bumkeun

Hi,

I started my own SMS marketing company a few months back. I have roughly 20 clients now and am getting better at closing deals with every phone call/meeting.

I was just wondering..what type of industries are others targeting? And, what kind of results are you receiving. The most common I know are restaurants..but I would like to think outside the box. Real Estate, service industries, townships/villages.

Also, what is the best way for you to help your customer's get opt-ins? What is the best wordage on a sign to get opt ins? What is the typical rate of receiving opt ins? One of my clients have over 400 in 2 months and some are receiving 30 a month.

One last thing, where else should these small companies advertise their text marketing campaign to receive opt ins? I already have some clients advertising the text campaign in movie theater ads but where else would be a good spot?

Thanks!

khairole

Hi,

Nice to hear that you have client. There are many way to increase optin. one of them is, offer free a glass of water if customer optin. put this message on the table.

WillR

A free glass of water if the customer optins?

You're kidding right? Who the hell is going to optin for that?!

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bumkeun

@khairole Thanks! I appreciate the words of wisdom..

HeatherD

Off the top of my head, here are some less common industries I have had successful SMS campaigns with.

Contractors
Home Inspectors
Auto Repair
Window/Door Installers
Pool Services
Lawn Care
Pest Control
Cleaning Services
Heating/Cooling
Plumbing
Salon/Spa/Nails
Tanning
Pet Groomers/Sitting
Photography

SMS can be a powerful tool in your Offline arsenal.

sav

thirsty people would want a free glass of water. duh.

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bumkeun

How are you suggesting that these clients send texts out? For restaurants I suggest that they offer a free appetizer with a dine in purchase only or like a first 50 customers that show this text message get a free appetizer/drink.

How are these other industries going to use it to receive an ROI? As that is all they care about.

HeatherD

First of all, I would never limit the number of customers who can redeem an offer of a free appetizer or drink, as long as you are requiring a minimum purchase.

The texts that are sent are used in very different ways depending on the industry. Anything from specified dollar amount off a specific service, BOGO deals (tanning), free estimates (lead generation), contests, and appointment reminders. It really depends on if you are just selling strictly SMS services or are offering SMS as part of a complete marketing strategy.

bumkeun

And how do these industries get the text opt ins? It's not like they have the foot traffic of usual restaurants.

Also, the limit I use is to put a sense of urgency on the customers to be one of the first 50. Whether or not the restaurant really uses the first 50, I just use it as a means to get people in the door.

HeatherD

There is also a variety of ways to get opt-ins, which in turn depends on their level of internet presence and advertising methods. (Perfect opportunity to sell other offline marketing services)
Facebook promotions, in-store opt-ins, email marketing, website opt-ins, direct mail postcards.
Look at their business as a whole. Determine where they are lacking (website, social media, etc.) Build a custom plan for them that will capture leads and give them increased sales.

bumkeun

I wonder if direct mailers with the text opt ins even work..something I'll have to give a try. Thanks Heather!

HeatherD

They absolutely do if you have a strong call to action on them.

xlfutur1

I just picked up a salon and we are giving away a free haircut every month. Opt ins are coming in fairly steadily. I gave them business cards w/ offer on it to give away to current customers, and I also have an optin form on their website that pops up after a few seconds to enter to win. Customer just enters their phone number and that kicks out an autoresponse and puts them in the database.

People like free stuff, and drawings are good because the business doesn't have to go broke giving something of value away. When a subscriber wins, chances are they are going to tell their friends too, which helps gain more optins.

bumkeun

Thanks! I'm going to do something like this with my current salon client. I don't see this salon being a client of my long term..but I want to try some different text blasts to see if the offers get redeemed.