PhilaPM

Hey all I'm looking for help on an SMS marketing campaign I want to test. Does anyone know if there is a service that would allow someone text a short code to a number that would reply back with a message asking them to enter their name and email into an opt-in form from Aweber?

Basically I want to do this. Have letters, postcards, or flyers say Text "Free Report" to 11234 and get a free report how to increase sales for your business. They would then get a text back asking them for their name and email. Once they opted in my auto responder will email them a free report and they would be added to my follow up campaign.

Anyone know if this is possible and any services that would set this up?

Thanks
Patrick

Metal Detectors

biz2mob

You can do this with most SMS providers, pretty simple. You would have to send them to a website though, I think.

WillR

Patrick,

Why wouldn't you just followup with them via SMS? Getting them to optin to an email list will only decrease your conversion rate and we all know the deliverability of email is much worse than SMS.

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PhilaPM

My auto responder emails are pretty long and I'm promoting an affiliate product. I can't see people buying it from their phones, hence the need to get them to opt in to my email list. My main goal is to build my email list.

Metal Detectors

WillR

I am curious as to where are you planning on targeting these people? Where will they see the phone number and shortcode to text? If you want to use email then why not instead of having them send an sms, instead have them scan a qr code or enter a url that takes them right to the email optin form. I just don't see the purpose of having them jump through the SMS hoop first as the more steps you put in the process, the worse your conversions will be.

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jompert

You can do that...
I have done it before, but did not use short code. I used long code. Like 2way sms. Here is how mine worked. An SMS Server is installed on a Windows Mobile phone... Keywords are generated from the SMS Server. You tell your client to send an sms eg keyword name email to the longcode. Any sms sent to the longcode (sim inserted into the windows mobile phone) with the keyword is forwarded to a URL. The url is script that receives and process the info. The receive data is then sent to awebber via awebber api. A success/confirmation sms is then sent to the client. This is a dedicated long code. You can also use a shared long code...

xlfutur1

The only issue I see in what you are trying to do is that you are only including people that have smart phones w/ internet access. There are alot of people that still just have texting and not internet access on their phones.

You can't send a form back as an sms, just an URL to where they will see the form after clicking, but having people jump through too many hoops will definitely hurt your response.

When you start combining SMS with email opt ins it starts to get very confusing for most folks. Seems better to just concentrate on getting opt ins for either SMS OR email.

Maybe you could have an SMS tip of the day on how to increase sales for a business. Short strategies could be sent via SMS for people who opt in. So it would be like a daily marketing "shot in the arm" for a business owner with ideas to increase sales. I would suggest keeping SMS and email totally separate. If you do test what you laid out, let us know how it goes.