Is there any ROI in a mobile version of a personals site?

Hopeless Bromantic · 13th Jul 2012, 11:40 AM

I'm considering creating Android and iOS apps as an additional way to access my site, seekBromance.com. (The site serves an audience of (mostly) straight guys who are simply looking for platonic guy friends who share common interests. Think about the movie I Love You, Man and you’ve got the idea.) The site has a freemium business model, in which members must pay for a subscription to contact one another directly, but can browse and search for free.

Clearly the users who log on to a mobile version will spend more time browsing and searching, but my guess is that they would be unlikely to buy a subscription from their phones. I'm also guessing that they wouldn't bother with a phone keyboard to message other site members.

With all this in mind, I'm interested in your opinion of the bottom line for adding a slimmed-down user interface to a site like this. Is it worth the time and expense to produce two new apps?

dennism70 · 13th Jul 2012, 02:47 PM

I think you answered your own question!

Since an App is used on a phone as well...same concerns as why you think a mobile site won't give ROI. on the other hand, sites like facebook and twitter get mobilized to. So there must be some ROI.

You could monitize a SMS function between users. Just a thought

A mobile website would do jsut as fine for that1

13th Jul 2012, 11:40 AM	#1
Hopeless Bromantic Feet of Fury War Room Member Join Date: 2012 Location: On your screen Posts: 171 Thanks: 113 Thanked 183 Times in 138 Posts	Is there any ROI in a mobile version of a personals site? Share on: I'm considering creating Android and iOS apps as an additional way to access my site, seekBromance.com. (The site serves an audience of (mostly) straight guys who are simply looking for platonic guy friends who share common interests. Think about the movie I Love You, Man and you’ve got the idea.) The site has a freemium business model, in which members must pay for a subscription to contact one another directly, but can browse and search for free. Clearly the users who log on to a mobile version will spend more time browsing and searching, but my guess is that they would be unlikely to buy a subscription from their phones. I'm also guessing that they wouldn't bother with a phone keyboard to message other site members. With all this in mind, I'm interested in your opinion of the bottom line for adding a slimmed-down user interface to a site like this. Is it worth the time and expense to produce two new apps?
	Bros find strictly platonic dudes on seekBromance.com _______________________________________________ "It's pretty simple. You work hard, you believe anything is possible, and you try to make the world better."

13th Jul 2012, 02:47 PM	#2
dennism70 Old & New sCool Marketing Join Date: 2012 Location: Amsterdam Posts: 178 Thanks: 7 Thanked 29 Times in 23 Posts	Re: Is there any ROI in a mobile version of a personals site? Share on: I think you answered your own question! Since an App is used on a phone as well...same concerns as why you think a mobile site won't give ROI. on the other hand, sites like facebook and twitter get mobilized to. So there must be some ROI. You could monitize a SMS function between users. Just a thought A mobile website would do jsut as fine for that1