Good News For Mobile Sites, Bad News For SMS Marketing?

by InternetMarketingSmarts 28 replies
Check out this article, it's a bit troubling for someone that is about to venture into sms marketing. lol:
Consumers Prefer Mobile Email Over SMS Promotions

Although I would take it with a grain of salt. But the research claims that folks prefer receiving marketing messages via email on their mobile phones. But they don't like SMS maketing message because it "interupts their conversations".

The good news for people that design mobile friendly websites is that users tend to be frustrated with links to content that isn't optimized for mobile phones since most users are reading emails from their phones.

I don't know. I think the dislike for the sms messages may be a result of sending too many messages to the user. I haven't read from many warriors that they've experienced negative results with SMS marketing. What you guys think?
#mobile marketing #bad #email #good #marketing #mobile #news #sites #sms #sms marketing #spam
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  • Profile picture of the author Michael Ten
    That is not surprising. E-mails are easier to filter out.
  • Profile picture of the author kimboslice
    Just like everything in life there is a skill involved in making SMS marketing work properly.
    If you acquire that skill you will do very well.
    • Profile picture of the author InternetMarketingSmarts
      Originally Posted by kimboslice View Post

      Just like everything in life there is a skill involved in making SMS marketing work properly.
      If you acquire that skill you will do very well.
      I totally agree with you. If it's done properly you shouldn't have the feedback described
      in this article.
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  • Profile picture of the author TribalStyleMarketing
    Let's see, we have an ESP (StrongMail) who conducted a tiny sample size of 322 people & we know nothing about the control group in question. How did they conduct the study?

    Another reason I wouldn't put too much stock in this one is because I found this when I clicked over to their site.

    StrongMail to offer SMS messaging - Direct Marketing News

    If SMS is so bad...?
  • Profile picture of the author dominodivine
    Originally Posted by workathomecareers View Post

    Check out this article, it's a bit troubling for someone that is about to venture into sms marketing. lol:
    Consumers Prefer Mobile Email Over SMS Promotions

    Although I would take it with a grain of salt. But the research claims that folks prefer receiving marketing messages via email on their mobile phones. But they don't like SMS maketing message because it "interupts their conversations".

    The good news for people that design mobile friendly websites is that users tend to be frustrated with links to content that isn't optimized for mobile phones since most users are reading emails from their phones.

    I don't know. I think the dislike for the sms messages may be a result of sending too many messages to the user. I haven't read from many warriors that they've experienced negative results with SMS marketing. What you guys think?
    Again we have no real clue what type of email vs sms was being sent out. There is no way to gauge this article ... What I can tell you is if SMS marketing is done right, it works just fine.

    Basically I don't send my subscriber more than 4 messages a month a normally they know when they optin how many messages they will be getting.

    Honestly don't worry about that article right now focus on building your business and using SMS ethically ...
    • Profile picture of the author InternetMarketingSmarts
      Originally Posted by dominodivine View Post

      Again we have no real clue what type of email vs sms was being sent out. There is no way to gauge this article ... What I can tell you is if SMS marketing is done right, it works just fine.

      Basically I don't send my subscriber more than 4 messages a month a normally they know when they optin how many messages they will be getting.

      Honestly don't worry about that article right now focus on building your business and using SMS ethically ...
      Yeap, that's what I planned to do anyway. I see too much value in this business not to pursue it because of one biased article. lol

      Do you find that certain type of businesses like restaurants oppose the 4 messages per month limitation? I've read that 4 max per month is the best practice. But I could totally see how some clients would get excited and greedy after seeing the results of one or two messages.
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  • Profile picture of the author Kevin Z
    Mobile websites is the epicentre of any mobile marketing campaign.

    What we have found is that Mobile sites is a MUCH easier sale these days then SMS. SMS is still a great value add and traffic driver to offer you clients
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    • Profile picture of the author InternetMarketingSmarts
      Originally Posted by Kevin Z View Post

      Mobile websites is the epicentre of any mobile marketing campaign.

