECT line is what gets prospects to OPEN the email.

    I've gotten pretty good response with the "Subject Line";

    "You are LOSING Business!"

    Then, I continue with; "Hundreds of Theater Goers arrive every day to attend one of the performances. They arrive by car. They're HUNGRY. They ALL have Mobile Devices and when they use their Mobile to search for Places To Eat........they CAN'T SEE YOUR RESTAURANT WEBSITE ON THEIR MOBILE PHONES!

    So they go to one of your competitors!

    Send a Reply with your Name & Phone # and I'll call you with the details on how you can change "Ka-Chunk!" to "Ka-Ching!"

    Don Alm

    You can change the note to read;

    "Every day, Hundreds of Tourists arrive in your Town....etc"

    Or....on a more positive tact;

    "Can You Handle an Extra 10 Diners a Day?"

    And....one subject line I've used for Dentists or Chiropractors;

    "Can You Handle an Extra 10 New Patients a Month?"

    I also use these lines when walking in....In Person!

    Your "Opening Line" MUST....GRAB THEIR ATTENTION....INSTANTLY!" It MUST...cause your prospects to....STOP....WHAT THEY'VE BEEN THINKING ABOUT....BEFORE YOU ARRIVED and.....FOCUS....ALL THEIR ATTENTION ON....LITTLE OL' YOU!

    Thanks for reading,
    Don Alm....Sales Guy

    Don Alm
  • Profile picture of the author nickhumph
    nickhumph
    Originally Posted by midasman09 View Post
    When sending emails, the SUBJECT line is what gets prospects to OPEN the email.

    I've gotten pretty good response with the "Subject Line";

    "You are LOSING Business!"

    Then, I continue with; "Hundreds of Theater Goers arrive every day to attend one of the performances. They arrive by car. They're HUNGRY. They ALL have Mobile Devices and when they use their Mobile to search for Places To Eat........they CAN'T SEE YOUR RESTAURANT WEBSITE ON THEIR MOBILE PHONES!

    So they go to one of your competitors!

    Send a Reply with your Name & Phone # and I'll call you with the details on how you can change "Ka-Chunk!" to "Ka-Ching!"

    Don Alm

    You can change the note to read;

    "Every day, Hundreds of Tourists arrive in your Town....etc"

    Or....on a more positive tact;

    "Can You Handle an Extra 10 Diners a Day?"

    And....one subject line I've used for Dentists or Chiropractors;

    "Can You Handle an Extra 10 New Patients a Month?"

    I also use these lines when walking in....In Person!

    Your "Opening Line" MUST....GRAB THEIR ATTENTION....INSTANTLY!" It MUST...cause your prospects to....STOP....WHAT THEY'VE BEEN THINKING ABOUT....BEFORE YOU ARRIVED and.....FOCUS....ALL THEIR ATTENTION ON....LITTLE OL' YOU!

    Thanks for reading,
    Don Alm....Sales Guy

    Don Alm
    Love it! Thanks as always Don, but I am afraid that the busy business owner or manager will trash the email if they see a subject line that looks spammy?

    Nick
  • Profile picture of the author nickhumph
    nickhumph
    Emailed 30 businesses at the end of today, got just a few replies... let's see if we can get a sale!!

    Nick
  • Profile picture of the author beeswarn
    beeswarn
    Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

    If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

    6. Starve To Death or Get Another Job
  • Profile picture of the author Joseph Butler
    Joseph Butler
    I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
  • Profile picture of the author Robert X
    Robert X
    Originally Posted by Joseph Butler View Post
    I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
    Well,, do you remember when people didn't want a regular website? And the few people who invested in them in the beginning are sure glad they did. Those who wait will be left behind and will be the people needing to do all the SEO tricks to catch up to the rest. Don't try once and give up.

    Keep in touch,, mildly,, maybe once a month or so and when that business owner finally relizes that NOW they need a mobile site, you will be the first person on their mind and they will have your info already. It may take a while to capture these people. A guy on here told a story about a salesman that was pesistent with him,,, after a few moths of the salesman contacting him once a week,, the biz owner finally purchased from him and was very glad he did and wished he had done it sooner.

    So, don't get too discouraged. Sales are around 1-3%. (can be better if you have a great sales platform, sales letters, videos, etc.) So that's 1-3 out of a hundred. So do you get the picture? You must contact 100 biz owner to get possibly 1 - 3 sales. What does that mean? It means contact a lot of businesses constantly.

