How to Sell Mobile Websites

Everyonemobi · 12-18-2012, 10:17 AM

We've been doing this for 4 years now and it's quite amazing to see how the market has matured, it was just a short time ago when nobody understood what a QR code was...The train is definitely moving and I think in a couple more years mobile will outweigh desktop altogether in businesses owners minds. In fact, we have many clients that are mobile only >> here's a sample: wbsaloon.com

mktlab · 01-03-2013, 05:38 PM

I have like the part where you ask for the chef and the chef leads you to the manager, great!

ozarksentinel · 01-03-2013, 07:09 PM

Interesting thread. As the owner of three companies - one of which actually sells mobile sites on a regular basis there are some very solid points in this thread - and some not so solid ones.
For us, in our experience, cold call emails are pointless. They consume far too much time for a very minimal return. If you get a 1 to 3% positive return on an email campaign, you are wasting valuable time and assets.
We close about 80 percent of our sales by doing business the old-fashioned way. Set up a meeting, discuss the need for mobile and the cost honestly and most importantly, be there for the client after the sale.
Even qualified cold calls can work.
As an example: Today I personally did a cold call on a client. I spent five minutes showing him how his current site looked on my smartphone. Without overwhelming him with statistics or technical info, I told him our price to build and host his site and when it would be done.
10 minutes later I walked out with a check and signed contract.
It really isn't rocket science. If you can sell, you can sell mobile.
One major part is to pre-qualify a client. Make sure they actually need a mobile site before you cold call and look foolish.
I also haven't found making a mockup of a client's site to increase or decrease closing rates. If you walk in with a mockup some actually think the work is already done. It is much better to show them what their current site looks like on a phone and then show them one of your client's sites that you or your company built.
That approach works well for our company.
For what it's worth, that's my experience, and everyone has their own method. Just wanted to share what does and doesn't work for us.

jerryclarkingr · 01-03-2013, 08:42 PM

All excellent info in this post - thank you all

Jason Kanigan · 01-28-2013, 10:31 AM

Bump: Anyone who is interested in how to sell mobile sites...this is the thread.

4webmaster · 01-28-2013, 12:39 PM

Quote:

Originally Posted by ozarksentinel

Interesting thread. As the owner of three companies - one of which actually sells mobile sites on a regular basis there are some very solid points in this thread - and some not so solid ones.
For us, in our experience, cold call emails are pointless. They consume far too much time for a very minimal return. If you get a 1 to 3% positive return on an email campaign, you are wasting valuable time and assets.
We close about 80 percent of our sales by doing business the old-fashioned way. Set up a meeting, discuss the need for mobile and the cost honestly and most importantly, be there for the client after the sale.
Even qualified cold calls can work.
As an example: Today I personally did a cold call on a client. I spent five minutes showing him how his current site looked on my smartphone. Without overwhelming him with statistics or technical info, I told him our price to build and host his site and when it would be done.
10 minutes later I walked out with a check and signed contract.
It really isn't rocket science. If you can sell, you can sell mobile.
One major part is to pre-qualify a client. Make sure they actually need a mobile site before you cold call and look foolish.
I also haven't found making a mockup of a client's site to increase or decrease closing rates. If you walk in with a mockup some actually think the work is already done. It is much better to show them what their current site looks like on a phone and then show them one of your client's sites that you or your company built.
That approach works well for our company.
For what it's worth, that's my experience, and everyone has their own method. Just wanted to share what does and doesn't work for us.

Email approach is also great when done correctly. I do like email better because I can sell to worldwide and I get great results.

In brief:
Get leads from highly potential customers, send email to a landing page that do not try to sell anything but give them really helpful advices on how you can help them with a mobile site. Show them how people sees their website on a mobile device and how they are losing clients.
They will get you back and ask for a quote.

I did a test on several landing pages I own and the ones with price plans.. does not work as well as those wit no pricing but a simple quote form. Don't know why?

The offline method I agree will get you more returns but for some cities it's just crazy to do walk through, think cities like New York... you will need a army of sales person. Or if you live in a area where it is far from town or a too small town or to wide. All is about demographic and economy.

Some people are lucky to live near by a condense population in a city surrounded by small towns full of brick & motar businesses, shoppes, restaurants... easy to do offline but don't forget that some marketers here do not live in this kind of place and must drive miles away from home or office to get these local businesses to sign-up a contract.

Don't close doors to these marketers.

Email is still great when you have a proven strategy that works. You must test and test and test again, drop those that have failed and keep the good ones test and test again, enchance your strategy and you'll find the holy Grail.

I did years of testing, spend huge $$$ and can tell you that I could give up many time but I kept going, learning, taking action, testing... Even now I'm not done with testing and learning...!

Unfortunatly there is no ABC guide to be succesful, you still can buy Wso's about mobile marketing and read here because it helps you craft your own strategy. There are hundreds of parameters some will work for a category of persons but some will not.

