How to Sell Mobile Websites

by 200 comments
Hey guys,

So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

So today I started making my first big plunge into SELLING mobile websites.

Here's my tactic right now.
1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

5. Once they're a customer, ask for referrals.

So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

Maybe physically walking into the businesses will be an option later
Suggestions on how to improve could be very helpful to not only me, but all of us!

Nick
#mobile marketing #mobile #sell #websites
  • Profile picture of the author rlhurst
    Originally Posted by nickhumph View Post


    Maybe physically walking into the businesses will be an option later
    Suggestions on how to improve could be very helpful to not only me, but all of us!

    Nick
    Make it an option NOW! No reason you can't email and visit. It will get
    easier the more you visit.
    • Profile picture of the author freeburd
      Originally Posted by rlhurst View Post

      Make it an option NOW! No reason you can't email and visit. It will get
      easier the more you visit.
      OK, I am ready to walk in. And I did. They asked me if I had an appointment. I did not. They were ready to throw me out. That was in my dentist's office. They knew that I was a patient but came for a different reason.

      I walked out, typed up a letter with a link to a personal video created for that ******* - my dentist. After I delivered the letter the video was viewed 2 times. In the letter I told him that I could cut pay-per-click advertising costs. I told him politely how lousy his site looked. I never heard from him. He keeps advertising on Google bringing people to his non-mobile website.

      So, I approached dentists. Sent a couple of e-mails with no response. I did sell a couple of websites but I did not do any selling. People approached me. I don't count this as my selling experience.

      Now I will approach pizzerias. Yes, I will ask if they can handle 10 more dinners a day or 20 more pizzas a day. But the owner either does not admit that he is the owner or he is not there. Where do I go from that point?
  • Profile picture of the author Robert X
    You may want to be persistent with all of your marketing methods. I would prefer to dothe email way first. This way you can get the businesses that WANT your service and focus on them at first. It's gonna make it a lot easier to grab people's interest when they are already interested. Then you can move on to perusing the others that aren't so interested,,, or at least they don't know what they need until you offer it to them.

    Try the walk in letter delivery next. Maybe even a few targeted mailers. People read mail. Just be persistent. Don't give up or get discouraged because a few people say no. A lot of people are gonna say no. Get used to it.


    Robert X
    • Profile picture of the author nickhumph
      Originally Posted by Robert X View Post

      You may want to be persistent with all of your marketing methods. I would prefer to dothe email way first. This way you can get the businesses that WANT your service and focus on them at first. It's gonna make it a lot easier to grab people's interest when they are already interested. Then you can move on to perusing the others that aren't so interested,,, or at least they don't know what they need until you offer it to them.

      Try the walk in letter delivery next. Maybe even a few targeted mailers. People read mail. Just be persistent. Don't give up or get discouraged because a few people say no. A lot of people are gonna say no. Get used to it.


      Robert X
      Yeah, there have been a lot of "no's" and no responses yet. Have emailed 20 businesses so far each with a personalised, individually constructed email attached with a screenshot of how the site looks on my iPhone. Got a few responses, Seems like student clubs and bars is that which gets the best response!
  • Profile picture of the author nickhumph
    Emailed 30 businesses at the end of today, got just a few replies... let's see if we can get a sale!!

    Nick
  • Profile picture of the author beeswarn
    Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

    If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

    6. Starve To Death or Get Another Job
    • Profile picture of the author freeburd
      Originally Posted by beeswarn View Post


      6. Starve To Death or Get Another Job
      I cannot get another job. Nobody gives a damn about my skills (programming, technical writing). So it looks like I will starve to death if I don't start selling mobile websites.

      I am looking for selling strategies. I am ready to do anything except selling my soul and body. I developed several mobile websites that are ready to go. I select people/companies I want to approach either from yellow pages or from Google advertisers.

      What do you think I need to do every day to start selling mobile websites?
    • Profile picture of the author kendido
      Originally Posted by beeswarn View Post

      Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

      If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

      6. Starve To Death or Get Another Job
      How do you go about it then?
    • Profile picture of the author Solo Warrior
      Totally agree!! These days with all the spam filters and just the general view of business owners, they will generally not respond to unsolicited emails and 90% of them will never even be read or in the junk mail folder never even seen.

