How to Sell Mobile Websites

by nickhumph 200 replies
Hey guys,

So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

So today I started making my first big plunge into SELLING mobile websites.

Here's my tactic right now.
1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

5. Once they're a customer, ask for referrals.

So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

Maybe physically walking into the businesses will be an option later
Suggestions on how to improve could be very helpful to not only me, but all of us!

Nick
#mobile marketing #mobile #sell #websites
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  • Profile picture of the author rlhurst
    Originally Posted by nickhumph View Post


    Maybe physically walking into the businesses will be an option later
    Suggestions on how to improve could be very helpful to not only me, but all of us!

    Nick
    Make it an option NOW! No reason you can't email and visit. It will get
    easier the more you visit.
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    • Profile picture of the author freeburd
      Originally Posted by rlhurst View Post

      Make it an option NOW! No reason you can't email and visit. It will get
      easier the more you visit.
      OK, I am ready to walk in. And I did. They asked me if I had an appointment. I did not. They were ready to throw me out. That was in my dentist's office. They knew that I was a patient but came for a different reason.

      I walked out, typed up a letter with a link to a personal video created for that ******* - my dentist. After I delivered the letter the video was viewed 2 times. In the letter I told him that I could cut pay-per-click advertising costs. I told him politely how lousy his site looked. I never heard from him. He keeps advertising on Google bringing people to his non-mobile website.

      So, I approached dentists. Sent a couple of e-mails with no response. I did sell a couple of websites but I did not do any selling. People approached me. I don't count this as my selling experience.

      Now I will approach pizzerias. Yes, I will ask if they can handle 10 more dinners a day or 20 more pizzas a day. But the owner either does not admit that he is the owner or he is not there. Where do I go from that point?
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      • Profile picture of the author janhill123
        Originally Posted by freeburd View Post

        OK, I am ready to walk in. And I did. They asked me if I had an appointment. I did not. They were ready to throw me out. That was in my dentist's office. They knew that I was a patient but came for a different reason.

        I walked out, typed up a letter with a link to a personal video created for that ******* - my dentist. After I delivered the letter the video was viewed 2 times. In the letter I told him that I could cut pay-per-click advertising costs. I told him politely how lousy his site looked. I never heard from him. He keeps advertising on Google bringing people to his non-mobile website.

        So, I approached dentists. Sent a couple of e-mails with no response. I did sell a couple of websites but I did not do any selling. People approached me. I don't count this as my selling experience.

        Now I will approach pizzerias. Yes, I will ask if they can handle 10 more dinners a day or 20 more pizzas a day. But the owner either does not admit that he is the owner or he is not there. Where do I go from that point?
        Hey Freeburd - FYI - Dentists are tough. I have been in the dental profession for 20+ years and most of them just don't get it yet. Also, they are usually too busy to listen to what you have to say, so the best thing to do is to find out who is in charge of their advertising and talk to them. Maybe even offer them a discount or something. Really look for the younger guys who are more tech savvy also. Anyway, that is my 2 cents - ) I am considering mobile websites but haven't done it yet, just doing some research first. Good Luck!
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        • Profile picture of the author richk123456
          How about hitting up painters, Handymen, Carpetcleaners, maid service people like me a Carpet/handyman love the idea of the site since I have had mine for less than a month, I have gotten 2 calls from people that found me from their cell and said they loved my mobile site. My designer made mine for 249.00 no xtra for changes. I have just five pages nothing fancy just quick info and a phone number button after pressed it calls me. I love mine! Rich
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          • Profile picture of the author maxlinks
            Freeburd - now its my turn to criticize, your mobile website is deadly boring, I know its the willr template, but it needs to be tweaked in order to look better,
            add quality graphics , play around with background color, maybe use a large graphic on the main paige, etc, etc,

            most of all if you can't sell it - double you price for everything and see if that works,
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            • Profile picture of the author freeburd
              Originally Posted by janhill123 View Post

              Hey Freeburd - FYI - Dentists are tough. I have been in the dental profession for 20+ years and most of them just don't get it yet. Also, they are usually too busy to listen to what you have to say, so the best thing to do is to find out who is in charge of their advertising and talk to them. Maybe even offer them a discount or something. Really look for the younger guys who are more tech savvy also. Anyway, that is my 2 cents - ) I am considering mobile websites but haven't done it yet, just doing some research first. Good Luck!
              Great advice, thank you!

              Originally Posted by richk123456 View Post

              How about hitting up painters, Handymen, Carpetcleaners, maid service people like me a Carpet/handyman love the idea of the site since I have had mine for less than a month, I have gotten 2 calls from people that found me from their cell and said they loved my mobile site. My designer made mine for 249.00 no xtra for changes. I have just five pages nothing fancy just quick info and a phone number button after pressed it calls me. I love mine! Rich
              Rich, I started doing what you advised immediately. Thank you.

              Originally Posted by maxlinks View Post

              Freeburd - now its my turn to criticize, your mobile website is deadly boring, I know its the willr template, but it needs to be tweaked in order to look better,
              add quality graphics , play around with background color, maybe use a large graphic on the main paige, etc, etc,

              most of all if you can't sell it - double you price for everything and see if that works,

              I love to be criticized by people that mean business. Big "thank you"!
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              • Profile picture of the author cheech1981
                It's funny but I studied psychology, soc, and social work. Never thought marketing would be my thing. I worked two jobs, one where I had to walk into churches as a borderline atheist and convince pastors why they should change their theological standpoint in their church. Then I worked another job where I had to convince businesses why, in the midst of a recession, low jobs, high unemployment, and an abundance of job applicants, they should hire people with no apparent relevant skills and very little ability to speak English. And not only that, why they should move them to the front of the line and call me before anyone else in the city.

                We had to walk into businesses cold. I learned more about business working for a nonprofit than I bet most people learn in an MBA. Don't be afraid to go in person, it's the best thing you can do. Sure, plenty of people will give you the boot, especially bigger businesses. And the ones with security guards and front desks...well...good luck. But start out with restaurants as you mentioned. People are more laid back and I met a lot of great people willing to work with our organization. And oh yeah, go during off-meal times (best time in the states was between 2pm and 4pm, and sometimes 9:30am to 10:30am depending on the type of restaurant) if you want to have any chance at talking to the proprietor or manager.

                Another option? Make a mobile site with the the menu and highlight the executive chef on there. When you go in, don't talk to the manager. Ask for the chef. I had much more success talking to them anyway. Show them the site. Sure, they'll send you to the manager, but what's better, you walking up to the manager alone, or the chef walking you up to him with a smile on his face? Or make your site with some kind of happy hour drink special and show it to the manager. Ask him who is more likely to go to his special--the person who goes home first and sees his regular site on the computer, or the person who sees the awesome drink special on their mobile phone on the way out of work? No brainer...

                Good luck, sounds like fun!
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                • Profile picture of the author mktlab
                  I have like the part where you ask for the chef and the chef leads you to the manager, great!
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            • Profile picture of the author nickhumph
              Originally Posted by maxlinks View Post

              Freeburd - now its my turn to criticize, your mobile website is deadly boring, I know its the willr template, but it needs to be tweaked in order to look better,
              add quality graphics , play around with background color, maybe use a large graphic on the main paige, etc, etc,

              most of all if you can't sell it - double you price for everything and see if that works,
              It has nothing to do with the design. In whatever case the design will be 100x better than a desktop site on a mobile not only in design but in loading speed too.
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              • Profile picture of the author freeburd
                Originally Posted by nickhumph View Post

                It has nothing to do with the design. In whatever case the design will be 100x better than a desktop site on a mobile not only in design but in loading speed too.

                I will tell you what I think. It is always nice to have a good design and graphics that make a website alive. In my short experience, color and graphics meant nothing to those few people that ordered websites from me. They wanted traffic, they wanted people coming to their website and ordering their services. I also met a woman that spent a lot of money on a beautiful website with page rank 5 with no traffic whatsoever. A website without marketing is a bunch if useless files.

                I will try my best to improve my graphics and design skills. Will it help me to sell more websites? We will see what happens.
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                • Profile picture of the author nickhumph
                  Originally Posted by freeburd View Post

                  I will tell you what I think. It is always nice to have a good design and graphics that make a website alive. In my short experience, color and graphics meant nothing to those few people that ordered websites from me. They wanted traffic, they wanted people coming to their website and ordering their services. I also met a woman that spent a lot of money on a beautiful website with page rank 5 with no traffic whatsoever. A website without marketing is a bunch if useless files.

                  I will try my best to improve my graphics and design skills. Will it help me to sell more websites? We will see what happens.
                  My point exactly..

                  Like you, I'm using WillR's mobile business in a box aswell. There is no issue with design! Navigating is the easiest thing in the world... sliders, script, etc can come later, but making the browsing experience 100x better for businesses customers will always be more important that fancy graphics
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                  • Profile picture of the author freeburd
                    Originally Posted by nickhumph View Post

                    My point exactly..

                    Like you, I'm using WillR's mobile business in a box aswell. There is no issue with design! Navigating is the easiest thing in the world... sliders, script, etc can come later, but making the browsing experience 100x better for businesses customers will always be more important that fancy graphics
                    I like the templates. They are easy to install and modify. They are thoroughly tested. Besides, what people see in my signature is the very first site I created after I purchased the templates. My later websites look a little better, nothing fancy though. I still will try to improve because it's just my nature. I will always want to do tomorrow better than today.

                    So, how are you doing, Nickhumph? Are you getting more sales?
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                    • Profile picture of the author nickhumph
                      Originally Posted by freeburd View Post

                      So, how are you doing, Nickhumph? Are you getting more sales?
                      Read my previous reply.. how are YOU going?
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                      • Profile picture of the author freeburd
                        Originally Posted by nickhumph View Post

                        Read my previous reply.. how are YOU going?
                        The very last batch of emails: 14 emails were sent out, 4 responded. No sales yet. But I am starting to get traction, so that's a good sign.
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                        • Profile picture of the author nickhumph
                          Originally Posted by freeburd View Post

                          The very last batch of emails: 14 emails were sent out, 4 responded. No sales yet. But I am starting to get traction, so that's a good sign.
                          nice, keep going! I highly recommend you do face-to-face
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                          • Profile picture of the author Darrett
                            Nice work man, did you have mockups created for each of these businesses? Or just a generic template to show an example?

                            I'm still debating whether it's worth it to blast way more businesses with general template or much less and do personalized sample with more conversion.
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                            • Profile picture of the author nickhumph
                              Originally Posted by Darrett View Post

                              Nice work man, did you have mockups created for each of these businesses? Or just a generic template to show an example?

                              I'm still debating whether it's worth it to blast way more businesses with general template or much less and do personalized sample with more conversion.
                              Hey,
                              Each email was personalised and I didn't send a generic email to everyone. I took a screenshot with how their site looked on my iphone and sent it to them accompanied with a message like "We're you thinking of getting a mobile optimized version of your site created?" or along those lines.

                              But from what I've been hearing from business owners, there are already sales people bugging them to get a mobile site created through email. The best way from what I've found is to get them to have a face-to-face meeting with you.

                              Don't be scared.. I'm 18, can't grow a beard and have pimples on my face.. but if you dress smartly and walk in with confidence it's all good and people will respect you for that. I've managed to have a few of these meetings already and it's all gone very well.
                              Nick.
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                              • Profile picture of the author DABK
                                I'd find a competitor who has a mobile site and send a screenshot of the competitor's site... So they see how theirs could look and that they wouldn't be the first fool to jump on the band wagon - social proof that stirs greed and fear is good.

                                Then tell them why it matters, with facts they can verify.

                                Like how many people search for a restaurant like theirs on desk tops and how many on mobile devices (Google tells you). Tell them how to do the search, so they can verify for themselves.

                                If you have access to anybody's website analytics that's gotten some traffic, look at how many came from a mobile site. Google analytics shows that, next to the rest. On the sites I looked at, bounce rate is 100 or close to it on mobile and much less on desk top.

                                Explain what that means to them... Essentially, it means they lose 1/4 to 1/3 of all the traffic. Which means, they could have had a lot more sales, by doing nothing else but having a mobile site.

                                If I were you, I'd also approach people who advertise online. If they're paying $3 per click, for instance, if you showed them the above, you can prove to them that they're wasting, from the get go, $3 out of every 9 to 12 dollars.

                                When you take a screenshot, make sure to include time onsite info. Odds are they will not know that 0 seconds is there because tracking requires 2 points (entry and exit), that it could be 0 or a bit more, but it's not known. But it might make it clear to them that they're losing visitors on mobile.

                                Originally Posted by nickhumph View Post

                                Hey,
                                Each email was personalised and I didn't send a generic email to everyone. I took a screenshot with how their site looked on my iphone and sent it to them accompanied with a message like "We're you thinking of getting a mobile optimized version of your site created?" or along those lines.

                                But from what I've been hearing from business owners, there are already sales people bugging them to get a mobile site created through email. The best way from what I've found is to get them to have a face-to-face meeting with you.

                                Don't be scared.. I'm 18, can't grow a beard and have pimples on my face.. but if you dress smartly and walk in with confidence it's all good and people will respect you for that. I've managed to have a few of these meetings already and it's all gone very well.
                                Nick.
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                              • Profile picture of the author okdelivered
                                You are doing good , for your age , what what apps do you use to create mobiwebsites?
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                        • Profile picture of the author timmor29
                          Originally Posted by freeburd View Post

                          The very last batch of emails: 14 emails were sent out, 4 responded. No sales yet. But I am starting to get traction, so that's a good sign.
                          Business owners who are delaying making their site mobile are practically giving away customers to their competitors. These days people are looking for immediacy, so they expect all of the answers to their needs to be available everywhere they go. I think business owners are realizing this more and more and your sales should increase significantly.
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  • Profile picture of the author Robert X
    You may want to be persistent with all of your marketing methods. I would prefer to dothe email way first. This way you can get the businesses that WANT your service and focus on them at first. It's gonna make it a lot easier to grab people's interest when they are already interested. Then you can move on to perusing the others that aren't so interested,,, or at least they don't know what they need until you offer it to them.

    Try the walk in letter delivery next. Maybe even a few targeted mailers. People read mail. Just be persistent. Don't give up or get discouraged because a few people say no. A lot of people are gonna say no. Get used to it.


    Robert X
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    • Profile picture of the author nickhumph
      Originally Posted by Robert X View Post

      You may want to be persistent with all of your marketing methods. I would prefer to dothe email way first. This way you can get the businesses that WANT your service and focus on them at first. It's gonna make it a lot easier to grab people's interest when they are already interested. Then you can move on to perusing the others that aren't so interested,,, or at least they don't know what they need until you offer it to them.

      Try the walk in letter delivery next. Maybe even a few targeted mailers. People read mail. Just be persistent. Don't give up or get discouraged because a few people say no. A lot of people are gonna say no. Get used to it.


      Robert X
      Yeah, there have been a lot of "no's" and no responses yet. Have emailed 20 businesses so far each with a personalised, individually constructed email attached with a screenshot of how the site looks on my iPhone. Got a few responses, Seems like student clubs and bars is that which gets the best response!
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      • Profile picture of the author midasman09
        Banned
        When sending emails, the SUBJECT line is what gets prospects to OPEN the email.

        I've gotten pretty good response with the "Subject Line";

        "You are LOSING Business!"

        Then, I continue with; "Hundreds of Theater Goers arrive every day to attend one of the performances. They arrive by car. They're HUNGRY. They ALL have Mobile Devices and when they use their Mobile to search for Places To Eat........they CAN'T SEE YOUR RESTAURANT WEBSITE ON THEIR MOBILE PHONES!

        So they go to one of your competitors!

        Send a Reply with your Name & Phone # and I'll call you with the details on how you can change "Ka-Chunk!" to "Ka-Ching!"

        Don Alm

        You can change the note to read;

        "Every day, Hundreds of Tourists arrive in your Town....etc"

        Or....on a more positive tact;

        "Can You Handle an Extra 10 Diners a Day?"

        And....one subject line I've used for Dentists or Chiropractors;

        "Can You Handle an Extra 10 New Patients a Month?"

        I also use these lines when walking in....In Person!

        Your "Opening Line" MUST....GRAB THEIR ATTENTION....INSTANTLY!" It MUST...cause your prospects to....STOP....WHAT THEY'VE BEEN THINKING ABOUT....BEFORE YOU ARRIVED and.....FOCUS....ALL THEIR ATTENTION ON....LITTLE OL' YOU!

        Thanks for reading,
        Don Alm....Sales Guy

        Don Alm
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        • Profile picture of the author nickhumph
          Originally Posted by midasman09 View Post

          When sending emails, the SUBJECT line is what gets prospects to OPEN the email.

          I've gotten pretty good response with the "Subject Line";

          "You are LOSING Business!"

          Then, I continue with; "Hundreds of Theater Goers arrive every day to attend one of the performances. They arrive by car. They're HUNGRY. They ALL have Mobile Devices and when they use their Mobile to search for Places To Eat........they CAN'T SEE YOUR RESTAURANT WEBSITE ON THEIR MOBILE PHONES!

          So they go to one of your competitors!

          Send a Reply with your Name & Phone # and I'll call you with the details on how you can change "Ka-Chunk!" to "Ka-Ching!"