    Robert X
  • Profile picture of the author beeswarn
    beeswarn
    Robert X just nailed it. In fact, you could close this thread now and make it a sticky atop this forum.
  • Profile picture of the author nickhumph
    nickhumph
    Originally Posted by Robert X View Post
    Well,, do you remember when people didn't want a regular website? And the few people who invested in them in the beginning are sure glad they did. Those who wait will be left behind and will be the people needing to do all the SEO tricks to catch up to the rest. Don't try once and give up.

    Keep in touch,, mildly,, maybe once a month or so and when that business owner finally relizes that NOW they need a mobile site, you will be the first person on their mind and they will have your info already. It may take a while to capture these people. A guy on here told a story about a salesman that was pesistent with him,,, after a few moths of the salesman contacting him once a week,, the biz owner finally purchased from him and was very glad he did and wished he had done it sooner.

    So, don't get too discouraged. Sales are around 1-3%. (can be better if you have a great sales platform, sales letters, videos, etc.) So that's 1-3 out of a hundred. So do you get the picture? You must contact 100 biz owner to get possibly 1 - 3 sales. What does that mean? It means contact a lot of businesses constantly.

    Robert X
    Constant follow up and relationship building is already part of the plan!

    Although I think I can carve up more than 1 - 3 sales /100 contacts... especially once I start sending postcards. I love the method mentioned here http://www.warriorforum.com/mobile-m...ml#post5192862
  • Profile picture of the author freeburd
    freeburd
    Originally Posted by rlhurst View Post
    Make it an option NOW! No reason you can't email and visit. It will get
    easier the more you visit.
    OK, I am ready to walk in. And I did. They asked me if I had an appointment. I did not. They were ready to throw me out. That was in my dentist's office. They knew that I was a patient but came for a different reason.

    I walked out, typed up a letter with a link to a personal video created for that ******* - my dentist. After I delivered the letter the video was viewed 2 times. In the letter I told him that I could cut pay-per-click advertising costs. I told him politely how lousy his site looked. I never heard from him. He keeps advertising on Google bringing people to his non-mobile website.

    So, I approached dentists. Sent a couple of e-mails with no response. I did sell a couple of websites but I did not do any selling. People approached me. I don't count this as my selling experience.

    Now I will approach pizzerias. Yes, I will ask if they can handle 10 more dinners a day or 20 more pizzas a day. But the owner either does not admit that he is the owner or he is not there. Where do I go from that point?
  • Profile picture of the author freeburd
    freeburd
    Originally Posted by beeswarn View Post

    6. Starve To Death or Get Another Job
    I cannot get another job. Nobody gives a damn about my skills (programming, technical writing). So it looks like I will starve to death if I don't start selling mobile websites.

    I am looking for selling strategies. I am ready to do anything except selling my soul and body. I developed several mobile websites that are ready to go. I select people/companies I want to approach either from yellow pages or from Google advertisers.

    What do you think I need to do every day to start selling mobile websites?
  • Profile picture of the author janhill123
    janhill123
    Originally Posted by freeburd View Post
    OK, I am ready to walk in. And I did. They asked me if I had an appointment. I did not. They were ready to throw me out. That was in my dentist's office. They knew that I was a patient but came for a different reason.

    I walked out, typed up a letter with a link to a personal video created for that ******* - my dentist. After I delivered the letter the video was viewed 2 times. In the letter I told him that I could cut pay-per-click advertising costs. I told him politely how lousy his site looked. I never heard from him. He keeps advertising on Google bringing people to his non-mobile website.

    So, I approached dentists. Sent a couple of e-mails with no response. I did sell a couple of websites but I did not do any selling. People approached me. I don't count this as my selling experience.

    Now I will approach pizzerias. Yes, I will ask if they can handle 10 more dinners a day or 20 more pizzas a day. But the owner either does not admit that he is the owner or he is not there. Where do I go from that point?
    Hey Freeburd - FYI - Dentists are tough. I have been in the dental profession for 20+ years and most of them just don't get it yet. Also, they are usually too busy to listen to what you have to say, so the best thing to do is to find out who is in charge of their advertising and talk to them. Maybe even offer them a discount or something. Really look for the younger guys who are more tech savvy also. Anyway, that is my 2 cents - ) I am considering mobile websites but haven't done it yet, just doing some research first. Good Luck!
  • Profile picture of the author richk123456
    richk123456
    How about hitting up painters, Handymen, Carpetcleaners, maid service people like me a Carpet/handyman love the idea of the site since I have had mine for less than a month, I have gotten 2 calls from people that found me from their cell and said they loved my mobile site. My designer made mine for 249.00 no xtra for changes. I have just five pages nothing fancy just quick info and a phone number button after pressed it calls me. I love mine! Rich
  • Profile picture of the author maxlinks
    maxlinks
    Freeburd - now its my turn to criticize, your mobile website is deadly boring, I know its the willr template, but it needs to be tweaked in order to look better,
    add quality graphics , play around with background color, maybe use a large graphic on the main paige, etc, etc,