      What we have found is that Mobile sites is a MUCH easier sale these days then SMS. SMS is still a great value add and traffic driver to offer you clients
      I can totally see that. It's an easy segue once you've wowed them with the mobile site. Now that I have will's product, whipping up them mobile websites is a snap. I plan to use that as a "gateway drug" for my clients and then lead them into sms marketing. At the end of the day, I feel these mobile options give clients real value that can be experienced sooner than what something like SEO may provide and take away if Google'e farts and changes their algorithms. lol

      Great insight guys!
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  • Profile picture of the author WillR
    I do agree with what this article is saying. SMS is a very 'in your face' form of advertising, a lot more so than email marketing.

    I think SMS will continue to be successful for those who use it properly over the next year or so but as it becomes more and more common, it will become less and less effective. This is exactly what happened with email marketing and why it's is nowhere near as effective as it was even 5 or 10 years ago. Generally speaking, the more saturated something becomes, the less effective it is.
    • Profile picture of the author InternetMarketingSmarts
      Originally Posted by WillR View Post

      I do agree with what this article is saying. SMS is a very 'in your face' form of advertising, a lot more so than email marketing.

      I think SMS will continue to be successful for those who use it properly over the next year or so but as it becomes more and more common, it will become less and less effective. This is exactly what happened with email marketing and why it's is nowhere near as effective as it was even 5 or 10 years ago. Generally speaking, the more saturated something becomes, the less effective it is.
      I hear you Will. I think that's why it's important to get in early now. So you've already built a trusted relationship with local businesses. This way they look to you to help them with other marketing needs and techniques that may come along. But no technique stays highly effective for ever. I guess time will tell. So when that happen what will be your next course? Because I'll be buying that one too. Lol
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    • Profile picture of the author kimboslice
      Originally Posted by WillR View Post

      I do agree with what this article is saying. SMS is a very 'in your face' form of advertising, a lot more so than email marketing.

      I think SMS will continue to be successful for those who use it properly over the next year or so but as it becomes more and more common, it will become less and less effective. This is exactly what happened with email marketing and why it's is nowhere near as effective as it was even 5 or 10 years ago. Generally speaking, the more saturated something becomes, the less effective it is.
      I totally agree with this and I even tell this to my potential clients. You need to get on board with this while it's fairly new and still packs a hell of a punch. As a consultant, It's my job to stay on top of what's working and I need to be in a position to continue to bring value to my clients. When SMS starts to get over saturated, if I've played my cards right, i'll be in a position to intro them to the next big thing. As long as they make money, I'll make money.
    • Profile picture of the author Lee M
      Originally Posted by WillR View Post

      I do agree with what this article is saying. SMS is a very 'in your face' form of advertising, a lot more so than email marketing.

      I think SMS will continue to be successful for those who use it properly over the next year or so but as it becomes more and more common, it will become less and less effective. This is exactly what happened with email marketing and why it's is nowhere near as effective as it was even 5 or 10 years ago. Generally speaking, the more saturated something becomes, the less effective it is.
      Not sure I agree with this entirely.

      1. Yes, SMS is 'in your face' ... however, THAT is what is great about it. Since it's so PERSONAL ... consumers will NOT just give up their cell phone to ANY business for ANY reason. Instead, the business will need an attractive initial offer to rope them in ... and then must consistently bring them VALUE. Or else they'll opt-OUT after awhile.

      2. SMS is unlike e-mail ... in the sense that e-mail is based off the internet ... 'the wild wild internet' that is. Nobody is policing e-mail so to speak, hence that's why you get TONS of SPAM.

      The carriers (Verizon, AT & T, Sprint, T-Mobile, Cricket, etc.) can and WILL ban those who abuse short codes. It's already happened. So the channel in my opinion will remain more clear. (Side Note: The use of LONG codes is where you'll see the threat of SMS ... SPAM grow ...until the carriers finally put their foot down and start to regulate and profit from this area too).