Jason Kanigan · 02-21-2013, 09:53 PM

Quote:

Originally Posted by 4webmaster

Email approach is also great when done correctly. I do like email better because I can sell to worldwide and I get great results.

In brief:
Get leads from highly potential customers, send email to a landing page that do not try to sell anything but give them really helpful advices on how you can help them with a mobile site. Show them how people sees their website on a mobile device and how they are losing clients.
They will get you back and ask for a quote.

I did a test on several landing pages I own and the ones with price plans.. does not work as well as those wit no pricing but a simple quote form. Don't know why?

The offline method I agree will get you more returns but for some cities it's just crazy to do walk through, think cities like New York... you will need a army of sales person. Or if you live in a area where it is far from town or a too small town or to wide. All is about demographic and economy.

Some people are lucky to live near by a condense population in a city surrounded by small towns full of brick & motar businesses, shoppes, restaurants... easy to do offline but don't forget that some marketers here do not live in this kind of place and must drive miles away from home or office to get these local businesses to sign-up a contract.

Don't close doors to these marketers.

Email is still great when you have a proven strategy that works. You must test and test and test again, drop those that have failed and keep the good ones test and test again, enchance your strategy and you'll find the holy Grail.

I did years of testing, spend huge $$$ and can tell you that I could give up many time but I kept going, learning, taking action, testing... Even now I'm not done with testing and learning...!

Unfortunatly there is no ABC guide to be succesful, you still can buy Wso's about mobile marketing and read here because it helps you craft your own strategy. There are hundreds of parameters some will work for a category of persons but some will not.

Oh there is an ABC strategy.

1. Get leads

2. Qualify them

3. Spend your energy on those who qualify In to your offer

4. Process enough of these to get the results you want.

Now, most people don't know how to do the lead generation. You can do it by email. You can do it by calling. You can do it by direct mail. Heck, you can do it by blimp. Knock yourself out.

But the volume generated is what's critical here. Feed 10 leads a week into your funnel and you simply are not going to be able to process enough prospects to get to the sales figures you want.

Get good at a leadgen method. Any one. Learn how to qualify, quickly. Sort those leads into people who qualify In or Out. Spend your time selling to those who qualify In.

Abbas8 · 02-22-2013, 12:58 AM

Couldnt have been said any better.

BIG DEALS · 02-22-2013, 08:32 AM

Quote:

Originally Posted by Jason Kanigan

Oh there is an ABC strategy.

1. Get leads

2. Qualify them

3. Spend your energy on those who qualify In to your offer

4. Process enough of these to get the results you want.

Now, most people don't know how to do the lead generation. You can do it by email. You can do it by calling. You can do it by direct mail. Heck, you can do it by blimp. Knock yourself out.

But the volume generated is what's critical here. Feed 10 leads a week into your funnel and you simply are not going to be able to process enough prospects to get to the sales figures you want.

Get good at a leadgen method. Any one. Learn how to qualify, quickly. Sort those leads into people who qualify In or Out. Spend your time selling to those who qualify In.

What I take from what the poster was trying to say about having an 'ABC' strategy....

There will always be variables that differ in accomplishing your goals. He was simply saying you cannot buy a WSO and expect a path to be outlined to where if you follow exact steps you will be ensured success.

Sure it is easy to say:

1. Get leads

2. Qualify them

3. Spend your energy on those who qualify In to your offer

4. Process enough of these to get the results you want.

How is this a strategy?

1. Get leads (this is the result that would come from a strategy)
2. Qualify them (how do you exhibit the required degree of ability)
etc. etc.

Marketing and selling is an art. It is not an exact science. You cannot simply say if you do: A, you will get to B and so on...

Jason Kanigan · 02-22-2013, 02:17 PM

What I described was a process, a consistent process you can run prospects through. That is a strategy.

Most people don't have one.

Quote:

Originally Posted by BIG DEALS

What I take from what the poster was trying to say about having an 'ABC' strategy....

There will always be variables that differ in accomplishing your goals. He was simply saying you cannot buy a WSO and expect a path to be outlined to where if you follow exact steps you will be ensured success.

Sure it is easy to say:

1. Get leads

2. Qualify them

3. Spend your energy on those who qualify In to your offer

4. Process enough of these to get the results you want.

How is this a strategy?

1. Get leads (this is the result that would come from a strategy)
2. Qualify them (how do you exhibit the required degree of ability)
etc. etc.

Marketing and selling is an art. It is not an exact science. You cannot simply say if you do: A, you will get to B and so on...

Instructor · 02-22-2013, 03:39 PM

Its definelty an art and a science.

The initial creation of your marketing message will be artistic in nature but it should still follow an scientific method, such as an attention grabbing headline (opening greeting), compelling subtiltes, rebuttles, etc.

