Patho

Sounds interesting....i was thinking about this last night

DABK

Jason Kanigan (look up his stuff here; it will help) talking about cold calling. Take what he says, apply it to cold calling, or to anything else, and you should do better.

DABK

I'd find a competitor who has a mobile site and send a screenshot of the competitor's site... So they see how theirs could look and that they wouldn't be the first fool to jump on the band wagon - social proof that stirs greed and fear is good.

Then tell them why it matters, with facts they can verify.

Like how many people search for a restaurant like theirs on desk tops and how many on mobile devices (Google tells you). Tell them how to do the search, so they can verify for themselves.

If you have access to anybody's website analytics that's gotten some traffic, look at how many came from a mobile site. Google analytics shows that, next to the rest. On the sites I looked at, bounce rate is 100 or close to it on mobile and much less on desk top.

Explain what that means to them... Essentially, it means they lose 1/4 to 1/3 of all the traffic. Which means, they could have had a lot more sales, by doing nothing else but having a mobile site.

If I were you, I'd also approach people who advertise online. If they're paying $3 per click, for instance, if you showed them the above, you can prove to them that they're wasting, from the get go, $3 out of every 9 to 12 dollars.

When you take a screenshot, make sure to include time onsite info. Odds are they will not know that 0 seconds is there because tracking requires 2 points (entry and exit), that it could be 0 or a bit more, but it's not known. But it might make it clear to them that they're losing visitors on mobile.

DABK

I think it's a great idea. You contact them once, make them your offer, with a deadline. The ones who don't contact you, you contact again. Contacting them a different way is a good idea... Some people trash all emails but may read a letter, or vice versa. If they don't contact you after the 2nd time, you contact them again. And again, till they say leave me alone or buy. Or till they've reached your new client acquisition cost limit.

Jason Kanigan

Kantastic!

Heh. Hey this is great, good find and I'm glad it's here to help people.

Other techniques of mine are up above in this thread, but this webinar is good and this post will also help.

DABK

Two people came into my office yesterday, sale lady trainee and her district manager. They work for a national company that sells websites and internet marketing and phones you can use over the internet, no need for AT&T or some other such phone company.

They were nice and pleasant. They talked to me features and how many awards they won.

I asked them to kindly talk about why I would want what they were selling. He big manager started again to talk features (we were talking about their phone system), using words that I, a walking dictionary according to many, did not know; and awards.

I stopped him again. "English, please. No acronyms, no big words. Plain English. And features are fine, if I know what they mean. So, maybe, you just tell me what's in it for me."

He tried again... and it came out the same. So, I gave him the link to the video I mentioned above. Unfortunately, he did not appreciate my gesture. But, maybe, once he calms down, he'll watch it and improve.

YourBusinessEye

Nick , that is a good technique I am intrigue know the latest result of York success .

My input I think mobile site is the way to go for any business as we are in the hi tech generation . As some members mentioned restaurant, florist I think that is easy target.

Thanks

Saniya
Your Business Eye

Jason Kanigan

How is everyone doing with their mobile sales?

Michael Ten

Interesting business model. I like it.

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George Phillip

I know of a company that paid $10,000 for a site made using a template that looks barely as good as WillR's. There is quite a bit of money to be made making mobile sites.

Mkcoy

Interesting business model indeed. I wonder if you could cold call people/businesses over the phone from their numbers on their website or business listing and get them to buy a mobile site.

cnckevin

Mkoy, sure you can. I've been calling about 100 businesses a day and get about 2-3 mobile sales a day. I had only one sale today but every sale counts!

wagsgraphx

WOW! Excellent info in this thread. Thanks to all that contributed. It would be nice to see how things are going for you now that it's been a few months since this started.

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sagamore

Great thread!

Question - for those giving away the mobile website and charging a monthly fee, are you using a minimum time frame (say 6 months) or are you just going with a no contract month to month model?

SurfCityMediaGroup

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SurfCityMediaGroup

Dude, how do you call 100 businesses a day?

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markerpower

I can not make it past the mockup stage. I have some businesses that are interested, but once I send them the mockups there is no reply.

I'm thinking in another week I'll ask for a reply and may offer other mobile services. Hopefully they are just busy.

Anyone had this kind of experience?

lint631

That's awesome! Good for you. I have been contributing at linkedin groups and have business owners contacting me! It's great. I do offer websites, local seo, mobile sites, ect... but most need at least one if not all.

