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Unread 4th Oct 2012, 07:46 PM   #1
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Are QR codes starting to gain traction?
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If you talk to any direct marketer, they’ll tell you that QR codes are bunk. Nobody uses them! They usually know this, because they test the results. However, your typical small business won’t track how many people scan their QR code.

Some do, but most don’t.

This is because making a QR code is so easy, they just make one and put it out there. For this reason, I believe QR codes will gain in popularity, simply because of the sheer amount of small businesses putting them in their marketing materials with no after thought.

After reading this article, it appears that my assumptions might be coming true:

“Digital monitoring company Comscore reports that 1 in 5 smartphone users scanned QR Codes in 2011. Of those some 44% made scans in retail stores, with a whopping 59% of people scanning QR Codes at home off the back of packaging and in magazines and newspapers.

Small businesses are seeing the benefits. Manny Rai, owner of North Coast Wine and Beer in Ohio, reports that up to 10 people a day scan his storefront QR Codes. Other companies too are reporting positives, including increased footfall and more in-store sales…” Read more @ Business2Community.

If people keep coming up with clever ways to use QR codes, like the one shown in the video below, I think they could be here to stay. I mean, come on… QR codes on tombstones?! Brilliant!


Are you not seeing results with your QR code? Here are 7 reasons why your QR code might suck!

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Unread 4th Oct 2012, 08:11 PM   #2
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I believe this was said in another thread, but QR codes are useless unless they have a shortened URL under them as a lot of people still look at them go don't even know what they are.

That said I am one of those who will happily walk through a store scanning away.

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Unread 4th Oct 2012, 08:30 PM   #3
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Originally Posted by SJJPFTW View Post

I believe this was said in another thread, but QR codes are useless unless they have a shortened URL under them as a lot of people still look at them go don't even know what they are.

That said I am one of those who will happily walk through a store scanning away.
Yea, a lot of small businesses aren't using them right, but I still think it's too early to write them off like most direct marketers on here.

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Unread 11th Oct 2012, 06:17 AM   #4
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QR Codes have hit the big times.

If you are a CEO or business owner, consider this: Almost 4 million people (mainly 25-44 years of age), with an average income of £50+ scan QR Codes because they want to buy products. What if you are not using this technology. Or, even more crucial, what if your business used QR Codes but only sent people to your desktop, non-mobilised website? This is what you are missing out on…

See this info-graphic on what the recent explosion in QR Code usage mean for business – Infographic

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Unread 11th Oct 2012, 07:05 AM   #5
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As a small business owner its only just clicked for me the benefits of having QR codes. I think it will catch on but like anything, it will take some time.

I am going to get a mobile site and qr code setup and run some ads in the local papers and see how it works out. There aren't any companies doing this in my local papers and hopefully it will help me to stand out. I don't see any reason why in the years to come that all classified ads won't have a qr code.
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Unread 12th Oct 2012, 12:32 AM   #6
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I was doing some research on this recently by asking a lot of random people I came across. It seems that nowadays everyone is aware of QR codes but a large percentage have not actually scanned one. The reason: because their smartphone doesn't come with a native reader, and it would take too long to download one just to scan a QR code that they found at a bus-stop, etc.

They do look cool though. I wonder if a push factor for scanning it would be to have some rewards, like a discount code, for scanning the code?
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Unread 12th Oct 2012, 02:05 AM   #7
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Re: Are QR codes starting to gain traction?
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Google dumped QR but that was long before most people were aware of them. So Google was just too fast, and I bet they will pick up QR again.

Around here QR codes pop up everywhere, and people start to really see them. I had a sign House for Sale in our windows with QR codes linking to a description website, and buyers who turned up had scanned them.

I guess another two years and every business will use them. The last to get on board probably Google


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Unread 12th Oct 2012, 02:45 PM   #8
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While this is a difficult situation to deal with, taking you business offline can not be the answer. With a continued trend toward online commerce, leaving the web could be extremely detrimental to the succes of your business.
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Unread 12th Oct 2012, 03:08 PM   #9
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Re: Are QR codes starting to gain traction?
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Originally Posted by rsschomp View Post

I was doing some research on this recently by asking a lot of random people I came across. It seems that nowadays everyone is aware of QR codes but a large percentage have not actually scanned one. The reason: because their smartphone doesn't come with a native reader, and it would take too long to download one just to scan a QR code that they found at a bus-stop, etc.