Each subsequent part of the selling process with have artistic and scientific aspects to it.

webdesigngrl · 02-24-2013, 09:46 AM

I would like to try this selling mobile websites, I also think that most people are intimated by technology and think it's all very complicated and costly and they don't see the potential or afraid to try something different .This is already there inside the business owner's head before you approach them, if you use words like user friendly and how cost effective it is to their business, not to mention a boost for their business and gain more exposure to a larger customer base then they have presently maybe that might help convince them to try it

Volux · 02-24-2013, 01:59 PM

I just emailed 15 businesses today. Hoping for at least one reply.

Great outline by the way!

tim205 · 02-24-2013, 07:24 PM

Great thread. I appreciate all of the tips and insight for those that have been at this a while.

What email scripts have been effective for those successfully mobile sites? I have Will's WSO that can show them a side by side comparison of what their site looks like now compared with a mobile mockup. What would be a good email subject line and message for this angle?

Thanks

4webmaster · 02-24-2013, 08:53 PM

Quote:

Originally Posted by tim205

Great thread. I appreciate all of the tips and insight for those that have been at this a while.

What email scripts have been effective for those successfully mobile sites? I have Will's WSO that can show them a side by side comparison of what their site looks like now compared with a mobile mockup. What would be a good email subject line and message for this angle?

Thanks

Well there are several emailing marketing strategies. Some will tell you they capture a screeshot of a flash site on a iphone device and let the business owner knows about it, some will do video with a full website in a simulator while speaking about how bad his site is looking from a mobile device and thus losing customers... I mean it really depends on who you target, how did you get these leads, how much time and effort are you willing to spend.
The best subject I recommend is something like: I've visit your website but I couldn't find....

When you email a business owner and your subject looks like a client that want to complain about his website is more effective than a marketer with a subject line trying to sell something, Biz owners see daily hundred of spams (thank you to my spam box filter) about all kind of junks like people selling viagrq, pen.. enlarg.. you know what I'm talking about.

Also a personalized email with full name of business owner is a must. I use several software like target lead generator mixed with some google search and linkedin to find them.

DexterGallagher · 04-29-2013, 12:33 AM

I have found that the best subject line that gets opened and the videos clicked is:

Business owners name - www. domain dot com does not work!

I have been told this looks too spammy, however I split tested over 100 subject lines and this one works for me. I get on average 100 out of 150 opening them.

leemajors · 04-29-2013, 12:48 AM

Man Nick,

This is a great outline and a question.. How many websites have you closed with this technique so far. Please keep me posted on your results.

All the Best,
Lee

Quote:

Originally Posted by nickhumph

Hey guys,

So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

So today I started making my first big plunge into SELLING mobile websites.

Here's my tactic right now.
1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

5. Once they're a customer, ask for referrals.

So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

Maybe physically walking into the businesses will be an option later
Suggestions on how to improve could be very helpful to not only me, but all of us!

Nick

okdelivered · 05-05-2013, 06:07 AM

You are doing good , for your age , what what apps do you use to create mobiwebsites?

12-18-2012, 10:17 AM	#151
Everyonemobi Warrior Member War Room Member Join Date: Dec 2012 Location: Canada Posts: 10 Thanks: 0 Thanked 1 Time in 1 Post Social Networking Contact Info	Re: How to Sell Mobile Websites We've been doing this for 4 years now and it's quite amazing to see how the market has matured, it was just a short time ago when nobody understood what a QR code was...The train is definitely moving and I think in a couple more years mobile will outweigh desktop altogether in businesses owners minds. In fact, we have many clients that are mobile only >> here's a sample: wbsaloon.com

01-03-2013, 05:38 PM	#152
mktlab Warrior Member Join Date: Jul 2011 Posts: 3 Thanks: 0 Thanked 3 Times in 3 Posts	Re: How to Sell Mobile Websites I have like the part where you ask for the chef and the chef leads you to the manager, great!

01-03-2013, 07:09 PM	#153
ozarksentinel Active Warrior War Room Member Join Date: Oct 2011 Posts: 29 Thanks: 18 Thanked 73 Times in 34 Posts Social Networking	Re: How to Sell Mobile Websites Interesting thread. As the owner of three companies - one of which actually sells mobile sites on a regular basis there are some very solid points in this thread - and some not so solid ones. For us, in our experience, cold call emails are pointless. They consume far too much time for a very minimal return. If you get a 1 to 3% positive return on an email campaign, you are wasting valuable time and assets. We close about 80 percent of our sales by doing business the old-fashioned way. Set up a meeting, discuss the need for mobile and the cost honestly and most importantly, be there for the client after the sale. Even qualified cold calls can work. As an example: Today I personally did a cold call on a client. I spent five minutes showing him how his current site looked on my smartphone. Without overwhelming him with statistics or technical info, I told him our price to build and host his site and when it would be done. 10 minutes later I walked out with a check and signed contract. It really isn't rocket science. If you can sell, you can sell mobile. One major part is to pre-qualify a client. Make sure they actually need a mobile site before you cold call and look foolish. I also haven't found making a mockup of a client's site to increase or decrease closing rates. If you walk in with a mockup some actually think the work is already done. It is much better to show them what their current site looks like on a phone and then show them one of your client's sites that you or your company built. That approach works well for our company. For what it's worth, that's my experience, and everyone has their own method. Just wanted to share what does and doesn't work for us.
	*"Make everything as simple* as possible, but not simpler"*. - Albert Einstein Last edited by ozarksentinel; 01-03-2013 at 07:10 PM. Reason: Had to add one line*