      Now what does work with email is if you have their permission to send them information so they will be looking for it. Yes that is a slower process but it's called working smart vs just working hard which is always way more productive. There are tons of other ways to reach business owners such as networking but I don't want to really get into that here, but try to work on the permission approach if email is your thing and as your sales pipeline fills sales will begin to happen consistently.

      Solo

      Originally Posted by beeswarn View Post

      Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

      If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

      6. Starve To Death or Get Another Job
  • Profile picture of the author Joseph Butler
    I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
    • Profile picture of the author Robert X
      Originally Posted by Joseph Butler View Post

      I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
      Well,, do you remember when people didn't want a regular website? And the few people who invested in them in the beginning are sure glad they did. Those who wait will be left behind and will be the people needing to do all the SEO tricks to catch up to the rest. Don't try once and give up.

      Keep in touch,, mildly,, maybe once a month or so and when that business owner finally relizes that NOW they need a mobile site, you will be the first person on their mind and they will have your info already. It may take a while to capture these people. A guy on here told a story about a salesman that was pesistent with him,,, after a few moths of the salesman contacting him once a week,, the biz owner finally purchased from him and was very glad he did and wished he had done it sooner.

      So, don't get too discouraged. Sales are around 1-3%. (can be better if you have a great sales platform, sales letters, videos, etc.) So that's 1-3 out of a hundred. So do you get the picture? You must contact 100 biz owner to get possibly 1 - 3 sales. What does that mean? It means contact a lot of businesses constantly.

      Robert X
    • Profile picture of the author cgallagher93
      Originally Posted by Joseph Butler View Post

      Most clients don't really see a real need for mobile and I don't really want to try and convince them.
      Are you kidding?

      Heck, if you're serious Joseph, you're in the wrong business matey.

      As Robert said, the time for mobile is NOW! Mobile websites are going to be all the rage 2-3 years from now and they'll cost business owners a fortune.

      Everyone is going to have to make the transition eventually, so it's your job as a local marketing consultant to educate your prospects and guide them in the right direction of an awesome, cost-effective investment.

      You have to go in with the attitude of "I don't really care whether you do this or not. Because, if you don't, your competitors will. And you'll be kicking yourself 6 months down the line when they're stealing ALL your business because they made an informed decision, took a risk and invested in the NEXT BIG THING. At the end of the day, if your potential customers cannot find your restaurant, they're going to go elsewhere... to one of your competitors who HAS a mobile website! Period."

      That is what selling is all about.

      You cannot just expect to walk in there and walk back out ten minutes later with a check for $200...

      It's going to require SOME work...

      You're going to hit objections along the way...

      But the difference between a good sales person and a poor sales person is the ability to qualify your prospects correctly in the first place, explain the benefits your product/service offers and overcome those objections before your prospective customer even brings them up!

      Connor
    • Profile picture of the author icandi
      Originally Posted by Joseph Butler View Post