          Don Alm

          You can change the note to read;

          "Every day, Hundreds of Tourists arrive in your Town....etc"

          Or....on a more positive tact;

          "Can You Handle an Extra 10 Diners a Day?"

          And....one subject line I've used for Dentists or Chiropractors;

          "Can You Handle an Extra 10 New Patients a Month?"

          I also use these lines when walking in....In Person!

          Your "Opening Line" MUST....GRAB THEIR ATTENTION....INSTANTLY!" It MUST...cause your prospects to....STOP....WHAT THEY'VE BEEN THINKING ABOUT....BEFORE YOU ARRIVED and.....FOCUS....ALL THEIR ATTENTION ON....LITTLE OL' YOU!

          Thanks for reading,
          Don Alm....Sales Guy

          Don Alm
          Love it! Thanks as always Don, but I am afraid that the busy business owner or manager will trash the email if they see a subject line that looks spammy?

          Nick
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        • Profile picture of the author oildrops
          Originally Posted by midasman09 View Post

          When sending emails, the SUBJECT line is what gets prospects to OPEN the email.

          I've gotten pretty good response with the "Subject Line";

          "You are LOSING Business!"

          Then, I continue with; "Hundreds of Theater Goers arrive every day to attend one of the performances. They arrive by car. They're HUNGRY. They ALL have Mobile Devices and when they use their Mobile to search for Places To Eat........they CAN'T SEE YOUR RESTAURANT WEBSITE ON THEIR MOBILE PHONES!

          So they go to one of your competitors!

          Send a Reply with your Name & Phone # and I'll call you with the details on how you can change "Ka-Chunk!" to "Ka-Ching!"

          Don Alm

          You can change the note to read;

          "Every day, Hundreds of Tourists arrive in your Town....etc"

          Or....on a more positive tact;

          "Can You Handle an Extra 10 Diners a Day?"

          And....one subject line I've used for Dentists or Chiropractors;

          "Can You Handle an Extra 10 New Patients a Month?"

          I also use these lines when walking in....In Person!

          Your "Opening Line" MUST....GRAB THEIR ATTENTION....INSTANTLY!" It MUST...cause your prospects to....STOP....WHAT THEY'VE BEEN THINKING ABOUT....BEFORE YOU ARRIVED and.....FOCUS....ALL THEIR ATTENTION ON....LITTLE OL' YOU!

          Thanks for reading,
          Don Alm....Sales Guy

          Don Alm
          Thanks for sharing your approach...Don!

          Was thinking of integrating these phrases into Business Card format and distributing whenever I shop around town...

          Has anyone done this?

          MikeR
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        • Profile picture of the author RK Corbes
          Originally Posted by midasman09 View Post

          When sending emails, the SUBJECT line is what gets prospects to OPEN the email.

          I've gotten pretty good response with the "Subject Line";

          "You are LOSING Business!"

          Then, I continue with; "Hundreds of Theater Goers arrive every day to attend one of the performances. They arrive by car. They're HUNGRY. They ALL have Mobile Devices and when they use their Mobile to search for Places To Eat........they CAN'T SEE YOUR RESTAURANT WEBSITE ON THEIR MOBILE PHONES!

          So they go to one of your competitors!

          Send a Reply with your Name & Phone # and I'll call you with the details on how you can change "Ka-Chunk!" to "Ka-Ching!"

          Don Alm

          You can change the note to read;

          "Every day, Hundreds of Tourists arrive in your Town....etc"

          Or....on a more positive tact;

          "Can You Handle an Extra 10 Diners a Day?"

          And....one subject line I've used for Dentists or Chiropractors;

          "Can You Handle an Extra 10 New Patients a Month?"

          I also use these lines when walking in....In Person!

          Your "Opening Line" MUST....GRAB THEIR ATTENTION....INSTANTLY!" It MUST...cause your prospects to....STOP....WHAT THEY'VE BEEN THINKING ABOUT....BEFORE YOU ARRIVED and.....FOCUS....ALL THEIR ATTENTION ON....LITTLE OL' YOU!

          Thanks for reading,
          Don Alm....Sales Guy

          Don Alm
          Thanks Man, this catches my attention and will implement it today.

          I am just using a subject lines like "where you located?"

          then in the body of email telling "I know a few people searching through their mobile phones to find places to eat pizza, it happens that your website is not yet mobile optimized. I am a mobile web developer and If you are interested to have one, please email or call me back."

          I am emailing 100 prospects per day and received about 3-4 replies only. And most of the time no sale.

          I will be using your phrases and will post if there's a great response.
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          • Profile picture of the author WillR
            Originally Posted by renancorbes View Post

            "I know a few people searching through their mobile phones to find places to eat pizza, it happens that your website is not yet mobile optimized. I am a mobile web developer and If you are interested to have one, please email or call me back."
            If I were a business owner I would likely not respond to this email either. There is absolutely no fear of loss or hope of gain in that email. It's just too lardy-dah and it doesn't even sound like you are convinced by mobile websites yourself.

            Ok, you know a few people using their mobile to search for pizza? As the business owner I am thinking... "So what?!". My website isn't mobile optimized? Again, I am thinking.. "So what?!"

            You have given me absolutely no reason to want to contact you regarding a mobile website.
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  • Profile picture of the author nickhumph
    Emailed 30 businesses at the end of today, got just a few replies... let's see if we can get a sale!!

    Nick
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  • Profile picture of the author beeswarn
    Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

    If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

    6. Starve To Death or Get Another Job
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    • Profile picture of the author freeburd
      Originally Posted by beeswarn View Post


      6. Starve To Death or Get Another Job
      I cannot get another job. Nobody gives a damn about my skills (programming, technical writing). So it looks like I will starve to death if I don't start selling mobile websites.

      I am looking for selling strategies. I am ready to do anything except selling my soul and body. I developed several mobile websites that are ready to go. I select people/companies I want to approach either from yellow pages or from Google advertisers.

      What do you think I need to do every day to start selling mobile websites?
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      • Profile picture of the author eztado
        Originally Posted by freeburd View Post

        I cannot get another job. Nobody gives a damn about my skills (programming, technical writing). So it looks like I will starve to death if I don't start selling mobile websites.

        I am looking for selling strategies. I am ready to do anything except selling my soul and body. I developed several mobile websites that are ready to go. I select people/companies I want to approach either from yellow pages or from Google advertisers.

        What do you think I need to do every day to start selling mobile websites?
        "You Are Not Alone" - Jim Cockrum @ Silent Sales Machine - He suggests using a (( 4 line letter way to approach potential clients)) Do some research on what these 4 lines are and get back to me as a PM. You will find it worth while. I am using several other approaches as well. Again PM me for more info.
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        • Profile picture of the author freeburd
          Originally Posted by eztado View Post

          "You Are Not Alone" - Jim Cockrum @ Silent Sales Machine - He suggests using a (( 4 line letter way to approach potential clients)) Do some research on what these 4 lines are and get back to me as a PM. You will find it worth while. I am using several other approaches as well. Again PM me for more info.
          You got me going! I am still looking for solutions. I will be in touch.
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          • Profile picture of the author freeburd
            Got it! Amazingly enough, it's something that I was looking for. I don't know if I am going to use the exact same method, but it gives me enough to modify and think up my own version. Thank you! I will pm.
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            • Profile picture of the author tracourt
              Kind of a shame we got to go thru all the labor pains and missed seeing the baby. Freeburd, can you share what you discovered with the rest of us?
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              Jay Traylor
              Houston, TX

              • Profile picture of the author freeburd
                Originally Posted by tracourt View Post

                Kind of a shame we got to go thru all the labor pains and missed seeing the baby. Freeburd, can you share what you discovered with the rest of us?
                Did you have a chance to read it carefully what eztado said?

                Originally Posted by eztado
                "You Are Not Alone" - Jim Cockrum @ Silent Sales Machine - He suggests using a (( 4 line letter way to approach potential clients)) Do some research on what these 4 lines are and get back to me as a PM. You will find it worth while. I am using several other approaches as well. Again PM me for more info.

                Do what he said. If I completely uncovered what I found I would cut the hand the fed me. He did not want it to be fully exposed.

                One of the reasons he did not want it to be uncovered immediately is because the entire method is based on raising curiosity. If you ever read 'Triggers' by Joe Sugarman or studied copywriting you know that marketing has to be emotional. Curiosity is one of the most powerful feelings that get response.

                It works!


                Bob Bly, copywriter that I bought many books from and studied all of them, writer who published more than 80 books with major publishing houses recently sent me a newsletter that I've been a subscriber for a couple of years:

                Dear Direct Response Letter Subscriber:

                As promised in the subject line, here are 10 copywriting tips
                you may find interesting - even helpful:

                1--The "so what" test. After you write your copy, read it and
                ask whether it passes the "so what" test.

                Copywriter Joan Damico explains: "If after reviewing your copy,
                you think the target audience would just respond with 'so what,'
                then keep rewriting until they'll say something like, 'That's
                exactly what I'm looking for. How do I get it?'"

                Copywriter's agent Kevin Finn adds: "When copy is being
                critiqued, you should ask after each and every sentence, 'So
                what?' It's a technique that can assist in changing copy to be
                more powerful."

                2--Use the key copy drivers. Make sure your copy hits one of
                the key copy drivers as defined by Bob Hacker and Axel
                Andersson: fear, greed, guilt, exclusivity, anger, salvation, or
                flattery.


                "If your copy is not dripping with one or more of these, tear it
                up and start over," says Denny Hatch.

                3--The drop-in-the-bucket technique. "You have to show that the
                price you are asking for your product is a 'drop in the bucket'
                compared to the value it delivers," says copywriter Mike
                Pavlish.

                Fred Gleeck says this is a function of product quality, not just
                copywriting. "Produce a product that you could charge ten times
                as much for," says Gleeck. "If you really have a product that is
                so much more valuable than the price you're charging, it becomes
                much easier to sell it hard."

                4--Know your audience. Understand your target market -- their
                fears, needs, concerns, beliefs, attitudes, desires.

                "My way to be persuasive is to get in touch with the target
                group by inviting one or two to dinner for in-depth
                conversation," says Christian Boucke, a copywriter for Rentrop
                Verlag in Germany.

                "I also call 15 to 40 by phone to get a multitude of
                testimonials and facts, and go to meetings or exhibitions where
                I can find them to get a first impression of their typical
                characteristics.

                "Ideally, I accompany some of them in their private lives for
                years. By this, I understand better their true underlying key
                motivations."

                5--Write like people talk. Use a conversational, natural style.
                "Write like you talk," says Barnaby Kalan of Reliance Direct
                Marketing. "Speak in language that's simple and easy to
                understand. Write the way your prospects talk."

                6--Be timely. "Pay very close attention to goings-on in the
                news that you can and should link to," suggests Dan Kennedy in
                his No B.S. Marketing E-Letter.

                "Jump on a timely topic and link to it in useful communication
                with present clients, in advertising for new clients, and in
                seeking media publicity."

                7--Lead with your strongest point. "When I review my writing,
                or especially others, I find they almost always leave the most
                potent point to the last line," says John Shoemaker.

                "So I simply move it to the first line. Instant improvement."

                8--The Tremendous Whack Theory. "I employ Winston Churchill's
                'tremendous whack' theory, which says that if you have an
                important point to make, don't try to be subtle or clever," says
                Richard Perry.

                "Use a pile driver. Hit the point once. Then come back and hit
                it again. Then hit it a third time -- a tremendous whack."

                9--Build credibility with your reader. "In my experience, the
                number one key to persuasion is this: communicate trust," says
                copywriter Steve Slaunwhite.

                "If you do this well, you at least have a chance at engaging and
                persuading the reader. If you don't do this well, however, no
                amount of fancy copywriting techniques will save you."

                10--Don't use an "obvious lead." Instead of writing your lead
                as if you are just starting to talk to the customer, says Bryan
                Honesty, write as if you were already engaged in a conversation
                with the customer -- and are just responding to her last
                statement.

                Examples: "You have the gift. You just don't know it yet." "You
                can't quit on your dreams now." "So why is it so hard for you to
                lose weight?"

                Go find his newsletter and subscribe. It's free. Never miss one message from him. He is a giant in copywriting world.

                You know what? There are no secrets online. Really.
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                • Profile picture of the author dennism70
                  Originally Posted by freeburd View Post

                  Did you have a chance to read it carefully what eztado said?

                  Originally Posted by eztado
                  "You Are Not Alone" - Jim Cockrum @ Silent Sales Machine - He suggests using a (( 4 line letter way to approach potential clients)) Do some research on what these 4 lines are and get back to me as a PM. You will find it worth while. I am using several other approaches as well. Again PM me for more info.

                  Do what he said. If I completely uncovered what I found I would cut the hand the fed me. He did not want it to be fully exposed.....
                  Some good points, but I'm missing something...
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      • Profile picture of the author DABK

        Jason Kanigan (look up his stuff here; it will help) talking about cold calling. Take what he says, apply it to cold calling, or to anything else, and you should do better.

        Originally Posted by freeburd View Post

        I cannot get another job. Nobody gives a damn about my skills (programming, technical writing). So it looks like I will starve to death if I don't start selling mobile websites.

        I am looking for selling strategies. I am ready to do anything except selling my soul and body. I developed several mobile websites that are ready to go. I select people/companies I want to approach either from yellow pages or from Google advertisers.

        What do you think I need to do every day to start selling mobile websites?
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        • Profile picture of the author Jason Kanigan
          Originally Posted by DABK View Post

          How to sell Google Places - YouTube

          Jason Kanigan (look up his stuff here; it will help) talking about cold calling. Take what he says, apply it to cold calling, or to anything else, and you should do better.
          Kantastic!

          Heh. Hey this is great, good find and I'm glad it's here to help people.

          Other techniques of mine are up above in this thread, but this webinar is good and this post will also help.
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          • Profile picture of the author DABK
            Two people came into my office yesterday, sale lady trainee and her district manager. They work for a national company that sells websites and internet marketing and phones you can use over the internet, no need for AT&T or some other such phone company.

            They were nice and pleasant. They talked to me features and how many awards they won.

            I asked them to kindly talk about why I would want what they were selling. He big manager started again to talk features (we were talking about their phone system), using words that I, a walking dictionary according to many, did not know; and awards.

            I stopped him again. "English, please. No acronyms, no big words. Plain English. And features are fine, if I know what they mean. So, maybe, you just tell me what's in it for me."

            He tried again... and it came out the same. So, I gave him the link to the video I mentioned above. Unfortunately, he did not appreciate my gesture. But, maybe, once he calms down, he'll watch it and improve.

            Originally Posted by Jason Kanigan View Post

            Kantastic!

            Heh. Hey this is great, good find and I'm glad it's here to help people.

            Other techniques of mine are up above in this thread, but this webinar is good and this post will also help.
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      • Profile picture of the author webvidman
        Freeburd, pick a niche and do a google search to see who is advertising on ppc. Then check their website to see if its mobile. If they sre spending money on ppc then they understand the value of online marketing. You can also keep your eyes and ears open to all who advertise. Then get out and go to businesses introduce yourself. Have a friendly conversation. (make sure your talking to the business owner or decision maker). Take your smart phone and SHOW them the difference between a mobile site and a non mobile site. Then ask them if they could handle an extra 10 customers because 67% of their customers will not visit them if they dont have a mobile site. 5 visits, two checks. It works.
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    • Profile picture of the author kendido
      Originally Posted by beeswarn View Post

      Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

      If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

      6. Starve To Death or Get Another Job
      How do you go about it then?
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    • Profile picture of the author Solo Warrior
      Totally agree!! These days with all the spam filters and just the general view of business owners, they will generally not respond to unsolicited emails and 90% of them will never even be read or in the junk mail folder never even seen.

      Now what does work with email is if you have their permission to send them information so they will be looking for it. Yes that is a slower process but it's called working smart vs just working hard which is always way more productive. There are tons of other ways to reach business owners such as networking but I don't want to really get into that here, but try to work on the permission approach if email is your thing and as your sales pipeline fills sales will begin to happen consistently.

      Solo

      Originally Posted by beeswarn View Post

      Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

      If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

      6. Starve To Death or Get Another Job
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  • Profile picture of the author Joseph Butler
    I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
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    • Profile picture of the author Robert X
      Originally Posted by Joseph Butler View Post

      I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
      Well,, do you remember when people didn't want a regular website? And the few people who invested in them in the beginning are sure glad they did. Those who wait will be left behind and will be the people needing to do all the SEO tricks to catch up to the rest. Don't try once and give up.

      Keep in touch,, mildly,, maybe once a month or so and when that business owner finally relizes that NOW they need a mobile site, you will be the first person on their mind and they will have your info already. It may take a while to capture these people. A guy on here told a story about a salesman that was pesistent with him,,, after a few moths of the salesman contacting him once a week,, the biz owner finally purchased from him and was very glad he did and wished he had done it sooner.

      So, don't get too discouraged. Sales are around 1-3%. (can be better if you have a great sales platform, sales letters, videos, etc.) So that's 1-3 out of a hundred. So do you get the picture? You must contact 100 biz owner to get possibly 1 - 3 sales. What does that mean? It means contact a lot of businesses constantly.