01-03-2013, 08:42 PM	#154
jerryclarkingr Warrior Member Join Date: Jun 2010 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How to Sell Mobile Websites All excellent info in this post - thank you all

01-28-2013, 10:31 AM	#155
Jason Kanigan Mr. Sales On Fire War Room Member Join Date: Oct 2011 Location: NC, USA Posts: 2,684 Thanks: 1,013 Thanked 2,178 Times in 1,088 Posts Social Networking	Re: How to Sell Mobile Websites Bump: Anyone who is interested in how to sell mobile sites...this is the thread.
	Presidents Sell. I work with people who see themselves as Presidents, and want to sell to other Presidents. ---> The REAL Way to Get Great Offline Clients and Make $5000/Mo- Sale On NOW! <--- Watch This Interview with Jason Kanigan

02-22-2013, 12:58 AM	#158
Abbas8 Warrior Member Join Date: Feb 2011 Location: New Jersey Posts: 19 Thanks: 0 Thanked 2 Times in 2 Posts Contact Info	Re: How to Sell Mobile Websites Couldnt have been said any better.
	Earn Up To $316/day! >> $25 per hour jobs on Facebook, now hiring! <<

02-22-2013, 03:39 PM	#161
Instructor Senior Warrior Instructor War Room Member Join Date: Sep 2008 Location: In the Trenches Posts: 595 Thanks: 4 Thanked 25 Times in 22 Posts	Re: How to Sell Mobile Websites Its definelty an art and a science. The initial creation of your marketing message will be artistic in nature but it should still follow an scientific method, such as an attention grabbing headline (opening greeting), compelling subtiltes, rebuttles, etc. Each subsequent part of the selling process with have artistic and scientific aspects to it.
	Great students make the Best Teachers...Never stop learning!

02-24-2013, 09:46 AM	#162
webdesigngrl Warrior Member Registered Member Join Date: Dec 2012 Posts: 6 Thanks: 0 Thanked 1 Time in 1 Post	Re: How to Sell Mobile Websites I would like to try this selling mobile websites, I also think that most people are intimated by technology and think it's all very complicated and costly and they don't see the potential or afraid to try something different .This is already there inside the business owner's head before you approach them, if you use words like user friendly and how cost effective it is to their business, not to mention a boost for their business and gain more exposure to a larger customer base then they have presently maybe that might help convince them to try it
	Want to create content for your website? Get my free ebook delivered to your Inbox. Visit http://rakeinrichesonline.weebly.com and sign up!

02-24-2013, 01:59 PM	#163
Volux HyperActive Warrior War Room Member Join Date: Apr 2012 Location: USA Posts: 136 Thanks: 110 Thanked 26 Times in 20 Posts	Re: How to Sell Mobile Websites I just emailed 15 businesses today. Hoping for at least one reply. Great outline by the way!

02-24-2013, 07:24 PM	#164
tim205 Active Warrior War Room Member Join Date: Jan 2013 Posts: 30 Thanks: 2 Thanked 2 Times in 2 Posts	Re: How to Sell Mobile Websites Great thread. I appreciate all of the tips and insight for those that have been at this a while. What email scripts have been effective for those successfully mobile sites? I have Will's WSO that can show them a side by side comparison of what their site looks like now compared with a mobile mockup. What would be a good email subject line and message for this angle? Thanks

04-29-2013, 12:33 AM	#166
DexterGallagher HyperActive Warrior Join Date: Oct 2012 Posts: 120 Thanks: 9 Thanked 43 Times in 35 Posts	Re: How to Sell Mobile Websites I have found that the best subject line that gets opened and the videos clicked is: Business owners name - www. domain dot com does not work! I have been told this looks too spammy, however I split tested over 100 subject lines and this one works for me. I get on average 100 out of 150 opening them.

05-05-2013, 06:07 AM	#168
okdelivered Warrior Member Registered Member Join Date: Mar 2013 Posts: 8 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How to Sell Mobile Websites You are doing good , for your age , what what apps do you use to create mobiwebsites?