      I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
      The problem with waiting until they are "considered mainstream" is that by then also there will be proportionately as many people competing for the same business so there's no advantage in waiting. I wouldn't personally offer it as a free bonus as it devalues the mobile site. I'd prefer to offer a discount and charge a monthly hosting / maintenance fee as an alternative.
      I've seen so many WSO's being promoted in the short time I've been on the WF and it's almost every week there's a new miracle "push button" package on the scene where no imagination is needed in the design or marketing of the same is required, of course we all know that's not the case. I prefer to stick with the tried and tested one I bought, (I cannot say who from I guess or will be accused of promoting despite not being affiliated in any way i'm just a very satisfied client)
      It's just my opinion not claiming to be an authority on the subject. However waiting for the right moment in time is difficult as no one can predict when it will be, personally I think it's now, otherwise all the videos and stats that are currently available mean nothing.
  • Profile picture of the author beeswarn
    Robert X just nailed it. In fact, you could close this thread now and make it a sticky atop this forum.
  • Profile picture of the author Michelle Kincaid
    OK I am going to address this as a newbie and a consumer. I know, seriously? And yes I am because it may help the OP from the consumers' perspective. So I went online to buy a pair of gym shoes. I need new one's, I needed them 2 months ago. So I found the pair I wanted and went to my local department store at my local mall to try them on and hopefully purchase them that day. And low and behold the shoes I picked out I could not find in the store. So I told the salesman hold on one second I can pull-up your website on my handy dandy HTC phone. He said ok, well long story short I live in a far suburb of Chicago, IL pretty up-to-date tech City right? Yeah not so much. I am about to drop $70 on a pair of gym shoes because they are the most comfortable pair of shoes I have ever managed to put my tootsies in and the "pretty well known dept store" does NOT have a mobile site. So I had to step out of the store back into one of the lobbies in the mall to pull up the store's main site, which then I had to scroll through 3 stupid pages just to get to women's shoes, then walk back into the store to show the salesman. Long story short I was irritated enough I didn't purchase the shoes from them I walked 7 stores away and purchased the same shoes from a shoe store because I could go to that shoe stores' mobile website and checked even to see if they were in-stock. So Carson Pirie Scott you lost my business and hello Footlocker I enjoyed giving you the extra money for the convenience of having the shoes I wanted AND a mobile site to double check that you had them. So the need from a consumer's stand point is there. And convincing the business owner you have a solution to their problem ie., more business will get you the solution to your problem, their busines as a client.
    • Profile picture of the author freeburd
      Originally Posted by Michelle Kincaid View Post

      OK I am going to address this as a newbie and a consumer. I know, seriously? And yes I am because it may help the OP from the consumers' perspective. So I went online to buy a pair of gym shoes. I need new one's, I needed them 2 months ago. So I found the pair I wanted and went to my local department store at my local mall to try them on and hopefully purchase them that day. And low and behold the shoes I picked out I could not find in the store. So I told the salesman hold on one second I can pull-up your website on my handy dandy HTC phone. He said ok, well long story short I live in a far suburb of Chicago, IL pretty up-to-date tech City right? Yeah not so much. I am about to drop $70 on a pair of gym shoes because they are the most comfortable pair of shoes I have ever managed to put my tootsies in and the "pretty well known dept store" does NOT have a mobile site. So I had to step out of the store back into one of the lobbies in the mall to pull up the store's main site, which then I had to scroll through 3 stupid pages just to get to women's shoes, then walk back into the store to show the salesman. Long story short I was irritated enough I didn't purchase the shoes from them I walked 7 stores away and purchased the same shoes from a shoe store because I could go to that shoe stores' mobile website and checked even to see if they were in-stock. So Carson Pirie Scott you lost my business and hello Footlocker I enjoyed giving you the extra money for the convenience of having the shoes I wanted AND a mobile site to double check that you had them. So the need from a consumer's stand point is there. And convincing the business owner you have a solution to their problem ie., more business will get you the solution to your problem, their busines as a client.
      Hey Michelle, I will take this testimonial and show it to the business owners that think they don't have a problem by having their regular website, not a mobile one. Thank you very much.
    • Profile picture of the author sweethomeliving
      Originally Posted by Michelle Kincaid View Post