      Robert X
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      • Profile picture of the author nickhumph
        Originally Posted by Robert X View Post

        Well,, do you remember when people didn't want a regular website? And the few people who invested in them in the beginning are sure glad they did. Those who wait will be left behind and will be the people needing to do all the SEO tricks to catch up to the rest. Don't try once and give up.

        Keep in touch,, mildly,, maybe once a month or so and when that business owner finally relizes that NOW they need a mobile site, you will be the first person on their mind and they will have your info already. It may take a while to capture these people. A guy on here told a story about a salesman that was pesistent with him,,, after a few moths of the salesman contacting him once a week,, the biz owner finally purchased from him and was very glad he did and wished he had done it sooner.

        So, don't get too discouraged. Sales are around 1-3%. (can be better if you have a great sales platform, sales letters, videos, etc.) So that's 1-3 out of a hundred. So do you get the picture? You must contact 100 biz owner to get possibly 1 - 3 sales. What does that mean? It means contact a lot of businesses constantly.

        Robert X
        Constant follow up and relationship building is already part of the plan!

        Although I think I can carve up more than 1 - 3 sales /100 contacts... especially once I start sending postcards. I love the method mentioned here http://www.warriorforum.com/mobile-m...ml#post5192862
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      • Profile picture of the author BryanPost1985
        cant agree more. its a numbers game
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      • Profile picture of the author vne5
        Originally Posted by Robert X View Post

        Well,, do you remember when people didn't want a regular website? And the few people who invested in them in the beginning are sure glad they did. Those who wait will be left behind and will be the people needing to do all the SEO tricks to catch up to the rest. Don't try once and give up.

        Keep in touch,, mildly,, maybe once a month or so and when that business owner finally relizes that NOW they need a mobile site, you will be the first person on their mind and they will have your info already. It may take a while to capture these people. A guy on here told a story about a salesman that was pesistent with him,,, after a few moths of the salesman contacting him once a week,, the biz owner finally purchased from him and was very glad he did and wished he had done it sooner.

        So, don't get too discouraged. Sales are around 1-3%. (can be better if you have a great sales platform, sales letters, videos, etc.) So that's 1-3 out of a hundred. So do you get the picture? You must contact 100 biz owner to get possibly 1 - 3 sales. What does that mean? It means contact a lot of businesses constantly.

        Robert X
        Excellent example of a reality check! I have found in our daily contact with clients, that mobile websites, mobile applications, etc. are in the minds of a lot of business owners, still a bit hard to get a grip on. We have found that many of them think they are out of the ballpark as far as affordability. I also believe that mobile technology is advancing so fast, there isn't really enough time in the day for a lot of owners to catch up.

        I heard a client the other day ask how much more a mobile application would benefit his ROI over Yellowpages? When I asked him for an estimate of his ROI , he didn't have a clue, and worse yet, was paying them out of habit.

        Crazy world, but I love every second of it!
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        • Profile picture of the author Jason Kanigan
          Originally Posted by vne5 View Post

          Excellent example of a reality check! I have found in our daily contact with clients, that mobile websites, mobile applications, etc. are in the minds of a lot of business owners, still a bit hard to get a grip on. We have found that many of them think they are out of the ballpark as far as affordability. I also believe that mobile technology is advancing so fast, there isn't really enough time in the day for a lot of owners to catch up.

          I heard a client the other day ask how much more a mobile application would benefit his ROI over Yellowpages? When I asked him for an estimate of his ROI , he didn't have a clue, and worse yet, was paying them out of habit.

          Crazy world, but I love every second of it!
          YES! You must TALK TO A LOT OF PEOPLE!!!

          How many? The answer is in here:

          http://www.warriorforum.com/offline-...t-selling.html
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          • Profile picture of the author 1mbj
            I think MobileOK analyzer can help more to sell mobile website.
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          • Profile picture of the author Ishmail
            Hi everyone, I'm new to the Warrior Forum, so thank you for all the super threads!
            Just wanted to share my Australian results from our recent phone campaign. We were calling customers and offering to produce a free mobile web site sample and then following them up with a special price. We found that their is more chasing involved, clients had not checked their email or clients would just go cold.

            Since the results of this campaign are in we are about to get our telemarketers to now make appointments so me and other sales reps can go out and visit the business owners. I've found in the past that nothing is better than face to face because they give you 100% of their attention, the impulse to buy is their and of coarse the trust is built.

            We're showing them their site on the smart phone then a mobile site. We were selling apps this way the last 3 years with success but the economy with small business is very tight as the apps can be too pricey for them where mobile sites are cheap for them. Another note on building mobile site vs apps is apps are so problematic after they have been made, what with ios updates and issues with certain features occasionally breaking down. That's another reason as the business owner I prefer to market mobile sites as they are not a novelty but a critical part of reaching their clients in a mobile format.
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    • Profile picture of the author cgallagher93
      Originally Posted by Joseph Butler View Post

      Most clients don't really see a real need for mobile and I don't really want to try and convince them.
      Are you kidding?

      Heck, if you're serious Joseph, you're in the wrong business matey.

      As Robert said, the time for mobile is NOW! Mobile websites are going to be all the rage 2-3 years from now and they'll cost business owners a fortune.

      Everyone is going to have to make the transition eventually, so it's your job as a local marketing consultant to educate your prospects and guide them in the right direction of an awesome, cost-effective investment.

      You have to go in with the attitude of "I don't really care whether you do this or not. Because, if you don't, your competitors will. And you'll be kicking yourself 6 months down the line when they're stealing ALL your business because they made an informed decision, took a risk and invested in the NEXT BIG THING. At the end of the day, if your potential customers cannot find your restaurant, they're going to go elsewhere... to one of your competitors who HAS a mobile website! Period."

      That is what selling is all about.

      You cannot just expect to walk in there and walk back out ten minutes later with a check for $200...

      It's going to require SOME work...

      You're going to hit objections along the way...

      But the difference between a good sales person and a poor sales person is the ability to qualify your prospects correctly in the first place, explain the benefits your product/service offers and overcome those objections before your prospective customer even brings them up!

      Connor
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    • Profile picture of the author milu9141
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      • Profile picture of the author dennism70
        Originally Posted by milu9141 View Post

        You are right on track when you say that we should target business owners that have flash on their website. As soon as you show the business owner that thier site does not show up right on an iPhone they are very open to listen to you.
        Don't forget its not an issue of the Iphone but from the IOS used

        There are ways around but not commonly known... So even on the Ipad, often used instead of a desktop or laptop which is also IOS... Flash doesn't work

        And the Ipad is sold quite a lot
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        • Profile picture of the author WillR
          Originally Posted by dennism70 View Post

          Don't forget its not an issue of the Iphone but from the IOS used

          There are ways around but not commonly known... So even on the Ipad, often used instead of a desktop or laptop which is also IOS... Flash doesn't work

          And the Ipad is sold quite a lot
          Yes, there may be ways around it but you are talking about a very very small percentage of people who would a@ know how to do that and b) would actually do it.

          Apple has a HUGE share of the market and the fact is anyone with just a regular Apple device will not be able to view flash -- and this will never change. Steve Jobs was quite clear that they would never support flash because it's outdated technology. It's a way of the past not the future. The future is HTML5.
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          • Profile picture of the author dennism70
            Originally Posted by WillR View Post

            Yes, there may be ways around it but you are talking about a very very small percentage of people who would a@ know how to do that and b) would actually do it.

            Apple has a HUGE share of the market and the fact is anyone with just a regular Apple device will not be able to view flash -- and this will never change. Steve Jobs was quite clear that they would never support flash because it's outdated technology. It's a way of the past not the future. The future is HTML5.
            So we agree

            And for making mockups...for sites using flash I would always do a mockup and send it together with a screenshot of their regular site on an Iphone

            peter_act
            Nice and simple muckup. But half an hour is a lot for that. Use will's snapper make the pics (1 or 2) 100% width, use the last pic with the call button to link to tel:1234567890 and your done 10 min. max.

            I do mockups looking like apps with a table holding 6 custom buttons and a working click to call button in about 20-30 min. But I'm only doing that for the "interested ones"
            you can take a look at it here:
            http://italiaansrestaurant.in/amster...passami-lolio/
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            • Profile picture of the author peter_act
              Originally Posted by dennism70 View Post

              So we agree

              peter_act[/URL]
              Nice and simple muckup. But half an hour is a lot for that. Use will's snapper make the pics (1 or 2) 100% width, use the last pic with the call button to link to tel:1234567890 and your done 10 min. max.
              Understand where you're coming from Sennis.
              (By the way, I hope you meant to write "mock up" instead of "muck up")

              Yes I use Will's script for when I'm in a hurry, but I normally make these sites when I'm doing nothing else, simply because I like doing graphics. As I said, I just did the flower shop one for something to do - earlier in the thread the OP said he was targetting florists It was a market I hadn't done before, so I thought I'd make one quickly to pass the time.

              Most of the time was spent creating images 300 px wide from their site images, shifting words around in Photoshop etc., rather than building the actual site. Once I had the images done, then bang bang, you are right, probably only two minutes work, to create the site.

              And don't forget that if that particular florist doesn't want the site, I'll just tell him I'll offer it to the florist down the road, so that 30 minute set-up time will not be wasted - just change three images and a bit of text.
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    • Profile picture of the author icandi
      Originally Posted by Joseph Butler View Post

      I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
      The problem with waiting until they are "considered mainstream" is that by then also there will be proportionately as many people competing for the same business so there's no advantage in waiting. I wouldn't personally offer it as a free bonus as it devalues the mobile site. I'd prefer to offer a discount and charge a monthly hosting / maintenance fee as an alternative.
      I've seen so many WSO's being promoted in the short time I've been on the WF and it's almost every week there's a new miracle "push button" package on the scene where no imagination is needed in the design or marketing of the same is required, of course we all know that's not the case. I prefer to stick with the tried and tested one I bought, (I cannot say who from I guess or will be accused of promoting despite not being affiliated in any way i'm just a very satisfied client)
      It's just my opinion not claiming to be an authority on the subject. However waiting for the right moment in time is difficult as no one can predict when it will be, personally I think it's now, otherwise all the videos and stats that are currently available mean nothing.
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      • Profile picture of the author DABK
        If you don't stick an affiliate link in there and it's not your product, nobody'll think you were promoting.

        Actually, if people told other people which of the WSO they bought worked, which did not, and why, people would be ahead.

        Originally Posted by icandi View Post

        (I cannot say who from I guess or will be accused of promoting despite not being affiliated in any way i'm just a very satisfied client)
        It's just my opinion not claiming to be an authority on the subject.
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        • Profile picture of the author icandi
          Originally Posted by DABK View Post

          If you don't stick an affiliate link in there and it's not your product, nobody'll think you were promoting.

          Actually, if people told other people which of the WSO they bought worked, which did not, and why, people would be ahead.
          I use Wills WSO (as do many others) for building the sites and the videos were so helpful and easy to follow, plus support was just great (actually got 2 more WSOs since from him - both excellent)
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  • Profile picture of the author beeswarn
    Robert X just nailed it. In fact, you could close this thread now and make it a sticky atop this forum.
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  • Profile picture of the author Michelle Kincaid
    OK I am going to address this as a newbie and a consumer. I know, seriously? And yes I am because it may help the OP from the consumers' perspective. So I went online to buy a pair of gym shoes. I need new one's, I needed them 2 months ago. So I found the pair I wanted and went to my local department store at my local mall to try them on and hopefully purchase them that day. And low and behold the shoes I picked out I could not find in the store. So I told the salesman hold on one second I can pull-up your website on my handy dandy HTC phone. He said ok, well long story short I live in a far suburb of Chicago, IL pretty up-to-date tech City right? Yeah not so much. I am about to drop $70 on a pair of gym shoes because they are the most comfortable pair of shoes I have ever managed to put my tootsies in and the "pretty well known dept store" does NOT have a mobile site. So I had to step out of the store back into one of the lobbies in the mall to pull up the store's main site, which then I had to scroll through 3 stupid pages just to get to women's shoes, then walk back into the store to show the salesman. Long story short I was irritated enough I didn't purchase the shoes from them I walked 7 stores away and purchased the same shoes from a shoe store because I could go to that shoe stores' mobile website and checked even to see if they were in-stock. So Carson Pirie Scott you lost my business and hello Footlocker I enjoyed giving you the extra money for the convenience of having the shoes I wanted AND a mobile site to double check that you had them. So the need from a consumer's stand point is there. And convincing the business owner you have a solution to their problem ie., more business will get you the solution to your problem, their busines as a client.
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    • Profile picture of the author freeburd
      Originally Posted by Michelle Kincaid View Post

      OK I am going to address this as a newbie and a consumer. I know, seriously? And yes I am because it may help the OP from the consumers' perspective. So I went online to buy a pair of gym shoes. I need new one's, I needed them 2 months ago. So I found the pair I wanted and went to my local department store at my local mall to try them on and hopefully purchase them that day. And low and behold the shoes I picked out I could not find in the store. So I told the salesman hold on one second I can pull-up your website on my handy dandy HTC phone. He said ok, well long story short I live in a far suburb of Chicago, IL pretty up-to-date tech City right? Yeah not so much. I am about to drop $70 on a pair of gym shoes because they are the most comfortable pair of shoes I have ever managed to put my tootsies in and the "pretty well known dept store" does NOT have a mobile site. So I had to step out of the store back into one of the lobbies in the mall to pull up the store's main site, which then I had to scroll through 3 stupid pages just to get to women's shoes, then walk back into the store to show the salesman. Long story short I was irritated enough I didn't purchase the shoes from them I walked 7 stores away and purchased the same shoes from a shoe store because I could go to that shoe stores' mobile website and checked even to see if they were in-stock. So Carson Pirie Scott you lost my business and hello Footlocker I enjoyed giving you the extra money for the convenience of having the shoes I wanted AND a mobile site to double check that you had them. So the need from a consumer's stand point is there. And convincing the business owner you have a solution to their problem ie., more business will get you the solution to your problem, their busines as a client.
      Hey Michelle, I will take this testimonial and show it to the business owners that think they don't have a problem by having their regular website, not a mobile one. Thank you very much.
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    • Profile picture of the author sweethomeliving
      Originally Posted by Michelle Kincaid View Post

      OK I am going to address this as a newbie and a consumer. I know, seriously? And yes I am because it may help the OP from the consumers' perspective. So I went online to buy a pair of gym shoes. I need new one's, I needed them 2 months ago. So I found the pair I wanted and went to my local department store at my local mall to try them on and hopefully purchase them that day. And low and behold the shoes I picked out I could not find in the store. So I told the salesman hold on one second I can pull-up your website on my handy dandy HTC phone. He said ok, well long story short I live in a far suburb of Chicago, IL pretty up-to-date tech City right? Yeah not so much. I am about to drop $70 on a pair of gym shoes because they are the most comfortable pair of shoes I have ever managed to put my tootsies in and the "pretty well known dept store" does NOT have a mobile site. So I had to step out of the store back into one of the lobbies in the mall to pull up the store's main site, which then I had to scroll through 3 stupid pages just to get to women's shoes, then walk back into the store to show the salesman. Long story short I was irritated enough I didn't purchase the shoes from them I walked 7 stores away and purchased the same shoes from a shoe store because I could go to that shoe stores' mobile website and checked even to see if they were in-stock. So Carson Pirie Scott you lost my business and hello Footlocker I enjoyed giving you the extra money for the convenience of having the shoes I wanted AND a mobile site to double check that you had them. So the need from a consumer's stand point is there. And convincing the business owner you have a solution to their problem ie., more business will get you the solution to your problem, their busines as a client.
      Business people have limited time and have to be shown--like you have done--that a new technology is worth their time investment. I really appreciated your story and will also share it if I can.
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  • Profile picture of the author WillR
    Anyone who doesn't see the need for a mobile site in this day and age is already living in the past, in my opinion. A lot of business owners will not 'get it' but it's up to use to show them exactly why having one will benefit not just them but their customers also.

    One of the biggest mistakes I keep seeing people make with mobile website design is trying to be too clever. Remember, the user is only concerned about getting the information they want as quickly and easily as possible. A nice simple, boring looking design that is easy to navigate and read will be much more popular and useful for your customers than some fancy design that takes forever to load.

    Mobile sites are all about the end-user experience... they are not there to massage the go of the business owner.
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    • Profile picture of the author nickhumph
      Originally Posted by WillR View Post

      One of the biggest mistakes I keep seeing people make with mobile website design is trying to be too clever. Remember, the user is only concerned about getting the information they want as quickly and easily as possible. A nice simple, boring looking design that is easy to navigate and read will be much more popular and useful for your customers than some fancy design that takes forever to load.

      Mobile sites are all about the end-user experience... they are not there to massage the go of the business owner.
      If the biz owner is not too fond of the mobile design, Do you think telling the business owner that will p*** them off or get them to accept it?
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    • Profile picture of the author rlhurst
      Originally Posted by WillR View Post

      A nice simple, boring looking design that is easy to navigate and read will be much more popular and useful for your customers than some fancy design that takes forever to load.
      It doesn't HAVE to be "boring" to load fast. In fact, "cookie cutter" sites that all look the same just blend in with each other. Just my opinion, of course.
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      • Profile picture of the author freeburd
        Originally Posted by rlhurst View Post

        It doesn't HAVE to be "boring" to load fast. In fact, "cookie cutter" sites that all look the same just blend in with each other. Just my opinion, of course.
        I agree. When money is plenty, there is no problem. It is very challenging for me to do any graphics at all. Yes, I know there is fiverr. I do not go there anymore. I was ripped off there and spent an enormous amount of time trying to resolve problems. Where did I get? Nowhere. I lost money, time and got no customer support.