They do look cool though. I wonder if a push factor for scanning it would be to have some rewards, like a discount code, for scanning the code?
This is similar to what I found. Most know exactly what a QR code is, they just do not see the need to take the time to download a reader. I think if and when a reader comes already installed on phones when purchased, people will use them much more.

Either way it is basically a gadget. For me it is usually quicker to type in a shortened URL than to open a reader, scan the QR and wait to be redirected. That being said if I have extra space on a clients print ad then I will use one but I will never clutter an ad or mess up the flow to include it. Just my opinion

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Unread 12th Oct 2012, 04:34 PM   #10
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Re: Are QR codes starting to gain traction?
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I found that using QR codes is a great and easy way to get into a conversation with a potential client about mobile marketing and social media. When I hand out my business card and it has a big QR code on the back, I always pull out my smart phone and scan it to show them how it works. When they see my contact info show up on my screen they all want it. Doesn't matter what Google is doing. They think it is the coolest thing. It always leads them into asking what it can do, and I can show them mobile sites, review lead pages, Facebook pages, etc.

I also give them my phone and ask them to enter in their website in my browser (so we can look at it) and they almost always screw up the url. So I can explain how easy it is to just scan a QR code instead of all that. Even if they do it right, I can show how their site looks like crap (if it does) and if it doesn't and I'm at a networking meeting (I would only not know in advance if their site looked crappy if I was at an event where I wasn't prepared - if I was in a private meeting I would know in advance) and their site looks good, I'd pass my phone around so other people could see it and say "this is how your site should look" This is what we do for you. Win win.
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Unread 12th Oct 2012, 04:37 PM   #11
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Re: Are QR codes starting to gain traction?
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Originally Posted by Dan Hower View Post

Google dumped QR but that was long before most people were aware of them. So Google was just too fast, and I bet they will pick up QR again.

Around here QR codes pop up everywhere, and people start to really see them. I had a sign House for Sale in our windows with QR codes linking to a description website, and buyers who turned up had scanned them.

I guess another two years and every business will use them. The last to get on board probably Google
Far from dumped Dan they are generated by going to goo.gl and tie in with the Google URL shortner.

Gives you more google juice too as big G sees you using more of their technology for people to access your site.



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Unread 13th Oct 2012, 02:03 AM   #12
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Re: Are QR codes starting to gain traction?
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Originally Posted by polinate View Post

I found that using QR codes is a great and easy way to get into a conversation with a potential client about mobile marketing and social media. When I hand out my business card and it has a big QR code on the back, I always pull out my smart phone and scan it to show them how it works. When they see my contact info show up on my screen they all want it.
Ok, that brings up the question: If they all want it but don't really know much about it can't we make some money by creating QR codes for them?

They could do it themselves but it would require a bit of searching for information how to do it, and once they learned it they would not need it again.

So it might really be better for them to pay a few dollars to somebody to create the QR code for them.

Cheers
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Unread 13th Oct 2012, 02:11 AM   #13
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Yeah, I made a few bucks setting up a local small business with a QR code and a plan how how to use it. They use it as a promotional deal by telling customers to scan the code for a free coupon code and other special deals only available through that special link. It works and they are loving it... now I look good and they are recommending me to everyone they know....

Such a simple little thing can really have a big impact if used correctly.

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Unread 13th Oct 2012, 03:53 AM   #14
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thanks for sharing this information and the video

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Unread 13th Oct 2012, 03:56 AM   #15
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Another example I've seen is in a hair salon where there was a QR code sticker on the mirror asking the patron to 'rate their haircut today.' For me, it was an attention grabber. That seems like a pretty good use; although the URL of the 'rating' site was still printed on the sticker.