      OK I am going to address this as a newbie and a consumer. I know, seriously? And yes I am because it may help the OP from the consumers' perspective. So I went online to buy a pair of gym shoes. I need new one's, I needed them 2 months ago. So I found the pair I wanted and went to my local department store at my local mall to try them on and hopefully purchase them that day. And low and behold the shoes I picked out I could not find in the store. So I told the salesman hold on one second I can pull-up your website on my handy dandy HTC phone. He said ok, well long story short I live in a far suburb of Chicago, IL pretty up-to-date tech City right? Yeah not so much. I am about to drop $70 on a pair of gym shoes because they are the most comfortable pair of shoes I have ever managed to put my tootsies in and the "pretty well known dept store" does NOT have a mobile site. So I had to step out of the store back into one of the lobbies in the mall to pull up the store's main site, which then I had to scroll through 3 stupid pages just to get to women's shoes, then walk back into the store to show the salesman. Long story short I was irritated enough I didn't purchase the shoes from them I walked 7 stores away and purchased the same shoes from a shoe store because I could go to that shoe stores' mobile website and checked even to see if they were in-stock. So Carson Pirie Scott you lost my business and hello Footlocker I enjoyed giving you the extra money for the convenience of having the shoes I wanted AND a mobile site to double check that you had them. So the need from a consumer's stand point is there. And convincing the business owner you have a solution to their problem ie., more business will get you the solution to your problem, their busines as a client.
      Business people have limited time and have to be shown--like you have done--that a new technology is worth their time investment. I really appreciated your story and will also share it if I can.
  • Profile picture of the author WillR
    Anyone who doesn't see the need for a mobile site in this day and age is already living in the past, in my opinion. A lot of business owners will not 'get it' but it's up to use to show them exactly why having one will benefit not just them but their customers also.

    One of the biggest mistakes I keep seeing people make with mobile website design is trying to be too clever. Remember, the user is only concerned about getting the information they want as quickly and easily as possible. A nice simple, boring looking design that is easy to navigate and read will be much more popular and useful for your customers than some fancy design that takes forever to load.

    Mobile sites are all about the end-user experience... they are not there to massage the go of the business owner.
    • Profile picture of the author nickhumph
      Originally Posted by WillR View Post

      One of the biggest mistakes I keep seeing people make with mobile website design is trying to be too clever. Remember, the user is only concerned about getting the information they want as quickly and easily as possible. A nice simple, boring looking design that is easy to navigate and read will be much more popular and useful for your customers than some fancy design that takes forever to load.

      Mobile sites are all about the end-user experience... they are not there to massage the go of the business owner.
      If the biz owner is not too fond of the mobile design, Do you think telling the business owner that will p*** them off or get them to accept it?
    • Profile picture of the author rlhurst
      Originally Posted by WillR View Post

      A nice simple, boring looking design that is easy to navigate and read will be much more popular and useful for your customers than some fancy design that takes forever to load.
      It doesn't HAVE to be "boring" to load fast. In fact, "cookie cutter" sites that all look the same just blend in with each other. Just my opinion, of course.
    • Profile picture of the author wislndixie
      Originally Posted by WillR View Post

      Anyone who doesn't see the need for a mobile site in this day and age is already living in the past, in my opinion. A lot of business owners will not 'get it' but it's up to use to show them exactly why having one will benefit not just them but their customers also.

      One of the biggest mistakes I keep seeing people make with mobile website design is trying to be too clever. Remember, the user is only concerned about getting the information they want as quickly and easily as possible. A nice simple, boring looking design that is easy to navigate and read will be much more popular and useful for your customers than some fancy design that takes forever to load.

      Mobile sites are all about the end-user experience... they are not there to massage the go of the business owner.
      I've had two owners tell me they "didn't see a need for a mobile site". Both were small local restaurants with lousy traditional websites. I politely asked them why they built a website in the first place? What did they want to accomplish with their main website? Both answered the same way, "I wanted exposure". I then did 3 things, one, we counted the number of customers in the restaurant that were eating and at the same time, using their cell phones. The majority of the customers were either talking or playing with their cell phones. Second, I had them both try to open links on their main site using a cell phone without having to zoom and scroll. When they couldn't get the right links to open, I went to a competitors mobile website I had built using Will's templates with the nice clean, lean design and nice big buttons and clicked on the "click to call" button and said to both " look how easy it is for YOUR customers to call your competition". They are now both monthly customers for me.

      I have started using "so why did you build a website in the first place" as a simple question to their objection of a mobile website. I tell them the three main things a user wants to know is "how to contact" you quickly, "when your open" and "where you're located", all three of these are the anchors of my sites. And typically, if you look at the main website of the business owner you'll find it hard to locate that information..This is just my 2 cents worth.
  • Profile picture of the author nickhumph
    Thought I'd keep this thread updated!