Join a few groups and start contributing. I spend at least an hour a day. The key is to answer questions or even start a discussion. Don't just start posting that you make mobile websites. No one cares. They are there to learn and help others. I had 3 clients contact me after starting a discussion titled, "What are your experiences with service magic?" I got a ton of responses and commented back to all of them. I'm working on a lead that needs a website with mobile site and local seo. It's a beautiful thing.

webvidman

Freeburd, pick a niche and do a google search to see who is advertising on ppc. Then check their website to see if its mobile. If they sre spending money on ppc then they understand the value of online marketing. You can also keep your eyes and ears open to all who advertise. Then get out and go to businesses introduce yourself. Have a friendly conversation. (make sure your talking to the business owner or decision maker). Take your smart phone and SHOW them the difference between a mobile site and a non mobile site. Then ask them if they could handle an extra 10 customers because 67% of their customers will not visit them if they dont have a mobile site. 5 visits, two checks. It works.

jamtrading

i see a lot of people doing them for $50, would these be good quality? seems a pretty low price

MadLion

Hey Man,
They are not busy, they are probably blowing you off. IMO only, you may be being too nice and polite. I would try to adjust your sales process to get the sale when you

are discussing the mock up. One day close. Strike when the irons hot. I used to get this all the time selling SMS until I realized I can close this is one shot. No need for these drawn out

processes that do not lead to sales. I am not one to follow up. 1 call is it then I am done. I will not be a little boy begging for business because I know I will never get it.

markerpower

I was doing this by email. I'm probably going to start cold calling and I'll take your advice. I personally don't like doing mockups and there is no response; not even a "I don't like it" or "I don't need your service."

MagicAce

There is a lot of good information here. Hopefully I will do some cold calling very soon.

I have done some emailing and got some responses from some people about how their website looks good on mobile which it does not.

I guess cold calling will be much better as I know that at least I get to talk to them and overcome some objections.

Only problem is that I will call in other countries. Hopefully that will not be too much of a problem.

smallbusinesstoolkit

Guys , do NOT send unsolicited emails !
It is unprofessional , illegal and you can get fined.

What you can do is :
- if you have some money order 100-500 nice looking headed paper with you logo, details , website address etc
- compile decent looking sales letter
-send it to businesses

wait for response

After few days follow it with the phone calls, so you can increase efficiency of phone calls as they will not be "cold". They are "warmed up " now.

Marketing tips and tricks

DABK

It's legal where I am (US), if you follow a few simple rules. What makes it unprofessional?

You can send a very unprofessional letters printed on very nice paper too.

smallbusinesstoolkit

You mean sending commercial emails to people who did not opt in is legal?
Are you sure ?

just to clarify
Email Marketing Laws: The CAN-SPAM Act of 2003

Marketing tips and tricks

DABK

Click on this link (it's on the page that opened from your link) and you'll get what's below (none of them would make sense if it were illegal to send unsolicited email messages; to be extra clear: if it were illegal, period, there would be no point in requiring that senders identify themselves truthfully, or have misleading subject lines, etc.):

The following restrictions applies to all unsolicited emails from businesses, and in many cases, also applies to emails in response to voluntary requests for information or email subscriptions:

• Truthful Identification of an EMail Sender: You cannot mislead recipients in the “to” and “from” fields of an email. CAN-SPAM also prohibits tampering with routing information including changing or disguising email, domain, and ISP identification.
• Subject Lines Must Reflect Email Content: Businesses may not mislead recipients into reading emails by creating false leading lines that do not directly relate to the content of the email.
• You Must Disclose When an Email is a Solicitation: You must be very clear, using language the average reader can understand (not small, hard-to-read disclaimers or footnotes) that the email being sent is a solicitation.
• Your Business Address Must Given in the Email: If you send unsolicited business email, you must include the legal name of your company (what you are “Doing Business As”) and a physical mailing address. A return email address is not sufficient to comply with CAN-SPAM laws.

smallbusinesstoolkit

You will still have annoyed people threatening to sue you
Been there , done that

Marketing tips and tricks

DABK

Never happened to me.

What type of businesses were you emailing?

SafeSEOService

Thanks for sharing this method will be implementing this soon..

Monetex Marketing

Nice twist! We are using similar technique and it is working like a clockwork.

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ppc4profit

In the UK you cannot send unsolicited emails to private individuals ( this includes sole traders and partnerships) but you can to limited companies as they do not have an enforceable opt-out right under the Regulations (but note that you must not conceal your identity and you must provide a valid address to which the recipient can send an opt-out request). You would be foolish to continue to send emails to corporate addressees if they objected.

When you suggest "After few days follow it with the phone calls" care is required - you need to check the phone number has not registered with the telephone preference services - both TPS for private individuals and CTPS for corporates.

A difficult area littered with regulations but I think I have interpreted them correctly.

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Jason Kanigan

For those interested in how to make calls to sell mobile sites, start here:

My 2,000th Post: For Cold Calling Beginners

ih8themall

Thanks for sharing!

LoveLinguist

Nick, thanks for starting this thread!

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gabysanchez225

Michelle's post makes a lot of sense. One tactic is see what the giant companies are doing, for example, the ability to check inventory in various locations near you, which is a great time saving feature, and an obvious solution to a problem that a smaller company could be having! Show them the problem and how it's costing them customers and your sales will increase. Don't be afraid to put facts in front of them, to highlight what they really SHOULD be doing. All marketers are consultants at the same time, and the more advice you give the better you'll look to your client!