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Unread 15th Oct 2012, 03:03 PM   #16
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“Digital monitoring company Comscore reports that 1 in 5 smartphone users scanned QR Codes in 2011. Of those some 44% made scans in retail stores
Indeed I saw this in Tesco today. I didn't see anybody scan it but as has been mentioned smartphone manufacturers don't put QR code readers on their products instead they put a load of useless shite on them.

I think phone manufacturers should put QR code readers on then people will start to scan the codes as the normal thing to do.

Anyway this was on the pumpkin enclosure.
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Unread 15th Oct 2012, 03:30 PM   #17
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Re: Are QR codes starting to gain traction?
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Originally Posted by jayruggs View Post

Yeah, I made a few bucks setting up a local small business with a QR code and a plan how how to use it. They use it as a promotional deal by telling customers to scan the code for a free coupon code and other special deals only available through that special link. It works and they are loving it... now I look good and they are recommending me to everyone they know....

Such a simple little thing can really have a big impact if used correctly.
How much do you charge or whats the average price for QR set up?
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Unread 15th Oct 2012, 04:50 PM   #18
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From my personal experience... QR codes are *EVERYWHERE*

The question is: have mobile users been trained properly in
how to use said QR codes?

They're pretty awesome in terms of the simplicity of using
them in assisting people discover more information about
the products and services they encounter in everyday life.

I've seen them on everything from Tofu packaging to Billboards
at the Metra train station (low enough so someone could feasibly
use a QR code scanner App on their phone to scan said QR code)
to everything in between.

Just the other night I utilized my QR scanner to help me
discover how to cook Tofu because I've never bought it
before and never cooked with it before personally.

Not only did the QR code bring me to a simple website, it brought
me to cooking options, recipe options, a shopping list, etc. etc.

I'm, of course, on top of the mobile industry, so, it's partly my
duty to stay on top of these things as they occur. Did you know
that mobile shopping will be up this year around 26-ish% over
what it was last year in terms of holiday shopping?

So, I don't think the question is so much are QR codes starting
to gain traction as it is about training consumers to properly
utilize and *BE COMFORTABLE* with using their mobile phone
as a commerce enabled device in addition to their normal use
of it as a cell phone.

Sincerely,

Matt

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Unread 15th Oct 2012, 04:51 PM   #19
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P.S. My QR Code Scanner actually allows me to turn
various things INTO QR Codes... technology has come
a long way, folks!

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Unread 15th Oct 2012, 09:34 PM   #20
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Re: Are QR codes starting to gain traction?
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Yeah over here in the UK I have noticed quite an increase in the larger companies using QR codes in their newspaper advertising campaigns.

I have been watching and waiting for a quite a while to see if they would take off. It seems to be slow but steady.

If the increasing usage of QR codes by the big companies continues soon enough the general public will get more savy as to how to use them and then the smaller businesses will also want a piece of pie.
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Unread 15th Oct 2012, 11:28 PM   #21
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If we brand the QR codes, they have a much better chance of being scanned. Stick your logo in the middle mates! Here is my latest one for my biz...

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Unread 16th Oct 2012, 11:38 PM   #22
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Originally Posted by wcroz99 View Post

As a small business owner its only just clicked for me the benefits of having QR codes. I think it will catch on but like anything, it will take some time.

I am going to get a mobile site and qr code setup and run some ads in the local papers and see how it works out. There aren't any companies doing this in my local papers and hopefully it will help me to stand out. I don't see any reason why in the years to come that all classified ads won't have a qr code.
Just make sure to give them good reason to scan your code by offering a special offer/coupon.

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Unread 16th Oct 2012, 11:52 PM   #23
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Originally Posted by rsschomp View Post

I was doing some research on this recently by asking a lot of random people I came across. It seems that nowadays everyone is aware of QR codes but a large percentage have not actually scanned one. The reason: because their smartphone doesn't come with a native reader, and it would take too long to download one just to scan a QR code that they found at a bus-stop, etc.

They do look cool though. I wonder if a push factor for scanning it would be to have some rewards, like a discount code, for scanning the code?
Yea, a native app would help, but most people with smartphones know how to install a simple app like a QR code reader.