        I am looking for reputable graphic design sources. Chip in if you know.
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    • Profile picture of the author wislndixie
      Originally Posted by WillR View Post

      Anyone who doesn't see the need for a mobile site in this day and age is already living in the past, in my opinion. A lot of business owners will not 'get it' but it's up to use to show them exactly why having one will benefit not just them but their customers also.

      One of the biggest mistakes I keep seeing people make with mobile website design is trying to be too clever. Remember, the user is only concerned about getting the information they want as quickly and easily as possible. A nice simple, boring looking design that is easy to navigate and read will be much more popular and useful for your customers than some fancy design that takes forever to load.

      Mobile sites are all about the end-user experience... they are not there to massage the go of the business owner.
      I've had two owners tell me they "didn't see a need for a mobile site". Both were small local restaurants with lousy traditional websites. I politely asked them why they built a website in the first place? What did they want to accomplish with their main website? Both answered the same way, "I wanted exposure". I then did 3 things, one, we counted the number of customers in the restaurant that were eating and at the same time, using their cell phones. The majority of the customers were either talking or playing with their cell phones. Second, I had them both try to open links on their main site using a cell phone without having to zoom and scroll. When they couldn't get the right links to open, I went to a competitors mobile website I had built using Will's templates with the nice clean, lean design and nice big buttons and clicked on the "click to call" button and said to both " look how easy it is for YOUR customers to call your competition". They are now both monthly customers for me.

      I have started using "so why did you build a website in the first place" as a simple question to their objection of a mobile website. I tell them the three main things a user wants to know is "how to contact" you quickly, "when your open" and "where you're located", all three of these are the anchors of my sites. And typically, if you look at the main website of the business owner you'll find it hard to locate that information..This is just my 2 cents worth.
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      • Profile picture of the author nickhumph
        Originally Posted by wislndixie View Post

        I've had two owners tell me they "didn't see a need for a mobile site". Both were small local restaurants with lousy traditional websites. I politely asked them why they built a website in the first place? What did they want to accomplish with their main website? Both answered the same way, "I wanted exposure". I then did 3 things, one, we counted the number of customers in the restaurant that were eating and at the same time, using their cell phones. The majority of the customers were either talking or playing with their cell phones. Second, I had them both try to open links on their main site using a cell phone without having to zoom and scroll. When they couldn't get the right links to open, I went to a competitors mobile website I had built using Will's templates with the nice clean, lean design and nice big buttons and clicked on the "click to call" button and said to both " look how easy it is for YOUR customers to call your competition". They are now both monthly customers for me.

        I have started using "so why did you build a website in the first place" as a simple question to their objection of a mobile website. I tell them the three main things a user wants to know is "how to contact" you quickly, "when your open" and "where you're located", all three of these are the anchors of my sites. And typically, if you look at the main website of the business owner you'll find it hard to locate that information..This is just my 2 cents worth.
        Loving this! And will try this tactic in the next meeting I'll let you know how my experience goes!
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      • Profile picture of the author dman1995
        Originally Posted by wislndixie View Post

        I've had two owners tell me they "didn't see a need for a mobile site". Both were small local restaurants with lousy traditional websites. I politely asked them why they built a website in the first place? What did they want to accomplish with their main website? Both answered the same way, "I wanted exposure". I then did 3 things, one, we counted the number of customers in the restaurant that were eating and at the same time, using their cell phones. The majority of the customers were either talking or playing with their cell phones. Second, I had them both try to open links on their main site using a cell phone without having to zoom and scroll. When they couldn't get the right links to open, I went to a competitors mobile website I had built using Will's templates with the nice clean, lean design and nice big buttons and clicked on the "click to call" button and said to both " look how easy it is for YOUR customers to call your competition". They are now both monthly customers for me.

        I have started using "so why did you build a website in the first place" as a simple question to their objection of a mobile website. I tell them the three main things a user wants to know is "how to contact" you quickly, "when your open" and "where you're located", all three of these are the anchors of my sites. And typically, if you look at the main website of the business owner you'll find it hard to locate that information..This is just my 2 cents worth.
        This is great stuff! Definitely have to make a mental note to use this in the future. Thank you!
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      • Profile picture of the author IMBlest
        Originally Posted by wislndixie View Post

        I've had two owners tell me they "didn't see a need for a mobile site". Both were small local restaurants with lousy traditional websites. I politely asked them why they built a website in the first place? What did they want to accomplish with their main website? Both answered the same way, "I wanted exposure". I then did 3 things, one, we counted the number of customers in the restaurant that were eating and at the same time, using their cell phones. The majority of the customers were either talking or playing with their cell phones. Second, I had them both try to open links on their main site using a cell phone without having to zoom and scroll. When they couldn't get the right links to open, I went to a competitors mobile website I had built using Will's templates with the nice clean, lean design and nice big buttons and clicked on the "click to call" button and said to both " look how easy it is for YOUR customers to call your competition". They are now both monthly customers for me.

        I have started using "so why did you build a website in the first place" as a simple question to their objection of a mobile website. I tell them the three main things a user wants to know is "how to contact" you quickly, "when your open" and "where you're located", all three of these are the anchors of my sites. And typically, if you look at the main website of the business owner you'll find it hard to locate that information..This is just my 2 cents worth.
        Love this approach!!! Those are really GREAT questions to ask the business owners.

        I really should have pen and paper handy when reading some of the posts on the WF......so many GREAT ideas here that I can use.

        Thank you so much.
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    • Profile picture of the author traderpsm
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      • Profile picture of the author WillR
        Originally Posted by traderpsm View Post

        Hi Will,
        what is the simplest way to design mobile website...not very experienced but love the concept and can sell.
        Any help is appreciated.
        Thanks Patrick
        The easiest way for me is to just use good old HTML and CSS. It gives you the biggest flexibility.
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  • Profile picture of the author nickhumph
    Thought I'd keep this thread updated!

    I sent about 70 emails over the last two weeks. Out of that pool, 1 or 2 were interested in getting a mockup made.. so not the best response rate.. although I haven't followed up on any of the emails yet.. may do so shortly.

    Last week, me and a friend/business colleague went off to do cold face-to-face marketing. We we're quite nervous to do this as we have never done cold-selling face to face. We went to local shopping malls and local shopping districts. We visited 25-30 odd businesses and surprisingly, things went very well. There was only one-time when we asked "Hey sir, can we interest you in getting more customers for your business?" someone said a straight out "NO" please leave - but we got about 5 sit down meetings with owners for this week/next week ready to show them a mockup of their site.

    It's scary at first.. but the fear of rejection slowly diminishes!

    First sale?? Let's see what happens!
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  • Profile picture of the author seoconsulting1
    Some good tatics here kid warrior, i like it how your emails get traction by giving them a compliment at the same time telling them to get a mobile site. How many sales have you got now? I would suggest reading some good books on NLP.
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    • Profile picture of the author Vrs
      Find websites that are using flash (there are a lot of them out there).

      Walk in and say, very casually, "My name is _____ and I run a business here locally, and I thought I'd stop in and see if there wasn't a chance we might be able to do some work together".

      [This creates curiosity and also lowers their defenses somewhat because you've told them "I'm just like you. We're both in business". And they will actually be curious as to what type of business you run. Much different than "What's this guy trying to sell me".]

      They say, "What do you do?" [This is also better positioning because now they're asking you for information, and they're genuinely curious to know the answer.]

      You say, "Well I was looking on Google the other day and when I came across your website I couldn't help but notice you had flash running. Did you know that none of the graphics on your pages using flash can be seen on an iphone or an ipad?"

      Whatever they say, you say, "Well that's exactly what I do. I help business owners fix that problem so they don't accidentally lose business to their competitors".

      (Have their site on your iphone or android if you have one and say) "Have you ever seen your website on an iphone?"

      (if they have they're probably already disgusted by it and will be open to seeing how you can help them)

      if they haven't you ask, "Would you like to see what it looks like?"

      If they want to see it (and most will) you've got a good prospect. If they don't, it's ok. If you're not able to get their interest don't sweat it. Just give them your card and tell them you'll keep in touch to see if they'd like help at a later date. Most will agree to that.

      Go outside, record the date and the conversation and any notes about their business for ideas next time. Use parts of the conversation next time you go in. It'll shock them you were paying attention and you remember them that well.

      Over the next several months each time you stop in be prepared with a (new) compelling reason why mobile is THE place to target with their marketing dollars. Stay friendly and relaxed about it and you'll pick up a lot of business over the next 6 months or so.

      Always have something interesting to say on each stop, a new fact, a new idea, a new video by Google promoting mobile as the next best thing - something - and a flyer with relevant information to leave them that has a special offer with a call to action on it.

      It works. But you've got to be interesting, and you've got to be relevant. And confident. And patient. And persistent.
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    • Profile picture of the author nickhumph
      Originally Posted by seoconsulting1 View Post

      Some good tatics here kid warrior, i like it how your emails get traction by giving them a compliment at the same time telling them to get a mobile site. How many sales have you got now? I would suggest reading some good books on NLP.
      No sales, but some face to face meetings have been done already and there is serious interest.. just waiting for the guys I had face-to-face meetings with to talk to their partners and give the green light..

      I urge you all to go out into malls, local shops, restaurants, etc. I was expecting to get barraged with all out "NO! Get out of my shop" - but people get very interested when you present to them what benefits a mobile site can provide and especially when they carry a iphone, smartphone themselves.. it's a no brainer!
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      • Profile picture of the author wislndixie
        Originally Posted by nickhumph View Post

        No sales, but some face to face meetings have been done already and there is serious interest.. just waiting for the guys I had face-to-face meetings with to talk to their partners and give the green light..

        I urge you all to go out into malls, local shops, restaurants, etc. I was expecting to get barraged with all out "NO! Get out of my shop" - but people get very interested when you present to them what benefits a mobile site can provide and especially when they carry a iphone, smartphone themselves.. it's a no brainer!
        Kid Warrior, when you went door to door with the businesses, what mobile site were you using for your demo? Did you have a nice generic site or were they customized to the business?
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  • Profile picture of the author marketwarrior06
    Banned
    yeah that's the perfect and the best way to sell a mobile website. I have never done this but its interesting.
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  • Profile picture of the author Adrian John
    wislndixie was the competitor website from the same area they were? or it could work with any restaurant example?
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    • Profile picture of the author wislndixie
      Originally Posted by Adrian John View Post

      wislndixie was the competitor website from the same area they were? or it could work with any restaurant example?
      Restaurants were within 5 miles of each other. It will work with any business. I'm also concentrating on Florists and using the same tactic if I have to.
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      • Profile picture of the author nickhumph
        Originally Posted by wislndixie View Post

        Restaurants were within 5 miles of each other. It will work with any business. I'm also concentrating on Florists and using the same tactic if I have to.
        Florists? Do you just put their basic info up or their services? Their product selection? How does that work
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        • Profile picture of the author wislndixie
          Originally Posted by nickhumph View Post

          Florists? Do you just put their basic info up or their services? Their product selection? How does that work
          Kid, I'm using Will's templates and I just put up a "click to call", "find us", "opening hours" as my 3 main click buttons. I then add "products" but no images, I add a bulleted list such as: Flowers for: Weddings, Funerals, Special Occasions, Holidays. Please call for our special arrangement of the month.
          I then use a button for "Discounts" and list any discounts or specials they might be running.

          I tell the owner my goal is to give their customers easy access to their business and that mobile users won't spend any time at all going through a bunch of pictures on their mobile phone.

          I stumbled onto this by accident when I needed to send flowers. I used my phone to search and of all the listings I got in my area, none of them had a mobile website. I finally called the shop closest to me and ordered over the phone. When I went to pick the flowers up, I told the owner I was the guy who called and couldn't use her website with my mobile device as it was too hard. I pulled up her site on my phone and surprisingly, she had never ever looked at her site on a mobile device. I then pulled up a mobile site I had done for a pet grooming service and she was amazed at the difference. Even though this wasn't customized for her she was still amazed at how easy it was to use the mobile site.

          Long story short, she signed up for a mobile site and I now have a site I can take to her competitors and show them how easy it is for prospective customers to use her instead of them since they don't have a mobile optimized site. This is the same technique I used with the restaurants.

          This is the technique I'm using now. If I can just get one site in a particular niche like florists, restaurants, pet grooming, etc: then I start prospecting their competitors and showing them the mobile site I've built, how easy it is to use and that they could be losing customers because their standard site is not mobile friendly and very difficult to navigate. Seems to be working so far.
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          • Profile picture of the author mrtrance
            Originally Posted by wislndixie View Post

            Kid, I'm using Will's templates and I just put up a "click to call", "find us", "opening hours" as my 3 main click buttons. I then add "products" but no images, I add a bulleted list such as: Flowers for: Weddings, Funerals, Special Occasions, Holidays. Please call for our special arrangement of the month.
            I then use a button for "Discounts" and list any discounts or specials they might be running.

            I tell the owner my goal is to give their customers easy access to their business and that mobile users won't spend any time at all going through a bunch of pictures on their mobile phone.

            I stumbled onto this by accident when I needed to send flowers. I used my phone to search and of all the listings I got in my area, none of them had a mobile website. I finally called the shop closest to me and ordered over the phone. When I went to pick the flowers up, I told the owner I was the guy who called and couldn't use her website with my mobile device as it was too hard. I pulled up her site on my phone and surprisingly, she had never ever looked at her site on a mobile device. I then pulled up a mobile site I had done for a pet grooming service and she was amazed at the difference. Even though this wasn't customized for her she was still amazed at how easy it was to use the mobile site.

            Long story short, she signed up for a mobile site and I now have a site I can take to her competitors and show them how easy it is for prospective customers to use her instead of them since they don't have a mobile optimized site. This is the same technique I used with the restaurants.

            This is the technique I'm using now. If I can just get one site in a particular niche like florists, restaurants, pet grooming, etc: then I start prospecting their competitors and showing them the mobile site I've built, how easy it is to use and that they could be losing customers because their standard site is not mobile friendly and very difficult to navigate. Seems to be working so far.
            Great info you have presented here.

            So right now are you going after just florists and restaurants? So for ones that you did not do business with yet do you just walk in and say how you had a hard time with their site on your mobile phone? What is the opener when walk into these new businesses?
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            • Profile picture of the author wislndixie
              Originally Posted by mrtrance View Post

              Great info you have presented here.

              So right now are you going after just florists and restaurants? So for ones that you did not do business with yet do you just walk in and say how you had a hard time with their site on your mobile phone? What is the opener when walk into these new businesses?
              Right now I'm targeting Florists, plumbers, Auto Repair, Heat and Air Conditioning repair and any other service person that people need to call in a hurry. I've put the restaurants on the back burner for now only because they require alot of work. Many of them want to change up their menus frequently and add specials. I'll come back to them later.

              Once I have one mobile site built for a niche, like the florists I start calling on all the others. I'm doing face to face cold calling. I've tried email and Phone but for my style of selling, face to face is best.

              I walk into a florist and introduce myself to the first person I meet and ask them if they are the owner. I have a big smile and good energy to set them at ease since I'm just walking in. If they say yes, they are the owner, I use this opener " the reason I've stopped by today is I want to show you something. Takes 2 minutes and might bring you more customers, which in turn brings more sales and then more profits..when could you give me 2 minutes of your time?" The psychology behind this is, everyone will give you 2 minutes right then as opposed to trying to reschedule at a later date. I've never gotten a no I'm busy. 99% of the time I get "sure, go ahead". A couple of times I've gotten "what is it?" When they say that, they've just given me permission to show them and that's how I answer that question by "here, let me show you".

              I pull out 2 qr codes, one with a link to their standard website and one to their competitions mobile site. I ask them if they have ever seen or know what the qr code is. Almost all the time, they 'll say No, or they'll say it looks like some kind of barcode. I then tell them "watch this" and I scan the qr code to their website. After they get over the shock of how "neat" it is to find their website I tell them "this is how your website looks on most mobile phones" then I say to them "Now put yourself into your customers position and your trying to order flowers but you can't read or find the phone number. All of the links are so small you can't click them and some of your website can't be seen and in most cases you've got so many pictures that the site is slow to load? How would that make you feel? How long would you stay on your site?" I let them answer and then I quickly scan the qr code to the competitors mobile site and as soon as it loads I tell them "this is what your competitors are using and this is what your customers are seeing, How easy is this?" In every case they are blown away by the slim, lean easy to use mobile site. I quickly click the "click to call button" then the "find-us" button and finally the "open hours" button and tell them, "mobile users are typically looking for 3 things from your site, how to contact you, where you are and when you're open"

              I pause now and don't say anything until they say something. They'll usually make a general comment of some kind and then I say "well, my 2 minutes are up. If you like I can stay a few more minutes and show you how easy it is to get your mobile site up and running, and other ways we can help you and what your exact cost will be". I then wait for an answer, I don't give them an option of me coming back later, I want to wait and see what they're objection might be. 99% of the time if they don't sign up immediately, I get the "I need to think it over" objection. I politely say " I understand, by the way, I forgot to ask you, what is the dollar amount of your average sale?" Typically in my area it will be somewhere around $45 to $60. I then tell them " I'll tell you what, if you give me the go ahead today, I'll give you your first month free and based on your average sale, if you just get one extra sale per month from your mobile site, then it has cost you nothing, it's basically free since we only charge XXX (and I quote them a figure that's within what their average sale is). At this point I'll either get a yes or "I still need to think it over" IF they say they still need to think it over, I say politely "Ok that's fine, I understand, here's my card, but let me say this, I'm only going to be offering mobile websites and our other marketing tools to a select few florists in the area. I want to be fair to those who sign up with us and not have everyone doing the same thing, so if I haven't heard from you by (whatever date) I'll assume you're just not interested at this time? Is that fair?" "Ok, thank you for your time today and I hope to hear from you soon."