      3. Kind of a neat thing right now (although not entirely 'fair') is the fact that there is quite an expense to obtaining and operating a dedicated short code not to mention a very long approval process too. This makes "barrier to entry" come into play. That's why marketing companies who set up shop with their own dedicated short code and now offer 'shared short code(s)' to other marketers have done quite well in this space. They started out saying, "Give me $2,500 set up fee, then $500 a month license fee to use software, and then .10 cents per text." Now you can get a white label for no set up fee and $100 a month with 2,000 texts thrown in to boot.

      However, there are some court cases right now which involve challenging the short code approval process. That MAY clear the way for MORE 'shared' short code providers in the market. But good ole Mom and Pop businesses will ALWAYS need HELP navigating this 'techy' stuff etc.

      4. Now, having said the above, I do think that as SMS becomes more popular for businesses to adopt campaigns ... the space will get more crowded. i.e. more marketing messages, more noise, so less effective etc.

      BUT - it will swing back to point #1 above ... the business MUST bring value to the customer because they will get quite 'selective' as to what campaigns they opt into. And the power will remain in the hands of the consumer ... with one reply of STOP ... they get right OUT of a campaign!

      Just my 2 cents.
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  • Profile picture of the author pacelattin
    thanks for posting our article. We just post the news, don't really know if the "research" behind it good or not. Just what one company said.

    That being said, what about targeted SMS that peopel WANT?
    • Profile picture of the author InternetMarketingSmarts
      Originally Posted by pacelattin View Post

      thanks for posting our article. We just post the news, don't really know if the "research" behind it good or not. Just what one company said.

      That being said, what about targeted SMS that peopel WANT?
      No problem, glad to share information. I think that's definitely what folks are arguing. We all know how studies and research can be skewed depending on who's conducting OR PAYING for the research. But I tend to agree with the other warriors that if your sms marketing campaign is done properly, folks appreciate it. But I can see if everyone start using this and more folks start joining too many text list, it will become like email where people forget they subscribed to a list or are too lazy to remove themselves. These legitimate text will be viewed as spam. Then the effectiveness won't be as great, more regulations will come down the pipe and the industry changes.

      That's why I think sms marketing should just be a STARTING point. We as consultants should be able to provide other services that help grow a business. This way you aren't a one trick pony. Because we've all seen how that works out for those of us who soley focused on SEO. One change can wipe out your business. So diverisification and constantly learning new marketing techniques is the path to longetivity.
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  • Profile picture of the author Dan Hower
    Originally Posted by workathomecareers View Post

    I don't know. I think the dislike for the sms messages may be a result of sending too many messages to the user. I haven't read from many warriors that they've experienced negative results with SMS marketing. What you guys think?
    I can only tell you that I received one single SMS promotion so far. They told me I'd need brazil wax, don't beat the bush, go brazil or something like that

    I replied with Get F and they didn't bother to send more SMS

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    • Profile picture of the author InternetMarketingSmarts
      Originally Posted by Dan Hower View Post

      I can only tell you that I received one single SMS promotion so far. They told me I'd need brazil wax, don't beat the bush, go brazil or something like that

      I replied with Get F and they didn't bother to send more SMS


      LMAO, Clearly that is SMS marketing done poorly. LOL
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  • Profile picture of the author NYC Partners
    I think that change is always a good thing! A mentor of mine always said that "It's not about doing 1 thing successfully 5000 times, its about doing 5 or 10 thinks successfully 100 times each. Utilizing both SMS and Mobile has great benefits and very little cost associated, but the benefits multiply when done together.

    Look at the news as a positive fact there to take advantage of, not as a threat to your current business model.

    This way you adapt with the times and can always be riding at least one wave that is on the way up!

    Hope that helps... have a great day!

    Sincerely,
    Roman
  • Profile picture of the author marketingsol
    Now, sms marketing is the best solution to promote your business, emails are used in only business market

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