How to Sell Mobile Websites

by nickhumph 200 replies
Hey guys,

So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

So today I started making my first big plunge into SELLING mobile websites.

Here's my tactic right now.
1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

5. Once they're a customer, ask for referrals.

So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

Maybe physically walking into the businesses will be an option later
Suggestions on how to improve could be very helpful to not only me, but all of us!

Nick
#mobile marketing #mobile #sell #websites
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  • Profile picture of the author rlhurst
    Originally Posted by nickhumph View Post


    Maybe physically walking into the businesses will be an option later
    Suggestions on how to improve could be very helpful to not only me, but all of us!

    Nick
    Make it an option NOW! No reason you can't email and visit. It will get
    easier the more you visit.
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    Mobile Websites Click Here
    PM Me for current Warrior pricing

    • Profile picture of the author freeburd
      Originally Posted by rlhurst View Post

      Make it an option NOW! No reason you can't email and visit. It will get
      easier the more you visit.
      OK, I am ready to walk in. And I did. They asked me if I had an appointment. I did not. They were ready to throw me out. That was in my dentist's office. They knew that I was a patient but came for a different reason.

      I walked out, typed up a letter with a link to a personal video created for that ******* - my dentist. After I delivered the letter the video was viewed 2 times. In the letter I told him that I could cut pay-per-click advertising costs. I told him politely how lousy his site looked. I never heard from him. He keeps advertising on Google bringing people to his non-mobile website.

      So, I approached dentists. Sent a couple of e-mails with no response. I did sell a couple of websites but I did not do any selling. People approached me. I don't count this as my selling experience.

      Now I will approach pizzerias. Yes, I will ask if they can handle 10 more dinners a day or 20 more pizzas a day. But the owner either does not admit that he is the owner or he is not there. Where do I go from that point?
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  • Profile picture of the author Robert X
    You may want to be persistent with all of your marketing methods. I would prefer to dothe email way first. This way you can get the businesses that WANT your service and focus on them at first. It's gonna make it a lot easier to grab people's interest when they are already interested. Then you can move on to perusing the others that aren't so interested,,, or at least they don't know what they need until you offer it to them.

    Try the walk in letter delivery next. Maybe even a few targeted mailers. People read mail. Just be persistent. Don't give up or get discouraged because a few people say no. A lot of people are gonna say no. Get used to it.


    Robert X
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    • Profile picture of the author nickhumph
      Originally Posted by Robert X View Post

      You may want to be persistent with all of your marketing methods. I would prefer to dothe email way first. This way you can get the businesses that WANT your service and focus on them at first. It's gonna make it a lot easier to grab people's interest when they are already interested. Then you can move on to perusing the others that aren't so interested,,, or at least they don't know what they need until you offer it to them.

      Try the walk in letter delivery next. Maybe even a few targeted mailers. People read mail. Just be persistent. Don't give up or get discouraged because a few people say no. A lot of people are gonna say no. Get used to it.


      Robert X
      Yeah, there have been a lot of "no's" and no responses yet. Have emailed 20 businesses so far each with a personalised, individually constructed email attached with a screenshot of how the site looks on my iPhone. Got a few responses, Seems like student clubs and bars is that which gets the best response!
  • Profile picture of the author mobiledev
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  • Profile picture of the author nickhumph
    Emailed 30 businesses at the end of today, got just a few replies... let's see if we can get a sale!!

    Nick
  • Profile picture of the author beeswarn
    Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

    If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

    6. Starve To Death or Get Another Job
    • Profile picture of the author freeburd
      Originally Posted by beeswarn View Post


      6. Starve To Death or Get Another Job
      I cannot get another job. Nobody gives a damn about my skills (programming, technical writing). So it looks like I will starve to death if I don't start selling mobile websites.

      I am looking for selling strategies. I am ready to do anything except selling my soul and body. I developed several mobile websites that are ready to go. I select people/companies I want to approach either from yellow pages or from Google advertisers.

      What do you think I need to do every day to start selling mobile websites?
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    • Profile picture of the author kendido
      Originally Posted by beeswarn View Post

      Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

      If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

      6. Starve To Death or Get Another Job
      How do you go about it then?
    • Profile picture of the author Solo Warrior
      Totally agree!! These days with all the spam filters and just the general view of business owners, they will generally not respond to unsolicited emails and 90% of them will never even be read or in the junk mail folder never even seen.