              Sorry for the long post..it got away from me. In any case, this is how I'm approaching my prospects. You can adapt this to just about any service business, just change the wording up. For instance for a plumber who doesn't have a mobile site but just a standard site, you could tell him that when a customer has water leaking everywhere, he could care less about your logo, your sleek graphics, your nice flash content, all he wants is the quickest way to call you...

              I hope everyone adds to this thread, I know it has helped me tremendously. It's like an opensource software program that is put together with everyone's input.

              Have a great day.
              Wisln
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              • Profile picture of the author wislndixie
                By the way, someone will ask, what do you do if the owner is not there? I use the exact same presentation to whomever is managing the store except in the beginning I'll tell the person "the owner must have a lot of faith and trust in you to let you run this shop" I then pull out the QR codes and go through the presentation. Of course when I get to the end, they will not have the authority to sign up on the spot. So what I say is "Well, what did you like best about what I showed you?", I wait for their answer and then say " you know, you could be a real hero to your owner if you make them aware of how they could effectively market their shop using the mobile website. I'm going to leave these 2 QR codes with you and my card. Show them what I showed you and I'll give you a $50 referral fee if they sign up. Would you like that?" And then I thank them for their time and leave.
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              • Profile picture of the author mrtrance
                Originally Posted by wislndixie View Post

                Right now I'm targeting Florists, plumbers, Auto Repair, Heat and Air Conditioning repair and any other service person that people need to call in a hurry. I've put the restaurants on the back burner for now only because they require alot of work. Many of them want to change up their menus frequently and add specials. I'll come back to them later.

                Once I have one mobile site built for a niche, like the florists I start calling on all the others. I'm doing face to face cold calling. I've tried email and Phone but for my style of selling, face to face is best.

                I walk into a florist and introduce myself to the first person I meet and ask them if they are the owner. I have a big smile and good energy to set them at ease since I'm just walking in. If they say yes, they are the owner, I use this opener " the reason I've stopped by today is I want to show you something. Takes 2 minutes and might bring you more customers, which in turn brings more sales and then more profits..when could you give me 2 minutes of your time?" The psychology behind this is, everyone will give you 2 minutes right then as opposed to trying to reschedule at a later date. I've never gotten a no I'm busy. 99% of the time I get "sure, go ahead". A couple of times I've gotten "what is it?" When they say that, they've just given me permission to show them and that's how I answer that question by "here, let me show you".

                I pull out 2 qr codes, one with a link to their standard website and one to their competitions mobile site. I ask them if they have ever seen or know what the qr code is. Almost all the time, they 'll say No, or they'll say it looks like some kind of barcode. I then tell them "watch this" and I scan the qr code to their website. After they get over the shock of how "neat" it is to find their website I tell them "this is how your website looks on most mobile phones" then I say to them "Now put yourself into your customers position and your trying to order flowers but you can't read or find the phone number. All of the links are so small you can't click them and some of your website can't be seen and in most cases you've got so many pictures that the site is slow to load? How would that make you feel? How long would you stay on your site?" I let them answer and then I quickly scan the qr code to the competitors mobile site and as soon as it loads I tell them "this is what your competitors are using and this is what your customers are seeing, How easy is this?" In every case they are blown away by the slim, lean easy to use mobile site. I quickly click the "click to call button" then the "find-us" button and finally the "open hours" button and tell them, "mobile users are typically looking for 3 things from your site, how to contact you, where you are and when you're open"

                I pause now and don't say anything until they say something. They'll usually make a general comment of some kind and then I say "well, my 2 minutes are up. If you like I can stay a few more minutes and show you how easy it is to get your mobile site up and running, and other ways we can help you and what your exact cost will be". I then wait for an answer, I don't give them an option of me coming back later, I want to wait and see what they're objection might be. 99% of the time if they don't sign up immediately, I get the "I need to think it over" objection. I politely say " I understand, by the way, I forgot to ask you, what is the dollar amount of your average sale?" Typically in my area it will be somewhere around $45 to $60. I then tell them " I'll tell you what, if you give me the go ahead today, I'll give you your first month free and based on your average sale, if you just get one extra sale per month from your mobile site, then it has cost you nothing, it's basically free since we only charge XXX (and I quote them a figure that's within what their average sale is). At this point I'll either get a yes or "I still need to think it over" IF they say they still need to think it over, I say politely "Ok that's fine, I understand, here's my card, but let me say this, I'm only going to be offering mobile websites and our other marketing tools to a select few florists in the area. I want to be fair to those who sign up with us and not have everyone doing the same thing, so if I haven't heard from you by (whatever date) I'll assume you're just not interested at this time? Is that fair?" "Ok, thank you for your time today and I hope to hear from you soon."

                Sorry for the long post..it got away from me. In any case, this is how I'm approaching my prospects. You can adapt this to just about any service business, just change the wording up. For instance for a plumber who doesn't have a mobile site but just a standard site, you could tell him that when a customer has water leaking everywhere, he could care less about your logo, your sleek graphics, your nice flash content, all he wants is the quickest way to call you...

                I hope everyone adds to this thread, I know it has helped me tremendously. It's like an opensource software program that is put together with everyone's input.

                Have a great day.
                Wisln
                Thanks for sharing your approach. A few questions if you don't mind.

                1. When you are quoting them a price are you quoting a one time fee for the site for example $297, $397, etc. or are u doing the monthly hosting of their mobile site as well? I ask because you mentioned what their average transaction is and you said that you tell them if they get 1 new customer a month that pays for the site. But unless u are only charging them like $50-$70 for the mobile site how can you say that to them?

                2. By the way do you charge each niche a different price to make them a mobile site? Do you target like plumbers and HVAC businesses that actually have a physical store since some might just work out of their home?

                3. Have you encountered a situation where you do your pitch and the business owner say that "I will have my web guy take a look at it" or something similar? What's your course of action when say a local SEO company that I'm competing with has done their original website and once you show them a mobile site they say to you "thanks about showing them and I will get my seo company/webmaster take a look at it"?

                4. So if I don't have a client mobile site yet to show them should I just do a quick mockup for the client I will be visiting (and change my sales pitch a little to mention how their site would look like instead of competitor) or will that not make the situation not too urgent to buy yet? What is your suggestion here when just starting out with no portfolio to show a potential client yet?

                5. Also when going after these niches that you mentioned do you beforehand do any keyword research on that niche+city combo to see if there is indeed enough search for this type of business in this city that would have people searching on their mobile phones for this type of business? Or do those numbers do not come into play play here?

                6. When prospecting for clients to go after at first do you target the ones that say come up on page 1 of the SERPs when doing a search for "florist city", "city florist", "florist in city", etc.? Are you looking for ones that are already doing some advertising like local magazines, newspapers, flyers, mailers, adwords, etc.?
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                • Profile picture of the author wislndixie
                  MrTrance, answers to your questions:
                  1. I charge a monthly fee to build and host the site. I tried charging a site build fee upfront but got a lot of resistance. Going to the monthly fee changed all that. The lowest fee I charge is $39 per month. That's hosting and 2 updates per month and a free QR code in the beginning. So if their average sale is say $50 and I'm charging $39, then one sale per month will cover the cost of their mobile site.

                  2. I start at $39 per month for any type business. That is 5 pages. If they want more pages then the cost goes up accordingly. If their site is going to require more frequent updates I would charge more. Right now I do target those that have a "storefront" as it's easier to meet the owner or get in touch. Those services that work out of their home I will eventually do a snail mail to them.

                  3. This is good. I've had one business thank me and tell me they would get with their web guy. My response was, "how long have you used your web guy? then I follow with, "why do you suppose he's not brought the mobile website concept to you yet?" " what reports does he give you monthly showing your current website traffic?" "How involved were you in setting up your keywords and search optimization for your site?" "What new ideas has he brought to you to make your marketing more effective?" "has he mentioned text message marketing and how you can really be customer friendly with it?" " I don't see any QR codes on your printed material and brochures, has he provided you with these codes?"...now keep in mind I didn't use all of these questions to the one businesses that told me they would talk to their web guy. I did use "why hasn't your web guy brought up mobile website before?", "how about marketing using sms text messaging?""and what is your web guy giving you to show how much traffic your site is getting?". I also ask these in a very polite, non-agressive way. He changed his attitude and said he'd get back to me in a couple of days. A week later, he gave me the go ahead on his site and told me his web guy was "too busy right now". So at least I got my foot in the door.

                  4. Yes I would do a quick mockup for your client to show him the difference. And, you could even stress that he would be the first in his niche to use the mobile website and get a jump on HIS competition. If you don't have a "portfolio" yet, whatever tool your going to use to make your sites, I would make about a half dozen mockup sites for different businesses and then take a screenshot of them and print them out in color. Carry those with you to show the variety and different styles of sites you can make.

                  5. I just strictly google the business I'm interested in plus my city name. I look for those that already have a website. I also watch the local newspaper for those businesses that are advertising and have a website. Somebody in another thread mentioned taking note of those businesses that advertise on the radio. I think that's a good idea too since if someone heard of something on the radio they wanted they could search for their business and find the mobile site and call them right away.

                  6. The order in which they appear doesn't matter to me. I'm just looking for those that have a website and do other types of advertising.

                  Hope this helps.
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                  • Profile picture of the author mrtrance
                    Originally Posted by wislndixie View Post

                    MrTrance, answers to your questions:
                    1. I charge a monthly fee to build and host the site. I tried charging a site build fee upfront but got a lot of resistance. Going to the monthly fee changed all that. The lowest fee I charge is $39 per month. That's hosting and 2 updates per month and a free QR code in the beginning. So if their average sale is say $50 and I'm charging $39, then one sale per month will cover the cost of their mobile site.

                    2. I start at $39 per month for any type business. That is 5 pages. If they want more pages then the cost goes up accordingly. If their site is going to require more frequent updates I would charge more. Right now I do target those that have a "storefront" as it's easier to meet the owner or get in touch. Those services that work out of their home I will eventually do a snail mail to them.

                    3. This is good. I've had one business thank me and tell me they would get with their web guy. My response was, "how long have you used your web guy? then I follow with, "why do you suppose he's not brought the mobile website concept to you yet?" " what reports does he give you monthly showing your current website traffic?" "How involved were you in setting up your keywords and search optimization for your site?" "What new ideas has he brought to you to make your marketing more effective?" "has he mentioned text message marketing and how you can really be customer friendly with it?" " I don't see any QR codes on your printed material and brochures, has he provided you with these codes?"...now keep in mind I didn't use all of these questions to the one businesses that told me they would talk to their web guy. I did use "why hasn't your web guy brought up mobile website before?", "how about marketing using sms text messaging?""and what is your web guy giving you to show how much traffic your site is getting?". I also ask these in a very polite, non-agressive way. He changed his attitude and said he'd get back to me in a couple of days. A week later, he gave me the go ahead on his site and told me his web guy was "too busy right now". So at least I got my foot in the door.

                    4. Yes I would do a quick mockup for your client to show him the difference. And, you could even stress that he would be the first in his niche to use the mobile website and get a jump on HIS competition. If you don't have a "portfolio" yet, whatever tool your going to use to make your sites, I would make about a half dozen mockup sites for different businesses and then take a screenshot of them and print them out in color. Carry those with you to show the variety and different styles of sites you can make.

                    5. I just strictly google the business I'm interested in plus my city name. I look for those that already have a website. I also watch the local newspaper for those businesses that are advertising and have a website. Somebody in another thread mentioned taking note of those businesses that advertise on the radio. I think that's a good idea too since if someone heard of something on the radio they wanted they could search for their business and find the mobile site and call them right away.

                    6. The order in which they appear doesn't matter to me. I'm just looking for those that have a website and do other types of advertising.

                    Hope this helps.
                    Thanks for answering my questions and giving me great feedback.

                    One thing I noticed when I was doing a few searches for "florist city" for a few cities near me is that some of these sites have mobile sites done by "http://www.usablenet.com/". All these florists sites are the same except for their name and contact info. I checked them out and it seems they are more of a national brand that do mobile sites for alot of companies. Have you come across any of your searches with this company having done florists so far?

                    By the way are using WillR's template for most of your sites that you doing for clients?
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                    • Profile picture of the author wislndixie
                      Yes, you'll find this sometimes. I found this out with dentists. There is a national organization that is endorsed by the American Dental Association that builds standard websites for dentists. They're not doing mobile sites yet. BUT, here's the thing I try to SELL to my clients and that's ME. I tell them I'm not going to build their site and then the only time they'll hear from me is when they get their monthly invoice. I want to get them involved in text message marketing, making sure we brainstorm together for keyword ideas, ask them questions about their business goals, etc. In other words, we develop a relationship, they can call me with questions. I will be seeing them on a regular basis, I'll send them ideas on marketing. I want to stay in front of them so I can keep them as clien't for life. I want to learn more about video marketing and share that with my mobile clients, anything I can do to help them get more business is my bottom line. If I do that then they'll never want to leave for a "national chain" or other marketer.
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              • Profile picture of the author freeburd
                Originally Posted by wislndixie View Post

                Right now I'm targeting Florists, plumbers, Auto Repair, Heat and Air Conditioning repair and any other service person that people need to call in a hurry. I've put the restaurants on the back burner for now only because they require alot of work. Many of them want to change up their menus frequently and add specials. I'll come back to them later.

                Have a great day.
                Wisln
                Hi Wisln,

                First I wanted to thank you for this information. I'd love to use your approach. I have no sales except those that approached me. I am assuming you are pulling out QR codes and then you scan the QR codes with your phone.That's how I think you are doing your presentation. Am I right?

                Now I have a question. If you did not have a phone what would you do? I don't have a smartphone right now. I am trying to find a scenario that will help me get a face to face meeting.

                Do you make sales with this set up?
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                • Profile picture of the author wislndixie
                  Originally Posted by freeburd View Post

                  Hi Wisln,

                  First I wanted to thank you for this information. I'd love to use your approach. I have no sales except those that approached me. I am assuming you are pulling out QR codes and then you scan the QR codes with your phone.That's how I think you are doing your presentation. Am I right?

                  Now I have a question. If you did not have a phone what would you do? I don't have a smartphone right now. I am trying to find a scenario that will help me get a face to face meeting.

                  Do you make sales with this set up?
                  Hey Freeburd, thank you.

                  Yes, I take two QR codes with me, one with a link to their standard site and one to a competitors mobile site or their own mobile site that I've made up. I scan the codes right in front of them, this gives the whole process some credibility and actually shows them what others will see.

                  If I didn't have a smartphone what I would do is to download "mobilizer". It is a very good free website emulator. You can then type in the business standard web address and see what you get. Print that screenshot out on paper. Next, and I'm not an affiliate, I would go to gomobi.com and sign up for their website creator. It's free to sign up and you can get a free 30 day website. Once you have signed up and received your login for your free 30 day site, you can start making mobile sites. Create your first one for the same business as above and print out that screenshot. You can make a generic template with gomobi and then all you have to do is just change the business name and logo and print out a screenshot for another business. Make up several sites for the businesses you want to call on and then take the printed screen shots of the before and after and show them. That should get you started. I would seriously consider getting your own mobi site at gomobi. It's $7.95 per month and you don't have to sign a contract. Once you have your own site, you don't have to worry about the 30 free trial. You can just change up your site for the business you want, print it out and then do another.

                  However, at some point, you need to get a good smartphone that can scan qr codes with and good web access. It's an essential tool just like whatever tool you'll use to create your websites. I have both Will's and Quentin's templates as well as GoMobi. GoMobi is very good and easy if you know nothing about doing some of your own programming..It's very easy to use.

                  Good Luck
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                  • Profile picture of the author tracourt
                    Originally Posted by wislndixie View Post

                    Hey Freeburd, thank you.

                    Yes, I take two QR codes with me, one with a link to their standard site and one to a competitors mobile site or their own mobile site that I've made up. I scan the codes right in front of them, this gives the whole process some credibility and actually shows them what others will see.