    I sent about 70 emails over the last two weeks. Out of that pool, 1 or 2 were interested in getting a mockup made.. so not the best response rate.. although I haven't followed up on any of the emails yet.. may do so shortly.

    Last week, me and a friend/business colleague went off to do cold face-to-face marketing. We we're quite nervous to do this as we have never done cold-selling face to face. We went to local shopping malls and local shopping districts. We visited 25-30 odd businesses and surprisingly, things went very well. There was only one-time when we asked "Hey sir, can we interest you in getting more customers for your business?" someone said a straight out "NO" please leave - but we got about 5 sit down meetings with owners for this week/next week ready to show them a mockup of their site.

    It's scary at first.. but the fear of rejection slowly diminishes!

    First sale?? Let's see what happens!
  • Profile picture of the author seoconsulting1
    Some good tatics here kid warrior, i like it how your emails get traction by giving them a compliment at the same time telling them to get a mobile site. How many sales have you got now? I would suggest reading some good books on NLP.
    • Profile picture of the author Vrs
      Find websites that are using flash (there are a lot of them out there).

      Walk in and say, very casually, "My name is _____ and I run a business here locally, and I thought I'd stop in and see if there wasn't a chance we might be able to do some work together".

      [This creates curiosity and also lowers their defenses somewhat because you've told them "I'm just like you. We're both in business". And they will actually be curious as to what type of business you run. Much different than "What's this guy trying to sell me".]

      They say, "What do you do?" [This is also better positioning because now they're asking you for information, and they're genuinely curious to know the answer.]

      You say, "Well I was looking on Google the other day and when I came across your website I couldn't help but notice you had flash running. Did you know that none of the graphics on your pages using flash can be seen on an iphone or an ipad?"

      Whatever they say, you say, "Well that's exactly what I do. I help business owners fix that problem so they don't accidentally lose business to their competitors".

      (Have their site on your iphone or android if you have one and say) "Have you ever seen your website on an iphone?"

      (if they have they're probably already disgusted by it and will be open to seeing how you can help them)

      if they haven't you ask, "Would you like to see what it looks like?"

      If they want to see it (and most will) you've got a good prospect. If they don't, it's ok. If you're not able to get their interest don't sweat it. Just give them your card and tell them you'll keep in touch to see if they'd like help at a later date. Most will agree to that.

      Go outside, record the date and the conversation and any notes about their business for ideas next time. Use parts of the conversation next time you go in. It'll shock them you were paying attention and you remember them that well.

      Over the next several months each time you stop in be prepared with a (new) compelling reason why mobile is THE place to target with their marketing dollars. Stay friendly and relaxed about it and you'll pick up a lot of business over the next 6 months or so.

      Always have something interesting to say on each stop, a new fact, a new idea, a new video by Google promoting mobile as the next best thing - something - and a flyer with relevant information to leave them that has a special offer with a call to action on it.

      It works. But you've got to be interesting, and you've got to be relevant. And confident. And patient. And persistent.
    • Profile picture of the author nickhumph
      Originally Posted by seoconsulting1 View Post

      Some good tatics here kid warrior, i like it how your emails get traction by giving them a compliment at the same time telling them to get a mobile site. How many sales have you got now? I would suggest reading some good books on NLP.
      No sales, but some face to face meetings have been done already and there is serious interest.. just waiting for the guys I had face-to-face meetings with to talk to their partners and give the green light..

      I urge you all to go out into malls, local shops, restaurants, etc. I was expecting to get barraged with all out "NO! Get out of my shop" - but people get very interested when you present to them what benefits a mobile site can provide and especially when they carry a iphone, smartphone themselves.. it's a no brainer!
  • Profile picture of the author marketwarrior06
    yeah that's the perfect and the best way to sell a mobile website. I have never done this but its interesting.
  • Profile picture of the author Adrian John
    wislndixie was the competitor website from the same area they were? or it could work with any restaurant example?
    • Profile picture of the author wislndixie
      Originally Posted by Adrian John View Post

      wislndixie was the competitor website from the same area they were? or it could work with any restaurant example?
      Restaurants were within 5 miles of each other. It will work with any business. I'm also concentrating on Florists and using the same tactic if I have to.
  • Profile picture of the author EZlivin
    VRS-

    You are right on track when you say that we should target business owners that have flash on their website. As soon as you show the business owner that thier site does not show up right on an iPhone they are very open to listen to you. At least that has been my experience.