    most of all if you can't sell it - double you price for everything and see if that works,
  • Profile picture of the author freeburd
    freeburd
    Originally Posted by janhill123 View Post
    Hey Freeburd - FYI - Dentists are tough. I have been in the dental profession for 20+ years and most of them just don't get it yet. Also, they are usually too busy to listen to what you have to say, so the best thing to do is to find out who is in charge of their advertising and talk to them. Maybe even offer them a discount or something. Really look for the younger guys who are more tech savvy also. Anyway, that is my 2 cents - ) I am considering mobile websites but haven't done it yet, just doing some research first. Good Luck!
    Great advice, thank you!

    Originally Posted by richk123456 View Post
    How about hitting up painters, Handymen, Carpetcleaners, maid service people like me a Carpet/handyman love the idea of the site since I have had mine for less than a month, I have gotten 2 calls from people that found me from their cell and said they loved my mobile site. My designer made mine for 249.00 no xtra for changes. I have just five pages nothing fancy just quick info and a phone number button after pressed it calls me. I love mine! Rich
    Rich, I started doing what you advised immediately. Thank you.

    Originally Posted by maxlinks View Post
    Freeburd - now its my turn to criticize, your mobile website is deadly boring, I know its the willr template, but it needs to be tweaked in order to look better,
    add quality graphics , play around with background color, maybe use a large graphic on the main paige, etc, etc,

    most of all if you can't sell it - double you price for everything and see if that works,

    I love to be criticized by people that mean business. Big "thank you"!
  • Profile picture of the author cheech1981
    cheech1981
    It's funny but I studied psychology, soc, and social work. Never thought marketing would be my thing. I worked two jobs, one where I had to walk into churches as a borderline atheist and convince pastors why they should change their theological standpoint in their church. Then I worked another job where I had to convince businesses why, in the midst of a recession, low jobs, high unemployment, and an abundance of job applicants, they should hire people with no apparent relevant skills and very little ability to speak English. And not only that, why they should move them to the front of the line and call me before anyone else in the city.

    We had to walk into businesses cold. I learned more about business working for a nonprofit than I bet most people learn in an MBA. Don't be afraid to go in person, it's the best thing you can do. Sure, plenty of people will give you the boot, especially bigger businesses. And the ones with security guards and front desks...well...good luck. But start out with restaurants as you mentioned. People are more laid back and I met a lot of great people willing to work with our organization. And oh yeah, go during off-meal times (best time in the states was between 2pm and 4pm, and sometimes 9:30am to 10:30am depending on the type of restaurant) if you want to have any chance at talking to the proprietor or manager.

    Another option? Make a mobile site with the the menu and highlight the executive chef on there. When you go in, don't talk to the manager. Ask for the chef. I had much more success talking to them anyway. Show them the site. Sure, they'll send you to the manager, but what's better, you walking up to the manager alone, or the chef walking you up to him with a smile on his face? Or make your site with some kind of happy hour drink special and show it to the manager. Ask him who is more likely to go to his special--the person who goes home first and sees his regular site on the computer, or the person who sees the awesome drink special on their mobile phone on the way out of work? No brainer...

    Good luck, sounds like fun!
  • Profile picture of the author nickhumph
    nickhumph
    Originally Posted by maxlinks View Post
    Freeburd - now its my turn to criticize, your mobile website is deadly boring, I know its the willr template, but it needs to be tweaked in order to look better,
    add quality graphics , play around with background color, maybe use a large graphic on the main paige, etc, etc,

    most of all if you can't sell it - double you price for everything and see if that works,
    It has nothing to do with the design. In whatever case the design will be 100x better than a desktop site on a mobile not only in design but in loading speed too.
  • Profile picture of the author freeburd
    freeburd
    Originally Posted by nickhumph View Post
    It has nothing to do with the design. In whatever case the design will be 100x better than a desktop site on a mobile not only in design but in loading speed too.

    I will tell you what I think. It is always nice to have a good design and graphics that make a website alive. In my short experience, color and graphics meant nothing to those few people that ordered websites from me. They wanted traffic, they wanted people coming to their website and ordering their services. I also met a woman that spent a lot of money on a beautiful website with page rank 5 with no traffic whatsoever. A website without marketing is a bunch if useless files.

    I will try my best to improve my graphics and design skills. Will it help me to sell more websites? We will see what happens.

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