                    If I didn't have a smartphone what I would do is to download "mobilizer". It is a very good free website emulator. You can then type in the business standard web address and see what you get. Print that screenshot out on paper. Next, and I'm not an affiliate, I would go to gomobi.com and sign up for their website creator. It's free to sign up and you can get a free 30 day website. Once you have signed up and received your login for your free 30 day site, you can start making mobile sites. Create your first one for the same business as above and print out that screenshot. You can make a generic template with gomobi and then all you have to do is just change the business name and logo and print out a screenshot for another business. Make up several sites for the businesses you want to call on and then take the printed screen shots of the before and after and show them. That should get you started. I would seriously consider getting your own mobi site at gomobi. It's $7.95 per month and you don't have to sign a contract. Once you have your own site, you don't have to worry about the 30 free trial. You can just change up your site for the business you want, print it out and then do another.

                    However, at some point, you need to get a good smartphone that can scan qr codes with and good web access. It's an essential tool just like whatever tool you'll use to create your websites. I have both Will's and Quentin's templates as well as GoMobi. GoMobi is very good and easy if you know nothing about doing some of your own programming..It's very easy to use.

                    Good Luck
                    I am sorry, but if you don't have a smartphone, I don't think you have much business selling mobile marketing. My opinion from a business owners standpoint would be, if it's so important for me, why don't you think it's important enough to have one. You want me to spend $39 monthly for your site but you won't spend $29 monthly for a smartphone. Sorry to sound harsh but it's a small investment. So many phones are free now you just pay for the data plan. Sell 1 then get a phone or find another product to sell. Just my opinion which isn't worth a whole lot.
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                    Jay Traylor
                    Houston, TX

                    • Profile picture of the author freeburd
                      Originally Posted by tracourt View Post

                      I am sorry, but if you don't have a smartphone, I don't think you have much business selling mobile marketing. My opinion from a business owners standpoint would be, if it's so important for me, why don't you think it's important enough to have one. You want me to spend $39 monthly for your site but you won't spend $29 monthly for a smartphone. Sorry to sound harsh but it's a small investment. So many phones are free now you just pay for the data plan. Sell 1 then get a phone or find another product to sell. Just my opinion which isn't worth a whole lot.
                      I wish I could argue, but I won't because you are right. I have 2 smartphones now, not just one. One is dead now, disconnected.

                      I wrote that post when I accidentally went far beyond my plan and Verizon refused to negotiate even though I was a great customer for over 20 years. That's how it goes. So, I went to ebay and bought a phone. Not as luxurious as the one I had (latest iPhone) but good enough. In addition, I started offering SMS service. That made a difference.

                      Thank you for the sincere reaction. I know that people read this thread and take it to heart.
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                  • Profile picture of the author Deante Section
                    I keep reading about Will's and Quentins mobile templates. Are these WSO's? If so how can I find them?
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              • Profile picture of the author sergi
                Originally Posted by wislndixie View Post

                I politely say " I understand, by the way, I forgot to ask you, what is the dollar amount of your average sale?" Typically in my area it will be somewhere around $45 to $60. I then tell them " I'll tell you what, if you give me the go ahead today, I'll give you your first month free and based on your average sale, if you just get one extra sale per month from your mobile site, then it has cost you nothing, it's basically free since we only charge XXX (and I quote them a figure that's within what their average sale is).
                Wisln
                Thank you Wisln because reading your insights I've learned more than in many WSO's I bought about mobile. How do you "lock" the client paying you every month if the site is hosted in his server?

                I assume that providing continual value keeps your client happy...but was wondering if you do something else to secure your client is paying you..

                Thanks (and thank you everyone contributing to this thread - I have learned a lot from you all
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                "Don't strive to be a man of success, but rather a man of value". Einstein.

          • Profile picture of the author bizadpros
            Originally Posted by wislndixie View Post

            Kid, I'm using Will's templates and I just put up a "click to call", "find us", "opening hours" as my 3 main click buttons. I then add "products" but no images, I add a bulleted list such as: Flowers for: Weddings, Funerals, Special Occasions, Holidays. Please call for our special arrangement of the month.
            I then use a button for "Discounts" and list any discounts or specials they might be running.

            I tell the owner my goal is to give their customers easy access to their business and that mobile users won't spend any time at all going through a bunch of pictures on their mobile phone.

            I stumbled onto this by accident when I needed to send flowers. I used my phone to search and of all the listings I got in my area, none of them had a mobile website. I finally called the shop closest to me and ordered over the phone. When I went to pick the flowers up, I told the owner I was the guy who called and couldn't use her website with my mobile device as it was too hard. I pulled up her site on my phone and surprisingly, she had never ever looked at her site on a mobile device. I then pulled up a mobile site I had done for a pet grooming service and she was amazed at the difference. Even though this wasn't customized for her she was still amazed at how easy it was to use the mobile site.

            Long story short, she signed up for a mobile site and I now have a site I can take to her competitors and show them how easy it is for prospective customers to use her instead of them since they don't have a mobile optimized site. This is the same technique I used with the restaurants.

            This is the technique I'm using now. If I can just get one site in a particular niche like florists, restaurants, pet grooming, etc: then I start prospecting their competitors and showing them the mobile site I've built, how easy it is to use and that they could be losing customers because their standard site is not mobile friendly and very difficult to navigate. Seems to be working so far.
            This is excellent!

            You can also give them some live proof of what is really happening with their current website on smartphones by showing them a screen shot of their current website's performance from W3C mobileOK Checker...as compared with a similar mobile website.
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  • Profile picture of the author EZlivin
    VRS-

    You are right on track when you say that we should target business owners that have flash on their website. As soon as you show the business owner that thier site does not show up right on an iPhone they are very open to listen to you. At least that has been my experience.

    I consider flash sites the low hanging fruit and I always target those sites first, no matter what niche I am working in.
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    • Profile picture of the author Dan Hower
      Originally Posted by EZlivin View Post

      VRS-

      You are right on track when you say that we should target business owners that have flash on their website.
      Excuse my ignorance: How can you tell a website is made with flash?

      Also I thought Flash was superior so I am a bit surprised it doesn't work on smartphones. Would you have a URL with Flash at hand that I could try out.

      Besides that I am having a hard time here in Germany with business owners. Not only have they never looked at their website with a smartphone, no, most even don't know they can use a mobile phone for the Internet, and if they know they don't know how to do that or are afraid about the cost.
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      • Profile picture of the author Social Guy
        Originally Posted by dtm View Post

        Excuse my ignorance: How can you tell a website is made with flash?

        Also I thought Flash was superior so I am a bit surprised it doesn't work on smartphones. Would you have a URL with Flash at hand that I could try out.

        Besides that I am having a hard time here in Germany with business owners. Not only have they never looked at their website with a smartphone, no, most even don't know they can use a mobile phone for the Internet, and if they know they don't know how to do that or are afraid about the cost.
        Search with google for this: ""You need to upgrade your Flash Player" restaurant Berlin "get adobe flash player" restaurant Berlin. (Berlin is just an example, take any local town of city you want to target)

        I learned this from Will by the way
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        • Profile picture of the author Dan Hower
          Originally Posted by Social Guy View Post

          Search with google for this: ""You need to upgrade your Flash Player" restaurant Berlin "get adobe flash player" restaurant Berlin. (Berlin is just an example, take any local town of city you want to target)

          I learned this from Will by the way
          Thanks, I found this: stellwerk berlin

          and it is really no use on a smartphone. That one doesn't even show scroll bars. Is that so with all Flash websites?

          Yeah, Will is a good guy.
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          • Profile picture of the author Social Guy
            Originally Posted by dtm View Post

            Thanks, I found this: stellwerk berlin

            and it is really no use on a smartphone. That one doesn't even show scroll bars. Is that so with all Flash websites?

            Yeah, Will is a good guy.
            Every site displays the content different so you have to check this every time.. (some flash based websites also have content that is displayed when an iOS device is beeing used.. So once again, you have to check this!)
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        • Profile picture of the author IMBlest
          Originally Posted by Social Guy View Post

          Search with google for this: ""You need to upgrade your Flash Player" restaurant Berlin "get adobe flash player" restaurant Berlin. (Berlin is just an example, take any local town of city you want to target)

          I learned this from Will by the way
          Here is a suggestion: when you find a business that has a flash player on their website, scroll down the bottom of the page and you will find the name of the web design company who built the website.

          You can usually click onto the link to the web design company's website.

          They usually have the list of their other business owner clients who they built a website for. Those other clients of theirs more than likely do not have a mobile website either. So those can be great prospects for your mobile website business.
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      • Profile picture of the author MrJeff
        I hate flash. Even on desktop sights.
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    • Profile picture of the author SurfCityMediaGroup
      Originally Posted by EZlivin View Post

      VRS-

      You are right on track when you say that we should target business owners that have flash on their website. As soon as you show the business owner that thier site does not show up right on an iPhone they are very open to listen to you. At least that has been my experience.

      I consider flash sites the low hanging fruit and I always target those sites first, no matter what niche I am working in.
      Use Flash, we make cash!
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    • Profile picture of the author smallbusinesstoolkit
      Guys , do NOT send unsolicited emails !
      It is unprofessional , illegal and you can get fined.

      What you can do is :
      - if you have some money order 100-500 nice looking headed paper with you logo, details , website address etc
      - compile decent looking sales letter
      -send it to businesses

      wait for response

      After few days follow it with the phone calls, so you can increase efficiency of phone calls as they will not be "cold". They are "warmed up " now.
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      • Profile picture of the author DABK
        It's legal where I am (US), if you follow a few simple rules. What makes it unprofessional?

        You can send a very unprofessional letters printed on very nice paper too.

        Originally Posted by smallbusinesstoolkit View Post

        Guys , do NOT send unsolicited emails !
        It is unprofessional , illegal and you can get fined.

        What you can do is :
        - if you have some money order 100-500 nice looking headed paper with you logo, details , website address etc
        - compile decent looking sales letter
        -send it to businesses

        wait for response

        After few days follow it with the phone calls, so you can increase efficiency of phone calls as they will not be "cold". They are "warmed up " now.
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        • Profile picture of the author smallbusinesstoolkit
          Originally Posted by DABK View Post

          It's legal where I am (US), if you follow a few simple rules. What makes it unprofessional?

          You can send a very unprofessional letters printed on very nice paper too.
          You mean sending commercial emails to people who did not opt in is legal?
          Are you sure ?

          just to clarify
          Email Marketing Laws: The CAN-SPAM Act of 2003
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          • Profile picture of the author DABK
            Click on this link (it's on the page that opened from your link) and you'll get what's below (none of them would make sense if it were illegal to send unsolicited email messages; to be extra clear: if it were illegal, period, there would be no point in requiring that senders identify themselves truthfully, or have misleading subject lines, etc.):

            The following restrictions applies to all unsolicited emails from businesses, and in many cases, also applies to emails in response to voluntary requests for information or email subscriptions:
            • Truthful Identification of an EMail Sender: You cannot mislead recipients in the “to” and “from” fields of an email. CAN-SPAM also prohibits tampering with routing information including changing or disguising email, domain, and ISP identification.
            • Subject Lines Must Reflect Email Content: Businesses may not mislead recipients into reading emails by creating false leading lines that do not directly relate to the content of the email.
            • You Must Disclose When an Email is a Solicitation: You must be very clear, using language the average reader can understand (not small, hard-to-read disclaimers or footnotes) that the email being sent is a solicitation.
            • Your Business Address Must Given in the Email: If you send unsolicited business email, you must include the legal name of your company (what you are “Doing Business As”) and a physical mailing address. A return email address is not sufficient to comply with CAN-SPAM laws.
            Originally Posted by smallbusinesstoolkit View Post

            You mean sending commercial emails to people who did not opt in is legal?
            Are you sure ?

            just to clarify
            Email Marketing Laws: The CAN-SPAM Act of 2003
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            • Profile picture of the author smallbusinesstoolkit
              Originally Posted by DABK View Post

              Click on this link (it's on the page that opened from your link) and you'll get what's below (none of them would make sense if it were illegal to send unsolicited email messages; to be extra clear: if it were illegal, period, there would be no point in requiring that senders identify themselves truthfully, or have misleading subject lines, etc.):

              The following restrictions applies to all unsolicited emails from businesses, and in many cases, also applies to emails in response to voluntary requests for information or email subscriptions:
              • Truthful Identification of an EMail Sender: You cannot mislead recipients in the “to” and “from” fields of an email. CAN-SPAM also prohibits tampering with routing information including changing or disguising email, domain, and ISP identification.
              • Subject Lines Must Reflect Email Content: Businesses may not mislead recipients into reading emails by creating false leading lines that do not directly relate to the content of the email.
              • You Must Disclose When an Email is a Solicitation: You must be very clear, using language the average reader can understand (not small, hard-to-read disclaimers or footnotes) that the email being sent is a solicitation.
              • Your Business Address Must Given in the Email: If you send unsolicited business email, you must include the legal name of your company (what you are “Doing Business As”) and a physical mailing address. A return email address is not sufficient to comply with CAN-SPAM laws.

              You will still have annoyed people threatening to sue you
              Been there , done that
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              • Profile picture of the author DABK
                Never happened to me.

                What type of businesses were you emailing?


                Originally Posted by smallbusinesstoolkit View Post

                You will still have annoyed people threatening to sue you
                Been there , done that
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      • Profile picture of the author ppc4profit
        Originally Posted by smallbusinesstoolkit View Post

        Guys , do NOT send unsolicited emails !
        It is unprofessional , illegal and you can get fined.

        What you can do is :
        - if you have some money order 100-500 nice looking headed paper with you logo, details , website address etc
        - compile decent looking sales letter
        -send it to businesses

        wait for response

        After few days follow it with the phone calls, so you can increase efficiency of phone calls as they will not be "cold". They are "warmed up " now.
        In the UK you cannot send unsolicited emails to private individuals ( this includes sole traders and partnerships) but you can to limited companies as they do not have an enforceable opt-out right under the Regulations (but note that you must not conceal your identity and you must provide a valid address to which the recipient can send an opt-out request). You would be foolish to continue to send emails to corporate addressees if they objected.

        When you suggest "After few days follow it with the phone calls" care is required - you need to check the phone number has not registered with the telephone preference services - both TPS for private individuals and CTPS for corporates.

        A difficult area littered with regulations but I think I have interpreted them correctly.
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        • Profile picture of the author siberman
          Great advice - I discovered all this last week after reading pages of regulatory jagon. It's correct that you can only email limited companies in the UK and then only call them if they are not on the CTPS list. You can find free CTPS checkers but they usually limit you to 10 searches per day.

          Great thread. Any update on progress from all those trying to get started?

          Originally Posted by ppc4profit View Post

          In the UK you cannot send unsolicited emails to private individuals ( this includes sole traders and partnerships) but you can to limited companies as they do not have an enforceable opt-out right under the Regulations (but note that you must not conceal your identity and you must provide a valid address to which the recipient can send an opt-out request). You would be foolish to continue to send emails to corporate addressees if they objected.

          When you suggest "After few days follow it with the phone calls" care is required - you need to check the phone number has not registered with the telephone preference services - both TPS for private individuals and CTPS for corporates.

          A difficult area littered with regulations but I think I have interpreted them correctly.
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      • Profile picture of the author DexterGallagher
        Direct mail - but sent it to whom? In our experience we find that "Business Owner" gets binned.

        Originally Posted by smallbusinesstoolkit View Post

        Guys , do NOT send unsolicited emails !
        It is unprofessional , illegal and you can get fined.

        What you can do is :
        - if you have some money order 100-500 nice looking headed paper with you logo, details , website address etc
        - compile decent looking sales letter
        -send it to businesses

        wait for response

        After few days follow it with the phone calls, so you can increase efficiency of phone calls as they will not be "cold". They are "warmed up " now.
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    • Profile picture of the author sirghayoor
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    • Profile picture of the author connorbringas
      Mobile is a bandwagon everyone should get on, although the train has already left the station.
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  • Profile picture of the author soma1521
    Noob question: what service do you use to build the mobile sites?
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  • Profile picture of the author ADukes81
    I use screencast-o-matic.com + Duda Mobile (for quick demo purposes) and email a video. It's numbers game, but has been a great foot in the door wit attorneys for me.

    Also, partnered up with an attorney marketing firm where I am supplying mobile website to them. All came from sending screencast videos.
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  • Profile picture of the author VeridiqueDTS
    @OP, I love that this is such a brilliant idea. I honestly heard of exactly this approach a year or two ago, but I love the way you've fleshed it out. The monthly "build and host" fee instead of an upfront charge is bananas! Great marketing brilliance, my friend ... and thanks for getting my own creative juices flowing in a more juicy way. ;-P May you continue to prosper!
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    • Profile picture of the author wislndixie
      Originally Posted by VeridiqueDTS View Post

      @OP, I love that this is such a brilliant idea. I honestly heard of exactly this approach a year or two ago, but I love the way you've fleshed it out. The monthly "build and host" fee instead of an upfront charge is bananas! Great marketing brilliance, my friend ... and thanks for getting my own creative juices flowing in a more juicy way. ;-P May you continue to prosper!
      Thank You, and I wish everyone here the very best...
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      • Profile picture of the author Brian F Adams
        Just came across this thread. It is a numbers game. I email about 100 businesses a day and get about a 2% signup rate. Yes that's appx 2 deals a day. (at $129.00)

        I use Localizer leads tool for the info and a screen capture mock up design for their viewing. Sometimes I will do a quick Jing video if its a high paid client. Just keep doing it. It works.
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  • Profile picture of the author behar
    do you guys think it's worth sending a letter instead of an email or in addition to an email? i am planing on first sending a letter, follow up with an email and then send a post card as well. keep reminding them how important it is to have a mobile site and let them know that i'm there to help.

    do you think that would be to pushy? i just don't like going door to door without an appointment.
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    • Profile picture of the author DABK
      I think it's a great idea. You contact them once, make them your offer, with a deadline. The ones who don't contact you, you contact again. Contacting them a different way is a good idea... Some people trash all emails but may read a letter, or vice versa. If they don't contact you after the 2nd time, you contact them again. And again, till they say leave me alone or buy. Or till they've reached your new client acquisition cost limit.