    I consider flash sites the low hanging fruit and I always target those sites first, no matter what niche I am working in.
    • Profile picture of the author Dan Hower
      Originally Posted by EZlivin View Post

      VRS-

      You are right on track when you say that we should target business owners that have flash on their website.
      Excuse my ignorance: How can you tell a website is made with flash?

      Also I thought Flash was superior so I am a bit surprised it doesn't work on smartphones. Would you have a URL with Flash at hand that I could try out.

      Besides that I am having a hard time here in Germany with business owners. Not only have they never looked at their website with a smartphone, no, most even don't know they can use a mobile phone for the Internet, and if they know they don't know how to do that or are afraid about the cost.
    • Profile picture of the author SurfCityMediaGroup
      Originally Posted by EZlivin View Post

      VRS-

      You are right on track when you say that we should target business owners that have flash on their website. As soon as you show the business owner that thier site does not show up right on an iPhone they are very open to listen to you. At least that has been my experience.

      I consider flash sites the low hanging fruit and I always target those sites first, no matter what niche I am working in.
      Use Flash, we make cash!
    • Profile picture of the author smallbusinesstoolkit
      Guys , do NOT send unsolicited emails !
      It is unprofessional , illegal and you can get fined.

      What you can do is :
      - if you have some money order 100-500 nice looking headed paper with you logo, details , website address etc
      - compile decent looking sales letter
      -send it to businesses

      wait for response

      After few days follow it with the phone calls, so you can increase efficiency of phone calls as they will not be "cold". They are "warmed up " now.
  • Profile picture of the author soma1521
    Noob question: what service do you use to build the mobile sites?
    • Profile picture of the author soma1521
      Originally Posted by soma1521 View Post

      Noob question: what service do you use to build the mobile sites?
      Any input
    • Profile picture of the author nickhumph
      Originally Posted by soma1521 View Post

      Noob question: what service do you use to build the mobile sites?
      you're a noob because you haven't read the posts in this forum. Read it and you'll find the answer..noob
  • Profile picture of the author ADukes81
    I use screencast-o-matic.com + Duda Mobile (for quick demo purposes) and email a video. It's numbers game, but has been a great foot in the door wit attorneys for me.

    Also, partnered up with an attorney marketing firm where I am supplying mobile website to them. All came from sending screencast videos.
  • Profile picture of the author VeridiqueDTS
    @OP, I love that this is such a brilliant idea. I honestly heard of exactly this approach a year or two ago, but I love the way you've fleshed it out. The monthly "build and host" fee instead of an upfront charge is bananas! Great marketing brilliance, my friend ... and thanks for getting my own creative juices flowing in a more juicy way. ;-P May you continue to prosper!
    • Profile picture of the author wislndixie
      Originally Posted by VeridiqueDTS View Post

      @OP, I love that this is such a brilliant idea. I honestly heard of exactly this approach a year or two ago, but I love the way you've fleshed it out. The monthly "build and host" fee instead of an upfront charge is bananas! Great marketing brilliance, my friend ... and thanks for getting my own creative juices flowing in a more juicy way. ;-P May you continue to prosper!
      Thank You, and I wish everyone here the very best...
  • Profile picture of the author behar
    do you guys think it's worth sending a letter instead of an email or in addition to an email? i am planing on first sending a letter, follow up with an email and then send a post card as well. keep reminding them how important it is to have a mobile site and let them know that i'm there to help.

    do you think that would be to pushy? i just don't like going door to door without an appointment.
    • Profile picture of the author DABK
      I think it's a great idea. You contact them once, make them your offer, with a deadline. The ones who don't contact you, you contact again. Contacting them a different way is a good idea... Some people trash all emails but may read a letter, or vice versa. If they don't contact you after the 2nd time, you contact them again. And again, till they say leave me alone or buy. Or till they've reached your new client acquisition cost limit.