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Unread 16th Oct 2012, 11:53 PM   #24
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Originally Posted by polinate View Post

I found that using QR codes is a great and easy way to get into a conversation with a potential client about mobile marketing and social media. When I hand out my business card and it has a big QR code on the back, I always pull out my smart phone and scan it to show them how it works. When they see my contact info show up on my screen they all want it. Doesn't matter what Google is doing. They think it is the coolest thing. It always leads them into asking what it can do, and I can show them mobile sites, review lead pages, Facebook pages, etc.

I also give them my phone and ask them to enter in their website in my browser (so we can look at it) and they almost always screw up the url. So I can explain how easy it is to just scan a QR code instead of all that. Even if they do it right, I can show how their site looks like crap (if it does) and if it doesn't and I'm at a networking meeting (I would only not know in advance if their site looked crappy if I was at an event where I wasn't prepared - if I was in a private meeting I would know in advance) and their site looks good, I'd pass my phone around so other people could see it and say "this is how your site should look" This is what we do for you. Win win.
Yea, i do this too. i offer a free qr code in return for 15 minutes of their time.

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Unread 16th Oct 2012, 11:56 PM   #25
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Originally Posted by rsschomp View Post

Another example I've seen is in a hair salon where there was a QR code sticker on the mirror asking the patron to 'rate their haircut today.' For me, it was an attention grabber. That seems like a pretty good use; although the URL of the 'rating' site was still printed on the sticker.
Sweet! I like it! Now to pick up some salon clients.

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Unread 16th Oct 2012, 11:57 PM   #26
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Originally Posted by MatthewDetrick View Post

From my personal experience... QR codes are *EVERYWHERE*

The question is: have mobile users been trained properly in
how to use said QR codes?

They're pretty awesome in terms of the simplicity of using
them in assisting people discover more information about
the products and services they encounter in everyday life.

I've seen them on everything from Tofu packaging to Billboards
at the Metra train station (low enough so someone could feasibly
use a QR code scanner App on their phone to scan said QR code)
to everything in between.

Just the other night I utilized my QR scanner to help me
discover how to cook Tofu because I've never bought it
before and never cooked with it before personally.

Not only did the QR code bring me to a simple website, it brought
me to cooking options, recipe options, a shopping list, etc. etc.

I'm, of course, on top of the mobile industry, so, it's partly my
duty to stay on top of these things as they occur. Did you know
that mobile shopping will be up this year around 26-ish% over
what it was last year in terms of holiday shopping?

So, I don't think the question is so much are QR codes starting
to gain traction as it is about training consumers to properly
utilize and *BE COMFORTABLE* with using their mobile phone
as a commerce enabled device in addition to their normal use
of it as a cell phone.

Sincerely,

Matt
The training comes when businesses offer an incentive to scan IMHO. A lot of companies are just plastering them on their packaging or in their ads without giving any good reason to scan it.

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Unread 16th Oct 2012, 11:59 PM   #27
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Originally Posted by SurfCityMediaGroup View Post

If we brand the QR codes, they have a much better chance of being scanned. Stick your logo in the middle mates! Here is my latest one for my biz...
Cool! I made a custom QR code for an optometrist that included a pair of sunglasses in the center (he demanded it haha), and a pizza parlor QR code with a pizza guy in the center.

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Unread 19th Oct 2012, 01:36 PM   #28
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I know it's been slow to gain traction, compared with other markets, but QR codes are still, very simply, the fastest way for a tech savvy consumer to go from your visual advertising to an electronic presence. Period. One reason I think they haven't taken off so much is because SMB's are slapping a free one on their print advertising with NO strategy... Does it land on a mobile friendly page? Is there a call to action, or a funnel to an action? What is the benefit to the consumer? Does your code get people's attention, or is it just the plain boring black and white one they've seen 20 times today already? Check out one I did for a kids' magician...I'm selling the custom code, then coming back in and hitting them up for the mobile web design and marketing consulting... get the wallet open first. The edges are rough, I haven't touched them up yet because it's actually going to go on a black background anyway...


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