      Originally Posted by behar View Post

      do you guys think it's worth sending a letter instead of an email or in addition to an email? i am planing on first sending a letter, follow up with an email and then send a post card as well. keep reminding them how important it is to have a mobile site and let them know that i'm there to help.

      do you think that would be to pushy? i just don't like going door to door without an appointment.
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  • Profile picture of the author weeklycpa
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  • Profile picture of the author WillR
    Another good approach is to assume the sale. So contact a business and tell them you noticed they didn't have a mobile site and knowing how important that is, you went ahead and created a sample mobile site for them. Ask them to contact you back to setup an appointment to go over that sample mobile site and show them how it will ultimately help them make more money and more sales.

    Obviously you don't actually build a sample site for every business... only those who contact you back to set up the meeting.
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    • Profile picture of the author peter_act
      Originally Posted by WillR View Post

      Obviously you don't actually build a sample site for every business... only those who contact you back to set up the meeting.
      Actually, I do, Will.

      By using bits of your script, Quentin's, and now Neil Bosley's I've got it down to a fine art.

      For instance, The Canberra Flower Shop was done in well under half an hour, while I was waiting for the jug to boil.

      Admittedly that's not from scratch, as I only do this for businesses who already have a site, because all the information I need is there already. I took images from their website and from my stock "tap-to-call" buttons, transferred them to Photoshop, fiddled a bit, then saved as jpg files and uploaded to my template in Dreamweaver, quickly ftp'd to a subdomain, and job done.

      I'm not saying this to brag, but to encourage other Warriors - it's not that hard!
      (You don't need Photoshop, just Google "image editing software - free", and you don't need Dreamweaver, just use Microsoft FrontPage, I just use them because I already had them)

      By the way, if anyone wants me to make a demo site for them, like my florist one, just pm me.

      Cheers
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  • Profile picture of the author watsonovedades
    How can i prove to my client, that the customers are coming from the mobile traffic im getting for him?

    I put myself on the position of the bussines owner
    i would say, - yeah right so if i have 10 clients this month and you say 5 came from the mobile ads, how would i know? nobody mention anything

    Thougts?
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    • Profile picture of the author freeburd
      Originally Posted by watsonovedades View Post

      How can i prove to my client, that the customers are coming from the mobile traffic im getting for him?

      I put myself on the position of the bussines owner
      i would say, - yeah right so if i have 10 clients this month and you say 5 came from the mobile ads, how would i know? nobody mention anything

      Thougts?
      Make sure you have redirect script in place once the mobile website is working. Redirect script will send all visitors that access the main website on mobile devices to the mobile website. Get access to the Google Analytics account of the mobile website. Go to 'Mobile' ---> 'Devices'. Look at the numbers and get the screen print. Send it to the business owner.

      Who will argue with solid numbers? Only an idiot.
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  • Profile picture of the author non
    Originally Posted by nickhumph View Post

    Hey guys,

    So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

    As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

    So today I started making my first big plunge into SELLING mobile websites.

    Here's my tactic right now.
    1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

    2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

    3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

    4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

    5. Once they're a customer, ask for referrals.

    So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

    Maybe physically walking into the businesses will be an option later
    Suggestions on how to improve could be very helpful to not only me, but all of us!

    Nick
    how do you make the mobile websites? when i am not able to code.
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    • Profile picture of the author murphyslaw
      Originally Posted by non View Post

      how do you make the mobile websites? when i am not able to code.
      Try Google Sites - Mobile Templates

      It's still better if you know how to code since you can make more customized pages.
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    • Profile picture of the author mac101
      Originally Posted by non View Post

      how do you make the mobile websites? when i am not able to code.
      There are many mobile platforms that will take websites and automatically create a mobile site like dudamobile. You can search for others using google. I am guessing you'll get some results if you look for duda mobile alternatives. You will just need to clean the site up a bit using point and click.

      Hope that helps!
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  • Profile picture of the author doductam
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  • Profile picture of the author Patho
    Sounds interesting....i was thinking about this last night
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  • Profile picture of the author YourBusinessEye
    Nick , that is a good technique I am intrigue know the latest result of York success .

    My input I think mobile site is the way to go for any business as we are in the hi tech generation . As some members mentioned restaurant, florist I think that is easy target.

    Thanks

    Saniya
    Your Business Eye
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  • Profile picture of the author Jason Kanigan
    How is everyone doing with their mobile sales?
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  • Profile picture of the author Michael Ten
    Interesting business model. I like it.
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  • Profile picture of the author George Phillip
    I know of a company that paid $10,000 for a site made using a template that looks barely as good as WillR's. There is quite a bit of money to be made making mobile sites.
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  • Profile picture of the author Mkcoy
    Interesting business model indeed. I wonder if you could cold call people/businesses over the phone from their numbers on their website or business listing and get them to buy a mobile site.
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    • Profile picture of the author cnckevin
      Mkoy, sure you can. I've been calling about 100 businesses a day and get about 2-3 mobile sales a day. I had only one sale today but every sale counts!
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      • Profile picture of the author wagsgraphx
        WOW! Excellent info in this thread. Thanks to all that contributed. It would be nice to see how things are going for you now that it's been a few months since this started.
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        • Profile picture of the author sagamore
          Great thread!

          Question - for those giving away the mobile website and charging a monthly fee, are you using a minimum time frame (say 6 months) or are you just going with a no contract month to month model?
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      • Profile picture of the author SurfCityMediaGroup
        Originally Posted by cnckevin View Post

        Mkoy, sure you can. I've been calling about 100 businesses a day and get about 2-3 mobile sales a day. I had only one sale today but every sale counts!
        Dude, how do you call 100 businesses a day?
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      • Profile picture of the author lint631
        Originally Posted by cnckevin View Post

        Mkoy, sure you can. I've been calling about 100 businesses a day and get about 2-3 mobile sales a day. I had only one sale today but every sale counts!
        That's awesome! Good for you. I have been contributing at linkedin groups and have business owners contacting me! It's great. I do offer websites, local seo, mobile sites, ect... but most need at least one if not all.

        Join a few groups and start contributing. I spend at least an hour a day. The key is to answer questions or even start a discussion. Don't just start posting that you make mobile websites. No one cares. They are there to learn and help others. I had 3 clients contact me after starting a discussion titled, "What are your experiences with service magic?" I got a ton of responses and commented back to all of them. I'm working on a lead that needs a website with mobile site and local seo. It's a beautiful thing.
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      • Profile picture of the author AZJ0SH
        Originally Posted by cnckevin View Post

        Mkoy, sure you can. I've been calling about 100 businesses a day and get about 2-3 mobile sales a day. I had only one sale today but every sale counts!
        Seriously? That's like $1500 per day.
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  • Profile picture of the author markerpower
    I can not make it past the mockup stage. I have some businesses that are interested, but once I send them the mockups there is no reply.

    I'm thinking in another week I'll ask for a reply and may offer other mobile services. Hopefully they are just busy.

    Anyone had this kind of experience?
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    • Profile picture of the author MadLion
      Originally Posted by markerpower View Post

      I can not make it past the mockup stage. I have some businesses that are interested, but once I send them the mockups there is no reply.

      I'm thinking in another week I'll ask for a reply and may offer other mobile services. Hopefully they are just busy.

      Anyone had this kind of experience?
      Hey Man,
      They are not busy, they are probably blowing you off. IMO only, you may be being too nice and polite. I would try to adjust your sales process to get the sale when you

      are discussing the mock up. One day close. Strike when the irons hot. I used to get this all the time selling SMS until I realized I can close this is one shot. No need for these drawn out

      processes that do not lead to sales. I am not one to follow up. 1 call is it then I am done. I will not be a little boy begging for business because I know I will never get it.
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      • Profile picture of the author markerpower
        Originally Posted by MadLion View Post

        Hey Man,
        They are not busy, they are probably blowing you off. IMO only, you may be being too nice and polite. I would try to adjust your sales process to get the sale when you

        are discussing the mock up. One day close. Strike when the irons hot. I used to get this all the time selling SMS until I realized I can close this is one shot. No need for these drawn out

        processes that do not lead to sales. I am not one to follow up. 1 call is it then I am done. I will not be a little boy begging for business because I know I will never get it.
        I was doing this by email. I'm probably going to start cold calling and I'll take your advice. I personally don't like doing mockups and there is no response; not even a "I don't like it" or "I don't need your service."
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  • Profile picture of the author jamtrading
    i see a lot of people doing them for $50, would these be good quality? seems a pretty low price
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  • Profile picture of the author Sudeep
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  • Profile picture of the author SafeSEOService
    Thanks for sharing this method will be implementing this soon..
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  • Profile picture of the author Monetex Marketing
    Nice twist! We are using similar technique and it is working like a clockwork.
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  • Profile picture of the author Jason Kanigan
    For those interested in how to make calls to sell mobile sites, start here:

    http://www.warriorforum.com/offline-...ml#post7249646
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  • Profile picture of the author ih8themall
    Thanks for sharing!
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  • Profile picture of the author LoveLinguist
    Nick, thanks for starting this thread!

    The mobile sites built using word press have a slow load time. Found this fast, simple solution called EZ Mobi Pages: EZ Mobi Pages | Mobile Websites Made Easy
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  • Profile picture of the author gabysanchez225
    Michelle's post makes a lot of sense. One tactic is see what the giant companies are doing, for example, the ability to check inventory in various locations near you, which is a great time saving feature, and an obvious solution to a problem that a smaller company could be having! Show them the problem and how it's costing them customers and your sales will increase. Don't be afraid to put facts in front of them, to highlight what they really SHOULD be doing. All marketers are consultants at the same time, and the more advice you give the better you'll look to your client!
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  • Profile picture of the author Jason Kanigan
    Can anyone using one or more of the methods discussed in this thread come back and share how they have been doing?
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  • Profile picture of the author eternalsongbird
    [DELETED]
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  • Profile picture of the author jherewini
    Hi Nick,

    Ive been having great success with mobile marketing and to be honest with you I am loving what I do, I used to do what your doing now, research online then send an email, I still research online then I place a phone call to the business. I have pasted my phone script below for you feel free to tweak it to suit your calling style.

    Just remember the goal is to set the appointment, once thats set then go and show them what the difference is between their current site versus their new mobile site. here is the script

    Hi,

    Can I speak with the person who is responsible for your website please...

    First Response-
    This will only take a minute and doesn't cost anything, I tried to access your website from my iPhone and found it difficult because Your website didnt work on my phone correctly so I thought I would call in and offer a tip for fixing it.

    Second Response -
    I want to explain. Our mobile websites are specialized. We don't focus on normal websites, only for visitors coming from mobile phones - that’s how everyone searches these days anyways.

    Did you know that over
    18,100 people search for your restaurant from a mobile phone every month according to Google?

    Answer - really? true?....
    "I work with a company that will create a custom mobile version of your current website, specifically made for all smartphones,

    all I ask is for a 10 minute meeting so I can show you some demos and share the value of having your own mobile website and QR code.

    Which is easier for you morning or afternoon?
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  • Profile picture of the author networkempire
    EZlivin - good point. Thanks for sharing
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    • Profile picture of the author markerpower
      I finally did my first call today. It wasn't a cold call because the person called me. It has been hard for me to get in touch with this person. I usually miss his calls and he misses mine.

      On the voice mails he sounded neutral and like he was looking forward to a mobile website, but when I finally spoke to him I was caught off guard. He had this "Why are you bothering me?" attitude even though he was the one seeking me out. He kept asking me who I was even though he just called me and addressed me by name. When I told him he already had a mobile website, he basically answered "Duh".

      He was from a big corporation, so I can kinda understand some of his attitude. I think he is probably a busy person and likes to get straight to business.

      Unfortunately, this was one of those calls I dreaded to encounter. I did learn that I need to modify how I say what I do. Even though I had it written down, I got tongue tied. I need to make it straight to the point and understandable to someone who doesn't know what a mobile site is. I also need to learn how to end a call. There were a lot of ok's and um's at the end of this calls from both of us. I don't think that would have happen if I wasn't caught off guard with his attitude, but now I know how to approach it.

      Personally I rather stick to email/LinkedIn marketing, but those never go beyond the mockup stage.
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  • Profile picture of the author Everyonemobi
    We do a lot with mobile, and at one time focused on end-users only. We found the best way to sell was to focus in on things that desktop websites just can't accomplish well... like one-touch to driving directions, easy to view fitness class cancellations, QR for Commercial Property (much better than residential as they are less MLS focused).

    Our best piece of advice to our partner network is to become industry focused. Leverage your success and in-person is very effective unless you have an existing relationship.
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  • Profile picture of the author Everyonemobi
    and I don't know that you need to build a mock site for each client -- We'd build a good site for a business, give them a solid deal then showcase this to all similar businesses nearby. We'd just say that since we have the base setup already, we could give them a discount off the regular... they liked the fact they were now keeping up and getting a deal doing so.
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  • Profile picture of the author fxstay
    dose it worth to do it ?
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  • Profile picture of the author Everyonemobi
    We've been doing this for 4 years now and it's quite amazing to see how the market has matured, it was just a short time ago when nobody understood what a QR code was...The train is definitely moving and I think in a couple more years mobile will outweigh desktop altogether in businesses owners minds. In fact, we have many clients that are mobile only >> here's a sample: wbsaloon.com
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    • Profile picture of the author QWE
      Originally Posted by Everyonemobi View Post

      We've been doing this for 4 years now and it's quite amazing to see how the market has matured, it was just a short time ago when nobody understood what a QR code was...The train is definitely moving and I think in a couple more years mobile will outweigh desktop altogether in businesses owners minds. In fact, we have many clients that are mobile only >> here's a sample: wbsaloon.com
      I completely agree with this. My wife is a realtor and now almost all her new clients are asking whether we use it for marketing.
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  • Profile picture of the author ozarksentinel
    Interesting thread. As the owner of three companies - one of which actually sells mobile sites on a regular basis there are some very solid points in this thread - and some not so solid ones.
    For us, in our experience, cold call emails are pointless. They consume far too much time for a very minimal return. If you get a 1 to 3% positive return on an email campaign, you are wasting valuable time and assets.
    We close about 80 percent of our sales by doing business the old-fashioned way. Set up a meeting, discuss the need for mobile and the cost honestly and most importantly, be there for the client after the sale.
    Even qualified cold calls can work.
    As an example: Today I personally did a cold call on a client. I spent five minutes showing him how his current site looked on my smartphone. Without overwhelming him with statistics or technical info, I told him our price to build and host his site and when it would be done.
    10 minutes later I walked out with a check and signed contract.
    It really isn't rocket science. If you can sell, you can sell mobile.
    One major part is to pre-qualify a client. Make sure they actually need a mobile site before you cold call and look foolish.
    I also haven't found making a mockup of a client's site to increase or decrease closing rates. If you walk in with a mockup some actually think the work is already done. It is much better to show them what their current site looks like on a phone and then show them one of your client's sites that you or your company built.
    That approach works well for our company.
    For what it's worth, that's my experience, and everyone has their own method. Just wanted to share what does and doesn't work for us.
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    • Profile picture of the author 4webmaster
      Originally Posted by ozarksentinel View Post

      Interesting thread. As the owner of three companies - one of which actually sells mobile sites on a regular basis there are some very solid points in this thread - and some not so solid ones.
      For us, in our experience, cold call emails are pointless. They consume far too much time for a very minimal return. If you get a 1 to 3% positive return on an email campaign, you are wasting valuable time and assets.
      We close about 80 percent of our sales by doing business the old-fashioned way. Set up a meeting, discuss the need for mobile and the cost honestly and most importantly, be there for the client after the sale.
      Even qualified cold calls can work.
      As an example: Today I personally did a cold call on a client. I spent five minutes showing him how his current site looked on my smartphone. Without overwhelming him with statistics or technical info, I told him our price to build and host his site and when it would be done.
      10 minutes later I walked out with a check and signed contract.
      It really isn't rocket science. If you can sell, you can sell mobile.
      One major part is to pre-qualify a client. Make sure they actually need a mobile site before you cold call and look foolish.
      I also haven't found making a mockup of a client's site to increase or decrease closing rates. If you walk in with a mockup some actually think the work is already done. It is much better to show them what their current site looks like on a phone and then show them one of your client's sites that you or your company built.
      That approach works well for our company.
      For what it's worth, that's my experience, and everyone has their own method. Just wanted to share what does and doesn't work for us.
      Email approach is also great when done correctly. I do like email better because I can sell to worldwide and I get great results.

