19th Jun 2012, 02:14 PM | #1 |
James Hickey - Marketer War Room Member Join Date: 2008 Location: San Diego, Ca, USA.
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I have been knee deep in this for over 1 year now. There are such a small percentage of businesses that are embracing mobile apps right now. I am not talking about some rinky dinky application that is like a mini mobile site. More of interactive app with Social Media Share buttons, rewards programs and geo targeting. Also included is analytic based back office. One of our biggest obstacles is finding the right business who is ready for our technology. We have worked with several Daily Deal Companies and Communication Companies. Been in talks with many hospitality and restaurants as well. Any ideas out there on who may be the best market for this type of product/app? James Hickey |
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22nd Jun 2012, 01:32 AM | #2 |
HyperActive Warrior War Room Member Join Date: 2012 Location: Idaho Falls, ID
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I looked into selling mobile apps myself and just couldn't get past the problem that you're seeing...I just don't see why many businesses would need an app when I myself can't honestly think of any business app I'd use as a consumer. So unless anyone else gives you a mark that perfect for apps, you might start by finding out from consumers (including yourself) what apps they would actually use. Sorry I couldn't give you a better answer! I've found lately that a lot of businesses in general are just closed to anything right now...maybe I'm just having a run of bad luck though? Anyway, I wish you luck and hope you figure it out! |
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22nd Jun 2012, 03:21 PM | #3 |
HyperActive Warrior Join Date: 2010 Location: Newcastle, UK
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Go where your competitors are. If your competitors are going for finance, education, startups; this would seem a good logical place to start. Dream big. Think of 10 clients you want to work with. I did this and found that 8/10 were in a specific niche The focus on perfecting small. |
28th Jun 2012, 10:29 AM | #4 |
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Have you done a "Go to Market Strategy" for your application yet? IE get together a list of business's and cold call for information. If its a social media based application I'd be calling into business's that have a 'social media' specialist. I wouldn't attack the sale outright (though capitalize on any opportunity that could present a sale) but instead ask the people you're speaking with whether the product could be of use in their market. If you get enough validation in a chosen segment, you have your answer. I know this, because I'm currently in the trenches with you as we speak. The application I sell runs on the IOS. Would love to continue this discussion as new Idea's can always be gleaned from great questions. Hope my post helps. Sacpacman |
28th Jun 2012, 10:34 AM | #5 | |
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Whether that's driving customer interaction Generating new leads/sales Saving Time/Money Creating a paperless solution Driving a more efficient process I'm sure if you sat and thought about a process you currently do MANUALLY, there is a solution that an app can provide. | |
28th Jun 2012, 11:34 AM | #6 |
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All I can say is don't give up hope yet. Mobile marketing is still quite new, but eventually all websites will be mobile. In fact, it could some day be the norm although many people still prefer a larger computer screen.
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