Deante Section

I keep reading about Will's and Quentins mobile templates. Are these WSO's? If so how can I find them?

Jason Kanigan

Can anyone using one or more of the methods discussed in this thread come back and share how they have been doing?

jherewini

Hi Nick,

Ive been having great success with mobile marketing and to be honest with you I am loving what I do, I used to do what your doing now, research online then send an email, I still research online then I place a phone call to the business. I have pasted my phone script below for you feel free to tweak it to suit your calling style.

Just remember the goal is to set the appointment, once thats set then go and show them what the difference is between their current site versus their new mobile site. here is the script

Hi,

Can I speak with the person who is responsible for your website please...

First Response-
This will only take a minute and doesn't cost anything, I tried to access your website from my iPhone and found it difficult because Your website didnt work on my phone correctly so I thought I would call in and offer a tip for fixing it.

Second Response -
I want to explain. Our mobile websites are specialized. We don't focus on normal websites, only for visitors coming from mobile phones - that’s how everyone searches these days anyways.

Did you know that over
18,100 people search for your restaurant from a mobile phone every month according to Google?

Answer - really? true?....
"I work with a company that will create a custom mobile version of your current website, specifically made for all smartphones,

all I ask is for a 10 minute meeting so I can show you some demos and share the value of having your own mobile website and QR code.

Which is easier for you morning or afternoon?

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DexterGallagher

Direct mail - but sent it to whom? In our experience we find that "Business Owner" gets binned.

siberman

Great advice - I discovered all this last week after reading pages of regulatory jagon. It's correct that you can only email limited companies in the UK and then only call them if they are not on the CTPS list. You can find free CTPS checkers but they usually limit you to 10 searches per day.

Great thread. Any update on progress from all those trying to get started?

networkempire

EZlivin - good point. Thanks for sharing

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markerpower

I finally did my first call today. It wasn't a cold call because the person called me. It has been hard for me to get in touch with this person. I usually miss his calls and he misses mine.

On the voice mails he sounded neutral and like he was looking forward to a mobile website, but when I finally spoke to him I was caught off guard. He had this "Why are you bothering me?" attitude even though he was the one seeking me out. He kept asking me who I was even though he just called me and addressed me by name. When I told him he already had a mobile website, he basically answered "Duh".

He was from a big corporation, so I can kinda understand some of his attitude. I think he is probably a busy person and likes to get straight to business.

Unfortunately, this was one of those calls I dreaded to encounter. I did learn that I need to modify how I say what I do. Even though I had it written down, I got tongue tied. I need to make it straight to the point and understandable to someone who doesn't know what a mobile site is. I also need to learn how to end a call. There were a lot of ok's and um's at the end of this calls from both of us. I don't think that would have happen if I wasn't caught off guard with his attitude, but now I know how to approach it.

Personally I rather stick to email/LinkedIn marketing, but those never go beyond the mockup stage.

Everyonemobi

We do a lot with mobile, and at one time focused on end-users only. We found the best way to sell was to focus in on things that desktop websites just can't accomplish well... like one-touch to driving directions, easy to view fitness class cancellations, QR for Commercial Property (much better than residential as they are less MLS focused).

Our best piece of advice to our partner network is to become industry focused. Leverage your success and in-person is very effective unless you have an existing relationship.

Everyonemobi

and I don't know that you need to build a mock site for each client -- We'd build a good site for a business, give them a solid deal then showcase this to all similar businesses nearby. We'd just say that since we have the base setup already, we could give them a discount off the regular... they liked the fact they were now keeping up and getting a deal doing so.

icandi

The problem with waiting until they are "considered mainstream" is that by then also there will be proportionately as many people competing for the same business so there's no advantage in waiting. I wouldn't personally offer it as a free bonus as it devalues the mobile site. I'd prefer to offer a discount and charge a monthly hosting / maintenance fee as an alternative.
I've seen so many WSO's being promoted in the short time I've been on the WF and it's almost every week there's a new miracle "push button" package on the scene where no imagination is needed in the design or marketing of the same is required, of course we all know that's not the case. I prefer to stick with the tried and tested one I bought, (I cannot say who from I guess or will be accused of promoting despite not being affiliated in any way i'm just a very satisfied client)
It's just my opinion not claiming to be an authority on the subject. However waiting for the right moment in time is difficult as no one can predict when it will be, personally I think it's now, otherwise all the videos and stats that are currently available mean nothing.

DABK

If you don't stick an affiliate link in there and it's not your product, nobody'll think you were promoting.

Actually, if people told other people which of the WSO they bought worked, which did not, and why, people would be ahead.

fxstay

dose it worth to do it ?

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icandi

I use Wills WSO (as do many others) for building the sites and the videos were so helpful and easy to follow, plus support was just great (actually got 2 more WSOs since from him - both excellent)

connorbringas

Mobile is a bandwagon everyone should get on, although the train has already left the station.

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