      In brief:
      Get leads from highly potential customers, send email to a landing page that do not try to sell anything but give them really helpful advices on how you can help them with a mobile site. Show them how people sees their website on a mobile device and how they are losing clients.
      They will get you back and ask for a quote.

      I did a test on several landing pages I own and the ones with price plans.. does not work as well as those wit no pricing but a simple quote form. Don't know why?

      The offline method I agree will get you more returns but for some cities it's just crazy to do walk through, think cities like New York... you will need a army of sales person. Or if you live in a area where it is far from town or a too small town or to wide. All is about demographic and economy.

      Some people are lucky to live near by a condense population in a city surrounded by small towns full of brick & motar businesses, shoppes, restaurants... easy to do offline but don't forget that some marketers here do not live in this kind of place and must drive miles away from home or office to get these local businesses to sign-up a contract.

      Don't close doors to these marketers.

      Email is still great when you have a proven strategy that works. You must test and test and test again, drop those that have failed and keep the good ones test and test again, enchance your strategy and you'll find the holy Grail.

      I did years of testing, spend huge $$$ and can tell you that I could give up many time but I kept going, learning, taking action, testing... Even now I'm not done with testing and learning...!

      Unfortunatly there is no ABC guide to be succesful, you still can buy Wso's about mobile marketing and read here because it helps you craft your own strategy. There are hundreds of parameters some will work for a category of persons but some will not.
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      • Profile picture of the author Jason Kanigan
        Originally Posted by 4webmaster View Post

        Email approach is also great when done correctly. I do like email better because I can sell to worldwide and I get great results.

        In brief:
        Get leads from highly potential customers, send email to a landing page that do not try to sell anything but give them really helpful advices on how you can help them with a mobile site. Show them how people sees their website on a mobile device and how they are losing clients.
        They will get you back and ask for a quote.

        I did a test on several landing pages I own and the ones with price plans.. does not work as well as those wit no pricing but a simple quote form. Don't know why?

        The offline method I agree will get you more returns but for some cities it's just crazy to do walk through, think cities like New York... you will need a army of sales person. Or if you live in a area where it is far from town or a too small town or to wide. All is about demographic and economy.

        Some people are lucky to live near by a condense population in a city surrounded by small towns full of brick & motar businesses, shoppes, restaurants... easy to do offline but don't forget that some marketers here do not live in this kind of place and must drive miles away from home or office to get these local businesses to sign-up a contract.

        Don't close doors to these marketers.

        Email is still great when you have a proven strategy that works. You must test and test and test again, drop those that have failed and keep the good ones test and test again, enchance your strategy and you'll find the holy Grail.

        I did years of testing, spend huge $$$ and can tell you that I could give up many time but I kept going, learning, taking action, testing... Even now I'm not done with testing and learning...!

        Unfortunatly there is no ABC guide to be succesful, you still can buy Wso's about mobile marketing and read here because it helps you craft your own strategy. There are hundreds of parameters some will work for a category of persons but some will not.
        Oh there is an ABC strategy.

        1. Get leads

        2. Qualify them

        3. Spend your energy on those who qualify In to your offer

        4. Process enough of these to get the results you want.

        Now, most people don't know how to do the lead generation. You can do it by email. You can do it by calling. You can do it by direct mail. Heck, you can do it by blimp. Knock yourself out.

        But the volume generated is what's critical here. Feed 10 leads a week into your funnel and you simply are not going to be able to process enough prospects to get to the sales figures you want.

        Get good at a leadgen method. Any one. Learn how to qualify, quickly. Sort those leads into people who qualify In or Out. Spend your time selling to those who qualify In.
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        • Profile picture of the author Abbas8
          Couldnt have been said any better.
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        • Profile picture of the author BIG DEALS
          Originally Posted by Jason Kanigan View Post

          Oh there is an ABC strategy.

          1. Get leads

          2. Qualify them

          3. Spend your energy on those who qualify In to your offer

          4. Process enough of these to get the results you want.

          Now, most people don't know how to do the lead generation. You can do it by email. You can do it by calling. You can do it by direct mail. Heck, you can do it by blimp. Knock yourself out.

          But the volume generated is what's critical here. Feed 10 leads a week into your funnel and you simply are not going to be able to process enough prospects to get to the sales figures you want.

          Get good at a leadgen method. Any one. Learn how to qualify, quickly. Sort those leads into people who qualify In or Out. Spend your time selling to those who qualify In.
          What I take from what the poster was trying to say about having an 'ABC' strategy....

          There will always be variables that differ in accomplishing your goals. He was simply saying you cannot buy a WSO and expect a path to be outlined to where if you follow exact steps you will be ensured success.

          Sure it is easy to say:


          1. Get leads

          2. Qualify them

          3. Spend your energy on those who qualify In to your offer

          4. Process enough of these to get the results you want.

          How is this a strategy?

          1. Get leads (this is the result that would come from a strategy)
          2. Qualify them (how do you exhibit the required degree of ability)
          etc. etc.

          Marketing and selling is an art. It is not an exact science. You cannot simply say if you do: A, you will get to B and so on...
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          • Profile picture of the author Jason Kanigan
            What I described was a process, a consistent process you can run prospects through. That is a strategy.

            Most people don't have one.



            Originally Posted by BIG DEALS View Post

            What I take from what the poster was trying to say about having an 'ABC' strategy....

            There will always be variables that differ in accomplishing your goals. He was simply saying you cannot buy a WSO and expect a path to be outlined to where if you follow exact steps you will be ensured success.

            Sure it is easy to say:


            1. Get leads

            2. Qualify them

            3. Spend your energy on those who qualify In to your offer

            4. Process enough of these to get the results you want.

            How is this a strategy?

            1. Get leads (this is the result that would come from a strategy)
            2. Qualify them (how do you exhibit the required degree of ability)
            etc. etc.

            Marketing and selling is an art. It is not an exact science. You cannot simply say if you do: A, you will get to B and so on...
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        • Profile picture of the author andirn1
          Originally Posted by Jason Kanigan View Post

          Oh there is an ABC strategy.

          1. Get leads

          2. Qualify them

          3. Spend your energy on those who qualify In to your offer

          4. Process enough of these to get the results you want.

          Now, most people don't know how to do the lead generation. You can do it by email. You can do it by calling. You can do it by direct mail. Heck, you can do it by blimp. Knock yourself out.

          But the volume generated is what's critical here. Feed 10 leads a week into your funnel and you simply are not going to be able to process enough prospects to get to the sales figures you want.

          Get good at a leadgen method. Any one. Learn how to qualify, quickly. Sort those leads into people who qualify In or Out. Spend your time selling to those who qualify In.
          Leadgen method is lead generation? Like a type of software to gather emails or something? Is there something out there in software form that really works? I have tried one but it locked up on me all the time and I got nowhere. Got my money back.
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          • Profile picture of the author 1mbj
            Originally Posted by andirn1 View Post

            Leadgen method is lead generation? Like a type of software to gather emails or something? Is there something out there in software form that really works? I have tried one but it locked up on me all the time and I got nowhere. Got my money back.
            I think you should review this software http://www.warriorforum.com/wanted-m...one-click.html
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  • Profile picture of the author jerryclarkingr
    All excellent info in this post - thank you all
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  • Profile picture of the author Jason Kanigan
    Bump: Anyone who is interested in how to sell mobile sites...this is the thread.
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  • Profile picture of the author Instructor
    Its definelty an art and a science.

    The initial creation of your marketing message will be artistic in nature but it should still follow an scientific method, such as an attention grabbing headline (opening greeting), compelling subtiltes, rebuttles, etc.

    Each subsequent part of the selling process with have artistic and scientific aspects to it.
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  • Profile picture of the author webdesigngrl
    I would like to try this selling mobile websites, I also think that most people are intimated by technology and think it's all very complicated and costly and they don't see the potential or afraid to try something different .This is already there inside the business owner's head before you approach them, if you use words like user friendly and how cost effective it is to their business, not to mention a boost for their business and gain more exposure to a larger customer base then they have presently maybe that might help convince them to try it
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  • Profile picture of the author Volux
    I just emailed 15 businesses today. Hoping for at least one reply.

    Great outline by the way!
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    • Profile picture of the author tim205
      Great thread. I appreciate all of the tips and insight for those that have been at this a while.

      What email scripts have been effective for those successfully mobile sites? I have Will's WSO that can show them a side by side comparison of what their site looks like now compared with a mobile mockup. What would be a good email subject line and message for this angle?

      Thanks
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      • Profile picture of the author 4webmaster
        Originally Posted by tim205 View Post

        Great thread. I appreciate all of the tips and insight for those that have been at this a while.

        What email scripts have been effective for those successfully mobile sites? I have Will's WSO that can show them a side by side comparison of what their site looks like now compared with a mobile mockup. What would be a good email subject line and message for this angle?

        Thanks
        Well there are several emailing marketing strategies. Some will tell you they capture a screeshot of a flash site on a iphone device and let the business owner knows about it, some will do video with a full website in a simulator while speaking about how bad his site is looking from a mobile device and thus losing customers... I mean it really depends on who you target, how did you get these leads, how much time and effort are you willing to spend.
        The best subject I recommend is something like: I've visit your website but I couldn't find....

        When you email a business owner and your subject looks like a client that want to complain about his website is more effective than a marketer with a subject line trying to sell something, Biz owners see daily hundred of spams (thank you to my spam box filter) about all kind of junks like people selling viagrq, pen.. enlarg.. you know what I'm talking about.

        Also a personalized email with full name of business owner is a must. I use several software like target lead generator mixed with some google search and linkedin to find them.
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  • Profile picture of the author DexterGallagher
    I have found that the best subject line that gets opened and the videos clicked is:

    Business owners name - www. domain dot com does not work!

    I have been told this looks too spammy, however I split tested over 100 subject lines and this one works for me. I get on average 100 out of 150 opening them.
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  • Profile picture of the author leemajors
    Man Nick,

    This is a great outline and a question.. How many websites have you closed with this technique so far. Please keep me posted on your results.

    All the Best,
    Lee



    Originally Posted by nickhumph View Post

    Hey guys,

    So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

    As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

    So today I started making my first big plunge into SELLING mobile websites.

    Here's my tactic right now.
    1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

    2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

    3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

    4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

    5. Once they're a customer, ask for referrals.

    So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

    Maybe physically walking into the businesses will be an option later
    Suggestions on how to improve could be very helpful to not only me, but all of us!

    Nick
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  • Profile picture of the author stefan007
    Thanks for your great idea i will try it right now.
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  • Profile picture of the author Jason Kanigan
    Any results lately with the calling or email methods?
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    • Profile picture of the author BrandonA
      I've been thinking about getting into the mobile web sales gig for the last couple weeks now and love this thread. It's getting me excited to do some business. I attended a webinar from BizBox about mobile web sales and was wondering if anyone has any experience with them? Positive or negative. Being completely new to the technology game, i'm a bit overwhelmed with how to even begin. Any help is much appreciated. Thank you.
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  • Profile picture of the author DexterGallagher
    The best advice is to get off you butt and talk to people, either in person or on the telephone, this 2 have a much better conversion than email or Linkedin.

    Dexter.
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  • Profile picture of the author nob
    Why all the need to sell? I hate selling dont you? I build mobile sites for my local area and have never had to sell once. All my clients came from word of mouth and local networking events. Step away from your pc and meet people, be honest and always over deliver. Do these simple things and you will never have to SELL again. Network baby!!! ;-)
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    • Profile picture of the author DexterGallagher
      Yes, but when you have saturated your local area like we have, you have to step back to the computer and phone...Face to face is ideal but it you are New York and have hot leads in Cali, you cannot press the flesh without incurring high costs. PC and cold calling them come into their own.

      Originally Posted by nob View Post

      Why all the need to sell? I hate selling dont you? I build mobile sites for my local area and have never had to sell once. All my clients came from word of mouth and local networking events. Step away from your pc and meet people, be honest and always over deliver. Do these simple things and you will never have to SELL again. Network baby!!! ;-)
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  • Profile picture of the author mobilesiteproducer
    Hello,

    I am a student in England, studying Marketing management and Branding.

    I have recently purchased this turnkey website (mobilesiteproducer.com) and I am looking for a partner to run the website while I continue with studying as I just don't have the time at the moment.

    Initially I don't want any fee from the person who will take this partnership with me I just want someone who knows.
    1. About getting the website seen
    2. Building and developing Mobile websites.

    Please let me know if you would be interested in doing this with me, sorry If you're not I don't know where I'm meant to post this kinda thing, I'm new here.

    King regards,

    Alex.
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    • Profile picture of the author DexterGallagher
      PM sent.



      Originally Posted by mobilesiteproducer View Post

      Hello,

      I am a student in England, studying Marketing management and Branding.

      I have recently purchased this turnkey website (mobilesiteproducer.com) and I am looking for a partner to run the website while I continue with studying as I just don't have the time at the moment.

      Initially I don't want any fee from the person who will take this partnership with me I just want someone who knows.
      1. About getting the website seen
      2. Building and developing Mobile websites.

      Please let me know if you would be interested in doing this with me, sorry If you're not I don't know where I'm meant to post this kinda thing, I'm new here.

      King regards,

      Alex.
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  • Profile picture of the author prince2acct
    Banned
    [DELETED]
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  • Profile picture of the author hbsjcd3
    Originally Posted by nickhumph View Post

    Hey guys,

    So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

    As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

    So today I started making my first big plunge into SELLING mobile websites.

    Here's my tactic right now.
    1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

    2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

    3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

    4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

    5. Once they're a customer, ask for referrals.

    So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

    Maybe physically walking into the businesses will be an option later
    Suggestions on how to improve could be very helpful to not only me, but all of us!

    Nick

    I think you are on to something. However, once successful on a local level, I would love to do this nationally to scale it up. I don't think you really need the face-to-face local contact to be successful.
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    • Profile picture of the author Joe the goat farmer
      Scaling to national is hard because you have to pay enough to hire good reps that want to work. Can't be commission only, just doesn't work. Plenty of money to be made going local and spreading it out though. Especially when you upgrade yourself with SMS and Loyalty.
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      • Profile picture of the author hbsjcd3
        Originally Posted by mobisocialjobs View Post

        Scaling to national is hard because you have to pay enough to hire good reps that want to work. Can't be commission only, just doesn't work. Plenty of money to be made going local and spreading it out though. Especially when you upgrade yourself with SMS and Loyalty.
        Yes, agreed. Start and stay focused on local first..then once you make some money and are comfortable, go state by state or big by big city. Thats how you expand, IMHO
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  • Profile picture of the author kbclickbank
    Hi,

    Selling mobile sites isn't the easiest thing. Even though it is going to be the next big thing a lot of small business owners still don’t see a need for one. But that’s ok. We just have to be creative when selling mobile sites. Anyway thanks for your marvelous tips.

    Have a nice day
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  • Profile picture of the author Mkcoy
    Hi guys can someone make me a mobile version of my flash games site?
    Basically I just want to send any mobile visitors to a mobile version of my site that has some HTML5 games on it and some ads on it. Thats it.

    Can someone help me? Send me PM if so. Thnks!
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  • Profile picture of the author AZJ0SH
    Has the OP responded lately? How did his sales end up going with this method?

    I am basically doing the same thing so looking for advice. I read through the first few pages so far, lots of good info here!
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  • Profile picture of the author JagSEO
    Maybe try and try thousands of businesses because sales is all about percentage.
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  • Profile picture of the author jaintechnosoft
    Selling mobile sites isn’t the easiest thing. Even though it is going to be the next big thing a lot of small business owners still don’t see a need for one,here creativity matters.If you are currently creating, tracking, and/or printing QR Codes for your customers, then you have a tremendous opportunity to engage them in a conversation about mobile websites.
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  • Profile picture of the author muay
    Is Local SEO the same for mobile sites as it is for normal websites?

    I am planning on starting up a local web/mobile site business together with hosting, maintenance and SEO services to allow for residual income streams.

    I am good with wordpress and have invested in good quality video making and whiteboard/blackboard video software, I have access to a brilliant photographer/designer plus I have some capital for outsourcing.

    I can write well and have ranked my websites for my wife's business and my sports coaching business to almost dominate local searches.

    I am facing early medical retirement from my public sector job and therefore at 42 years old I want to
    continue with some stimulating work. I am enjoying affiliate marketing but I enjoy meeting people face to face more so a client facing business seems the obvious path to choose.

    I am willing to learn and have spent the last 9 months learning local and general SEO.

    I was wondering if mobile SEO is any different for local businesses?

    Thanks in advance
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  • Profile picture of the author tekkertech
    It won't work. I get emails like that and label them as spam
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    • Profile picture of the author DABK
      Then, this is going to be a terrible mess: I mark as spam messages like that that come to my non-work email address but do not mark them as spam if they come to my work email address.

      What shall I do?

      Or, should I say: Then, email marketing has never worked and never will work for anyone?

      In other words, do you mark as spam sales email messages that are about things you want to buy? Or do you buy if the offer's right?



      Originally Posted by tekkertech View Post

      It won't work. I get emails like that and label them as spam
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