      Now what does work with email is if you have their permission to send them information so they will be looking for it. Yes that is a slower process but it's called working smart vs just working hard which is always way more productive. There are tons of other ways to reach business owners such as networking but I don't want to really get into that here, but try to work on the permission approach if email is your thing and as your sales pipeline fills sales will begin to happen consistently.

      Solo

      Originally Posted by beeswarn View Post

      Nick, you've been doing this for a day. I've been doing it for ten years, full time. I know how hard it is to start in this business, so please let me explain something to you clearly but in the kindest tones possible.

      If your marketing plan remains essentially to "Look Up Info On The Web, Send Unsolicited E-mail, and Wait" you can add this to your step-by-step plan above:

      6. Starve To Death or Get Another Job
  • Profile picture of the author Joseph Butler
    I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
    • Profile picture of the author Robert X
      Originally Posted by Joseph Butler View Post

      I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
      Well,, do you remember when people didn't want a regular website? And the few people who invested in them in the beginning are sure glad they did. Those who wait will be left behind and will be the people needing to do all the SEO tricks to catch up to the rest. Don't try once and give up.

      Keep in touch,, mildly,, maybe once a month or so and when that business owner finally relizes that NOW they need a mobile site, you will be the first person on their mind and they will have your info already. It may take a while to capture these people. A guy on here told a story about a salesman that was pesistent with him,,, after a few moths of the salesman contacting him once a week,, the biz owner finally purchased from him and was very glad he did and wished he had done it sooner.

      So, don't get too discouraged. Sales are around 1-3%. (can be better if you have a great sales platform, sales letters, videos, etc.) So that's 1-3 out of a hundred. So do you get the picture? You must contact 100 biz owner to get possibly 1 - 3 sales. What does that mean? It means contact a lot of businesses constantly.

      Robert X
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    • Profile picture of the author cgallagher93
      Originally Posted by Joseph Butler View Post

      Most clients don't really see a real need for mobile and I don't really want to try and convince them.
      Are you kidding?

      Heck, if you're serious Joseph, you're in the wrong business matey.

      As Robert said, the time for mobile is NOW! Mobile websites are going to be all the rage 2-3 years from now and they'll cost business owners a fortune.

      Everyone is going to have to make the transition eventually, so it's your job as a local marketing consultant to educate your prospects and guide them in the right direction of an awesome, cost-effective investment.

      You have to go in with the attitude of "I don't really care whether you do this or not. Because, if you don't, your competitors will. And you'll be kicking yourself 6 months down the line when they're stealing ALL your business because they made an informed decision, took a risk and invested in the NEXT BIG THING. At the end of the day, if your potential customers cannot find your restaurant, they're going to go elsewhere... to one of your competitors who HAS a mobile website! Period."

      That is what selling is all about.

      You cannot just expect to walk in there and walk back out ten minutes later with a check for $200...

      It's going to require SOME work...

      You're going to hit objections along the way...

      But the difference between a good sales person and a poor sales person is the ability to qualify your prospects correctly in the first place, explain the benefits your product/service offers and overcome those objections before your prospective customer even brings them up!

      Connor
    • Profile picture of the author milu9141
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    • Profile picture of the author icandi
      Originally Posted by Joseph Butler View Post

      I have never sold a mobile site by itself. I usually offer it as a free bonus with web design work. Most clients don't really see a real need for mobile and I don't really want to try and convince them. On another note, I have never sold a website to someone who did not already have one but I have gotten rejected by a local car wash owner who didn't "believe" in them. I think mobile sites will be easier to sell in a few years when they are considered mainstream by business like websites are today.
      The problem with waiting until they are "considered mainstream" is that by then also there will be proportionately as many people competing for the same business so there's no advantage in waiting. I wouldn't personally offer it as a free bonus as it devalues the mobile site. I'd prefer to offer a discount and charge a monthly hosting / maintenance fee as an alternative.
      I've seen so many WSO's being promoted in the short time I've been on the WF and it's almost every week there's a new miracle "push button" package on the scene where no imagination is needed in the design or marketing of the same is required, of course we all know that's not the case. I prefer to stick with the tried and tested one I bought, (I cannot say who from I guess or will be accused of promoting despite not being affiliated in any way i'm just a very satisfied client)
      It's just my opinion not claiming to be an authority on the subject. However waiting for the right moment in time is difficult as no one can predict when it will be, personally I think it's now, otherwise all the videos and stats that are currently available mean nothing.
  • Profile picture of the author beeswarn
    Robert X just nailed it. In fact, you could close this thread now and make it a sticky atop this forum.
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