      Originally Posted by behar View Post

      do you guys think it's worth sending a letter instead of an email or in addition to an email? i am planing on first sending a letter, follow up with an email and then send a post card as well. keep reminding them how important it is to have a mobile site and let them know that i'm there to help.

      do you think that would be to pushy? i just don't like going door to door without an appointment.
  • Profile picture of the author WillR
    Another good approach is to assume the sale. So contact a business and tell them you noticed they didn't have a mobile site and knowing how important that is, you went ahead and created a sample mobile site for them. Ask them to contact you back to setup an appointment to go over that sample mobile site and show them how it will ultimately help them make more money and more sales.

    Obviously you don't actually build a sample site for every business... only those who contact you back to set up the meeting.
    • Profile picture of the author peter_act
      Originally Posted by WillR View Post

      Obviously you don't actually build a sample site for every business... only those who contact you back to set up the meeting.
      Actually, I do, Will.

      By using bits of your script, Quentin's, and now Neil Bosley's I've got it down to a fine art.

      For instance, The Canberra Flower Shop was done in well under half an hour, while I was waiting for the jug to boil.

      Admittedly that's not from scratch, as I only do this for businesses who already have a site, because all the information I need is there already. I took images from their website and from my stock "tap-to-call" buttons, transferred them to Photoshop, fiddled a bit, then saved as jpg files and uploaded to my template in Dreamweaver, quickly ftp'd to a subdomain, and job done.

      I'm not saying this to brag, but to encourage other Warriors - it's not that hard!
      (You don't need Photoshop, just Google "image editing software - free", and you don't need Dreamweaver, just use Microsoft FrontPage, I just use them because I already had them)

      By the way, if anyone wants me to make a demo site for them, like my florist one, just pm me.

      Cheers
  • Profile picture of the author watsonovedades
    How can i prove to my client, that the customers are coming from the mobile traffic im getting for him?

    I put myself on the position of the bussines owner
    i would say, - yeah right so if i have 10 clients this month and you say 5 came from the mobile ads, how would i know? nobody mention anything

    Thougts?
    • Profile picture of the author freeburd
      Originally Posted by watsonovedades View Post

      How can i prove to my client, that the customers are coming from the mobile traffic im getting for him?

      I put myself on the position of the bussines owner
      i would say, - yeah right so if i have 10 clients this month and you say 5 came from the mobile ads, how would i know? nobody mention anything

      Thougts?
      Make sure you have redirect script in place once the mobile website is working. Redirect script will send all visitors that access the main website on mobile devices to the mobile website. Get access to the Google Analytics account of the mobile website. Go to 'Mobile' ---> 'Devices'. Look at the numbers and get the screen print. Send it to the business owner.

      Who will argue with solid numbers? Only an idiot.
  • Profile picture of the author non
    Originally Posted by nickhumph View Post

    Hey guys,

    So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

    As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

    So today I started making my first big plunge into SELLING mobile websites.

    Here's my tactic right now.
    1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

    2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

    3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

    4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

    5. Once they're a customer, ask for referrals.

    So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

    Maybe physically walking into the businesses will be an option later
    Suggestions on how to improve could be very helpful to not only me, but all of us!

    Nick
    how do you make the mobile websites? when i am not able to code.
    • Profile picture of the author murphyslaw
      Originally Posted by non View Post

      how do you make the mobile websites? when i am not able to code.
      Try Google Sites - Mobile Templates

      It's still better if you know how to code since you can make more customized pages.
    • Profile picture of the author mac101
      Originally Posted by non View Post

      how do you make the mobile websites? when i am not able to code.
      There are many mobile platforms that will take websites and automatically create a mobile site like dudamobile. You can search for others using google. I am guessing you'll get some results if you look for duda mobile alternatives. You will just need to clean the site up a bit using point and click.

      Hope that helps!

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