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Unread 1st Nov 2012, 05:44 AM   #1
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Request: Revenue per new customer data
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Is there any data available regarding the average revenue gained per new customer/client broken down by profession? It would be nice to market a potential mobile client by saying "Did you realize the average revenue gained on each new customer for dentist is $x"?

Thanks in advance.

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Unread 1st Nov 2012, 08:52 AM   #2
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Re: Request: Revenue per new customer data
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Originally Posted by jrpt View Post

Is there any data available regarding the average revenue gained per new customer/client broken down by profession? It would be nice to market a potential mobile client by saying "Did you realize the average revenue gained on each new customer for dentist is "?

Thanks in advance.
The dentist will know how much revenue he/she gets
per new patient. Focus on what you can do to bring
those new patients to them.

If you knew what I know you'd be doing what I do...
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Unread 1st Nov 2012, 11:46 AM   #3
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Re: Request: Revenue per new customer data
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While I am sure industry averages are available I think using them hurts you.
When you don't know you ask and from that conversation you build a relationship with the prospect.

You also show yourself as a true expert. Remember anyone can google for stats. A true expert knows that averages don't matter only the real numbers for that specific prospect. Use the numbers they provide to show them the value.
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Unread 2nd Nov 2012, 05:09 AM   #4
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Re: Request: Revenue per new customer data
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I politely disagree.

My other job is in the healthcare realm and if someone came to me and asked the exact same question, I wouldn't know off hand. I'm sure I could find out if I really wanted to know but its not like a dentist or chiropractor is sitting there calculating revenue/patient.

We as internet marketers are always thinking in terms of #s. 95% of people including those who make a ton of dough via their professions. don't. In fact, most practices use outside accounting services who handle all of that data and the dentist collects a paycheck.

Still looking for info...

Originally Posted by Tsnyder View Post

The dentist will know how much revenue he/she gets
per new patient. Focus on what you can do to bring
those new patients to them.

jrpt is offline  
Unread 2nd Nov 2012, 08:50 PM   #5
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Re: Request: Revenue per new customer data
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Originally Posted by jrpt View Post

I politely disagree.

My other job is in the healthcare realm and if someone came to me and asked the exact same question, I wouldn't know off hand. I'm sure I could find out if I really wanted to know but its not like a dentist or chiropractor is sitting there calculating revenue/patient.

We as internet marketers are always thinking in terms of #s. 95% of people including those who make a ton of dough via their professions. don't. In fact, most practices use outside accounting services who handle all of that data and the dentist collects a paycheck.

Still looking for info...
That's because it's your job... not your business. Why would
you have any reason to know.

I think you assume too much. I've dealt with many small business
owners in the health care field... that's what a dentist or doctor is,
you know... a small business owner... and I've yet to meet one who
doesn't know their numbers. Many of them have graphs and charts
on the wall in their business offices. These people are not ignorant
of the numbers in their businesses.

Like I said... you need to focus on what you can bring to them.
They'll know what to do with it when you bring it.

If you knew what I know you'd be doing what I do...
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Unread 2nd Nov 2012, 08:52 PM   #6
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Re: Request: Revenue per new customer data
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By the way... you mentioned chiropractors.

More than all the others, chiropractors will know their numbers.

If you knew what I know you'd be doing what I do...
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